A map for all the East Coasters visiting LA

In honor of the College World Series Here are the most stunning college baseball stadiums A thread 🧵🧵 Pepperdine University - Malibu, CA

2% of all sales are made on the 1st contact 3% of all sales are made on the 2nd contact 5% of all sales are made on the 3rd contact 10% of all sales are made on the 4th contact 80% of all sales are made on the 5th-12th contact   The fortune is in the follow up

Ocean Avenue in Santa Monica is home to some of the most expensive land in the country Multimillion-dollar homes, five-star hotels, ocean views And now, LA County has decided this was the best spot to build a 49-bed mental health housing facility for individuals with severe mental illness From a land-use standpoint, it’s baffling Turning irreplaceable, oceanfront real estate into government-funded mental health housing Only in California

Negotiating an offer from a buyer and he just sent me this email: “I’ll counter at $2,000,000 and then you’ll come back at $2,100,000 and then we’ll ‘meet in the middle’ at $2,050,000...so I skipped all that nonsense and just said $2,050,000, we good to go?” What a legend

Just Ubered home from the airport 30 minute drive My cost: $40 What the driver made: $9 Absolutely brutal

I interviewed a recent college grad today over the phone. 4.0 GPA. Sharp résumé. On paper, he was everything you’d want in a candidate for an entry-level role. But something felt… off. His responses were just a little too polished. A little too fast. Like they were preloaded. Then it hit me, he wasn’t answering me. Something else was. He was reading from a script. Word for word. Still, I kept the conversation going. I wanted to be sure. Halfway through the call, it happened. A soft click. Then, his computer speakers came on. And I heard it. An AI voice, mid-sentence, feeding him the exact answer he was repeating to me. Verbatim. Our education system has a massive problem on its hands.

The American Dream is being able to leave work at 3pm on a Tuesday to coach your son’s t-ball game with your wife and daughter in the stands cheering you both on

If you're in your 20's and your main job criteria is "work-life balance" then you're setting yourself up for a miserable 30's-60's

Does waking up early make you successful? Nope But this was the car lineup at Equinox at 5am today: Porsche 911 Porsche Macan G Wagon X2 Range Rover X2 Rivian Audi BMW Tesla X2 Coincidence?

2% of all sales are made on the 1st contact 3% of all sales are made on the 2nd contact 5% of all sales are made on the 3rd contact 10% of all sales are made on the 4th contact 80% of all sales are made on the 5th-12th contact The fortune is in the follow up

I’m selling a Cracker Barrel in the South and the buyer just texted me a screenshot of this post saying “cancel the deal” You cannot make this stuff up

Just spoke to a client at his country club in Kansas He said his CC membership costs $300/month I told him my gym membership in LA costs $300/month "Well you live in the wrong part of the country, partner"

If you’re a man in your 20s, your only goal should be to work hard enough that your future wife never has to work a 9–5 and can stay home to raise your future kids

My first day in CRE brokerage, I made 100 cold calls. Only two people out of the 100 answered. One told me to f*** off. The other? A kind elderly woman who stayed on the line for 20 minutes, just chatting. That conversation gave me hope—that there were good people out there and that maybe, just maybe, I could make it in this business. Exactly 365 days later, that same woman gave me my first listing. She put her trust in a 24-year-old kid with no name in the industry, handing me the responsibility of selling the investment property that was funding her retirement. I helped her execute a 1031 exchange, securing a new property with a longer lease and more stability. She was beyond happy with the outcome. For the next four years, she called me every single Thursday—without fail. We talked about the market, politics, family, relationships, life. She became like a grandmother to me. She knew everything about my life, and I knew everything about hers. Last Thursday, she called and told me her doctor had found a cancerous brain tumor that needed to be removed. But she wasn’t worried. Surgery was scheduled for next week. She told me she would call me afterwards. Today, I got a call from her number, but when I answered the phone it wasn't her on the line...it was her daughter, crying. She didn’t make it. I’m devastated. She was such a kind soul—the type of person who made the world a better place just by being in it. She was the first person to take a chance on me, to believe in me, and I will never forget that. If you’re lucky enough to still have your grandparents, call them. Check in. Tell them you love them. You will never regret making that call.

