No one wants to admit to but the world runs through X. We’ve built one of the country’s fastest growing law firms on the back on this app, brick by brick, and we’ve never had more engagement, traffic and fun since @nikitabier took over. Ten years from now, the brands built on X will be some of the most recognizable in the world. I’m 100% confident @smblawgroup will be one of the most recognized law firm brands on the planet thanks to X. More than though, we’re on the cutting edge of tech implementation, consumer trends and relationship building thanks to this app. If you’re building a brand and you’re not active on X, you’re missing out.

Lionel Messi extends his record: 18 @FIFAWorldCup goals! 👏

We’ll spend almost 9 figures on ads this year, and X is our fastest growing channel. In Q1, our spend on the platform was up +362% YoY as ROAS improved +27%. The platform has performed well for us since October of last year, and we've been looking forward to further platform improvements like this. With Meta's earnings yesterday, one this is clear: CPMs are only going up. This makes alternative ad platforms more valuable than ever. And I won't be at all surprised to see X take a much larger share of budget for performance-oriented brands.