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@speedrun request for founders: the modern growth hackerย ๐จ
Distribution hacks change every few years. Airbnb growth hacked Craigslist, Zynga growth hacked Facebook. Whatโs next?
Hereโs the current meta that many are missing: clip-farming. Find an army of micro-influencers, have them film hundreds of types of content testing everything from hooks to color to text position, programmatically figure out whatโs likely to go viral, and then rinse and repeat. One founder I know spent $2K and got 10M+ views in a week driving thousands of high intent downloads. Amazing CPI.
This strategy works because social media has changed from follower based graphs (news feed on Facebook, follower feed on instagram) to algorithm based graphs (for you page of TikTok). If youโre blessed by the algorithm and create good content, anyone can go viral. No need to pay top influencers top dollar.
That means content creation is much more democratized. That means CPMs can be way lower if you can arbitrage talent thatโs great at content creation but not big yet.
Of course, this isnโt going to be a long term sustainable channel. Every channel gets crowded over time. I doubt this strategy will work a year from now.
But if youโre thinking on the frontier of the next great growth hack, come join
@speedrun. And if youโve cracked 10M+ views in the last month, we should talk.
Remember, attention is all you need.