Esports & Gaming Marketer β’ Formerly @valorantesports @cloud9 @NYXL β’ Tweets are my own β’ Duo @stence_ β’ She/Her
New York, NY
- Tweets 15,428
- Following 1,341
- Followers 4,030
- Likes 48,560
Pinned Tweet
Looking to get your first job in esports?
Don't.
Here's whyπ§΅:
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After 3 wonderful years at Cloud9, I've been laid off.
I am proud of all the work I've contributed to the organization. I've built the Marketing Team from the ground up. From full campaign management and ideation, reestablished live activations, launched Club9, and more.
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My waiter at dinner recognized my @Subliners shirt to only tell me he was an Optic fan π₯²
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MY ADVICEβοΈ
Get 1-2 years of experience in your desired field/position somewhere else. Like literally anywhere else. Come with transferrable skills (project management, design programs, campaigns, art, etc) Regardless of your industry, if you demonstrate knowledge and competency
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While an extremely appealing career prospect, it might be a challenge to get your foot in the door. As a hiring manager at two esports companies, I look for employees with foundational skills. Most esports orgs are limited in resources, which means that training isn't always
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It is with a heavy heart that I announce today is my last day at @Andbox_official. I cannot thank my colleagues and this community enough for allowing me to champion @NYXL and @Subliners. It has been an honor to serve this community.
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Twitter is limited, but I definitely have more thoughts on the matter. If this kind of info is something you like to read, I'll gladly post more content like this in the future! π Thanks for reading.
/end
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ALSO FOR THE LOVE OF ALL THAT IS GOOD, YES ESPORTS IS A FUN INDUSTRY BUT INTERVIEWS ARE SERIOUS.
I can't tell you how many people lack professionalism and decorum in interviews. That is the baseline. Your resume can be exactly what I'm looking for, but if you don't know how to
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Happy to announce that I am on contract as Social Media Strategist for @ValorantEsports. Iβm excited for this new chapter in my career in esports. I hope to see you all at some VALORANT events!
(Iβll still be working from New York, so hereβs a selfie instead of a Riot headshot.)
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provided. Teams are looking for someone who adds value/skill to their already existing work. Oftentimes, people look for unicorns, who are people that carry multiple skills or disciplines of work. It's a lot to ask of someone, especially at an entry-level but it's an unfortunate
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reality as most companies cannot afford specialization.
Soft skills like prioritization, managing up, and communication are skills that are learned over time and are critical in operations. Most esports orgs don't have more than 20 day-to-day employees running the whole place.
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then the context of esports is an easier adaptation to teach.
No prior job experience? Show me what projects you've been working on. A portfolio. A sample of your work. As much as I would like to take your word for it, I need evidence of your work ethic and output.
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When I first started this job, we had about 17K followers and it was just me focused on socials.
Now, I lead a full team of folks and weβve hit 100K. It is such a beautiful feeling to see this brand grow as it has. Only up from here, baby π#NYSL
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conduct yourself in situations that are meant to be serious, then I cannot trust you to represent the brand or for you to respect me, the position, or anyone you may work with.
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My first #VALORANTMasters and global event with Riot in the books π₯°
I am so grateful to be surrounded by so many incredible and talented coworkers, loving friends, and amazing fans.
See you all at Champions Paris πππ½
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While it's not impossible to get your first job in esports (as I've known many people who have), you give yourself better chances when you deliver on the knowledge required to work in an industry that has little structure and organization.
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To the person who yelled βChoke9β at me from your car, Iβd like to apologize for saying βand you can choke on this dick, bitch.β
It was reflexive response, but inappropriate and not a reflection of how I actually conduct myself π
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The marketing and events team at Cloud9 is three people, myself included.
We are small but mighty and do our best to do as much as we can for fans across all our titles π
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Itβs not e-mail, eMail, or e-letters. Itβs email.
Same for esports.
Thank you for reading.
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Me: *in @Subliners shirt*
TSA: You play video games?
Me: *tired* Huh? Yeah, I play VALORANT.
TSA: β¦ anything else?
Me: *remembers* Oh yeah, cod too.
TSA: Iβll be watching on YouTube this weekend!
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Would I ever go on a date with a Call of Duty pro? π€
Thanks for the @GameFuel, @HyDrAnml π
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Strip lights behind the mirror >>>>
Thank you @elgato for helping me create the perfect gamer-who-works-from-home setup!
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I've been nominated for THREE categories for @thegamehers awards this year under 'yangsinlv'. It would mean the world to have your vote βΊοΈβ€οΈ
Under Marketing & Rising Stars:
Best Social Media of the Year
Best Community Manager - Triple-A
Rising Leader
bit.ly/voteyangsin
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*in @codleague antisocial social club hoodie*
TSA Agent: You play Call of Duty?