A buyer just submitted an offer on a vacant Arby’s I’m selling for $600K… He attached proof of funds: $46 million Weird flex, but okay

Just got out of a meeting with a client who's friend owns $1 billion in Bitcoin Still works a salaried job making $80k a year He asked him why he hasn’t sold any He looked him dead in the eye and said: “What if it goes up?” Brother. It’s at a BILLION.

My second year in brokerage I sold a deal that made me a sizeable commission The next day I showed up to the office wearing a golf polo instead of a suit because it was the middle of Summer and for some reason I felt I "earned it" after closing a big deal A senior broker came up to me that morning and said: "Someone just paid you a commission larger than what most Americans make in an entire year, how about you f****ng act like it?" I have worn a full suit to the office every day since Don't take this business for granted

If you're in your 20's and your main job criteria is "work-life balance" then you're setting yourself up for a miserable 30's-60's

Yesterday I made 113 cold calls I found 0 buyers and 0 sellers I lost 2 listings to competitors I worked on both for months and ended up w/ nothing Today I can stay home and sulk Or I can be the first one in the office and get after it Victim mentality is never the answer

List of things that under no circumstance should you EVER go cheap on: -Toilet Paper -Mattress -Laptop -Insurance -CPA -Attorney -Real Estate Broker What did I miss??

When you’re typing an important email Do you delete the recipient’s name so you don’t accidentally hit send too early Or are you normal?

Appalachian State University - Boone, NC

$20 minimum wage = stores increase food prices Increased food prices = decrease in customers Decrease in customers = decrease in store sales Decrease in sales = stores aren't profitable and close Class dismissed, California

Had dinner the other night with a guy who bought a Texas Roadhouse last year I asked him why he bought it? His response: "The parking lot" Just looked it up - Yeah, he's never missing a rent check

Here's how I got into real estate: When I was 23 I worked at a country club I asked every single member what they did for work I needed to know how the hell they were golfing at 10am on a Thursday More than half of them said real estate I sprinted to get my license

Summer Intern storms into my office in a panic: “My Excel crashed and I lost everything!" I ask: “Did you save it?” He goes: “No…” Welcome to the show, pal

Point Loma Nazarene University - San Diego, CA

Brigham Young University - Provo, UT

In my first year in brokerage, my best friend sold a $60M deal He earned a 6-figure commission after just 3 months in the business and spent the next month traveling around Europe, living the dream Meanwhile, I hadn’t closed a single deal. I was happy for him, but with each day, my frustration grew I was comparing my (lack of) success to his After that $60M deal, he unfortunately never closed another It took me 12 months to earn my first paycheck, but the following 3 years in this business have completely changed my life A reminder: no one’s timeline is the same Comparison is the thief of joy

For the past two weeks, one car has been at my office parking lot before me every morning and still there after I leave. A blacked-out Rolls-Royce. At first, it got under my skin. Who is this person outworking me? They show up earlier, stay later, and drive a nicer car. So, I decided to push myself—coming in earlier, staying later—trying to beat them. But no matter what, that car was always there before me, and stayed later than me. It was starting to piss me off. But last night, I finally ran into the owner. “Man, you must be the hardest-working person in this office. When do you even sleep?” I asked, half-joking. He gave me a tired smile and said, “We lost our house in the Palisades fire. For the past couple weeks, we’ve been staying with family trying to figure things out. Had to leave my car at the office for a bit." I was so caught up in my own head, building a narrative to fuel my frustration that I never stopped to consider the real story. Perspective changes everything.

