Pinned Tweet
How often do you find yourself using ChatGPT instead of talking to someone?
14%
Never happens
19%
Rarely happens
54%
Often happens
14%
I don’t track but…
37 votes • Final results
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Better don’t do startup.
Apart from being the risk of getting poor, there’s the risk of losing it.
Before you know it, you are tweeting like Essien and Iyin.
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Someone said product management is not a job🤣🤣.
O ni pe; “It’s a mindset”.
Sha pay me at month’s end.
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I can’t forget the day I was on clubhouse, the female black host was about to dismiss me once I spoke because she got my Nigerian accent, it was her white co-host that insisted I speak because he likes Nigerians.
I am now biased to like white people more.
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Canva is moving the way I expect Figma to move.
Figma’s own is to organize conference to discuss PMs being irrelevant.
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My product powers your disbursement.
In a live demo seen by TechCabal, it took just 17 seconds to send £1 from a Monieworld account to a Moniepoint account, which received ₦2,172—₦53 more than on other remittance platforms like Grey and ₦30 more than Lemfi.
techcabal.com/2025/04/16/mon…
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Lmao, after 2 months I was given a pay raise cause of overworking.
Heartbreak fe pa PM.
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Your own job is to depublicise protesters.
Why can't you tweet "Protesters excercise right to protest despite....".
#SarsMustGo
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I have made money from every tech skill I acquired.
Learnt Webflow the other day and already got a client.
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If you are ever bored, come let’s launch a logistics OS company for transport management in Nigeria.
Basic features include:
- Fleet management
- Route management.
- Ride ordering
- CRM
- Payment and Finance
The vision, enable every transport become the next Uber.
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Starlink needs to set up:
- Set up physical stores in Lagos and institute BNPL.
- Hire sales agents to target middle-high end biz.
- Hire me, so I’ll be the downfall of ISPs.
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“Paystack was our first partner”
Odun Eweniyi on her interview with Piggyvest.
It’s definitely alright for startups to call API providers partners.
My next article on Partnerships will cover this.
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Officially a 2-year PM.
I actually have never counted days for anything in my life but if you ask about this I’ll tell you the number of months and days.
It’s one thing I have been intentional about.
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- How much runway do you have?
- What quick win can I chase? Or What critical problems can I solve?
- Who are your biggest customers for the product?
- What are our biggest priorities and why are they important?
Things to do:
- Test the products daily for the first 3 months.
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I understand when end users criticize a product.
But when tech people do it, I don’t get it.
You know how it is. You understand the trade offs. You know what the hustle to launch means and you run launches down because of your duplicable Fintech UI?
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If you throw stone it’ll hit a Naija tech babe that is doing or has done masters.
These women are not playing.
The next few years we will have a number of transformational CEOs being Nigerian women.
I just hope they position for that.
Get your bag!
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I totally get how you feel.
The crazy things is that when you learn something new and are making headway, schoo starts again and you stoo what it is you were doing then they strike again and at the end of 5-6 years. You still trying to move the needle.
It's really sad.
i really don’t like when people say ‘take advantage of the strike and learn a skill’. If I wanted to be a shoemaker, I wouldn’t have seen the need to go to university to study .These strikes are not a blessing. They are setbacks please.
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Product Strategy:
- Problems
- Insights
- Strategic Pillars
Template:
- Headline
- Visual Reference (Persona Image, Potential Product Mock-up)
- Reason Why (User Research, Market Research)
Now, I need to properly write on how to apply these.
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Product managers, try and use your product at least 2x a week.
Don’t just use it when you want to reproduce bugs.
Using your product to replicate the user journey can help you👇
- Evaluate the UX.
- Spot issues early on.
- Recommend improvements.
- Discover new use-cases.
ALT I try to use Fidia every morning and it has led me to constantly create initiatives that ultimately come up every sprint.
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After staying with one of guys that was on a steady 1st class in school for 2 weeks.
I stopped being envious.
This dude was reading economics from 04:00am - 07:00am and would come back from class to do 04:00pm -09:00pm, then sleep.
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I’m blown!!!
David Ijaola or “Ija” @Real_Ija as he is popularly called is an Economist turned Product Manager who ensures that Norebase customers can seamlessly incorporate businesses, register trademarks and do everything in between, seamlessly.
#Norebase #MeetTheNorebaser #Norebasers
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There is really no need for unity
Let there be an enabling enviroment so we can do Ibo vs Hausa vs Yoruba by spraying money and not bullets.
People will always fight, compare, argue, if it's not Ibo vs Yoruba it will be Ijebu vs Illorin
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I dont know if its because I'm a man or the way I was raised but complaining is something that I abhor and not being able to figure my shit out is much worse for me.
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This applies to Product.
A couple of books can just be articles IMO.
