OBSESSIONS WITH… ROZ tyhaney.substack.com/p/roz-s…
TYB Universe
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- Followers 4,353
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We’re excited to announce our $11M Series A funding round, co-led by @offlineventures and @strobefund, with participation from @cbventures, @CastleIslandVC, and @Unusual_VC.
TYB is reimagining brand loyalty through onchain community commerce, helping brands like Glossier, @rarebeauty, Saie, @UrbanOutfitters, and @drinkpoppi engage fans directly through challenges, rewards, and co-creation.
With this funding, we are accelerating our mission to bring brands and fans closer together — turning customers into community and engagement into long term growth.
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@rarebeauty fans are hype about the new collectible they get to celebrate the launch of the new Find Comfort Collection: Awaken Confidence 🍑🍑🍑
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@rarebeauty captures UGC content authentically by asking their TYB community to send them a SHELFie featuring products from their latest collection 🧼💓 we love to see brands get creative when asking for UGC ✨
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TYB is now available on the @shopify App Store, making it the first end-to-end Web3 community-powered loyalty solution available to Shopify’s millions of merchants through an @avalabsofficial-based platform.
coindesk.com/web3/2023/03/22…
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@selenagomez inviting her entire @rarebeauty community to join Rare World on TYB today, join here: rarebeauty.tyb.xyz/join
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👀
A platform that connects brands with their communities, provides tools for communication, collaboration, and task management between companies and their audiences - @TYBXYZ
Raised $20.8M, and backed by the likes of Coinbase Ventures, Strobe Ventures & Others
Worth looking into
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World's Best Surfer @kellyslater launches community program for hi-tech skincare brand, @Freaksofnaturex on TYB 🧴💙🏄♂️
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OBSESSIONS. our latest feature where community members can post about their fav products that they’ve *actually purchased* and get rewarded for it 🤑
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Our founder @tyhunnny says it best, the future of community commerce is TYB 🚀📱
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we’re underway with summer of obsessions, join us now on TYB 📱trust us, you’re not going to want to miss these next few weeks of launches 🚀
This Onchain Summer is the summer of gaming, vibe-coding, coining, and obsession.
Here’s how @RemixGG_, @tryoharaAI, @zora, and @TYBXYZ are bringing the world onchain ☟
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This is what it looks like to turn your online community ➡️ IRL community with TYB
Yesterday @JoeHolder_ and @tybxyz hosted over 600 New Yorkers for a day of movement.
Ready to join the movement for movement? exercisesnacks.tyb.xyz
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The OV community has always been hyper-active. The difference now? Running their community on TYB makes their energy measurable 🚀
@cherdougie put it perfectly 👇
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Community, Community, Community 📢
a critically acclaimed weekly consumer crypto roundup !!!
this week ft...
-FWB FEST ~ a bull case for crypto's cultural ambitions @FWBtweets
- @tyhunnny @TYBXYZ @OutdoorVoices the next big company will be built by community
-Social media betting onchain ft. @kizzymobile built on @monad
-SEC & Project Crypto (all the latest updates with crypto regulation); liquid staking, genius act, clarity act, a clear path for builders)
-Figma IPO (is it time to put ipos onchain?)
-@viraldotfun ft @joeyiny
-from cowboy to commercial, the path to mainstream adoption ft @zora @farcaster_xyz @chippedsocial @Polymarket @base
read collect subscribe below!
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TYB is literally candy crush for earning rewards to your fave brands 🍭
the most referenced app for us with @tybxyz design team right now is candy crush
i’ll keep going on about this: not nearly enough consumer products, especially in crypto, use mechanisms from games that consistently hit 1 billion revenue per year
they have incentive structures, economies, ux, and expressive ui figured out like no one else, literally all out in public
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Scarjo 🤝 TYB
Today @theoutsetskin launched their Insider community, giving members exclusive access to their team (yes, Scarlett included) & the chance to collab on products, all while earning rewards for participating.
