indie app dev is my special interest Building ↗️ prelauncher.com + 💎 makeappads.com

Melbourne, Australia
Look closely and you can see PIANORUN featured in #wwdc26 keynote 🎉
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The company that produces 100 million plastic bricks per day has replaced their plastic bags with paper
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Reached $600k in consumer app sales Somebody pinch me I never set out to make millions. I just wanted to be paid to do what I love, to be free from debt and to provide for my family
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Got my first cloudflare bill
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I've been using MidJourney to create my app icons… Here's the prompts I use 👇 (Bookmark this thread)
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Last month I shipped 9 new apps ✨ (a year of apps in a single month 🤯) My secret? ⭐️ Boilerplate created by GPT-4(better results) ⭐️ Debugging with GPT-3.5(faster) ⭐️ Bigger bugs in GPT-4(smarter) ⭐️ Icons by Mid-Journey Then: I polish clean it up and release it ✨
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I just paid off *all* my debts Today I am debt free thanks to building apps
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POV: Making a YouTube thumbnail
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What A/B testing at scale looks like 🤯
Community note
There were only 3 thumbnails A/B tested for this video release. The video in this post is actually just showing the progression of the thumbnails. nitter.app/chucky/status/
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How do apps like this get past the review process?
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I have created 50 apps: 10% have failed 46% have not been monetized (yet) 44% have generated revenue And I've had 8 apps acquired My journey started on January 13, 2020 to cope with my mental breakdown:
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I instantly ordered one because it's a cheaper option than upgrading my entire macbook
BREAKING: Thumb drives are now smaller than thumbnails. Introducing the 1TB Sandisk Extreme Fit USB-C Flash drive, with up to 400MB/s transfer speeds. This post is NOT sponsored but I HAD to buy one next-day-air and try it out and HOLY MOLY it's incredible! Amazon link below👇
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It's LIVE 🎉
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RIP every ChatGPT wrapper app
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Why am I paying $20/month for ChatGPT Pro when I can ask Llama 3 on Instagram for free? 🤔
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The worst part of being a founder is that no-one in your life will believe in your vision… until you're successful
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Your excuses are boring I have 5 kids, started with massive debt and was unemployable It took 2 years to generate any meaningful $$$ from indie apps But when it worked. IT WORKED The secret? There is none I just kept building, learning and creating …with a passion
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Unlocked “M” in App Store Connect
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The telegram upload animation is the cutest thing I’ve seen all day
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Replying to @TheJackForge
This is upsetting and wrong on so many levels But what got me was the Dad saying "Don't record me" but it happy for his son to be taunted and recorded when he's visibly upset…
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Just passed $900k in app sales
Reached $800k from App Store sales Crazy how much impact a simple paywall made to my revenue… I already had the distribution part sorted I had a portfolio of apps generating decent revenue Then switching out a high converting paywall changed *everything*
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ChatGPT is so good at creating app icons now First attempt 🤯
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Replying to @DylanMcD8
It’s the 90s all over again When browsers didn’t come standard on the OS I would have to run to the newsagency, buy a PC magazine with a CDROM just to get the latest version of Netscape
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This has been my favourite way to journal revenue growth
Just passed $900k in app sales
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Most startup advice doesn’t apply to consumer apps… Tell me again what *problem* “Angry Birds” is *solving* 😂
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I use to spend months building new apps Until one day I built an app in a weekend that attracted 17k+ new users every month And that's when I finally got it… Simple ideas, executed well, beat complexity 🤯
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Last month I monetized my Tarot app This month it paid my rent:
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What was your first code editor? This was mine:
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OpenAI’s new business model: see what AI wrappers work… and build it themselves?
