Today, MegaETH hosted its 9th AMA with
@pumpparty
Nearly 200 people joined to hear Arthur (
@arthurissir) and Nihar (
@nihar_raval) discuss Pump Party, the first-ever interactive crypto gameshow designed to bring millions on-chain.
Here is everything you might have missed:
Summary:
A. MegaETH Update
B. 10 Things About Pump Party
A. MegaETH Update:
The Fluffles mint was an amazing experience for many, though we encountered some issues. Huge thanks to everyone for their patience!
We rolled out updates late last night, so if you were affected by metadata issues or PWA-related problems, know that we've been having daily calls with the teams to prioritize fixes.
5,000 more people got skin in the game, and we successfully avoided a gas war. But we’re not stopping here.
Our focus remains on ensuring that participants in our ecosystem gain real exposure and incentives that align with the community.
Now that NFTs are in place, we're working on infrastructure to integrate them into the ecosystem.
Expect Discord roles, collab integrations, and gated discussions—all aimed at amplifying the PFP element and strengthening Mega’s cultural identity.
The next big milestone: the public testnet.
B. 10 Things About Pump Party:
1/ How did Pump Party become part of MegaMafia?
Pump Party was a founder-driven bet. It all started in Dubai during Token2049, where Bro Bing hosted her legendary hotpot event. She was making the rounds, meeting everyone, and that’s where she met Arthur.
At the time, Arthur was attending his first crypto conference, and it quickly became clear to the MegaETH team that he was incredibly talented.
They started brainstorming ideas together and encouraged him to go all in. He flew to Berlin, lived with the MegaETH team for a month, and quit Google on the spot—pure conviction. They celebrated that night with a lot of shots.
Arthur met Nihar while working at Google. On the side, Arthur was building a consumer app that gained significant traction. He made a TikTok video about it, which went semi-viral (~500K views).
Nihar saw that TikTok and reached out, interested in collaborating on video content for the app. When they finally met in person, he quickly realized—this guy was brilliant. They clicked, and that’s how they ended up working together.
2/ What are Arthur and Nihar's backgrounds?
▪︎ Arthur's background:
He comes from a traditional software background, starting in fintech in San Francisco. He worked at Amazon for a few years before moving to Google, where he contributed to YouTube experiments.
While at Google, he felt unfulfilled and sought to work on something meaningful. On the side, he developed an app targeting individuals interested in multiple realities and mind projection.
Surprisingly, it gained traction with 500,000 organic downloads (no marketing), 880,000+ monthly active users today, and built a huge Discord community, actively engaging users to shape the product.
Eventually, he had some friends in crypto, which led him to Dubai, where he met Namik and the Mega team. That’s when things really started.
▪︎ Nihar's background:
He also began in traditional Web2 big tech, spending most of his career at AWS, where he worked in financial services, selling solutions to major institutions like Goldman Sachs and Morgan Stanley. But he quickly thought it wasn’t the most exciting thing in the world.
Outside of AWS, he focused on growing his media and video production business. That’s where he really found his passion—creating videos that not only resonated emotionally with audiences but also performed at scale, achieving hundreds of millions of views online.
His expertise lies in optimizing both short-form and long-form video content to keep people engaged. He focuses on storytelling techniques that make it impossible for viewers to scroll past.
This approach has helped him onboard over 100,000 users for previous projects and drive significant revenue.
When he first connected with Arthur, Arthur realized his background both included AWS and Meta, and that his interests weren’t just in marketing and growth—he was also deeply involved in product development. That alignment ultimately led them to build together.
In terms of reach, across all his projects and client work, he’s accumulated around 750 million lifetime views. A lot of that success has come from collaborations with major influencers and celebrities, particularly within the TikTok and Twitch space.
For example, he’s worked with Kai Cenat for product placements within his Twitch streams, Charli D’Amelio, Rosalía, and various rappers, influencers, and other high-profile creators.
3/ What is Pump Party vision?
Pump Party is creating a live, interactive streaming experience specifically designed for Web2 users. Think of it as a modern twist on HQ Trivia, the viral game show app from 2017-2018.
In their format, there’s a host who interacts directly with the audience in real-time. Unlike traditional Twitch streams that last 4+ hours, their focus is on short-form, highly interactive gaming sessions.
Players compete in a series of fast-paced mini-games designed for virality—clippable moments that naturally spread across social media. The winners at the end of each session will split a prize pool.
