Hey Chirpers & Virgens,
It’s been just over a week since we launched Arbus Chirps
@arbuschirps , so here’s how the first 10 days have gone and what’s next.
1. Chirps launch & first impressions
Chirps is now fully live with multiple features, monitoring the entire Genesis ecosystem and giving us clear visibility into campaign performance. Feedback has been overwhelmingly positive, especially on Mindshare Scoring.
From day one, we’ve been filtering out AI slop and bot accounts, delivering cleaner, more accurate results. Many industry leaders spend months fine-tuning their scoring models, we started with a solid, data-driven system from the outset. The Virtuals community deserves a solution built for them, and we’re proud to deliver exactly that.
In just 10 days, Arbus Chirps has driven ~50% of Genesis mindshare, and we’re aiming to take that even higher.
app.arbus.ai/genesis-index
2. Upcoming campaigns
We’ve already announced 7 campaigns, with Arbus and @RingfenceAI live right now. Many more are on the way, and interest from across the ecosystem is strong.
Our goal is to make Chirps the native engagement product of Virtuals, creating consistent opportunities for Arbus stakers and Chirps users through campaigns, rewards, and airdrops.
The current total prize pool for active campaigns is around $50K, and we’re targeting 7-figure total value distribution in the near future.
3. Mindshare scoring updates
While our scoring is strong, there’s no “perfect” formula. We’ve already made our first adjustment by reducing the weight from Smart Interaction farming to keep the system fair and resistant to gaming, ensuring genuine engagement is rewarded over exploitation.
4. Staking boost
Powered by
@WhaleintelAI The staking boost is ready to go live. The more you stake, the higher your boost, helping you climb leaderboards faster and secure better rewards. Once live, staking and connecting your wallet will give you a clear edge.
Chirps will now measure both off-chain and on-chain contributions, providing a complete picture of a user’s impact on a project.
5. New token utilities & buybacks
Chirps introduces 3 new utilities for
$ARBUS, adding to its original Arbus Terminal Access utility:
• Eligibility for airdrops
• Staking boosts on leaderboards
• Staker-only campaigns
Every campaign includes a setup fee paid in
$ARBUS, driving protocol-driven buybacks.
We’ve already bought back 0.5% of total supply in the first week, and our 12-month target is to buy back 20% of supply from Chirps-generated revenue, supporting long-term value and sustainable growth.
6. Airdrops
Our first — the Ringfence airdrop — distributed 450,000
$RING to Arbus stakers who connected their wallet to Chirps.
If you haven’t connected yet, do it now so you don’t miss the next one.
A dashboard to track total value distributed in real time is coming soon.
Upcoming Airdrops for stakers are:
$ARBUS
$AIYP
$AXR
$SWARM
$WINT
$MAICRO
and more to be announced soon!
7. Campaign impact
📊 Arbus Chirps Campaign (before vs. after)
• Tweets: +419%
• Unique users: +302%
• Views: +395%
📊 Ringfence Campaign (before vs. after)
• Tweets: +1,909%
• Unique users: +931%
• Views: +1,547%
The Arbus Chirps launch has shown how a well-executed campaign can deliver a clear and measurable boost in activity.
Our first campaign, Ringfence, drove even more dramatic jumps and as more campaigns run in parallel, the effects compound, bringing more users, more engagement, and more visibility to participating projects.
Final note
It’s been a strong start: boosted mindshare, greater visibility for partners, and a growing base of active users. In just 10 days, with only 2 live campaigns, Chirps drove ~0.5% of total Crypto Twitter mindshare, and we plan to scale that quickly.
Our goal is to compete at the very top of the AttentionFi space, going head-to-head with industry leaders.
Our vision is for Arbus Chirps to be one of the main catalysts of Virtual Season 3, starting in the
@virtuals_io ecosystem and expanding to Base and the wider crypto space as a leading AttentionFi protocol.
We’re just getting started.