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Replying to @sweatystartup
Father of a 13 year old boy and an 11 year old boy… They ride with me, go camping with me, go exploring with me The issue isn’t video games: It’s modelling behaviour and making these part of your routine (not once off events)
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On this day 3 years ago I was homeless— My web design agency was insolvent, I was $200k in debt and going through divorce With no backup plan, no support and no means to support myself I could either declare bankruptcy or work my arse off: (Spoiler: I chose the second option)
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There’s actually no secret I’ve documented the entire journey on here and YouTube They said I can’t make good money from silly apps Turns out… you kinda can
Unlocked “M” in App Store Connect
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Replying to @petergyang
Hint: The secret to a good logo isn’t in the design. It’s in the branding, marketing and exposure Source: Ran a design logo agency and was asked over and over to just “make a logo as recognisable as the Nike swoosh”
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This is the *exact* ASO strategy I use to consistently rank in top #10: People tell me I'm doing ASO wrong… but it works for me (and only 1 of my apps got hit by recent App Store ranking changes...) Judge for yourself: Title field "Primary Keyword: app name" to rank on both organic rankings and recommended searches Example: Fish Identifier: AI Scanner Subtitle field Give user and app store algorithm more context. Needs to be human readable but also have additional context for algorithm. Don't repeat primary keyword or any element of the keyword here Example: Species Recognition & Finder Keyword field Primary keyword exact match then rest of "keywords" simply context training for App Store algorithm Example: fish identifier,fish scanner,identification,scan,ai,recognition,.... Description field Old-school SEO (repeat primary keyword 4-7 times, organically happens when you have keyword in app title... just repeat your title 4-7 times). Use chatgpt to turn your app (including features) into benefit driven description with your app name sprinkled through What's New field I make an effort to put my entire app title in the What's New field for another exact match keyword datapoint: Example: This version of Fish Identifier: AI Scanner includes usability updates and bug fixes
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Woah, when did grok get so good? nitter.app/i/grok/share/U6XezObgP…
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Last year an app I built was acquired for $27,200 It had no - landing page - server - mailing list - social media accounts And it cost nothing to - build - market - distribute - host Best of all: I built it in a weekend So… If you're not building Apps… why not?
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Wake up New AI gold rush is here
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At 9.04am I met my son
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Not a single organic Google result above the fold
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Am I the last person earth to learn Cisco owns the trademark for iOS? And that Apple licenses it?
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🚨 BREAKING: Apple cancels Liquid Glass rollout citing #WWDC25 backlash In an interview Tuesday morning Tim Cook said: “it’s just a prank bro”
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Reached $800k from App Store sales Crazy how much impact a simple paywall made to my revenue… I already had the distribution part sorted I had a portfolio of apps generating decent revenue Then switching out a high converting paywall changed *everything*
Reached $600k in consumer app sales Somebody pinch me I never set out to make millions. I just wanted to be paid to do what I love, to be free from debt and to provide for my family
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Find a good woman who supports you and keeps you grounded This girl saw me at my lowest… broke and a shell of a man Now she keeps me grounded and reminds me what’s important in life
Unlocked “M” in App Store Connect
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€200MRR → €2300MRR 🎉 (in 3 months….)
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My AI Scanner apps have nearly generated $10k in revenue This blows my mind… I open sourced the code and thought it would hurt revenue (it didnt) Link below:
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I scaled my app business to $700k/year from the hallway of our home Today we’re moving And I have my own office (with doors!) 🥳
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1. Open ai generated icon in photoshop 2. Crop + use spot healing for corners 3. Upscale with ai 4. Resize to 1024x1024 5. Import into Xcode
Replying to @adamlyttleapps
But how do you turn that into an actual usable image
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What’s the logic for auto hiding this bar? I keep losing it
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My AI wrappers made $1145 in 2 weeks (when they were monetized)
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Now you don't need a huge budget (or months of work) to create high quality app experiences It can be done with Sora 2, Nano Banana & ChatGPT (within a day)…
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OH YEEEEESSSSS!! 🎉 PIANORUN featured for Apple Intelligence
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Apps that stage calls & messages for movies exist 🤯 Never considered this was a thing
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My secret to quick app development? Re-useable code… I created my onboarding flow *once* and now I use the same code for *every* iOS app I build 🤯 And now you can too: I've created a github account to share my code… 👇
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Ok, this actually looks promising… 🤔
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This is life as a solopreneur juggling 4 kids (with another on the way)
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So yeah… nobody has built an app for this trend yet Only 4 apps on the App Store 🤔
There's a TikTok trend BLOWING UP at the moment *Checked the keyword in the App Store...* Only 4 apps targeting the niche 🤯 Dropping everything to code the MVP on my 24 hours flight to SF
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Copilot going free is a signal that AI is in a race to the bottom
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Send help Day 2 is even crazier
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I immediately follow back anyone building cool stuff A timeline full of passionate creators is the best timeline
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My simple AI Wrappers generated $2228 last month Those following me for a while know I released the source code for these If you're new here, check out my link below
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🎉 Today I announce the app I acquired: SubFollow - An iOS widget for tracking YouTube and Twitter/X followers 💻 Built in UIKit ⭐️ 211 reviews 🫣 Monthly revenue of only $10 I will take this app to $200-$400 MRR in a few months and document my process here 👇 Let's go 💪
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Inspired by @ThePrimeagen on @lexfridman podcast Going to give this a go. See if it helps with my posture on the desk
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When it’s time to test on device…
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20k 🎉
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My toddler discovered the search bar Netflix knows this sort of search is usually done by kids?