Join: outset.tyb.xyz/
instagram.com/reel/CxVZmIROd…
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BEST DAY EVER? @drinkpoppi just launched Poppi World on TYB where fans can shop exclusive merch & get early access to new flavors, activations, & more! SIGN ME UP ‼️⭐️🫧
drinkpoppi.tyb.xyz
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Co-creation is the future 👀
we have our own digital aisle @foxtrotmarket where you can shop through our favorites 🥰🛒
check it out: foxtrotco.com/aisle/the-snax…
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Woke up 🌅 and saw our founder @tyhunnny on @BoysClubCrypto's IT LIST 😎 , a collection of 13 builders pushing at the edges of the New Internet. 🚀 Read more at zine.boysclub.vip/itlist/
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The Global Leaderboard Is Officially Live!
Our fans can now see how they stack up against one another in real time. TYB product designer @b___ence expressed that for this the team pulled inspiration from multiplayer games, both in terms of the rules and the visual style.🪡
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if only there was a platform that helped DTC brands talk to customers…oh wait there already is, it’s us 👀
The biggest issue with DTC brands is we don't talk to our customers enough.
We think everything can be solve with an AB test or a volume of creative testing. Both are important, but lets actually ask our customers and potential customers first.
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Still have questions about TYB? Let TYB Founder @tyhunnny and COO @Bre_Teubs break it down tomorrow 4/4 at 12PM ET on Twitter in conversation with @xo_poseidon from @avalancheavax. nitter.app/i/spaces/1nAKErWdDgnGL
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reaction encyclopedia
see you at @sxsw !! our founder & ceo @tyhunnny will be brining the heat during her fireside chat at @BoysClubWorld "brand new" on 3/12.
register for tickets: boysclub.vip/brandnew/
want to meet with our team while you're in Austin? drop a 🖤 down below & we'll message you.
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🎙️ @ty_haney sat down with @11AMdotclub last week to touch on the full circle-ness of our most recent @Crocs community launch 🐊
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❤️😍 @rarebeauty rewards their besties for creating a fun holiday look with 100 rare coins equaling $1.00 USD off their next rare.com purchase 📈💋❤️ being obsessed pays off 🪩🎅🏽💋❤️💸
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2022: Using multiple tools to manage your brand’s community 😔
2023: Using TYB to make community your growth channel 😃
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Sept was huge for us < 3 we’re growing more and more each month and we’re oh so grateful for all of the tybabies that choose to play with us everyday! ⭐️ what brands do you want to see on tyb? tag them 👇
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"If you’re smart, you’re paying attention to @tyhunnny.
Her new-ish Web3 community platform TYB just launched on Shopify, making its loyalty technology available to millions of merchants."
Thank you for paying attention 👀 @caseymlewis 🤝
afterschool.substack.com/p/s…
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TYB + JOGGY + OV = @tyhunnny’s brainchildren 🧠🧑🧑🧒
She just gets it 🤝✨. Awesome interview with PBT (just IG?) re world building and how my businesses work together to grow. peoplebrandsandthings.substa…
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set active did $1M in sales in 1 hour on tuesday. 50% of those sales happened within the first 15 min of early access they gave their community on tyb.
community = conversion 📈📈📈
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Non-alcoholic drink revenue in the U.S. has amounted to $447 billion.
The ready-to-drink cocktail category is predicted to grow by 24% over the next 5 years.
Joining a TYB beverage community means shaping the future of CPG - whether you're a customer, founder, or just want a 🍹
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The future of #community is here! Amazing insights from our founder @tyhunnny with @mrshama and @moizali on their podcast Limited Supply
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🍸 @JuneShineCo makes hard kombucha and cocktails for people who want to be more aware of the alcohol they're drinking -- no sketchy sweeteners or artificial flavors.