For example, Ben Horowitz’s Good Product Manager/Bad Manager is really an article.
It’s goated stuff but you’d need something like Inspired or Empowered to get into the specifics of that article.
Learn to read tech books. Like actually 800 pages+ books.
Not just YouTube tutorials or article. Read books.
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Nigerians have hacked this UI design thing sha. We just need to brush up on research and we the rate of product failure will reduce.
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In this life sha, I have to get drinks with @coder_blvck. I was new to Twitter and sent forms to several persons when I first started out.
He was the only one that replied on Twitter.
I don't take it for granted
Thank You!
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I need GRV to have an anti-thug strategy for Lagos.
Men dey to back am.
They’ll definitely want to use violence for the state elections or repeat Funsho Williams.
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One of the reasons why I watch @peaceitimi and @Echecrates interviews judiciously is that more than ever they tell the story of people who have built things legitimately, they share their process and how they pulled through difficulty. I really wish they were more mainstream.
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As far as product management goes.
Always hold your hands to fundamentals.
The things that you consider soft skills are more core for you and there’s a science behind a lot of things.
- Writing
- Spoken comms
- Thinking
- Prioritisation
- Research
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I have had this for a year now.
Video by @kineture
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If that’s how they used to get first class, me I don’t want.
Envy is pointless when you don’t know a person’s journey or the work they put in.
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If you are looking for a PM that will only help you rinse and repeat features from a competitor and turn them into requirements, please just leave me alone.
Actually, it depends on how much you are paying.
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I have been cooking and today I get to serve you.
I don’t think there is any business I mention on the TL like @SpireAfrica.
So I wrote about them, let me know what you think.
Cc: @madebycharles
davidmanchester9.medium.com/…
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I was thinking about this especially in the case of Ponzi schemes.
Nigerians would make very good investors.
I strongly believe accessibility to financial information would be fundamental.
Imagine if @investbamboo had a newsletter in pidgin that recommended stock.
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Yeap, it's embedded in your head from Childhood.
There is fierce competition but sadly that usually hinders collaboration and the need to support the collective good.
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- To enter is not easy.
- To do the job is not easy(your competence doesn’t matter if your team no sabi).
- When you grow, to get more opportunities is not easy.
- When you developer friends are getting $$$ after 3 years of their career, your own is harder.
Whoever said product management is the easiest way to tech, I just want to tell you that you lied and your judgement is coming.
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I think there needs to be a DAO that promotes the acquisition of products not startups. I build a tool and I have customers but don’t want to build a company. There needs to be a way to sell that to companies who want to sell that product.
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I spoke with @thekitoye about shooting your shot for a PM role.
She actually got her role at Brass by shooting Sola a cold DM on Twitter.
Read & let me know what you think.
ijaola.substack.com/p/how-to…
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One of the reasons why I wan sabi this product work is not even salary. It’s equity!
I want to build a product studio that churns out viable startups with proven exits.
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Person dey make $100m/year and you are more concerned with the slides he wore?
That’s why people in suits and Agbada will always run elaborate scams.
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It’s so hard to climb the ladder for product and it’s an heavily underpaid role that demands so much,
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Don’t forget this Sunday to save the date for this Sunday, we will be learning how to put together a PM portfolio with @anesii_
My boss @Akinrodoluseun will also be there.
nitter.app/i/spaces/1ypJdEAYnMQxW
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So many product managers have been on the #PMChallenge organized by @SimplyAzodo and so I decided to put together a video that will help you set up a portfolio on @getfidia profile pages.
It's super easy!
loom.com/share/af99606abc414…
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Coming to the realization that it will take over 10 years to build something valuable cleared my eyes.
Do you want to do this for 10 years?
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You people voted a man with no vetted degree and let him be President but it’s the MIT alum you want to drag.
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One of the issues with trying to work your way to middle management here is that the expertise does nothing for you abroad.
At least in tech.
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I’ve had so much support from PMs in our ecosystem and even outside.
I will definitely be paying it foward.
Let me just build capacity so you can say your mentor sabi the way my mentors sabi.
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She said so much, definitely going to carefully read her transcript.
Some highlights for me:
- The need for PMs to have clarity and conviction (The former sustains the latter).
- Optimizing for being loved and loving by your teammates and caring for them as human beings.
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Just randomly remembered how my former boss told me to go and figure out the TAM(Total Addressable Market) for palm oil production in Nigeria.
Mind you, we were in the IIOT space and there was no outcome, just me going to explore what the value of red oil was.
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As a PM doing the job. It’s hard to place your hands on what competence looks like cause it looks like the job is all soft skills.
But there’s things that you should just know and know well.
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The interview with @peaceitimi and @Fejizzy has to be my best so far.
I have watched that thing over and over again.
Will be doing the most only from now on.
