Providing you with the top tips + news + inspiration for photography and videography 📷 #SonyAlpha (Visit @SonySupportUSA for customer support)
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Introducing the NEW Sony Alpha 7R VI. Now pairing Sony’s R line’s legacy of leading resolution (66.8MP) with blazing-fast speed. The new BIONZ XR2 engine means high resolution no longer has to slow you down.
Learn more about the Alpha 7R VI, and preorder: tinyurl.com/mr2n6d6t
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Photographer Daniel Woods uses the a9 to break through some of the challenges of underwater photography🧜♀️ Check out his images and a BTS video here: alphauniverse.com/stories/ph…
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ANNOUNCEMENT: Meet the new Sony Alpha 1 camera – delivering an unprecedented combination of resolution, speed & video performance with a new 50.1 MP image sensor, 30 fps shooting, 8K 30p video and more! Learn all the details here 👉 bit.ly/NewAlpha1 #BeAlpha
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ICYMI: James Cameron announces he will be using the @SonyProUSA VENICE camera system to film Avatar sequels 2 & 3 👀 alphauniverse.com/stories/ja…
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Are you ready for this? 👀 Check back in on 10.26.22 for a first look at a new camera 👏 #SonyAlpha
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Meet the Xperia PRO-I — Sony’s newest smartphone made for our #SonyAlpha community. The Xperia PRO-I features advanced autofocus, 4K video at 120fps & it's the 1st #SonyXperia w/ a 1.0-type sensor (the same one in the RX100 VII) 👀 Get all the details 👉 bit.ly/SonyXperiaPro-I
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ANNOUNCEMENT: The long-awaited #SonyAlpha a7S III is here – empowering creators with impressive video capabilities, ultra-high sensitivity and so much more! (📷: @timbuz1) Learn more 👉 bit.ly/NewA7SIII #BeAlpha
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ANNOUNCEMENT: Meet the all-new Alpha 7C & 28-60mm F4-5.6 zoom lens – delivering full-frame power in a compact size. The new #SonyAlpha a7C features a 24.2MP sensor, 4K movie capabilities, 5-axis in-body image stabilization & more! Learn more 👉 bit.ly/NewAlpha7C #BeAlpha
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“Sony Announces 12-24mm F2.8 G Master, World’s Widest Full-Frame Zoom With A Constant F2.8 Aperture” 👀 #BeAlpha (Image captured by Nate Luebbe) Learn more: bit.ly/NewUltraWideGMLens
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Introducing the all-new #SonyAlpha a7R IV. This full-frame camera offers the world’s first 61.0 MP full-frame image sensor, 15-stop dynamic range, continuous bursts up to 10 fps, and much more. Learn more: bit.ly/Sonya7RIV
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ICYMI: @UnboxTherapy takes an in-depth look at the #SonyAlpha a1 and shares why their studio has switched to shooting exclusively with the camera 😏 #BeAlpha bit.ly/3kbZwGc
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Small but mighty. Elevate your creativity with Airpeak – made for professional content creators and storytellers. 🤤 Taking flight Spring 2021 bit.ly/AirpeakAU #SonyCES #CES2021
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Are you ready for this? 👀 Be sure to visit AlphaUniverse.com to be the first to know what's coming next 👏
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📣Announcement: A new generation of compact speed and power has arrived. Meet the all-new RX100 VII. This new #SonyRX compact camera is packed full of technologies that were previously only available in our full-frame models. Learn all the details here: bit.ly/RX100VII
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Photographer @nickdidlick is headed to South Korea to shoot the Winter Games. See what gear he is packing to capture the gold ⛷️alphauniverse.com/stories/sp…
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We interrupt your daily scroll to appreciate these next-level pet portraits courtesy of photographer Chris Van Riel, captured w/ the #SonyAlpha a9 + 135 F1.8 GM lens. See more on this series here: bit.ly/EpicDogPics #InternationalDogDay 🐶
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More important than any camera or lens, landscape photography is about being in the right place at the right time. Here's how to do it 💪 alphauniverse.com/stories/ge…
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Now more than ever, we recognize the importance of using our platform to highlight photographers in our community who are capturing these defining moments. 📷 by Dane Isaac (IG: @ daneisaac) (1/4) #BlackLivesMatter
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Introducing the all-new 35mm F1.4 G Master lens which delivers first-class image quality and beautiful bokeh — all within a compact and lightweight design. Learn more about this newest addition to our G Master lens line-up here 👉 bit.ly/New35mmGM #BeAlpha
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Game-changer incoming 🚨Introducing the WORLD'S FIRST telephoto zoom lens with a maximum focal length of 150mm and a constant F2 aperture. Sony's NEW 50-150mm F2 G Master lens is designed to deliver the highest quality imagery for professionals. With crisp details and buttery bokeh this is the perfect lens for top-tier wedding, portrait, indoor sports, photo, and video professionals. No more rushing to swap prime lenses during your shoot — now you can carry one advanced, lightweight lens that does it all.