Me: Yeah!
TSA: Like that like that?
Me: Yeah, like that like that.
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Someone recognized my @Subliners hoodie at the airport π That made my day! #NYSL
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First tweet π
Please say something nice
As the bug does not pose a competitive advantage, Reyna will remain available for this weekend's VCT matches. Removing Reyna with less than 24 hours from the start of competition would be disruptive for teams who may have been preparing her in their line up.
Teams will be free to use Reyna at their own discretion, but we will not grant pauses, round roll backs, challenges, or other competitive rulings in relation to this bug.
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To everyone reselling VCT Champs tickets for $1,000+, I hope you lose all your ranked games for the rest of your natural life.
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If you're feeling down, remember your booty is juicy and no one can take that away from you.
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Friendly reminder that Social Media Managers do not control company decisions.
While you're within your right to express your disappointment or disdain, know that there's probably just one human having to field all those messages.
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I am thrilled to announce I am a FINALIST for @thegamehers awards for Best Community Manager - Triple-A under Marketing!
This truly wouldn't be possible without the community I serve every dayπ₯°
Help me get across the finish line!
Vote for me here π³οΈ thegamehers.com/vote
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Stop calling women "females". There's also plenty more you can stop calling women, but let's start here huh.
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Cheers to celebrating two years at @Cloud9 πβοΈ
I am so grateful to work at an org who values me as a person and a professional. Hereβs to more πΎ
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Iβve received nominations for Best Social Media and Best Community Manager - Triple A for @thegamehers Awards this year π
Thank you so much to everyone who has supported me and my work! It's an honor to be nominated alongside kickass women and femmes in this industry π
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Social Media Managers and Community Managers of the world must have tough skin. As the frontline for your brand(s), you might not be creating the content itself but boy you are impacted whether people love it or hate it.
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Say it with me: Cloud9.
One word. No space. Cloud9. Just like C9 does not have a space. Cloud9.
Please... I beg. I don't know how many times I can correct this within THE SAME CONVERSATION.
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PSA: It's Cloud9.
There is no space between Cloud and 9. One word. No spaces. Just like C9 does not have a space.
Cloud9.
Thank you.
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pls clap
Dropper of iconic CDL tweets, endless supplier of ideas, and bestower of new email sendoffs
Meet our Senior Marketing Manager - @Yangsin!
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π‘Introduce your marketing team to your talent.
Building that relationship humanizes requests, allows for better understanding of how talent thinks and performs, and allows for more genuine campaigns, activations, and asks.
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In marketing, you donβt win by following rules you win by breaking them.
You canβt innovate in a box.
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It's my honor to be nominated for the @thegamehers Leader of the Year award this year.
I'd be incredibly grateful for your support π
Vote here π³οΈ thegamehers.com/awards-2024
#tghawards24
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My heart aches for gaming and esports right now. I feel so dejected. These past 48 hours have been a hard pill to swallow.
So many people need to learn to show compassion and overall we just need to do better.
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βI do hate overconfident men.β
Anyone who doesnβt like Fullmetal Alchemist is wrong. See you at NYCC!
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No edits it's perfect πππ #NYSLGameFuelChallenge
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That being said, I am looking for work. I am open to marketing and social opportunities in New York or remotely. I am also open to any freelance esports consulting roles. DMs open.
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Thank you to everyone who voted for me for the @thegamehers awards π₯°Although I didn't win, I am truly grateful to be recognized among such amazing women and nonbinary folks in this space.
This is my coping mechanism. Thank you.
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The Social Media Manager for the @Subliners is a woman. Itβs me.
I wish people would stop assuming otherwise.
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Esports is a volatile industry in both that it is entertainment and mostly startups.
9 out of every 10 startups fail. Job security is unfortunately scarce in esports.
This should be kept in mind for every job you look to take regardless of industry.
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The tweet that was the catalyst for the Subliners social strategy is still so memorable to people and that makes me incredibly happy. It truly is my best tweet of my career to date.
Shoutout to @GstaAsim. Heβs an absolute beast π
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Itβs still possible to consume products without all these things being true. I simply think itβs a matter of choice. She chooses not to stream there and thatβs her prerogative. Her choice might be that she personally doesnβt want to affiliate with a site that also has gambling.
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When I left cod, I was sad to leave behind an incredible team and community.
I am so genuinely excited for the future. This news came to a surprise to me, but I could not be more overjoyed to be in Call of Duty again. Cheers to more Ws and more shit talking, just as a new color.
1 π, 6 π₯, 3 π₯ , the first New York homestand, and countless other memories. To all our fans, thank you for your love and support over the past 5 years. It has been an incredible journey, and weβre grateful to have experienced it with all of you.
Signing out.
-NYXL
#StandClear #LETSGOC9
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