Strategic comms architect. Crisis strategist. Creator of #OscarsSoWhite. I help organizations find their voice when it matters most.
Los Angeles, CA
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April is the strategic communications architect that brands & orgs call when the message has to land & the stakes are high. Creator of #OscarsSoWhite. Crisis strategist. Cultural advisor. Available for consulting, speaking, moderation, & media commentary.
ReignOfApril.com
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Arrest and charge the killers of #BreonnaTaylor
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Friendship is… being fully down with any and all of your shenanigans. 😂😂
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White men walked around in Vegas the day after dozens were killed and hundreds were injured so what distinction are you making here? 🤔 nitter.app/lauraloomer/status/925…
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The. First. Time. Ever.
Florida is set to execute a white person for killing a black man for this first time in the state's history: palmbeachpost.com/news/state…
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White students are afraid of being gunned down in school.
Black students are afraid of being gunned down in school.... and their backyards... and their cars... and at parks... and in the middle of the street... and on their way home...
I know because I'm the parent of two.
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Let me get this straight. She couldn’t fit, so she starved herself, wore a sauna suit, who knows what else, and still couldn’t fit. So she wore it anyway, STRETCHING IT, and had to wear the fur on the red carpet. Then she got up the stairs, and changed into the replica. WHY.
Kardashian, who said she didn’t initially fit into the dress, shed 16 pounds for the occasion because she wasn’t allowed to alter the gown and reportedly had to drape a fur stole over the partially fastened zipper. lat.ms/3OWuJM9
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That lady complaining about someone getting lobster and steaks using their EBT card at CostcoS…
had her $3 MILLION PPP loan forgiven.
That’s really all you need to know about her and her hypocrisy.
I hope those folks got the GOOD butter for their lobster. The end.
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This is the lazy passive aggressive BS husbands do when asked to perform a quite basic task, so that wives don’t ask them to do anything else. Because I guarantee you he’s smarter than this.
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This feels wild to say but....
We're not talking about the bombs enough. At least three were found and disarmed yesterday.
There is a LOT going on. But it feels like those explosive devices should be a bigger story.
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This makes me emotional. Indigenous peoples preserving their culture. Look how Pops IMMEDIATELY fell into step.
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I had an abortion because I wasn’t ready to be a parent. It wasn’t an agonizing decision. The only fear was that something would go wrong & I wouldn’t be able to have kids *when I was ready.* I do not regret my decision.
I share because it shouldn’t be shameful to discuss.
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Elmo ain’t gon’ ask y’all sh*t else ever again. Poor thing looking at his replies like…
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I was today years old when I learned the Beauty Blender was created by a Latina for the Black Women on Girlfriends. 😳
We can thank the first-ever TV show shot in HD for the creation of the @beautyblender
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Philando Castile was shot in cold blood in front of a child & his GF for a broken taillight. He didn't get the chance to get out and juggle.
After being pulled over by the police, a college student wows officers with his incredible juggling skills. abcn.ws/2miOUJ3
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I was born in 1970. Graduated high school in 1987, top 3% of my class, my THIRD high school. Had the grades, scores, extra curriculars. My high school counselor wrote a “recommendation” letter so racist that a college admissions officer told my mom to get a lawyer. FOH Mila Joy.
When I was growing up in the 1970s and 1980s no one saw color.
We were all just Americans.
Why did that change?
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If you're the person standing in the middle, unfollow me. There is no compromise for denying my humanity.
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Context matters, Jennifer. I actually took the time to edit your tweet below. You had enough characters to add Biden's FULL quote: “...Whether they should remain the rules is a different issue. I was proud of how she responded.” You intentionally chose not to. Why?
“The rules are the rules,” Biden says in Michigan when asked about Sha’ Carri Richardson’s one-month suspension for marijuana use. @itskerrii will miss the 100m race during the Olympic games in Tokyo.
Community note
The full quote is, “The rules are the rules, and everybody knows what the rules were going in,” Biden said. “Whether they should remain that way … is a different issue.”