Tap to learn more about the NEW, revolutionary 50-150mm F2 G Master and stay tuned for preorders launching tomorrow 👀 electronics.sony.com/imaging… #SonyAlpha
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ANNOUNCEMENT: Introducing the all-new FX3 compact full-frame cinema camera featuring a detachable XLR handle unit, S-Cinetone, 4K 120p and so much more! Visit 👉 bit.ly/NewSonyFX3 and join us at #BeAlpha Live Online this weekend (02/28) to learn more. #SonyAlpha
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Say hello to our brand new 50mm F1.4 G Master lens👋 The newest addition in the E-mount lens lineup is designed for all photo, video & hybrid creators who want to capture everything from portraits to landscapes. More here👉 fal.cn/3w1Lu
📷: Chad Wadsworth
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ANNOUNCEMENT: Meet the highly-anticipated Alpha 7 IV—an exceptional hybrid still & video full-frame mirrorless camera with 33 MP, advanced autofocusing, evolved video tech & more! (📷: @tiffpenguin) Learn about the camera & place pre-orders here: bit.ly/NewAlpha7M4 #BeAlpha
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Introducing the all-new Sony ZV-1, a compact camera designed for content creators to combine uncompromising imaging and audio tech with easy-to-use features. Learn more about the #SonyZV 👉 bit.ly/SonyZV-1
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This article is lit.. we promise 😏 alphauniverse.com/stories/ph…
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ANNOUNCEMENT: Introducing the all-new RX0 II, the world’s smallest and lightest premium compact camera that offers internal 4K recording, an adjustable LCD flip screen, and a new image stabilization solution for video recording. Learn more: bit.ly/NewSonyRX0
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Introducing the all-new #SonyAlpha a6600 and a6100 APS-C cameras and the 16-55mm F2.8 G and 70-350mm F4.5-6.3 G OSS lenses. Learn more about these new additions to our mirrorless camera and E-Mount lens line-up: bit.ly/a6600a6100
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JUST ANNOUNCED: The Sony Alpha 7C II, Alpha 7CR, and the 16-35mm GM II lens. The latest and greatest features packed in compact bodies. #SonyAlpha
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ANNOUNCEMENT📣"New Firmware Update Brings Internal Timelapse, Real-Time Eye AF, Animal Eye AF to the #SonyAlpha a7R III and a7 III" (Firmware 3.0 available NOW!) #BeAlpha alphauniverse.com/stories/fi…
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Tomorrow is the day! Be sure to tune in to AlphaUniverse.com tomorrow, 7/28, starting at 7 a.m. (PT) / 10 a.m. (ET) for a livestream followed by a live Q&A session. #BeAlpha
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ANNOUNCEMENT! 📣 Meet the 24-50mm F2.8 G lens - the newest Sony E-Mount full-frame standard zoom ⚡ This lens is compact, yet delivers high-quality imagery with a constant F2.8 aperture. Whether landscapes, portraits, photos, or videos are on the shotlist, this lens can do it all. Where will you take the 24-50mm F2.8 G?
Get ready because pre-orders for the 24-50mm F2.8 start tomorrow (02/22)! Tap here to learn more. 👉 buff.ly/49IE1oE #SonyAlpha
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An insane #NorthernLights set captured by #AlphaCollective member @stanmoniz using the #SonyAlpha a7S III 🔥🔥🔥 #BeAlpha
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⚡ THE FUTURE OF SPORTS, WILDLIFE, EVENT, AND PROFESSIONAL PHOTOGRAPHY IS HERE ⚡ Introducing the Alpha 9 III, the world's FIRST full-frame camera with a global shutter image sensor & the 300mm F2.8 G Master OSS prime lens!