They're reinventing antiquated loyalty programs via TYB to drive 10x+ engagement and community growth. 🧵
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4 days until the @voguebusiness Technology Forum 💻🔋🔮🤖
Our founder @tyhunnny will be joining @maddieschulz, @AngelicVendette, @StefanoBrave and @mntge_io's Nicholas Adler to discuss shifting NFT strategies, from collectibles to CRM
👀 See you there
events.voguebusiness.com/Tec…
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it’s kind of a big deal. TYB shop is here. learn more about how to make your community a growth channel at tyb.xyz/brands 💸📈🔋
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This week we launched our @shopify app, giving thousands of businesses the ability to use Web3 to engage with their communities and create strong, lifelong relationships with customers.🔋⚡️🤝
Step into class with @tyhunnny
instagram.com/p/CqMQbN4DqZh/
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Our CEO @tyhunnny will speaking on the @klaviyo OWN IT online summit on Aug 15-17th 🛍️ 💵
Register to learn from Ty (and @mrsharma and @graceclarke and @codyplof...) about how investing in the right channels helps to acquire customers (and retain them!!)
marketing.klaviyo.com/series…
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TYB is community management platform for brands to directly engage and reward customers for taking valuable actions 🤝
What does a use-case look like? 🧵 ⬇️
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Thanks to @voguebusiness for capturing how TYB is cultivating relationships and rewarding fans for influencing the brands they love — read the full article voguebusiness.com/technology…
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Yesterday, Dieux Skin launched on TYB.
In 4 minutes, over 1k+ collectibles sold out. The angels are fast. 😇
dieux.tyb.xyz/
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With TYB, you build a community and influencer program all in one place — and they get more than just product and paid for posting about it. They get input in the future of your brand, and long-term skin in the game that is growing your business🫡💪
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" @tyhunnny's second act is upending the dynamics in consumer goods —for a more favorable one that actually empowers community... digital collectibles in a post-cookie era are the future.
Thank you @iiiitsandrea @thesnaxshot !
snaxshot.substack.com/p/edib…
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Say hello to @sophiedoublef from Mexico 🇲🇽 👋
Not only is she a graphic designer and pilates studio owner, but Sophie is also an active member of the @getjoggy @topicals @DrinkBody and Vada communities on TYB
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brands are giving community members an additional % off their Black Friday / Cyber Monday deals this week just for being loyal members on tyb … members simply shop the sale and automatically get an exclusive discount applied …. iconic if you ask us
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"There's a new, super practical tool helping Shopify merchants tap into the power of Web3.
It's created by @tyhunnny, who built Outdoor Voices before launching TYB, a community-powered loyalty program built on the blockchain."
femalefounderworld.beehiiv.c…
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TYB- your ticket to beauty's best! 💄✨ Join us for VIP access to Dieux, Ceremonia, Topicals, Bread, The Outset, and more.
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INTRODUCING TYB LEADERBOARDS 📊🎳
Brands can now measure (and reward) their most engaged users, who in turn are incentivized to participate in challenges within your brand’s community.
🧵
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LET'S GO ⚡💡🔋🔌⚡💡🔋🔌
"Tokengating is the next frontier of loyalty and buyer engagement, and we're thrilled to see TYB, founded by a team that has built multiple brands themselves, come to life for merchants everywhere." - @Alex_Danco
Today, @Shopify, @TYBXYZ, and #Avalanche joined forces to bring a Web3 Loyalty Platform to Shopify’s millions of merchants!
This integration unlocks a new world of possibilities for consumer-brand relationships👇
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After trying traditional influencer tactics, @topicals turned to TYB & the results spoke for themselves:
💥300% community growth
🥇TYB community is 8x more active than other channels (thx to our reward system)
🪩Driven thousands of interactions off-platform through TYB
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Reach full obsession and level up with all of your favorite brands on TYB. This makes it easier to track your progress and unlock rewards, no matter which brand communities you’re part of. Here’s more about our latest update 👇
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we had the best time last night with you !!! thanks for coming out to our night of community commerce ⭐️ we’re so excited to see more and more brands using our new feature: TYB SHOP ..if you want ONE MONTH FREE ON TYB sign up for a demo before the end of 2025 !!!
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I earn from the brands I love on tyb, you just like their posts on IG. we are not the same.
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community has never been so rewarding. tyb 2.0, coming soon:
tyb.xyz
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The app allows @shopify merchants to implement TYB’s community-integrated-commerce tools to directly connect with and reward fans for taking valuable actions, like referring friends to the brand, writing reviews, and creating and sharing social media content.