Source: forbes.com/sites/joewalsh
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If we have to end prank culture one ass beating at a time, so be it. Y’all gon learn.
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I’m still finding videos I hadn’t seen before. This one provides more chair action.
jewell⁷ 🐱
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Rough translation (thread):
Press release: Imane Khelif
After the sporting time, comes the legal time.
Having just won a gold medal at the Paris 2024 Olympic Games, boxer Imane Khelif has decided to lead a new fight: that of justice, dignity and honor.
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I just saw one of those “Are you a couple? Tell me your story” on the street things and it was a Black couple who met on a plane 48 hours ago & changed their flights to stay together in NYC. And they live in separate countries!
THEN TWITTER REFRESHED AND I CAN’T FIND IT NOW.
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I’ll save you a click. The charges are all 40 years old & include driving without a license and underage drinking. They have nothing to do with how he was treated as an elder last week. But the ratio shows you that. This is pathetic.
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Me counting the number of ass whuppings that happened on that dock.
all reaction videos
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Listen to me.
I need whoever is drafting these statements to become President Harris’ Press Secretary. Because I will watch the White House Briefings EVERY day. This is exactly the energy DC needs.
Our statement on... whatever that was
ALT Statement on Donald Trump's Interview with Elon Musk Donald Trump's extremism and dangerous Project 2025 agenda is a feature not a glitch of his campaign, which was on full display for those unlucky enough to listen in tonight during whatever that was on X.com. Trump's entire campaign is in service of people like Elon Musk and himself - self-obsessed rich guys who will sell out the middle class and who cannot run a livestream in the year 2024.
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Part of the fun was walking a family member to their gate and watching their plane pull back, or standing right there at the gate as they walked off the plane, hugging each other all the way to baggage claim.
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If you’re wondering why #PABOTUS #PPAB and #PresidentPAB are trending, it’s because 45 came for Chrissy and John last night. And they handed him his wig. But Twitter wouldn’t allow #PresidentPussyAssBitch to trend. I will now and forevermore be referring to him as #PABOTUS.
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Sha'Carri Richardson didn't ask for an exception to be made, didn't ask for the rules to be changed, didn't offer an excuse.
She understood the rules. She knew she broke them. She accepted full responsibility for her actions.
And I see a lot of folks pretending otherwise.
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Elizabeth Warren rolls out plan to reward hospitals that make childbirth safer for Black Women. Literally financial incentives for them to do right and penalties if they do wrong. I’ll be damned. cnn.com/2019/04/24/politics/…
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The fact that someone thought to call Alex out like this only confirms they made the right decision by walking out. #TeamAlex
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Arrest the cops who killed #BreonnaTaylor.
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Hey y’all. Don’t click on those articles about Malia Obama. Don’t give them the clicks and the revenue. Malia was drinking rosé at a party in Miami. She needs better friends. That’s it. That’s the story.
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If I’m paying $250K for a trip to the bottom of the ocean, Imma need you to have more than MapQuest and vibes. The more I read about how unprepared they were… ain’t no way I’m cosplaying a sardine because I’m bored. It’s rich white man hubris.
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This is interesting because women often wear black anyway (see the pics?). You know what would REALLY be a protest? Not going. No women on the red carpet as far as the eye can see. THAT would be a statement.
Actresses plan to wear black at Golden Globes to protest sexual misconduct in Hollywood: on.mash.to/2C7ViHQ
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MrJamesonNeat 🇺🇸
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Nick Cannon having all these babies and baby mamas and not setting them up for success… is telling.
They should have doulas, night nurses, personal chefs, etc for AT LEAST a month or two. He’s got all that money. Why are these women struggling? Unless… 🤔
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Tim Walz may be the realest human to ever human. Because you may be hoping for a call that will change your life, but if you don’t recognize the number?? Voicemail, baby.
