we been quietly building and managing a lot of the big brands in the space get ready to see a lot more of apptics in 2026 🚀

this brand is doing 50k months with a $54 facial hair pen, but they have a big problem… let me break down what they're doing first, because the front end is actually a masterclass. it's called Pluxy. Epil Pro 3.0. they’re targeting women 40+ with hormonal facial hair. one of the most underserved, highest-pain niches in beauty. they have 160 active ads running right now. and here's the first smart move they're making. they're not running it all off one page. "Pluxy Co" runs the clean angle: "the hormonal facial hair solution." "Brown Girls Glow Up" runs a totally different one: "you're not removing hair [by shaving}, you're training it." same product, same checkout, just different creator fronts and different emotional angles. one machine w/ multiple doors in. now the offer. solo pen is $59.95. but the page pushes the duo: buy 2, "60% off," $54 each. classic AOV ladder. anchor high, make the bundle feel like the no-brainer. then the payment split: pay $108 in full, OR $27 today with Klarna, Sezzle, Afterpay. they turned a $54 impulse buy into a $4-down decision. then the $3 "skip the line" order bump at checkout. nobody needs it but ik ppl will click it. pure margin. and the whole advertorial is fused straight into the product page. read, believe, buy, all in one scroll. this is a genuinely well-built funnel. so what's the problem? shopify's VP of payments just posted something every operator running this exact playbook needs to read. he said the quiet part out loud: they're watching all these pages: → fake reviews → buried subscription terms → products that don't arrive → "different from what was promised" now go back and look at that funnel with fresh eyes. "over 500,000 sold" "20,000+ reviews" 4.85... 4.89... 4.85 again (the rating changes by page) "238 people looking right now" "98% sold" "almost gone" a low stock note dated today a hero image of "silver ion discs gripping hair" no camera ever took. "as seen on" FOX, NBC, Digital Journal... and Bingham News Chronicle. (google that last one. i'll wait lol) every one of those is a trust signal. and every one is being watched by shopify the same as they watch your chargeback rate. this is the brand someone is running before they run to twitter “bro i have 0.5% cb rate, why am i banned” now you know. shopify is going to keep cracking down on brands like this, they will not let you keep scaling on SP. if anything i mentioned here sounds like something you’re running, DM me trust me, you want to have a backup plan before you even need it.

r*tarded dropshipping products printing right now while you sit there overthinking your "perfect" niche salmon sperm lip balm brazilian bum bum cream ethiopian bibles tumour medicine for dogs lymphatic drainage drops peptide face tape red light masks shark slippers grounding bed sheets electronic pet collars safety alarms for women eyelash growth serum animal crochet kits snail mucin serum beef tallow balm chicken harnesses shilajit resin toe spacers ear wax removal cameras berberine drops

How to take a brand from $100K to $1M a month with 2 moves. Lever one: raise your AOV. Every extra dollar of average order value goes straight against your acquisition cost, so raising it lets you outbid everyone in the same auction. Fix three places. Add multi-unit offers on the product page. Add a real upsell in the cart. Optimize the post-purchase offer every buyer sees. Most brands leave money in all three. Lever two: spend against 90-day value, not first-order value. If you run recurring revenue, your real customer value is the full 90-day arc, not the first order. Spend against that and you can jump from $500K to $1M without touching a single ad. Here is the catch. Spending against 90-day value stretches your payback. You go negative early and recover late. Do it without a cushion and you create a cash crunch while looking more profitable on paper. The cushion is MRR. Predictable recurring revenue covers the front-end loss while the back-end profit lands. And predictable MRR comes down to infrastructure: retry logic, decline recovery, multi-MID routing, retention flows. Get it right and the recovered revenue funds the spend that gets you to $1M. Raise what you can afford to spend and build the backend that keeps the volume alive. That will make the jump 10x easier. Comment "SCALE" and we will send you the full $100K to $1M backend breakdown.

7 things killing your subscription revenue without you knowing it (fix these ASAP) 1. You have no retry logic on failed payments. A card declines once and you count it as a cancel. 12 to 15% of rebills fail on the first attempt and most are recoverable, you just need to set up a retry schedule and stop throwing away money you already earned. 2. You are retrying at the wrong time. Hitting a declined card at 2am does nothing. You need to retry on payday when insufficient funds clear. Timing alone recovers a large share of failed rebills. 3. You do not offer a pause. Let customers pause and they will come back. Give them only a cancel button and they leave. Give them neither and they call their bank, which is worse than a cancel. 4. You dump every rebill through one MID. Rebills decline and chargeback more than fresh sales. If you concentrate them, you will burn the processor holding your recurring revenue. You need to have backups running. 5. You are not tracking next month's approval rate. If you cannot tell us your projected rebill approval rate for next month right now, you’re guessing. You need to start tracking it daily. 6. You count MRR you do not own. If you build subscriptions on a platform you rent, it gets discounted to near zero at exit. Own the infrastructure or you do not own the revenue. 7. You treat churn as a customer problem. Most early churn is a system failure: a failed payment, a missing pause, a slow reply. You need to fix the system, not the customer. 70% of ecom subscriptions churn inside 90 days and almost none of it is because of the product. We help our brands process millions in recurring revenue for one of our brands this year. Comment "SCALE" for the full subscription infrastructure breakdown.