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WOW ❄️ ! @glossier rewarded shoppers with an exclusive in-store collectible for picking up something over the holidays! Why not offer rewards to your customers and turn them into loyal fans? That’s how brands do loyalty on TYB 😎👊💼
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The @topicals Insider program is a community building initiative that allows Topicals to:
👀 gauge interest
🧪 test products
🤝 and connect their community on topics such as mental health, wellness and all things skincare
topicals.tyb.xyz/
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Figlia 🤝 TYB.
Figlia is a (very delicious) non-alcoholic aperitivo brand. They're launching a community next week on TYB that will allow members to participate in challenges and show up to events in exchange for rewards (like discounts).
blockster.com/figlia-partner…
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amazing news from our head of product, admins can now delete messages in chat and everyone has a tab to see their mentions from chat…. the app is getting better every single day
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hiker girl ceo @tyhunnny sat down with @theinformation to chat about the early days of Outdoor Voices and how it ultimately influenced TYB and the customer economy 🥾📱
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Yes, we will be @FWBtweets FEST
Our co-founder and CEO @tyhunnny will be leading a jog and talking all things community-building (we're pro multitasking). See ya there 👀 🏃♀️
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tyb’s @tyhunnny on world building, read the full interview on here: open.substack.com/pub/people…
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TYB launched a newsletter! You can expect: Roundups of the best brand news & marketing coverage (like @voguebusiness and @glossyco), case studies from companies who use TYB to grow their businesses & exclusive insights from internet wizards like @milkkarten & @theadreahernandez
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The TYB community co-created an energy drink with @getjoggy, then we hosted a jog at @sxsw w/ @allysonfelix, & 350 community members got to try the latest version of Joggy Energy.
That’s how we see the future of brand building here: by community, for community, owned by community
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After a few weeks of testing with a group of beta users, we are so excited to announce that our latest feature is officially LIVE. Welcome…📷️Obsessions📷️
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obsessions: where real customers gush over real purchases from brands they really love. it’s cute!!!
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Join our founder & CEO @tyhunnny this Thursday for a virtual event as shares her POV on how consumer brands of the next generation are building with their customers. It's going to be a juicy one...RSVP today: tyb.xyz/events
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our ceo @tyhunnny said it best, women belong onchain ✨ @strobefund
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Nonalcoholic aperitif brand @DrinkGhia announced yesterday that they're adjusting their product based on customer input.
"Thanks to your comments and feedback, we’ve decided to take Ghia to the next level."
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How’d we do? 💸💸💸
We had a great time @strobefund summit!!!
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RARE BEAUTY IS LAUNCHING ON TYB TOMORROW FOR 24 HOURS I REPEAT RARE BEAUTY IS LAUNCHING ON TYB TOMORROW FOR 24 HOURS.
Don't miss your chance, join the waitlist: rarebeauty.tyb.xyz/join
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110K challenges completed💥🤯 biggest week yet driving sales via community engagement on TYB ✨💸🥵
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lots of new friends 👋👋👋 hi we’re TYB 🙂 a place where community engagement from your superfans actually pays off !!! book time with us @ TYB.XYZ/BRANDS to learn more about how your community can become your best growth channel 🏅🏅🏅
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nobody will remember:
- your salary
- how “busy you were”
- how many hours you worked
people will remember:
- the gift you bought them with your coins
- spreading love in the chat
- your invite to local events
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Hot take: brands are spending too much on Instagram and Facebook to acquire customers who don’t stick with them!
@tyhunnny broke this down on @theinformation last week 👇
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"Co-sign from the people who actually buy them is the best seal of approval you can get.” - Marta Freedman, co-founder @Dieux_skin
The future of product testing is community-led, powered byTYB💥
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Exciting news! Our very own @Bre_Teubs will be speaking at Inside Summit ⭐️ For the next 48 hrs, enjoy 20% off with code TYB20 🎙️
insidesummit.vfairs.com
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