How I turned $205k into a $4 million company in 10 months
The inside story of my successful acquisition:
In January 2023 I stumped across a company for sale.
It was listed for $3.55 million and showed SDE of $1.6 million.
Those kind of numbers can have a serious impact on most people’s lives—including mine.
And I was already on the hunt for my next business challenge.
I did the standard submit for more info, and the actual seller called me directly.
He decided against using a broker (not exactly ideal in my opinion) and we went through the usual protocol of me submitting and NDA, etc.
The interesting part of the deal?
The seller had JUST purchased the business in August 2022 and was already listing it in January 2023.
He actually used the PREVIOUS seller’s packet of information on the company, other than a two-paragraph letter he included explaining the situation.
While the whole thing was a little odd, I wanted to dig deeper.
We spoke on the phone and the seller explained he was trying to run the business remote from up north.
He explained he thought he was going to move to Orlando where the company was located, he wanted to buy this company for his high-school aged kids to run one day, but he decided against moving.
Circumstances changed – it happens.
He told me how he’s already very successful in his career with other companies, and he bit off more than he could chew here.
I assume a lot of people would be scared by that story, but I wasn’t.
I could smell opportunity.
I think it’s so important to be able to identify opportunity in certain situations, rather than finding yourself looking at all the possible downsides.
The numbers were awesome, and the company is in the Corporate Event Business which is something I already have exposure to with a similar business I own in New York.
The next step in my mind?
I needed this seller on my side. To be blunt - I needed to be likeable.
Why?
Well, I already knew he would get other calls with those kinds of numbers. And from a financial standpoint, I knew I wouldn’t be the wealthiest guy looking at it. On top of that, I wanted him to do some seller financing.
None of those things are possible if you do not have any type of quality relationship with the seller.
He wasn’t the original owner, so he didn’t have that deep emotional attachment and obligation to “pass the business on to the perfect person.”
He was going to sell the business to someone he enjoyed communicating with, and I was going to make sure that person was me.
Lesson: Be a good communicator. Be a good human. It will impact every area of your life at some point.
Maybe “be likeable” sounds a little conniving, but getting along with the seller is good for all involved.
Fast forward to February, we met for dinner and a drink.
“Jake, I wanted to let you know you’re my guy. With that said, I did hire a GM and I want to give her a chance to run things with the possibility I can keep this company.”
And just like that, the deal was on hold.
But I didn’t get discouraged one bit. He explained where he was at in his life to me previously, and I was absolutely positive that this was not going to work the way he intended.
That is not to say I was rooting against him, I don’t believe in doing anything like that, I just could tell he didn’t understand the industry.
So essentially it was not IF the call would come, but WHEN it would come.
I moved on.
In April my phone rang and I saw his name.
My heart started racing a little faster than usual.
“Hi Jake! I hope all is well! Hey, I know you have a digital marketing agency – can you help us with a new website and some updated branding?”
Uhhhhh, not exactly the call I was hoping for haha.
Of course I said yes.
I asked him to gather up some photography, video, and a few other things.
It never made it that far.
In May he called me. I assumed it was for the website, but this time it was THEcall.
“Hey Jake – I’m worn out. I am ready to sell.”
I essentially updated the same LOI that I sent him earlier in the year, changed the dates, and fired it over.
The offer was for $3.65 million (I knew he had a few other people in his back pocket to sell to should I try and play too hard with the numbers).
The deal included $500k in seller financing.
Total deal size was $4.1 million so we needed $410k for the SBA injection requirement.
The seller gave me 5%, $205k toward the injection requirement, and an additional seller note of $295k.
He made it clear prior to this he believed in me, wanted to support me, and was willing to do this.
He signed it in early June, and off we went.
I had already been communicating with
@sbabmarks since early in the year about this deal, so it was time to get him back into the picture.
When I say this Bruce is a master of his craft, holy crap do I mean it.
He's seen it all. And he helped me navigate a bunch of hurdles.
This seller was NOT NOT NOT easy to work with.
He had horrible bookkeeping (the previous owner had amazing bookkeeping which was crucial to get this deal done)
The seller is already very wealth, I’ve been told he is a “trust fund baby,” and my guess is he has had a lot of stuff handed to him throughout life.
Unfortunately, the bank, the SBA, nor any parties involved with closing this deal are going to accept shotty numbers and lack of effort on a multimillion dollar deal.
And to be clear, if the original owner didn’t have awesome numbers going back over a decade showing consistently good numbers, I would have walked.
