It takes about 10 weeks to start seeing results from X (Twitter) advertising. But once the ads start rolling, youāll change your mind about advertising here.
Below is a case study from our newsletter client, brand new to X. Starting with a new account is harder, but as youāll seeāitās worth the wait.
Results:
⢠Followers: From 0 to 3,200 in just three months
⢠Impressions: 31,732,865 total impressions
⢠Media Views: 45,800
⢠Reposts: 2.3K
⢠Email Subscribers: 2,147
⢠Open Rate: 48.3%
⢠Advertising Spend: $1,286
⢠Cost Per Subscriber: $0.60
⢠Cost Per Follower: $0.40
Subscriber Growth (Month over Month):
⢠Month 1: 0ā715 subscribers
⢠Month 2: 715ā1,430 subscribers
⢠Month 3: 1,430ā2,147 subscribers
⢠Percentage Growth: 200% growth over 3 months
If you already have an aged X account, you'll see these results a bit faster.
Here are a few things that work:
⢠Avoid asking for the click right away.
⢠Focus on gaining quality followers.
⢠Encourage clicks through a DM or the link in your bio.
⢠Retarget users with engagement campaigns.
⢠Build personal relationships.
⢠Keep posting valuable content consistently.
⢠Trust that they'll click the link when they're ready.
X ads require a different approach than most platforms.
To make them work for you, you'll need strategy, testing, and a strong emphasis on relationship building.
Once you identify some winning strategies, you'll be set to scale.
If you have any questions about X ads, feel free to ask in the comments. If you found this valuable, please bookmark it!