PATTERN by @TraceeEllisRoss is here to empower & nourish curly, coily & tight-textured hair. Available at patternbeauty.com & @sephora & @ultabeauty
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Rich moisture & definition 💛 ~ our Styling Cream is perfect for that nourishing finish to your braid-outs, twist-outs, Bantu knots & more! #StyleYourPattern
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It just got easier for you to access your best curls in your own bathroom ~ We are happy to announce that PATTERN will be available at @ultabeauty starting 9/22 in stores & on ulta.com. Comment below what products you will be shopping Sunday. 💛 #RockYourPattern
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Introducing our Treatment Collection. Inspired by ancient home remedies passed down through generations. Our Scalp Serum & Treatment Mask will strengthen your curls, soothe your scalp & stimulate your senses. Available now on patternbeauty.com #HonorYourPattern
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Juicy & joyful! #RockYourPattern
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➿💛➿ #RockYourPattern
Oh, hello @PatternBeauty at @UltaBeauty! So exciting to visit my brand at an Ulta store, and I brought my sweet and gorgeous curly mama @DianaRoss. #RockYourPattern
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We celebrate black beauty 365 days a year, but in honor of Black History Month we will shine a particular light on legacy, art & love, all through the lens of black hair. Happy Black History Month! #RockYourPattern #BlackHistoryMonth
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Just a few of our favorite moments from 2021. Cheers to another juicy & joyful year, we are eternally grateful 💛 Comment your favorite 2021 moment! #RockYourPattern
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Curlfriends: how many of us have them? Mention yours with a heart.💛#RockYourPattern
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See Yourself, See Each Other: @allure & @ultabeauty are sharing our founder, @traceeellisross’s letter to little Tracee that her hair is not only a beautiful part of her legacy, it’s also magic. PATTERN is available to shop in store and online at Ulta. #RockYourPattern
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Show us how you CELEBRATE YOUR ROOTS 💛 Here’s everything you need to know to be a part of our next campaign: patternbeauty.com/blogs/news… #CelebrateYourRoots
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Get ready for the signature "Pattern Slip" ~ Our Heavy Conditioner is a protein-free formula boosted with ingredients like Avocado Oil, Shea Butter & Safflower Oil for a rich & nourishing squeeze of heaven.
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We’re overwhelmed and so very thankful for all of the support we’ve received from the community! It’s our privilege to join the natural hair movement and help change the way the world sees our hair and our beauty. #RockYourPattern
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Tomorrow @patternbeauty will also be available in @ultabeauty stores all across the US and on ulta.com! boom! So excited you can now get PATTERN in a brick and mortar store, and thrilled that it’s ULTA!!! See you there! #rockyourpattern
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Joan Johnson, co-founder of the Johnson Products Company ~ “The Queen of Afro Sheen”. You built an iconic empire that will always be the ultimate inspiration for us. You were more than a role model, you were a possibility model. We will always honor your legacy.
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A JUNETEENTH PATTERN POEM
by our poetic partner @amenabee
Today we celebrate our freedom, our resilience, our joy, our resistance, our culture, and our greatness. Black history is American History. #Juneteenth
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PATTERN Founder & CEO @TraceeEllisRoss talks success, self-acceptance and PATTERN's launch in the UK at @BootsUK with @funmifetto for @obsmagazine.
theguardian.com/tv-and-radio…
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Congratulations to our CEO/Founder @TraceeEllisRoss 💛
"Secondhand clothing helped me understand that style has nothing to do with money, it's the way you put things together. Style is the how, not the what." —@TraceeEllisRoss, a woman of the PEOPLE. #PCAs
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A very HAPPY BIRTHDAY to our CEO/Founder @traceeellisross — we love you! You fill us with endless joy & make us laugh while helping our curls & coils find each other! Leave Tracee a lovely birthday wish. 💛💛
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Our Leave-In Conditioner is post-wash perfection ~ The lightweight formula is perfect to caress, hydrate & define your curl pattern.
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Curls. Coils. Zig Zags. Each are unique. All are beautiful. All are welcome. What do you love about your pattern? #RockYourPattern
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Name a more heavenly trio, we'll wait. Give your curls some TLC with our Leave-In Conditioner, Jojoba Oil & Argan Oil. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀
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Packaging that conjures the legacy of our history & makes us all feel like the royalty that we are. #RockYourPattern
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A sacred space for you and your PATTERN. Because everyone should have access to their most beautiful hair in their own bathroom. #RockYourPattern
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Are your curls looking for hydration, slippage & definition? Let your hair flourish in our Medium Conditioner featuring a hearty blend of Jojoba Oil & Olive Oil.
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In memory of LaTisha Chong 💛 we say farewell as she is laid to rest today. PATTERN salutes her hair artistry. We are so grateful for the contribution she made to our hair story.
We had the opportunity to work with LaTisha on our Expand Your Pattern campaign. Here are some of
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Listen to @TraceeEllisRoss today on the @IMKC_podcast where Tracee & @sandylocks discuss what it means to empower yourself in 2019. Tap the link: bit.ly/intersectionalitymatt…
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Our Intensive Conditioner ~ the richest of PATTERN's ultra hydrating formulas ~ where porous, tight textures can seriously indulge.