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Replying to @growing_daniel
Glad you two merged I’ll see myself out
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Using my previous photo wrapper app as the base gives a headstart with this new trend Should be submitted to app store today
oh hai
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There's a TikTok trend BLOWING UP at the moment *Checked the keyword in the App Store...* Only 4 apps targeting the niche 🤯 Dropping everything to code the MVP on my 24 hours flight to SF
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Lean into it There's no other job in the world that lets me spend time with the kids, build things I love and get paid for it 🤷🏻‍♂️
Dadpreneurs I need you again, 🙏 With both partners working ( self-employed ). How are we setting up the day to day, or week to week to ensure we are making progress in biz, spending time with family, keeping ourselves healthy, etc.... Any input appreciated, I really appreciate hearing the 20% that moves the needle 80%.
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Guess when I added weekly plans…
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It blows my mind that this 777kb file can pay my rent 🤯
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2025 challenge: Get kicked out of the App Store Small Business Program iykyk
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My theory is App Store algorithm partially uses LLM/ML for rankings now So our job is to prompt engineer our *entire* listing to train the App Store algorithm (while balancing for user conversions) Not just text in screenshots, but also the images used. A deep dive I did a while ago showed an app of mine with a tropical fish photo was ranking for “tropical fish”. There was no other reference to tropical anywhere in my app or meta data. Title Subtitle Screenshots Description Keywords ^^ Should all be harmonised and provide context and prompts to train the App Store algorithm
Honestly, I did not fully believe the whole ranking for screenshot keywords thing. I just did it because that was the consensus. Then I just randomly put a unique logical keyword phrase in a screenshot. Now it’s a search suggestion & search ad term that I rank #1 for.
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How I revived a dead app: 💀 A story 👇
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My little app business paid for a minivan in cash… 🤯 In 2019 I was financially ruined $200k in debt, cars repossessed, I lost everything… But I committed to paying my debts and never taking out a line of credit again A promise I’ve kept thanks to my little app business Next week we will be welcoming Lyttle #5 into the world. I never thought I would be a minivan guy… But when you reach those numbers there’s not many choices Turns out minivans are expensive $$$ 😅 This is family car #2 the business has paid for Next goal: a house 🏠
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I'm only making AI wrapper consumer apps from now on Time to go all in
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Building my own apps changed my life 🤯 I went from homeless… To living on a lake-front home (Almost overnight) What changed? One of my first apps became an instant success… and I sold for 6 figures All it took was: a second hand MacBook (with a broken screen) and an App Store Developer account
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In April I built 9 apps with Chat-GPT 5,000+ downloads later… Here's the full stats: 👇
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I often get asked "how do you create the animations for your onboarding flow?" Well… I just released the SwiftUI source code to my github Enjoy
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A bunch of kids who cracked the code for viral success launch a course that… checks notes… goes viral Seems like a successful launch to me Well done 👏
Course live now
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This is ONE WEEK of revenue 🤯
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DD/MM/YYYY is the only way Smallest to largest… Makes the most sense Anything else is just nonsense 😂
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Hello $2k MRR 👋 📲 Consumer app 🤑 Monetized <3 months ago The key: ❌ It doesn't solve a problem ✅ It fills a need…
