I try to avoid hating on other people’s decisions
But it really blows my mind (unsettling, still fascinating) that a professional organization with a multibillion dollar brand valuation decided to use AI in a way that has provoked a strictly negative response
growing up a @BoilerBall fan... this might be the coolest photo i've ever taken, which is insane to say out loud because of the experiences that have been afforded to me that past 3 years
literally an "i can't believe this is my life" type of moment for me today
#CHUGGACHUGGA
On April 1st, I said that I got a new job. I forgot what day it was…
I officially started in a new role as the Associate Director of Creative Services - Senior Graphic Designer for @PurdueSports
I’m excited for the opportunity and ready to continue growing!
#CHUGGACHUGGA
OKAY I HAVE EXCITING NEWS
I have OFFICIALLY accepted an offer to come on fulltime with @PurdueSports as a Graphic Designer. Seriously, this is a dream come true for me. I can not wait to continue creating with these amazing people.
You know what time it is. #ChuggaChugga🚂💨
As a former Purdue freshman, absolutely do not bring ear plugs
The ringing that happens as you walk out of the arena after the game is a sensation you will wish to relive for the first time for the rest of your life
Finally put a wrap on the @BoilerBall year and uploaded a large chunk of social graphics we posted throughout the season. Link below if interested:
2025-26 Purdue Men's Basketball (@boilerball) Social Media Graphic Design:
behance.net/gallery/22426290…
Carsen Edwards was a cheat code in his final #MarchMadness 🔥
#OTD in 2019, the @BoilerBall great's career-high 4️⃣2️⃣ points (he'd score 42 again a week later) led Purdue to a rout over reigning national champ Villanova.
#B1GMBBall
Carsen Edwards’ 2019 run at Purdue was legendary 🙌
🚂 Led Purdue to Elite 8
🚂 South Region Most Outstanding Player
🚂 Avg 34.8 PPG during NCAA Tourney
🚂 Set a March Madness record with 28 3PM in 4 games
nitter.app/ThrowbackHoops/status/…
I've made it a goal over the past month to start creating for myself again. 4 Graphics released over the past 4 Days. Damn.
I'm just proud to break out of the cycle of treating myself as a "request servicer" - but more on that later.
I ACTUALLY GRADUATED FROM PURDUE. I AM A OFFICIALLY A BOILERMAKER. IT'S REAL. THIS HAS BEEN MY LIFE GOAL SINCE I WAS 0 YEARS OLD.
BOILER UP!!! CHOO CHOO!!!
Year 3 (!!) with @BoilerFootball is officially in the books!
It was fun to be a small part of a historic season, and especially fun to look back at how much growth I've had over the 7 years here...
Here's a look at what I made over the past year:
behance.net/gallery/13512016…
My 10th year of Purdue vs IU and it never gets old.
Mackey Arena is a magical place, there is no place that gets my blood flowing quite like it…
I love my job and this game reinforces it every year. CHUGGACHUGGA
Deserves all the hype he doesn’t get.
It’s insane how numb it seems everyone’s become to the Edey Experience.
Generational player and we’re living in the moment right now, don’t let it pass you by.
back-to-back-to-back years of unrivaled success with @BoilerBall -- wanted to reflect on some recents as we approach the postseason.
find a look you love, then make another one and fall in love again.
I had myself a little creative tournament over thanksgiving for @BoilerBall in Hawaii
Any excuse to think of sunshine and rainbows, and look at palm trees all day, is a good enough excuse for me.
I’ve got so many that have more energy and are “cooler”, but this one always comes to mind for me.
holds a lot of sentimental value personally to me & my journey + the lighting, the subject, the M as a W and some subtle foreshadowing walking towards the final four banners
Excited for Year 4 with @BoilerBall
Realized I left some of my favorite designs out of my Season Recap, so I just added them here: behance.net/gallery/22426290…
i still think we have the coolest throne in college football, got reminded of that last night...
maybe i just love gold and black but the different poses and switching up lighting is so fun.
someone recently asked if we had any graphics that never saw the light of day, and i said almost everything i make gets used
well, today i found one that never got used... maybe i'll repurpose another time
Recruiting... but bring it to the moon 🚀
346 graphics, 4 custom text boxes, 3 embedded in smart objects, "All Done" in 30 minutes 🤯
Yes, Applesauce Mozzarellasticks is my placeholder name. I've done it for 5 years, I'm not changing anytime soon
Due to circumstances (@BoilerBall making the Final Four), our spring match vs. Wisconsin is cancelled.
Thank you to all the fans who were going to make the trip - we are sorry to cancel the match. We'll be cheering on the team in Phoenix.
Family comes first. 🚂 ⬆️
unsolicited opinion cause tuesday dramatics on mondays are so back:
jersey swaps are dumb and take too much time for what they're worth ✅
posting your guy in other team brand is not good looks and has negative impact ✅
big blow up a headshot and call it a day guy
In 2 games Zach had 48 pts, 28 rebounds, 5 assists, 4 blocks...
Now imagine he's surrounded by another guy on the team with 46 points, 7 rebounds and 4 assists, and then another guy with 30 points, 10 rebs and 19 assists...
They all deserve to win this week😂
Unironically one of my favorite graphics, for no good reason other than it just feels wholesome and cool.
Also because he started here wearing #3 and 1+1+1 as we all know, is 3
Very thankful and grateful for @BoilerBall accepting me into the team and sharing this experience.
Like I said the other day, I couldn’t be happier to do this with any other team or any other people. Excited for the season to start.
ChuggaChugga 🚂🚂
First year with @BoilerBall, and what an amazing journey. So grateful to be a very small part of a historic team and have the opportunity to celebrate the seemingly endless list of awards Zach Edey won.
Here's a look at what I made over the past year: behance.net/gallery/16645169…
I've been working out of one of those "nothing looks good" creative ruts recently.
Last year/couple months were a lot of Black & Gold Templates, "make it as fast as possible" projects.
Spent the past month trying to force myself away from that...