Tap here for the full spec👉 brnw.ch/21wEdZa
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NEW: Meet the NEW 85mm F1.4 G Master II lens. This second-gen telephoto prime lens brings significant improvements to resolution and autofocus, while decreasing size and weight. Happy #SonyAlpha launch day - preorders start tomorrow!✨
Learn more about the brand new 85mm F1.4 G Master II here: alphauniverse.com/stories/so… #SonyKandoTrip
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FIRST LOOK: Creators like @ijustine, @juliensolomita, @jennaezarik, and @funforlouis share their first thoughts on the NEW #SonyAlpha a6400 APS-C mirrorless camera 👀 alphauniverse.com/stories/cr…
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ANNOUNCEMENT: Introducing the all-new 50mm F1.2 G Master full-frame lens — our 60th E-mount lens that delivers excellent resolution and bokeh & high-performance AF and tracking at F1.2 in a compact form factor. Learn more here 👉 bit.ly/New50mmGM #BeAlpha
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ANNOUNCEMENT: We are proud to announce that we have taken over as No.1 in the U.S. for full-frame cameras! #SonyAlpha #BeAlpha alphauniverse.com/stories/so…
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ANNOUNCEMENT: Introducing the all-new 135mm F1.8 G Master lens. This prime lens offers exceptionally high resolution, exquisite bokeh, and excellent AF Performance, all in a lightweight, portable design. (Photo via @robertevans) #SonyAlpha Learn more: bit.ly/AU135GM
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Our best image quality ever in an Alpha camera! Meet the Alpha 7R V feat. next-gen autofocus, advanced AI processing unit, new 4-axis multi-angle monitor, high-resolution 61MP sensor & more! 🙌 (Images by @SidneyDiongzon)
Learn more 👉 bit.ly/NewAlpha7RV #SonyAlpha
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Professional fashion photographer @NinoRakichevich shares the gear he packs to shoot the runway. See why he exclusively uses #SonyAlpha mirrorless bodies and G Master lenses 👇 alphauniverse.com/stories/wh…
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Fuego 🌋🔥🔥 Bucket list shots taken by Mark Munson (@markonthemove) using Sony Alpha 7 IV + 24-70mm f2.8 G Master at El Fuego in Guatemala. 70mm | 3.2sec | F2.8 #SonyAlpha
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NEW: Introducing the all-new #SonyAlpha 35mm F1.8 wide-angle prime lens, which delivers a large aperture in a compact, light-weight body. Learn more (including pricing and availability) here 👉 bit.ly/AU35mmF18 #BeAlpha (📷: @DaneIsaac_)
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Get a look inside @JakeChams' life documenting large tours with top music artists 🎸 #SonyAlpha #BeAlpha piped.video/watch?v=IV346xDP…
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An iconic New York view captured by #AlphaCollective member @mmeyers76 using the brand new Alpha 7R V camera 🗽 Check out the full series to crop in and see the resolution of this camera 😱 #SonyAlpha
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EXCITING NEWS! New firmware version 2.0 for the #SonyAlpha a7S III adds S-Cinetone. Learn more below 🙌🙌 #BeAlpha bit.ly/3pRCOnI
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Sony Alpha Films presents “Hunters of Light”, shot on the new #SonyAlpha Alpha 1
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Meet the FX30 – a 4K Super 35 compact camera that is packed with professional features like Dual Base ISO, Log shooting modes, and user-imported LUTs.
Visit 👉 bit.ly/NewSonyFX30 for even more tech specs. #SonyCine
Images provided by Faruk Korkmaz (@iPhonedo)
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WHAT'S IN MY BAG: Vlogger and #AlphaCollective member Julien Solomita (@juliensolomita) shares his ultimate vlogging kit 📷 #SonyInMyBag alphauniverse.com/stories/wh…
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This one is for the pros 🔥 The all-new Alpha 1 II camera and 28-70mm F2 G Master lens have arrived 🔥
The Sony Alpha 1 II combines high-resolution, speed, and AI processing power, and brings together some of Sony's most requested camera features to create our most balanced camera yet. The 28-70mm F2 G Master, Sony’s first zoom lens with a constant F2 aperture, is a high-performing standard zoom that maintains a compact and lightweight design for ultimate versatility.
Tap to learn more about each of these products HERE: electronics.sony.com/imaging… and stay tuned for preorders starting tomorrow. 👀#SonyAlpha #SonyGMaster
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ANNOUNCEMENT: Director James Cameron and Producer Jon Landau will continue the Avatar saga and use Sony’s new VENICE motion picture camera system for principal photography on the upcoming second and third “Avatar” sequels. Click to learn more: bit.ly/2kH3J6f #ShotOnSony
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Watch to see how @iJustine and @JennaEzarik use the Sony 135mm F1.8 G Master, Sony 14mm F1.4 G Master, Sony 16-35mm F2.8 G Master, and Sony 50mm F1.2 GM to capture the natural wonders of Hawaii in the second episode of “G Master Perspectives”. #ShotOnSony #SonyGMaster
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Photographer @MVisuals shares a recent capture at Blackchurch Rock with a perfect mirror-like reflection using the #SonyAlpha a7 III paired with the 12-24mm F2.8 GM 😎 #BeAlpha
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Sony Alpha Films presents “The Way Forward”, shot on the new #SonyAlpha a7S III Learn more: bit.ly/A7SIIITheWayForward #BeAlpha
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Have you heard the news? 🤔 The a7 III has been named the 2018 EISA "Camera of the Year" #EISAaward alphauniverse.com/stories/so…
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Blue hour vibes in Seattle taken by photographer @wolfmercury using his #SonyAlpha a7R II.
