Turn crypto behavior into high-value user growth. @AddressableIRC
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This is the kind of moment where traditional audience targeting falls short.
The signal is on-chain behavior, and the opportunity is reaching the right users before the market catches up.
We can help.
Everyone knows crypto growth is saturated.. until last week, Binance EU handed millions of users up for grabs.
On July 1, the MiCA transition period ended. Exchanges without an EU license can no longer legally serve EU customers. Binance withdrew its Greek license application just 6 days before the deadline, leaving millions of active EU users looking for alternatives.
This isn't normal "churn". It's a one-time transfer of some of the highest-value users in crypto, driven by regulation, not product.
I'm speaking with exchanges across EU, and the smartest teams already understand the opportunity. The real advantage is identifying former Binance users and reaching them before everyone else does.
The fight for Europe's crypto users has just begun. Stay tuned
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In crypto, the email list is a graveyard.
Your highest-value users never gave you their email. They gave you their wallet.
And the wallet doesn't lie. What someone holds, trades, and does on-chain tells you exactly who's worth reaching, before you spend a dollar.
That's the whole idea behind Addressable.
Turn on-chain behavior into your next high-value user, reach them on X, Reddit, and 400k+ sites, and track every conversion from click to on-chain action.
Stop marketing to addresses that ignore you.
Learn more ↓
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Live panel in London, June 30.
Hosted by @famcryptospace.
@AsafNadler joins @mikedanshin from @1winPro, @rektmando from @yeet, and @txzzmorar from @JackpotBet on stage.
Broadcast live on X.
Block the time. 16:00 GMT+1.
RSVP for the stream, link in the reply.
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"We manage onchain funds, and priority number one is surviving. So priority number one is security."
That set the tone for two Tel Aviv panels with @Collidervc, @utila_io, @addressableid, @chainalysis, @HypernativeLabs and @StarkWareLtd.
Now on YouTube: piped.video/w10hJPjIX-4
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iGB Live ( @iGamingBusiness ) . London. July 1-2. ExCeL.
Four of us on the ground for two days: @AsafNadler, @keithhutch10, Omri Marom, and Lorenzo Coni.
If you are at the show and running paid acquisition at scale, DM any of them.
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Addressable 🎯 retweeted
New partnership: DataExpert × Addressable Investigations.
Spectra arrives in Benelux, Poland, and the Nordics.
Off-chain attribution for crypto-investigators when on-chain tools stop short.
What changes for investigators in the region:
→ Leads when the on-chain trail goes quiet
→ Digital evidence for legal proceedings
→ Region-level attribution that holds against VPN and masking techniques
Read the full announcement → investigations.addressable.i…
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$40 to acquire him.
$2,500 back.
85% deposit a second time.
That's one player segment. In Brazil. Ramped in 2 weeks.
Here's the uncomfortable part: most iGaming companies pay the same CPA for that player as they do for a $40 newbie. Same bid, same funnel, same blind hope.
Your problem was never creative. It's that you find out what a player is worth after you've already paid to acquire him.
We flip it. Every player gets mapped to a value tier before the spend. Newbie at $40. Whale at $2,500+. Budget follows the value, not the volume.
The wheel stops spinning. You already know where it lands. 🎰
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Your highest-LTV user is on your landing page right now.
For exchanges, the whale. For trading platforms, the active trader. For entertainment operators, the player. For neo-banks, the future premium.
Same data layer underneath. 200M+ financial identities. Pre-conversion.
The walled gardens cannot tell which is which. We can.
Book a demo to learn more → addressable.io/book-a-demo
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Addressable 🎯 retweeted
One device controls twenty wallets. None of them touch each other on-chain.
On-chain analytics won't tell you that.
Off-chain attribution does.
This is what investigators see when the trail goes cold.
→ investigations.addressable.i…
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World Cup 2026 has something no previous tournament had: a Round of 32.
No historical bid data. No cohort patterns to model. 15 days until it starts.
The operators that win that window run better signal into the walled gardens, not more spend.
Learn more here before June 28 → worldcup.addressable.io/?utm…
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Heading to @iFXEXPO, Limassol next week.
Three days, three of our team on the floor.
The conversation we're there for: how brokers and prop firms are closing the CAC/LTV gap before 2027.
DM @keithhutch10 if you're at the show.
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Addressable 🎯 retweeted
Addressable Investigations + Arina partnership.
Off-chain attribution lands in the DACH crypto investigations community.
Webinar 1 July: Where the Blockchain Trail Goes Cold.
With Leeor Ben-Peretz.
Free to register ↓
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3 days to World Cup kickoff.
24 million of the 200 million identities in our financial database are North American crypto users. Not lookalikes. Active wallets, real trading behavior, live on-chain positions. Right where the tournament is being played.
For operators planning World Cup spend, that overlap is the whole game.
Filter by chain. Filter by token holdings. Filter by wallet behavior. Reach the players who deposit and stay, not the bonus abusers who claim and churn.
The big iGaming books already run this stack.
3 days. Link below. ↓
worldcup.addressable.io/?utm…
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Addressable 🎯 retweeted
At @ethconf NYC tomorrow.
@TomerShlomo and Anil on the ground.
The on-chain trail ends at a fresh wallet.
The actor running it does not.
That is the conversation we're there for.
investigations.addressable.i…
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