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Just thinking about that SaaS conversation by @charles_dairo from yesterday and I can’t forget this framework about how people should prioritize and execute on ideas.
If you want to build viable SaaS here it needs to be high frequency with a niche audience (mostly B2B).
ALT This image was drafted based off a Lenny Podcast episode with Oji Udezue.
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One thing Twitter has made me realize is that people don’t get that governance is technical.
Which is why democracy is flawed, because if it was startup CEO we were voting for, we wouldn’t pay someone like BAT any attention.
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Launching this baby on Friday.
Sandbox is almost here; 3 days to go! 🥳💃
Calling all companies in need of top-tier Product Management talent and PMs in need of exciting projects. 🙌
The countdown has officially begun; stay tuned for the big reveal. 🔥🚀
Read all about Sandbox here- bit.ly/aboutsandbox
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“I want to be as good at product the way Jon Bellion is good at music. That’s all I’m asking” - @theAkomolafe
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At Norebase, I wanted to do that technical PM thing, with data and understand APIs plus how code worked.
One day my boss cleared me “Ija, do you want to be an engineer? We need engineers”.
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Since January I have made this article by @theAkomolafe a personal study jam.
lamide.substack.com/p/pm-up-…
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There’s an engineer on my team that is so good at documentation and explaining the rationale behind his solution.
Love his work rate so much.
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Hey Hi
Nigerian lending software startup, Lendsqr, is building an artificial intelligence model that analyses borrowers’ voices and faces to determine if they qualify for a loan.
techcabal.com/2025/04/29/len…
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Omo, I legit feel slow in my career.
It's crazy hard to scale the PM career even when you think you sabi. It's also very easy to be comfortable with rubbish.
E go soon change sha.
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This level just made me start thinking about how companies that lose some of their best employees actually have lost market momentum but their competitors who have higher employee retention are actually winning.
2 Fintechs come to mind.
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I hate how I feel after a good anime.
I always want more.
#JUJUTSUKAISEN0 was worth it.
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Bro, I don't talk enough about the diversity of skillset and the work I have done.
Sometimes, I forget that I designed over 80% of the templates on Fidia.
Or at my former role, I designed all the decks and marketing materials we used for product demos.
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Most of my career progress now is me deciding in 2023 to listen to podcasts about product management everyday, learn a new product skill every weekend, read product books for 1hr every morning.
This year, I’ve actually been useless.
Need to lock in again.
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Anyway, if you are thinking about Systems thinking and Systems Design, I have some fun articles you should look at.
I think you should read books about the former and when I find them, I'll share.
linkedin.com/pulse/value-sys…
educative.io/blog/system-des…
lennysnewsletter.com/p/nicke…
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Something that you can’t avoid as you grow in product management is being technical.
As far as you are going to communicate and ship, you need to understand what’s being shipped. You need to have an opinion.
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Really grateful for all the founders who retweeted, read and reposted when I wrote about them.
I was scared that someone would say I should take it down that I did rubbish.
Thank you @laoluonifade @bigbrutha_ @iyoaye @madebycharles.
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Let me help here.
If you are looking for something to help you stand out as a product manager.
You need to figure out where you want to go and how to head there?
I spoke to people I’d like to model and just learnt from there:
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The thing with SaaS in Nigeria is you might start with Software but you need to own the entire value chain,
Think of the way MPharma is moving, you can’t avoid owning assets here if you want to last for the long term.
Software for trucks, plan to own a trucking company.
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I think it should be join a company that’s invested in your capabilities.
Cause some Startups will milk you to pass a certain stage with no investment and hire someone else with a higher career once they get there.
You do all the courses, bag certificates and they’ll come here
“If you actually want to develop real skill sets and problem solving, join a startup” can be true, but it’s also a bubble.
On my team I’ve been a C++ Engineer, Unity Developer, Backend Engineer, DevOps Engineer, Site Reliability Engineer, Technical Writer, and Part-time PM.
Dey play 😂😂😭
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Super excited to launch my newsletter, spent weeks trying to put it all in place in my head and finally here.
Enjoy the first piece:
Product Spotlight: @getfidia ijaola.substack.com/p/fidia?…
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Influencer/Twitter User that has never built a product:
“AI will kill Google”.
“Microsoft is about to destroy Canva with their new AI tool”.
“AI will replace developers”.
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Africa doesn't have a Yelp yet. Why?
We have a lot of bad products and trust Nairaland for review. That is if you can navigate that thing. I believe @SpireCrowd can spin up Yelp as a vertical. The data source won't be a problem for spire and as the company grows more businesses
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Helium Health too.
Helium Health is prolly why I'm spoilt and can leave just any place that stresses me too much in an instant.
The standard was amazing.
Someone said @paystack CEO and HR should do Bootcamp on how to treat employees right.
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