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GUILTY of 2nd degree murder while committing a felony
3rd degree murder - GUILTY
2nd degree manslaughter - GUILTY
This is not justice. This is accountability. Prayers for George Floyd’s family. #DerekChauvinTrial
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Chile, they went back 5+ generations to try and find some dirt. Raise your hand if there’s a good chance your great great great great grandpappy was also an enslaver. Funny how we’re often told to “get over slavery” unless the narrative benefits them. 😒
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Black people, what is the emergency Zoom link? Because we need to discuss en masse. This can’t wait for our monthly meeting. #Oscars
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Every person who has started their period unexpectedly, or had it be heavier than usual, or run out of products mid-day, knows how clutch it is to have free hygiene products in schools.
#TamponTim isn’t the “sick burn” republicans think it is.
#HarrisWalz2024
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Read and share this because it's not getting the media attention that it should.
Off-Duty Cop Body-Slammed 14-Year-Old, Left Him With Skull Fracture, Says Family phillymag.com/news/2017/06/0…
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Right on cue: Demonization by the media of the victim. What does his past, unknown to cops, have to do w/ how he was treated on the plane?
#BREAKING David Dao, the Elizabethtown doctor yanked from the United flight, has a troubled past in Kentucky cjky.it/2p176Zy
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Look at y'all calling racism racist! This must be a proud moment.
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I know the Royal Family doesn’t do PDA, but Harry would NEVER let Meghan sit in the botanical gardens somewhere and tell the world that she was suffering.
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Kanye's visit to Trump Tower, his MAGA hat, "slavery was a choice," his "reclaiming of the Confederate flag" to sell merch, his disrespect of Rhymefest & Donnie.....
Y'all let all that go. For an album released in the middle of nowhere. I don't ever want to be that kind of Stan.
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Toni Morrison asking “Are you any good?” with that facial expression will forever live rent free in my head. nitter.app/TheArtsyYogi/status/10…
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We make jokes but this is actually important. This app is hell now. And instead of letting Elmo’s tweet be a one off, @sesamestreet and @SesameWorkshop leaned all the way in. To speak to adults. Some of whom haven’t watched their show in decades. THAT is why they’re so special.
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Two camps:
1. Kanye is a genius and this is all publicity for the album. It may not drop when he says it will but…
2. Kanye is engaging in abusive and manipulative behavior (again) and a non-celebrity doing this would have a restraining order.
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Me sitting in the conference room at @Twitter as they decide whether #PresidentPussyAssBitch violates their T&C
☆ (base)bail is a star ☆
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Praises due to Stacey Abrams, LaTosha Brown, and all of the Black Women who put in work.
#BREAKING: Georgia now has one of the highest voter registration rates in the nation, with 95% of citizens over 18 years old signed up to vote, according to federal election data released this week #gapol ajc.com/politics/almost-all-…
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Fam. The Queen told Trump “there’s a Best Western next door.” I AM CRYING.
“Buckingham Palace is reportedly unable to host the Trumps because of ongoing renovation work that began in 2016. According to the official royal website, Buckingham Palace has 775 rooms, including 52 ‘Royal and guest bedrooms.’”
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No shade to any artist. Sincerely. But I cannot think of another artist alive today who could match Bey’s production value at #Coachella. #Beychella
Beyoncé did the performance of the century in Beychella and no one has topped it since. THIS is history
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Stop telling us that it was so long ago that we need to "just get over it." This trauma is intergenerational.
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But they suspended the student who took this picture. 😒
Nine people test positive for coronavirus at Georgia school that went viral for crowded photo. abcn.ws/31sh5Iw
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No, not all United States middle schools have a nurse's office: as of January 2020, only 40% of US schools had a full-time nurse, 35% had a part-time nurse, and 25% had no nurse at all.
ALL schools have a nurses office. ALL nurses have tampons and pads. You can walk right into a school nurses office; you don’t need an “appointment” to be “seen”.
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You can SEE Joy calculating whether her check is worth this disrespect.