The greatest business/life lesson I ever learned: When someone shares a story, don’t try to one-up them Don’t pivot to your experience Be interested, not interesting People remember how you made them feel, not how impressive you tried to be

University of Illinois Chicago - Chicago, IL

One of the biggest lessons I’ve learned in sales: Have a low threshold for getting on a plane In my first year, I was chasing a $20M listing I hadn’t closed a single deal yet, 10 months in with no income But I crushed the Zoom call, and the seller all but told me I was going to get the listing There was just one other broker he had to meet first That broker flew out and met him in person I told myself I couldn’t afford the $300 flight Turns out, not buying that plane ticket cost me an $800,000 commission Tough way to learn, but I'll never forget it: Show up

Just got a call from a prospect letting me know he's going with my competitor He has a long term relationship with them- I get it I have so much respect for people who call and are upfront, instead of just ghosting like many do nowadays This is how business should be handled

Just spoke with a car dealer in South Florida They’re turning vacant Walgreens into exotic car dealerships They only need 35 cars on the lot - so the 1.5–2 acre lots and 14,000 sq ft buildings are a perfect fit One of the more creative adaptive reuses I’ve seen

2% of all sales are made on the 1st contact 3% of all sales are made on the 2nd contact 5% of all sales are made on the 3rd contact 10% of all sales are made on the 4th contact 80% of all sales are made on the 5th-12th contact The fortune is in the follow up

If you're in your twenties just know that the work-life balance narrative is one of the biggest lies companies sell you. They tell you to prioritize balance so you'll accept a mediocre salary and be content working 40 hours a week until you die. Meanwhile, there’s a 25-year-old out there hustling and putting in 60-80 hour weeks. Fast forward to age 45, and that person will be enjoying month-long vacations on the beach, with a team of work-life balance enthusiasts working for them. Your twenties should be about laying the foundation for your future success. If you choose to prioritize balance and leisure now, you're setting yourself up for a harder, less rewarding life later. Making a decent salary for minimal work and small annual raises might feel like success, but it's not. It's a slow descent into a life where you'll be stuck in the same cycle, never truly excelling or breaking free. The harsh truth is that the concept of working hard early to reap rewards later is timeless for a reason. Prioritizing work-life balance in your twenties isn't just misguided; it's a strategy companies use to keep you complacent, ensuring you work for them comfortably but never reach your full potential. Don't fall for it.

Today, my team and I did a 2-hour cold calling competition where the person who got the most "no's" was the winner In just 2 hours, the 5 of us racked up 34 no's… BUT we also landed 10 leads The power of embracing rejection instead of fearing it is incredible

This is going to CRUSH small businesses The $20/hr only applies to fast food chains with 60+ locations So what about “Joe’s Pizza” or “Bob’s Tacos”? Employees won’t work at those small businesses that pay $16/hour when they can work at the Wendy’s across the street for $20/hr

My dream job has always been to be a Spirit Halloween leasing broker Crush deals for 3 months straight, fill every vacant big box in America, make cash hand over fist Then spend the next 9 months on a beach somewhere In 2024, Spirit signed over 1,500 short-term leases and pulled in $1.9B in revenue Not bad for a few months of work Now that's "lease-life balance"

Recently I had 2 client closing dinners Omaha, NE 8 people — apps, steak, drinks, dessert $720 total → $90 per person Los Angeles, CA 3 people — apps, steak, drinks (no dessert) $1,055 total → $350 per person Same quality of food, drinks, & service Very different zip codes

How much is a haircut where you live? I’m at $55 before tip in Santa Monica, CA

Just spoke with someone who works at a company that gives 21 paid vacation days per year AND 21 paid sick days 21 sick days is WILD Any guesses what industry this is?

University of Washington - Seattle, WA

You would be shocked by the amount of mom and pop landlords who own Triple Net properties and think they own a bond A lot of these owners 1031 exchanged out of apartment buildings and bought triple nets They thought they were buying coupon clippers… The reality is single tenant net leased real estate can be one of the riskiest CRE asset classes and provide the highest downside risk You have one tenant, if they go sideways your income is gone If that tenant was paying above market rent, you will not be able to replace that stream of income I am working with a family right now that bought two triple nets back in 2017 after they sold a Southern California Apartment building and 1031’d into them They bought one property in 2017 for $1M and the other for $1.2M Now I am selling one for $500K and the other for $150K because they have gone vacant and are in really poor locations A friendly reminder that when you are buying a triple net deal you are not buying a cap rate, a tenant, or a lease - you are buying real estate

I’m selling a Popeyes in Compton and decided to do some door knocking They say in real estate, 50% of your buyers are the neighboring property owners Wish me luck!