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turn this into a cinematic anime style animation <style.json> { "reference": { "color_composition": { "palette": "Warm, earthy tones (e.g., browns, forest greens, navy, soft reds)", "backgrounds": "Richly painted with a slight matte finish, vibrant but not harsh", "skin_tones": "Soft, peachy, even-toned, blush only when needed", "lighting": "Naturalistic with golden-hour hues and soft shadows", "color_grading": "Nostalgic, cinematic feel with no harsh contrasts" }, "line_art": { "outline": "Clean, consistent, medium-thickness", "style": "Slightly organic lines with subtle variation", "shading": "Painted shadows and contours, minimal cross-hatching" }, "character_design": { "eyes": "Large, not exaggerated, simple reflective irises", "eyebrows": "Expressive, softly shaped", "mouths": "Small, softly curved", "noses": "Minimal, often a line or shadow", "hair": "Stylized, layered with 1-2 tone gradients, not glossy", "proportions": "Realistic but stylized enough to feel animated" }, "clothing_textures": { "folds": "Minimal, soft shadows to suggest movement", "materials": "Matte (cotton, wool, canvas), no shine", "accessories": "Subtle, clear but simple detailing" }, "animation_quirks": { "expression": "Wind in hair, soft gestures, candid postures", "moments": "Characters look mid-action or mid-sentence", "emotion": "Slight blush or line detail to show warmth or embarrassment" }, "backgrounds": { "style": "Semi-realistic, soft-focus painting", "depth": "Atmospheric perspective with lighter/bluer distant elements", "interiors": "Warm, inviting, natural materials, soft lighting" } } } </style.json>
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Simple ideas are winning
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This is the prompt I use to best replicate Ghibli style in Gemini 2.0 Flash Image Generation Experimental:
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My fiancé said “don’t drop the baby” But which one?
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What's stopping you from coding like this? 🤔
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New strategy just dropped? Offer lifetime on app launch to capture Apple boost for popular keywords… 🤯
Launched Plant identification app, thanks @adamlyttleapps for the inspiration
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The past few days 😅
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Every… single… time: Meeting a new person: “What do you do for a living?” Me: “I make apps” Them: “I have an idea…”
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Don’t forget cloudflare Serving half a million requests/day for $0/month
Our Supabase backend handles 2.5M+ requests everyday and we pay $30/month. Why would you ever want to self host?
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Lifetime proceeds for a simple app Currently doing a video on this now
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I’ve been putting feelers out to sell my tarot app… Last month it made $3,000 Less fees that’s $30,600/year At a 3-5x valuation that’s a market value is $91,800 - $153,000 🤯 (my 2nd biggest sale) And would pay my remaining debt ($30k) and extend my runway another year 🎉
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On track to getting kicked out of the apple small business program No *big project*… just a bunch of apps generating revenue Some do well. Some don’t The ones I think will do well, rarely do The ones built on a whim seem to be my best earners Go figure
2025 challenge: Get kicked out of the App Store Small Business Program iykyk
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Write “coding is” and let your keyboard finish the rest
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This year I’ve earned $111k working on my apps part-time… ⭐️ $70k from selling them ⭐️ $41k from subscriptions These are the most common questions I’m asked:
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Do you want your app featured on an upcoming video? Price: free Tell me: — what the app does — why you built it Plus provide a video of the app in action (screen recording is fine, I will be putting an audio track over it) I don’t have channel sponsors (not interested right now) but have spots available to promote other builders
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I made a multiplayer* Tetris clone for the AppleTV in SwiftUI
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This is not possible with chatgpt… Only possible with an on-device LLM: - Real-time note monitoring - Adjusts difficulty in real-time - Announces progress
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The littlest Lyttle is on the way… 👶 Due in April 🎉 Been so excited to share the news! Even dropped a few hints with my OB Pregnancy Tracker app a few months ago
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