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Juicy to the last drop ~ Twist off the top of our Jumbo Pump for maximum access to our ultra-hydrating Intensive Conditioner: patternbeauty.com/products/i… #RockYourPattern
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Cheers to more juicy & joyful hair (& a juicy & joyful 2021) 💫 #RockYourPattern
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Words of wisdom from our founder @TraceeEllisRoss ☀️ Who are you cheering for today? #RockYourPattern
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Our Hydration Shampoo helps your curls & coils dance in a wash of liquid sunshine. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
• Creamy, luxurious & boosted with a blend of ingredients like Aloe Vera Leaf Juice, Coconut Oil & Honey.⠀⠀⠀⠀
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Happy Birthday to our CEO/Founder—the one & only
@traceeellisross! 🎂
Thank you for PATTERN. Thank you for your dedication to celebrating Black beauty. Most of all, thank you for your leadership, your inspiration & your JOY.
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Signature slip, curl activation & moisture for the strands ~ our Conditioners & Leave-In. Effective on their own, undefeated together. #RockYourPattern
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Wait until you see all the size options for the conditioner!
@TraceeEllisRoss is going to rightfully receive all of my coins from her new hair care line, @PatternBeauty Ooooh and I’m due for more conditioner!
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From the PATTERN glossary: TIGHT TEXTURED⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
4b (ˈfȯr ˈbē), adjective.: luscious Z-pattern coils that bend & flare in a zig zag
4c (ˈfȯr ˈsē), adjective.: velvety coils with tight curves that flow, breakdance and freestyle
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@traceeellisross is calling ~ she says get ready for our 2 Year Birthday Celebration on 9/9/21. It’s going to be a juicy & joyful one! 💛 #RockYourPattern
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Our secret to styling ~ The Tools & Accessories Bundle. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
• Microfiber Towel
• Shower Brush
• Hair Clip
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1 day until your curls have access to juicy & joyful PATTERN products. Tomorrow, 9/9 at 9am ET. #RockYourPattern
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The #juicyandjoyful dream team: Our Intensive Conditioner & Leave-In Conditioner. When your curls need to come back to life, our Rejuvenating Bundle is key. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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💛💛💛💛💛💛💛 #RockYourPattern
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Our gorgeous CEO/Founder @traceeellisross for @marieclaire’s Summer 2021 Double Cover Story. ✨
Tracee talks with @lolaogunnaike about living boldly & leading PATTERN with compassion, empathy & joy. Read more of their inspiring conversation: marieclaire.com/celebrity/a3…
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VIRAL VIDEO: "Don't let anyone steal your joy, don't give them that much power!" This Nashville 5th grader is inspiring millions by proudly sporting an 'Afro' to school after receiving mean comments.
bit.ly/2kOuE3R
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Shopping PATTERN at the @ultabeauty at @target “shop in shop” gives @traceeellisross pure joy 💛 available now online & in store! #RockYourPattern
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Yes!! Can’t wait to hear about your experience! #RockYourPattern
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Meet our new JUMBETTES ~ a jumbo size of products we love. 💛 We know size matters & it’s about time our Leave-In Conditioner & Hydration Shampoo got a little boost. Shop now: patternbeauty.com
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Tracee's new favorite holy grail ~ our Strong Hold Gel provides long-lasting hold without breaking hair or flaking 💛 #StyleYourPattern
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Fill your cup with an abundance of joy this holiday season.
Shop the limited edition PATTERN mug on PatternBeauty.com
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Here’s to letting your curls & coils find each other. How did it start for you? How is it going? #RockYourPattern
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💛🙏🏾💛 @KELLYROWLAND we’re so happy to help you #RockYourPattern!
.@KELLYROWLAND says she wore her natural hair out for the first time last week: "I actually enjoyed my ringlets... Thanks to @TraceeEllisRoss" | #BadHair #VarietyStudio presented by @ItsOnATT #ATTOnLocation bit.ly/38HOWzw
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In honor of #GivingTuesday, we want to highlight our 1st partner. The @AAPolicyForum is a social justice think tank focused on issues of gender & diversity ~ by purchasing PATTERN products, you’re helping to support organizations & programs that empower women & people of color.
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Our Heavy conditioner is protein-free!
I wonder if @PatternBeauty is gonna have a protein free option on the conditioner. I’m in need of a supersize bottle. Lol
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Happy Birthday Promise ~ Your confidence is so inspiring & we LOVE the way you Rock Your Pattern.
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Our founder @TraceeEllisRoss dropped some gems about PATTERN products on her IG live last night...
instagram.com/traceeellisros…
#RockYourPattern
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“We've been wearing our hair for ages. And I think the world is kind of waking up to our beauty and our power.” @TraceeEllisRoss embraces her natural hair and discusses the launch of her hair care brand @PatternBeauty.
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Bantu knots ~ @traceeellisross’s new go-to style. Tell us your favorite style. #StyleYourPattern
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God in cursive.
Expressive. Beautiful. Springy.
Share your #MyHairIn3Words
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Just another reason to #RockYourPattern ~ RESTOCK & MERCH DROP tomorrow at 9am PST. Get your curls, coils & tight textures ready on patternbeauty.com 💛
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Jumbo & Juicy bathroom details ~ Our larger-sized conditioners give you easy access to pump our ultra-hydrating formulas into your curls. #RockYourPattern
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Matthew Cherry: "'Hair Love' was done because we wanted to see more representation in animation. We wanted to normalize black hair." abcn.ws/2UOQaVZ #Oscars
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Our Emmy-nominated CEO/founder @TraceeEllisRoss looked stunning on her red carpet with an elegant slick-back style courtesy of PATTERN. 💫 #StyleYourPattern #emmys
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Have you heard? @TraceeEllisRoss has a new hair care line, @PatternBeauty — and it's PETA-approved ❤️
Check out more celeb-backed #vegan & #CrueltyFree beauty & fashion lines here: peta.vg/2l4j
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