Rutgers University (Camden) - Camden, NJ

Just closed a deal with a guy who never sent a single email Not one to me (his broker), not to his attorney, not to escrow, not to title He claims he’s never sent an email in his life If you wanted to reach him, you picked up the phone That’s it In an era of inbox overload and endless threads… This man is a trailblazer, a rebel, a puritst, a minimalist And an absolute legend

Business Tip (Spirit Airlines Edition): Whenever you are flying commercial, especially on Spirit Airlines in seat 29B, always wear your best business suit & tie combo (business formal). When someone boards a Spirit flight and sees a guy in a full suit, white dress shirt & clean tie wedged between two strangers fighting over the armrest, I guarantee they’ll think to themselves, “What the hell is that guy doing here?” It’s human nature. When I was 22, and now that I’m 29, I always find myself wanting to ask him, “Hey, did you miss your Delta upgrade?” If you work in commercial real estate, especially brokerage, dressing your absolute professional best on a Spirit flight is a bold power move. People will ask, “What do you do for a living?” (Right after they ask, “Did you lose a bet?”) Now, in business/first class, there’s a real chance they’re in real estate. On Spirit in row 29, there’s an equally real chance they’re about to try to sell you an MLM scheme or ask to borrow your charger. But hey, networking is networking. You just have to give a little extra effort to dress up and resist the temptation to lean into the Spirit vibe with sweatpants and an “I Survived Spirit Airlines” hoodie. Pair the professional look with a clean shave, combed hair, and yes, a nice pocket square helps. At minimum, you’ll get curious looks — and in all likelihood, the person next to you will eventually ask… “What do you do for a living?” (Right before they try to charge their vape in the seatback USB port.)

SUNY Maritime College - Bronx, NY

On a date last night in Santa Monica and a drunk guy somehow mistook me for Ryan Reynolds and asked for a picture Was going to correct him But didn’t want to miss my chance to get a picture with the wingman of the year

There needs to be a commercial real estate reality TV show - and here's why: Yesterday a massive property owner called me and told me to meet him at his house because he wanted to sell. Wouldn’t tell me what exactly he wanted to sell—just that he wanted to meet me in person to discuss. So I show up, park outside his house…and then it gets weird. All of a sudden another car pulls up. Then another. And another... Before I knew it, 15 other brokers were standing outside this house, all thinking they had a one-on-one meeting with the Seller. We all walk inside, and the Seller instructs us to take seats at the dining room table, and instead of individual meetings, he runs a panel discussion with all of us at once. A literal hunger games type of scene with all these brokers in the same room fighting for the same listings - you can imagine how that played out. If only there was a camera crew to catch this absolutely golden moment on film...

Ever feel anxiety about your business? Pick up the phone and make a call Send an email Follow up with a lead Go on offense Action cures all

If you're enjoying a day off today, congrats—you've earned it If you're grinding in the lab today, your future self will thank you, I promise

My 1st year in CRE I cold called the owner of the world’s oldest McDonald’s He told me his favorite car was a 66 Mustang So naturally I rented a 66 Mustang and drove to the property I texted him when I arrived He instantly blocked my number but at least I got some sweet pics

Client wanted me to list a property for 20% more than what it’s worth I told him respectfully it’s not worth that Another broker told him he could get it I told him to give the other broker the listing for 90 days and if it closes I will pay for the closing dinner He just called me 90 days later He wants me to list it for the price I originally suggested It pays to stand your ground

This Popeyes pays $165K in rent every year So we broke down exactly how fast food restaurants like this generate enough profit to pay the landlord and still cash flow like crazy

Would love to but he no longer has the funds I countered his offer back at $46 million and got him to accept it Little trick I learned from "The Art of the Deal"

“How do you motivate your team to keep making cold calls in such a tough market?” Sometimes you gotta get creative

Just met with a real estate owner who has built an empire buying one thing: Short-term, low-rent, NNN deals He said something I’d never heard before: Before he buys anything, he calls the top local leasing team in that market He interviews them And if he doesn’t believe they’re killers who can fill the space if it goes dark... Then he doesn’t buy the deal His simple rule: never buy in an area where there isn’t a leasing team that can save you when the music stops