Lesson: Make sure the seller of the business you are acquiring has strong accounting or it will be an uphill battle. I only was saved by the previous owner here.
After imploring him to get his accounting in order, he agreed to hire a bookkeeper to clean it up.
The funny part?
After weeks of delays he claims he couldn’t find anyone, and eventually used a bookkeeper I use for some of my stuff haha.
In an odd twist, this actually gave me confidence he had nothing to hide.
Around this time, the best in the business
@SMB_Attorney was retained to make sure we legally got this deal done right.
I really love the model that
@smblawgroup utilizes in one-set price instead of gouging you with hourly billing.
You can just focus on getting the deal done right rather than constantly counting time and worrying about your bill.
Eventually, the seller got numbers put together accurately.
The bank pre-approved approved the deal.
On to closing.
Enter: final hurdles (and there will ALWAYS be hurdles)
1) the pending government shutdown and therefore SBA shutdown
2) the seller wanted a non-refundable deposit from me despite not knowing how the original owner would react when given the news (we needed his help)
3) the previous owner was still the landlord, and was about to find out the successor he thought he chose for his baby was already selling. Despite having never spoken to me, he had to approve me in a multitude of ways.
3a/b/c) He needed to approve me as a tenant and transfer the lease. He needed to be willing to provide tax returns from 2021 and 2022 to the bank despite having zero vested interest in this deal. He needed to sign the SBA landlord waiver that is standard for every deal.
How did #1 playout?
We smartly got SBA approval a few days BEFORE the shutdown, so this was eventually a non-issue.
How did #2 playout?
I eventually caved on this. I went back and forth, but he wasn’t budging.
After some time I concluded that a $25k risk was worth the upside if I could complete this deal and own this company outright.
Some people might think I am nuts to have done this, and I know
@SMB_Attorney certainly had his concerns (which I appreciate him having my back), but I felt in my gut we could get this done and I needed to do it.
How did all parts of #3 playout?
Good grief.
First of all, he handled the news better than I thought. While I am sure he was a little blindsided, when I FINALLY got to speak with him, he said “it’s just business.”
This was refreshing in that I knew with him as the original owner and most knowledgeable person of the history, and also he would be my new landlord, I needed him on my side as well.
3a – He wasn’t kidding when he said he’s all business. He said that because the current owner has a stronger financial position than me, he won’t transfer the lease without the seller staying on as a guarantor.
This was a lot to ask someone who was already giving me a $500k note.
Thankfully for me the seller was so deep into the transaction at this point, and highly vested in completing the deal. He was NOT thrilled about this, but he did sign.
3b – He gave up the tax returns. He hadn’t filed 2022 yet, so he provided proof of an extension which was acceptable to the bank.
3c – He was not a fan of the waiver. Said it “limited his protection” and he pushed back. This was the DAY before closing. It was down to the wire. After some back and forth with the
@SAOliver_Atty and awesome work on his part on behalf of the bank, the landlord eventually signed off.
Another Lesson: have EXPERIENCED and KNOWLEDABLE people do these deals with you. Trying to complete this stuff without help is crazy – so choose your fellow warriors wisely because there will very likely be some battles you need them for along the way.
In the end, it all came together!
I closed the deal!!
I am 70 days in now. We are focusing on earning the trust of our talented staff and setting the company up for growth.
Business is up, and January 2024 is looking like it will smoke January 2023. Great start.
Final lesson: I’m not going to sugarcoat it; the process of acquiring a company is not a walk in the park and you need to be ready.
You must be resilient.
You must be ready for a host of ups and downs.
If acquiring a multi-million-dollar company was a piece of cake, the barrier to entry would be too low.
For 10 months, the ups and downs of this transaction were DRAINING.
One day I was getting it, one day I wasn’t.
Emotional rollercoaster.
But I hung in there and kept fighting for it.
Quick final story:
That first site visit I did with the seller in January, he gave me his business card.
I never keep business cards anymore. I snap a picture and throw them out.
I kept this one, though.
I kept it in my office and looked at it often.
I will keep it forever.
I just KNEW I was going to get this company.
And I was prepared to go to battle and earn it.
Business and acquisition can be a huge balancing act of risk/reward and everything in between.
But I believed in myself.
I knew no matter what came my way, I could overcome it.
Anything is possible in this life with a belief in yourself and willingness to go after what you want.
And with everything having built up to that moment at the closing table,
With my family by my side, my inspiration for everything I do...
I closed the deal.
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Follow me at
@successwithjake for more cool stories about business and life.