One of the things that makes their games unique is their physical component. Pump Party takes advantage of built-in phone sensors—like accelerometers—to create mini-games that require real-world movement. For example, one of their games is inspired by a viral Gen Z trend called "goon maxing."
One of the first mini-games Pump Party developed was inspired by a slang term for "beating off." The concept is simple: users in the audience have to shake their phones as hard and as fast as they can. The more they shake, the more points they earn, and the top performers progress further in the game.
They started with these quick, absurd, and viral mini-games—like "goon maxing" or "throw your phone up in the air and see who gets the highest toss." Another game, "helicopter," involved rapid movement that was equally ridiculous and entertaining.
These were designed to be funny, engaging, and perfect for short-term virality. They create hilarious moments that people naturally want to share, generating free marketing for us.
But as they continued developing Pump Party, they realized that while these meme-driven games were great for grabbing attention, they didn’t retain users.
That’s when they started thinking about the power of storytelling. They knew that to keep users engaged, we needed more than just gimmicks—we needed a narrative.
Now, instead of just a series of disconnected games, Pump Party is structured as a cohesive show with character progression. Pump Party is launching it as a full season, producing 12–13 pre-planned shows.
Early adopters will see the host evolve over time, growing and changing as they interact with the audience. This format transforms users from passive viewers into active participants who shape the story.
If you just look at one of these mini-games in isolation, it might seem random or silly. But when you view the entire storyboard of the show—how the host integrates into the gameplay and how each game progresses within the narrative—it becomes something special.
Essentially, the audience isn’t just watching a game; they’re part of the story itself. Every decision they make, every challenge they complete, feeds into the broader experience.
This interactive storytelling element is what will differentiate Pump Party from traditional game shows or live-streaming experiences.
4/ What are the key characteristics of Pump Party?
▪︎ A natural virality loop:
One of the things that makes Pump Party so effective from a marketing perspective is how shareable it is. When you have people vigorously shaking their phones in public, it looks absolutely ridiculous.
That alone is enough to make others want to record and share it. This creates a natural virality loop where users generate content for us simply by playing the game.
Pump Party has already seen how this works through street interviews—another content format that has gone viral due to its low-effort, high-impact nature.
By applying that same principle to Pump Party, they are ensuring that the game itself is designed for maximum organic exposure.
▪︎ Mobile-first:
Another key aspect of Pump Party strategy is focusing on a mobile-first experience. While most of the crypto world operates on desktop, they are building for mainstream audiences.
Their goal is to Trojan-horse crypto incentives into a Web2-friendly format.
Users won’t even realize crypto is involved until they start interacting with incentives—whether that’s purchasing items, earning rewards, or engaging in the ecosystem.
They are already passing App Store reviews with no issues because their approach doesn’t scream "crypto" upfront—it just feels like a natural, engaging mobile experience.
▪︎ Scaling live shows:
Initially, Pump Party will be a curated experience. This format is completely new, and creating a magical, interactive show requires creative direction.
Pump Party in-house team is meticulously crafting scripts, storyboards, and interactive elements to ensure a seamless and engaging experience.
However, as they refine the process, they will eventually explore expanding to a more open or permissionless format, allowing other creators to host their own interactive shows.
As they progress—likely after two or three seasons—they will start integrating more hosts, including everyday users, to expand participation.
5/ Why blockchain matters for the experience?
Even if Pump Party were purely a Web2 product, they believe it would still be a massive success, potentially creating an entirely new industry around interactive entertainment.
However, integrating blockchain enables us to scale 10x faster and achieve 100x greater impact.
Take CS:GO as an example: it built an ecosystem where most users played for fun while others engaged in skin trading. That secondary marketplace now holds over $3.5 billion in value, largely driven by power users who speculate on in-game assets.
Entire businesses and services have been built around this economy, making CS:GO’s market significantly more valuable.
The key difference with Pump Party is that blockchain allows them to make this process transparent, permissionless, and accessible to everyone—not just those who understand underground trading markets.
Their long-term vision includes a dedicated interface for crypto-native users to speculate and arbitrage the liquidity our platform generates.
Done right, this creates a powerful flywheel where both Web2 users and crypto users fuel each other’s engagement and growth.
While many crypto projects focus solely on Web3 audiences, Pump Party strategy is different: they are targeting the much larger mainstream market first.
Crypto will be seamlessly integrated, but in a way that doesn’t feel forced. Users won’t even realize they’re interacting with blockchain technology until they reach the point of buying incentives or entering prize pools.