Reminder to check your chargeback rate and see if you’re in trouble (If you’re too lazy to calculate, ask Shopify Sidekick for your chargeback rate) Under 0.65%: You are fine for now. 0.65% to 1%: You are being watched. 1% to 1.5%: Expect holds to start, feed to climb. You are on a list even if you don’t know it. Over 2%: You need to fix this immediately, high risk of funds being frozen and you having to start over. The problem with chargebacks is that the problems compound. High chargebacks trigger holds, holds choke your cash, weak cash slows your support, slow support creates more chargebacks. By the time you feel it, you are already spiraling. If right now, you are above 1% chargeback rate, you need to do the following. Stop running more than 60% of your volume through one processor. This way, even if one account dies, the rest of your revenue keeps moving. Get a backup MID approved before you need it. The day your main processor freezes is the worst day to start a new application. Approval takes weeks and trust us, you do not have weeks when your funds are held. Check your chargeback ratio every week, per processor. Your blended number can look fine while one MID quietly bleeds toward termination. Build the redundancy before the day you need it. After is too late. Comment "SCALE" and we will send you the full processor redundancy breakdown and see if we can help you set this up for your brand.

Ecom News Update #2 HUGE NEWS for anyone selling to the EU. A new compliance deadline hits on June 19. Anybody selling to EU consumers now is required to show a clear "withdrawal button." a one-click way for buyers to cancel inside the 14-day window without an email or call. This applies even if you are not based in the EU but you sell to EU consumers. it is a two-step flow. buyer enters their order details, confirms, gets an automatic confirmation email. button stays live the full 14 days. penalties are set per country, and regulators are expected to chase visible test cases right after the deadline. for subscription brands this is the one to watch. a frictionless cancel path wired into your checkout reshapes your churn and refund flow. done wrong it bleeds you, done right it is a clean cancellation point you control instead of a chargeback waiting to happen. if this is news to you, you are already behind. And if you think you can get away with not complying, the EU does not play around with their consumer laws, we suggest to stay cautious and follow regulations while you can. Comment "SCALE" and we will send you the breakdown on building it in the right way.

it's wild how being retarded can take you so far in life me and my friends met playing cod, decided to start making money online with zero clue what we were doing $50M+ in sales later i'm running a business with my best friend living my best life anyone with a self-proclaimed high iq would've found 30 reasons it couldn't work and talked themselves out of it before they started lesson: be a little more retarded and take more dumb action lol

you would be surprised how many people are just getting dumber and dumber everyday because they are just stacking up activity and not making any real progress. the pattern is the same whether you run a brand, an agency, or software, but I specifically see it in ecom. they ship and test constantly, and the second something resolves they are already onto the next thing. they never stop to pull out why it landed or why it missed. ask someone who ran fifty tests how many worked and they struggle to answer. ask why the winners won and they go quiet. that silence is the whole problem, every round starts from scratch instead of building on the last. it’s insane how many people are stuck in a loop like this. there are people doing a quarter of your volume, but mining every result for the reason behind it, and literally lapping you. all because they are stacking their understanding with each test. and it holds at every level. what separates a few million a month from ten times that is rarely more information or budget because both have plenty. it’s whether pulling the lesson from every result became automatic. build a feedback loop today and watch how your progress blows up in 30 days.

If you’re not caught up with ecom twitter, reading this post could save your store’s CVR (+ it’s just really good drama) @jforjacob recently dropped a post last week about how his store’s CVR was being affected by a change in how Shopify shows the “Pay Now” button to users in the UK. His dropoff at checkout doubled because of the change. Over 85 comments came in with people worried, and the topic went trending on X with over 250 posts about it. But there was no fix to be found. Just a change that Shopify implemented with no way to opt out even with some of the biggest brands on the platform looking for one. 24 hours later, the GOAT @DaveDiederen came and found a fix. You had to contact Shopify support and literally talk to employees who didn’t even know this was a setting they could fix. After dealing with the wait, you could get the checkout button to say “Pay Now” again. Jacob then confirmed with a quote tweet that this fix also worked for him too, just took hours of dealing with support. That tweet came 24 hours after the original one. Think about that for a second, if you were doing 30K+ daily, how much your dropoff at checkout doubling could affect you. All without Shopify not even giving you a notice. This is where this post should have ended, but it keeps going. After Jacob made a tweet talking about how this tweet single handedly got the change reverted, the CEO Tobi decided to join in on the conversation. “It was an a/b test that ran…” and Tobi concluded the test didn’t negatively impact any stores. But the question still stood, why can Shopify run tests that cost their vendors millions of dollars without an option to opt out? As of right now, there is no answer from Shopify, they ran a test and concluded from their end it didn’t affect anyone negatively. Jacob is claiming it affected him and all the other brand owners he knows and as soon as the change went back, their dropoffs went back to normal too. Shopify will always do what’s in their best interest, even if it might affect the merchants. And we’ve noticed more and more of these changes happening every month. If you want updates like this, make sure you follow @apptics account And as we always say, if you want to stop dealing with random changes like this, DM us and see how we can help.

PSA to all ecom brand owners. Tomorrow (June 3rd), Shopify is changing your checkout fields by default: - Contact method: "email or phone" becomes email only - First name: optional becomes required - Phone number: hidden becomes optional and visible If you’ve never customized these fields then Shopify changes them for you. You didn't ask for it but they're doing it anyway. Here's how to stop it: Open Settings > Checkout and manually set these fields yourself before June 3rd. A field you control is a field they can't touch. The only stores getting overridden are the ones who left their checkout on default. Just remember this for next time, Shopify can reach into your checkout and change how you collect customer data on a date you didn't pick, and the only reason they can is that the checkout was never really yours. Small change this time but who knows what’s coming next.