At THAT moment, Joy should’ve turned The View into Basketball Wives. nitter.app/juansfit/status/111527…
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Brotha has been gone nearly six weeks and we’re just getting the news. I respect it. Let that family have some privacy.
John Amos, the actor who best known for his roles in ‘Good Times,’ ‘Roots’ and ‘The Mary Tyler Moore Show,’ died August 21 in Los Angeles of natural causes. He was 84.
Read about his life and legacy here: bit.ly/4dvtgY4
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I’m going to be thinking about this for a long time. One can imagine that Tracy was nervous, having not performed publicly in years. Many may not remember, but some weren’t accepting of a darker skinned queer Black woman with tightly coiled hair. So her smile is everything. 🥹
Full performance of Fast Car by Tracy Chapman with Luke Combs at the Grammys.
Her smile at the beginning is the best.
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Tamir Rice is dead for merely holding a toy gun. He was 12.
NYT: White supremacist fired bullet at counter protester during Charlottesville demonstration as police stood nearby nyti.ms/2w5trI6
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Retweeting to help some harried parent whose kid doesn’t know what to do for their science project. 😳
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A study in contrasts. Watch how Melania reacts to the Marine, how Trump greets her. Then watch my FLOTUS w/ the Marine & Barack. #ObamaDay
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I’ve never even considered playing Dungeons & Dragons. I’m sure I’ve rolled my eyes hard at adults who do. But in under 3 mins, she has me… intrigued. And watching Jon become engaged in real time is fascinating.
Wow...
I finally get the appeal of actual Dungeons and Dragons but I only want her as my dungeon master 😭😭😭
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Kendrick said Drakes SECOND hidden child is a daughter who is 12 years old. Peep Drake’s tweet from 12 years ago. Help. #MeetTheGrahams
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The media is breathless w/ news that the NYC killer said Allahu Akbar.
What did Dylan Roof yell before he killed 9 church parishioners?
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I could be wrong or just ignorant because white women have never been my focus.
But I don’t remember a “white women: answer the call” equivalent for Hillary. And there definitely wasn’t one with over 100K participants that raised over a million dollars.
Things are different.
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This cat has more drama than the last 10 Best Picture winners combined. 🙄 nitter.app/catauras/status/127381…
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It has begun. There will be different rules for white teachers who are armed and Black teachers who are armed.
A Florida elementary school teacher was arrested for having weapons on school grounds, including a loaded handgun. Asked why she brought weapons to school she answered, "Ask DeSantis.” DeSantis just signed a law allowing teachers to be armed. #flapol wfla.com/news/pinellas-count…
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Serena is wearing this attire for medical reasons. Literally. But we all know this is not about the suit. It’s about controlling the Black woman who has dominated this sport. And part of me wants her to pull out of the Open. For medical reasons. And to make a point.
Serena Williams banned from wearing 'Black Panther' catsuit at future French Open tournaments: ind.pn/2LpBDrr
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There are white women who are mourning the loss of RBG but voted for Trump in 2016.
Like.... I just want you to sit with where we are.
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Angela Bassett
Sheryl Lee Ralph
Michelle Yeoh
Jamie Lee Curtis
Jennifer Coolidge
Something special is happening for actresses in their 60s. Substantive roles and well deserved accolades. All of it is long overdue. It’s still not enough. But it’s worth paying attention to.
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When Mini Me was in high school, she had a crew of 4-5. I asked her to give my phone # to each of them & let them know they could call me, any hour, & I would come get them. Even if Mini Me wasn’t with them, they could spend the night, and I’d take them home. No questions asked.
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Walked into Friendsgiving at a friend’s home and Mahershala Ali is… right there.
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I don’t share Mini Me a lot because people can be gross, but it’s Prom Night. She’s 17 and I will find you if you say something untoward.
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I’m getting word from several people that the Tyre Nichols video is bad. Like… worse than we’ve seen in a long time, and that’s saying something.
A reminder that you can turn off video Auto-Play in your Settings. You don’t owe anyone anything. You don’t have to watch.
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