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ANNOUNCEMENT: Introducing the all-new FE 14mm F1.8 G Master prime lens — an ultra-wide angle lens that delivers sharp resolution and beautiful bokeh in a compact and lightweight design built for both still and video creators. Learn more here 👉 bit.ly/New14mmGM #BeAlpha
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ANNOUNCEMENT: Introducing the all-new 600mm F4 G Master prime and 200-600mm F5.6-6.3 G OSS super-telephoto zoom lenses. Learn more: bit.ly/600mmGM and bit.ly/200600mmG
(📷: @briansmithphoto) #SonyAlpha
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ICYMI: "Sony Introduces 61 Megapixel α7R IV" #SonyAlpha 👀 alphauniverse.com/stories/so…
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JUST ANNOUNCED: The Sony Alpha 6700, 70-200mm F4 Macro G OSS II lens, and the ECM-M1 microphone. New advanced features to please even the most demanding of creators.
👉 buff.ly/3NQdYCp
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You asked. We delivered. Meet the world’s smallest & lightest F2.8 standard zoom lens, the 24-70mm F2.8 G Master II. 🤤 Its perfect for photo, video and hybrid creators and is packed with the latest & greatest from Sony.
More here 👉 bit.ly/New24-70mmGM2
📷: @chrisburkard
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A roundup of first impressions of the all-new #SonyAlpha a7S III. 📷 #BeAlpha bit.ly/a7SIIIFirstImpression…
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Photographer @moumarion shares this stormy view of Yosemite National Park taken with the #SonyAlpha a7R III and Sony 24-70mm F2.8 GM #BeAlpha
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Sunset in Iceland captured by photographer @aljaz_znidarsic with the Alpha 7 III. #SonyAlpha
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Today marks TEN years of Sony creating full-frame mirrorless cameras🎉 On October 16th, 2013, we revolutionized the industry with the launch of the first-generation Alpha 7 and Alpha 7R cameras. What's your first #SonyAlpha camera and when did you get it? buff.ly/3LZ2qwQ
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Coming to you from deep in the Galapagos. 🐊 Incredible shots by @danabjarner using Sony Alpha 7 IV. #SonyAlpha
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Music photographer and #AlphaCollective member @JakeChams has been nominated as a top tour photographer for @iHeartRadio's 2020 music awards 🎶 📷 (Learn more below!) #BeAlpha alphauniverse.com/stories/al…
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Meet the ZV-E10 – our newest APS-C interchangeable lens camera that was designed for video creators. Combining Sony’s advanced imaging technologies w/ a custom-built feature set, the new #SonyZV is optimized for ultimate creative versatility! Learn more 👉 bit.ly/NewZV-E10
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Today we celebrate you — thought sparkers, street dreamers, fire seekers, collectors of color, trappers of time itself. It's not just about what you see....it's about the way you see. Introducing "Trappers of Time", a #SonyAlpha Film shot on the all-new Alpha 7 IV. #BeAlpha
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Meet three, that’s right, THREE new G series prime lenses—the FE 50mm F2.5 G, FE 40mm F2.5 G & FE 24mm F2.8 G—delivering high image quality & beautiful bokeh in a lightweight & compact design (Image courtesy of Autumn Schrock). Learn more 👉 bit.ly/NewGSeriesLenses #BeAlpha
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Join today's #CreatorConversations hosted by #SonyArtisan, @NatGeo photographer and conservationist @PaulNicklen. Comment on our most recent Instagram post with your questions 🐋 bit.ly/NicklenCreatorConvers…
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📣 ANNOUNCEMENT: Introducing the all-new #SonyAlpha a9 II where unrivaled speed meets the industry's top functionality to match the needs of sports and photojournalism pros. Learn all the details here 👉 bit.ly/Sonya9II
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pov: that moment you realize the hike was worth it 😌 (📷: @KennethLerose using the Alpha 7S III + 12-24mm F2.8 G Master | 12mm | 1/125 | F9 | ISO 400) #SonyAlpha
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ICYMI: we launched the NEW Sony 50-150mm F2 G Master lens - the WORLD'S FIRST 50-150mm zoom lens with a constant F2 aperture!