Some of the biggest clients I’ve landed were because I was too young and stupid to know that I should be afraid to call them

The U.S. birth rate would skyrocket if more men acted like this

That’s what he said he said he made. I’ve heard many drivers complain about this but this is the first time I’ve had a driver tell me the exact $ amount they made on my ride

It blows my mind how “Casual Friday” quietly turned into “Don’t Even Show Up Friday” Every Friday morning I see it: Gym’s empty Office parking lot’s empty When did it become normal for people in their 20s to sleep in, stroll in late, and leave early on a Friday? If you’re an executive with 20 years in the business, fine You’ve earned it But if you’re new? You haven’t Work ethic comes first Perks come later

Being able to make someone laugh within 60 seconds of meeting them will win you more business than any fancy sales training ever will

I talk to California fast food retaurant operators on a daily basis and there is one common theme: ‘Automation’ How can we integrate tech to eliminate the need to pay $20/hour for labor? The new CA minimum wage law is about to eliminate a lot of jobs

BREAKING: Walgreens to be acquired for $10B by Sycamore Partners After nearly a century as a public company, Walgreens is going private One of the biggest retail takeovers in years and a reminder of how fast the market can shift

Confession: Sometimes when I cold call I put Zillow up on one monitor and let the $50M Beverly Hills mansions motivate me

Real baseball guys know that spending the weekend at a crappy Holiday Inn in the middle of nowhere with your dad, your friends, and your friend’s dads is actually the peak of your childhood

18 year old Tyler walked the runway for Versace 28 year old Tyler sells Red Lobsters in Fort Wayne, IN Life comes at you fast

Just came across my favorite listing of the year If these fellas can sell this pond... The market is officially BACK

There is a special place in hell for brokers who make you sign a full blown Confidentiality Agreement to access an Offering Memorandum for a Dollar General in Possum Trot, KY

Earlier this year I deleted social media from my phone This all started because of a friend’s trip to Paris He came back and told me something that genuinely scared me He went with his girlfriend Saw the Eiffel Tower Drank all the wine Did the whole thing When he got back I asked how the trip was He said it was great... But every time they were doing something amazing He had the urge to take out his phone and scroll He couldn’t just be there That hit me hard We don’t talk enough about how addicted we’ve become And how scary it is that we’ve forgotten how to simply live in the moment

Just called someone named Leslie Guy answers Me: “Sorry, I was trying to reach Leslie, sounds like I have the wrong number” Him: “No, this is Leslie” Basically the equivalent of asking a woman when the baby’s due…and she’s not pregnant

5 years ago, I became a commercial real estate broker Towards the end of my first year my office posted the “agent rankings” My eyes went straight to my name Dead last... I hadn’t made a sale Hadn’t made a dollar And felt like I was failing, professionally and personally And seeing those rankings lit a fire in me I printed out the list and taped it inside my cubicle I forced myself to stare at it every day, as motivation Fast forward 5 years later to today… I’ve just been named the #1 investment sales agent in our Los Angeles office halfway through the year The purpose of this post is not to brag It’s a message for anyone who’s in the early chapters of their career going through hell right now Remember why you started, and don’t quit Most people overestimate what they can do in a year And underestimate what they can do in a decade

“IT’S NOT A TRUE TRIPLE NET LEASE THE LANDLORD PAYS FOR ROOF AND STRUCTURE THEY JUST PUT ‘NNN’ IN THE OM TO MAKE IT LOOK BETTER, SAD!”

