R/GA is an independent creative innovation company for the intelligence age. Posts by @chapinc.
New York, NY
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Now introducing: @GoogleHealth.
From brand strategy and design to a dynamic launch campaign featuring the prolific Stephen Curry, we joined forces to build an AI-driven health experience like no other, with Google Fitbit Air at the center.
Built to feel personal, adaptive, and human at every touchpoint, the work reimagines how individualized health coaching feels - and what it looks like - in everyday life.
Thank you to our long-time partners at Google for trusting us to help shape the future of health. Yours to own today: store.google.com/product/goo…
#GoogleHealth
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@xooset
Gearing up to present a month's worth of work over zoom to 15 people who will remain stonefaced and silent for 60 minutes while you talk nitter.app/tenetyaoi/status/17891…
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Sorry but if your meeting were truly important, it would have happened in any of the 50 weeks of the year before this one. Not feeling the urgency tbh.
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The 25 people who needed to review and approve this creative work feel it lacks a singular vision.
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The year is 2078. There is one ad agency left: WPPublicisCom&IPGDentsuCorpCo. It slowly orbits the earth in a space barge.
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What they say: "It's in Figma."
What they mean: "I dare you, a nondesigner, to open Figma and figure out what the hell is going on. We both know that is not going to happen. So why don't you leave me alone and you can see it when it's finished."
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You should be able to leave work a little early if it's nice out and there's a trade war
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Good night, sweet prince. You thrived in the world of first-round creative decks but were too pure for this one.
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When you are 4 weeks into the project and someone you've never heard of requests edit access to the deck
Niko Exxtra
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The greatest creative idea of our era was rebranding the unreasonable project timeline as a "sprint"
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In the deck watching revisions happen 1 hr before a presentation
prayingforexits 🏴☠️
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If I send you this it means I don't understand the brief and I need help
Alexandra
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Ad agency veterans announce new "innovation consultancy" that lives at the intersection of art and technology
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Creative team defending a script that would require a Hawaii shoot nitter.app/TheWeirdWorld/status/1…
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At this point how could Barbie the movie possibly live up to Barbie the advertising case study
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The 10 minutes between sharing a doc and the appearance of the first annoying comment
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LinkedIn has appointed R/GA as global strategic creative agency for LinkedIn Ads following a competitive pitch process, ADWEEK has learned. adweek.it/4kX6GN0
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Oh, you work in advertising. Would I have seen anything you've made?
I don't know. Do you have access to my Google drive?
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Just had a few tweaks. Basically rewrote what you wrote but longer and worse. Pretty straightforward.
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Give a man a fish, you feed him for a day. Teach a man to fish, you can target him with fishing-equipment ads for a lifetime.
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Thinking about how funny it would be if an agency lost a pitch but proceeded for weeks or months afterward as if it had won. A genius bit.
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A little hack for creatives that works for me: when I'm stuck, I like to take a break, then revisit the problem with fresh eyes 1-2 years later
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Getting one social post approved after 5 rounds of review with 32 different stakeholders
Ramin Setoodeh
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God waited until the sixth day to create humans so he wouldn't have to deal with rounds of feedback on all the other stuff
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I'm just an exec
Wearing a blazer with a graphic tee in my headshot
Asking you to see me as cool and relatable
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When the client calls your bluff and approves the most unhinged idea in the deck
MA
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This is the freelance creative team you're paying $$$$ a day to crack a campaign for B2B software. After 5 weeks the winning line will be something like "Work Smart" or "Keep It Simple."
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OK so we didn't do so well on awareness, consideration, or conversion. But the vibes...
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It's time to admit we were all wrong about Facebook.
It's actually worse.
nytimes.com/2018/11/14/techn…
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I want to go client side just so I can give the "Look, I come from the agency world so I know how you guys work" speech
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"I'm not a designer...." [shrugs, steps away from computer]
"I'm not a copywriter, but..." [rolls up sleeves, cracks open that deck]
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Round 1: We want to see bold thinking. Nothing is off the table. Make us uncomfortable!
Round 7:
Presenting PANTONE 19-4052 Classic Blue, the Pantone Color of the Year 2020. A timeless and enduring blue hue, timeless in its simplicity. #pantone2020 #coloroftheyear
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Me searching for an insight in this brief nitter.app/Marcellomj/status/1331…
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Andrew Yang's posts are that feeling you get when you're watching a movie that is set in New York but was obviously shot in Toronto to save money.
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Client: We love the pitch team, but how are you actually going to staff the business?
Agency:
Mick Jagger
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Which agency is this?
NATIONAL NEWS: Someone is putting tiny cowboy hats on pigeons in Las Vegas as animal rescue works to remove them dlvr.it/RL0SFb
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This isn't a tweet, it's a string of SEO keywords
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v disappointed after reading a number of "future of work" studies to learn that in the future I will still have to work
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Hearing "We love it!" in a first-round creative review is like an "I love you!" from someone you just met. You can't trust it, and some weird stuff is probably about to go down.
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People giving feedback on a rough cut even after you explain that everything is WIP
big oomfie general
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If you work in advertising, you know that humans are only interested in 7 things: sports, gaming, music, fashion, food, beauty, entertainment.
People are interested in only one of those things at any given time, and no one is interested in anything else.
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Planners disappearing for 3 weeks to write the brief, resurfacing 4 days before creative is due to clients
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