Remarkably portable, with advanced Sony G Master features + clarity, this lens provides a versatile, all-in-one solution that is comparable to multiple prime lenses.
Preorders are LIVE! Preorder yours NOW (likely to sell out quickly 🏁🏃) shorturl.at/dTdxC
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"While my 600mm was set up, I turned my Alpha 7 III + 24mm F/1.4 G Master towards Polaris to capture the motion of earth / the stars. This image contains 300 single frames 15s each @ ISO 640. Stacking these images creates star trails with Polaris @ the center." - @Dre9981
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Check out our most recent Instagram post to ask photographer and #AlphaCollective member @GregNoire your questions for today's #CreatorConversation 👉 bit.ly/NoireCreatorConversat… #BeAlpha
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"Sony Expands Full-Frame Lens Line-up with Introduction of New Large-Aperture Ultra-Wide Angle Prime Lens" 👀 #BeAlpha Learn more below bit.ly/NEWUltraWideGLens
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ANNOUNCEMENT: "Sony Expands Full-Frame Lens Lineup With Launch Of 24mm F1.4 G Master Prime" #SonyAlpha alphauniverse.com/stories/so…
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VIDEO CREATORS, this one is for you. Tune in on 3.29.23 for a first look at the new camera. 👏
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Pre-sale of the #SonyAlpha a9 III and 300mm F2.8 G Master starts today! Be the first to experience the future - Tap here to learn more and place your order 👉 brnw.ch/21wEgVC
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Photographer and #SonyArtisan @chrisburkard shares these incredible images of Iceland's newest active volcano that erupted last Friday all taken with the #SonyAlpha a7R IV. Be sure to check out his IG (@chrisburkard) for more photos and background on the experience 🌋 #BeAlpha
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Time to get up close. 🔎
Say hello to the NEW Sony 100mm F2.8 Macro G Master OSS lens.
Why you’ll love it:
* Razor-sharp results with cinematic bokeh
* Fast, precise AF and edge-to-edge clarity
* Lightweight design for nature, weddings, portraits, and more
* Engineered for both video and stills
* 1.4x max magnification, with optional teleconverter for up to 2.8x mag
Want to take a closer look? tinyurl.com/3k7edr3x . Preorders go live tomorrow. 👀
📸: @wildgina #SonyAlpha
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Wildlife photographer and #AlphaCollective member @CharlySavely shares this image taken with her #SonyAlpha a7R IV and 400mm F2.8 G Master lens 🐻 Learn more about the 400mm F2.8 GM here 👉 bit.ly/400mmGM #BeAlpha
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A few selects from @GregNoire, the newest creator (and expert concert photographer) to join our #AlphaCollective team 🤘🤘 (All images taken with the #SonyAlpha a7R III 📸)
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Opposites attract 👉👈 Introducing TWO new G series lenses - the ultra-wide 16mm F1.8 G OSS prime and super-telephoto 400-800mm F6.3-8 G OSS zoom!
Go new distances with the 400-800mm G telephoto zoom, our longest-reaching Sony lens ever — AND expand your horizons with the ultra-wide, compact, and fast 16mm F1.8 G prime lens. Both of these new additions are part of the Sony G series lens lineup, bringing together exceptional image quality, performance, and versatility⚡⚡Preorder yours starting tomorrow at electronics.sony.com 👀
Choose your fighter! Which lens are you adding to your cart? #SonyAlpha
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Meet Sony's newest full frame interchangeable lens camera designed for video creators. The Sony ZV- E1 is a sophisticated and intuitive camera for serious creators seeking to elevate their craft. More here 👉 buff.ly/40OmLtH
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11.19.24 ✌️
Learn more about the Alpha 1 II on Nov 19th at 9 a.m. ET: pixt.me/nov19live
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ANNOUNCEMENT: We have just introduced the long-awaited 400mm F2.8 G Master Prime Lens.
Visit the link below to learn more. alphauniverse.com/stories/ne…
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Introducing the all new Sony a6400 with Real Time Tracking AF. The new 24.2 megapixel APS-C camera also has advanced 4K video capabilities & a flip-up touchscreen, making it a great option for vloggers. Learn more about the #SonyAlpha a6400: bit.ly/AUa6400
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Meet the all-new Airpeak S1, Sony’s first professional drone. Airpeak S1 is the world’s smallest drone that can be equipped with a full-size mirrorless #SonyAlpha camera. Get all the details on the #SonyAirpeak 👉 bit.ly/AirpeakS1Alpha
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Join our livestream NOW for a chance to learn more and ask questions about the all-new #SonyAlpha a7 IV!! #BeAlpha
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