Ever wonder what is generally accepted as a primary vs a secondary market? Which ones surprise you? PRIMARY NYC LA Miami Boston Atlanta Chicago Seattle SECONDARY Denver Dallas Las Vegas Portland Indianapolis Austin TERTIARY Omaha Kansas City Raleigh Charleston Nashville

It took me 15,000+ cold calls to get my 1st listing A guy in my training class got a listing on his 4th call His deal never sold and he quit 6 months later I sold mine to the 1st Buyer I called and have sold 70+ deals since Run your own race, comparison is the thief of joy

Why do 80% of brokers fail within their first two years in commercial real estate? Because it is hard. Really f***ing HARD. For a new CRE broker here is what it takes to get paid as a commission-only salesperson: 1. Research properties/owners you want to prospect 2. Find the owner’s phone number 3. Call through a bunch of wrong phone numbers 4. Finally get the owner on the phone 5. Show enough value to get a meeting with the owner 6. Meet the owner and do a BOV (Broker’s Opinion of Value) 7. Present the BOV and have the owner agree w/ your price/fee 8. Beat out the 2-5 other brokerages you are competing with 9. List the property and find a Buyer willing to pay your price 10. Negotiate contract terms for a Purchase Agreement 11. Work with a capital markets specialist to source the debt 12. Work w/ attorneys, escrow officers, CPAs, brokers, etc. 13. Coordinate property visits/inspections 14. Manage expectations to avoid any unforeseen surprises 15. Land the plane on the tarmac for a smooth close of escrow All these steps need to be executed perfectly, or you can kiss your hopes of a paycheck goodbye There is a reason why 80% of brokers leave the business within their first two years It took me 12 months to close my first deal, and others even longer But if it were easy, everyone would do it

People don’t believe the American Dream is real in LA—and it’s hard to blame them. I moved to LA when I was 24 and built a solid group of 20-30 friends—guys I’d go to the gym with, play golf with, grab a drink after work with, etc. Now I’m 29, and nearly every single one of them has moved out of LA. A lot left California entirely. People with normal salaries can’t afford to buy here. There’s no path to homeownership. If that doesn’t change, it won’t matter if rents come down. People will keep leaving for places where they can actually own a home and live out their American Dream.

7 Brew is one of the most interesting franchise stories to follow right now Average unit volume: $2M Their top store does $7M in sales All from a <1,000 SF double drive‑thru kiosk They now have 400+ locations Their strategy? Build next to Starbucks and take market share

Just got my first low ball offer of 2025 We're listed at $3.3M Shooters shoot?

If you own a commercial property that’s leased to a tenant for 20 years But there is an early termination option after 5 years You don’t have a 20 year lease You have a 5 year lease Thank you for coming to my TED Talk

This guy owns a $10M In-N-Out in Salt Lake City and builds drive thru properties all over the country If that's not the American Dream, I don't know what is @TripleNetFef and I pulled up on @dirtdog in his natural habitat to ask how he does it, and how others can to

The National Guard rolling through Downtown Santa Monica

"Tyler, you can’t sell a Del Taco at a 4% cap!" "Interest rates are too high" "The market is too soft" SOLD! Cap rates don't care about your feelings

Posting about being “under contract” is a WILD move Are none of you superstitious??

Living in Los Angeles has its ups and downs But last night, as I was leaving my office I pulled up to a red light and looked to my right Sitting in the G-Wagon next to me was The Rock Only in LA

CoStar has no middle ground It's either: "Price Unknown" Or:

I’m dealing with a buyer who might have memory loss This week, he’s submitted the same offer on my listing... Through three different brokers Each one thinks they’re the only broker involved The guy managed to start a bidding war against himself

I aspire to have this level of confidence

It’s easier to be successful today than ever before All you have to do? Work on Fridays Do that and you’ll be ahead of 75% of your peers The bar has never been lower

Always a tough look when you’re boarding a plane in a sport coat and everyone expects you to be sitting first class Nothing humbles you more than that walk of shame back to 27B

Agreed, as someone who lives in Santa Monica I can confirm this city has the potential to look like Miami if they "let it rip"

I tipped him well ($40 was the cost pre-tip) but you are clearly missing the point

When you spend 5 years building a relationship with a Seller but another broker promises them a 4% cap

Do I like waking up at 4:30am? Nope Do I like making 100s of cold calls every week? Nope Do I like being in the office on Saturday when my friends are at the bar? Nope Do I like closing deals and making my clients $$? Yup Mastering delayed gratification is so crucial in CRE

Some of the biggest clients I’ve landed were because I was too young and stupid to know that I should be afraid to call them

The secret to hitting every green light is to get a text that you need to respond to