The team is taking things one step at a time—focusing first on perfecting the Web2 consumer experience, which is emotionally driven rather than business-driven.
Once they have nailed that, they can strategically layer in the crypto aspects to amplify everything.
6/ What is the business model? How will monetization work?
Pump Party generates revenue in three key ways:
▪︎ Pay-to-Play Competitions: Users can enter higher-stakes games with larger prize pools.
▪︎ In-App Purchases: Players can buy upgrades that enhance their experience, offer progression-based advantages, or allow them to flex on others in the community.
▪︎ Sponsorships & Advertising: With millions of daily active users, brands will have significant incentives to partner with us for high-visibility sponsorships. Unlike passive ad impressions on TikTok, our live-streaming platform commands 100% attention from users, making it extremely valuable for advertisers.
7/ What is the future of meme coins and prize pools?
One particularly exciting opportunity is integrating a native token into the platform. With millions of daily users engaged in games, a well-designed token economy could:
▪︎ Sustainably fund large prize pools, making the platform even more attractive to new users.
▪︎ Encourage speculation and arbitrage, further driving up the token’s value.
▪︎ Create a feedback loop where higher token value leads to bigger prizes, attracting more Web2 users, which in turn attracts more crypto speculation.
This kind of symbiotic relationship between mainstream users and crypto traders is incredibly powerful and could drive exponential growth.
People can make money through various features, including the prize pool and native token. Some of these features will allow players to engage with the game and have clear goals to strive for.
8. Why MegaETH specifically? Is it the technology, the team, or the Mafia accelerator? What elements made you commit to this group?
MegaETH's team is highly technical and at the top of their field. These are people I respect, and I’ve had conversations with them.
With this level of expertise and performance, everything Pump Party wants to accomplish becomes possible. With these kinds of people at the helm, Pump Party team feels comfortable committing to this project.
On a more personal level, what really stood out to me was the strength of the community. The MegaETH and MegaMafia communities are filled with people they consider personal friends.
They have grown together, built things together, and that strong bond is actually the most important part to them.
9/ What makes Pump Party’s approach to live streaming different from platforms like Twitch, YouTube, and Kick?
Pump Party had consider those incumbents, but while they all feature live streaming, their approach is fundamentally different.
Twitch, YouTube, and Kick have shaped live streaming as a long-form experience—watching someone play a game for hours while also doing other things.
If you look at the biggest streamers, like Kai Cenat, you’ll often find them just sitting in a chair talking for extended periods.
Pump Party is reimagining and redefining what live streaming can be. They don’t believe four- or five-hour live streams are the most engaging format.
The industry has simply settled on that model. But Pump Party is taking a fundamentally different approach—highly produced, short-form, interactive live streams. It’s a completely different category.
They would compare it more to BeReal, which had a brief surge in popularity, focusing on short-form and in-the-moment content.
But the key difference is that Pump Party content is highly produced. While others have experimented with short-form live content, no one has taken the same approach as Pump Party.
Is there anyone else attempting this format? They haven't found anyone doing it, which is shocking. For them, it’s so obvious that this space needs something new.
Even platforms like TikTok and Instagram, which have short-form features, haven’t been able to make it work. There needs to be an entirely new platform designed specifically for this type of content.
It’s so clear to us that this should exist, and that’s why Pump Party is working on it. It will seem obvious in hindsight. HQ Trivia proved that people love short-form, highly produced live content, but they failed to innovate and expand.
They didn’t build a second or third show, or an ecosystem around it. Pump Party is learning from their mistakes, and they believe the timing is perfect to execute this vision.
10/ What’s next for Pump Party?
Pump Party long-term goal is to have multiple live shows per day. However, their immediate focus is on producing one high-quality, groundbreaking show that will make a major impact.
Initially, they are leaning towards scheduled programming—something like every Friday at 7 PM. They are still refining this internally, but a set schedule allows them to build anticipation and community engagement.
For now, the platform will launch through the App Store, with a primary focus on Web2 users. Consumer entertainment requires a laser-focused approach, and they need to establish their presence before integrating additional features.
That said, the broader strategy—similar to projects like Pudgy Penguins and other NFT-based ecosystems—is to build an engaged community from the start.
Even without a token at launch, being part of the Mega Mafia provides a sense of belonging and early adopter advantages. This community will be instrumental in driving early adoption and growth.
For those asking about Pump Party next milestone: their pilot launch is officially scheduled for March 15th.