My entire mind creatively just centers around the romantic idea of being in an 80s film, driving a convertible Ferrari past palm trees at sunset, surrounded by pink neon lights, with a tanned brunette in the passenger seat - building the brand is just chasing this feeling 🌴🔮

I have become entirely convinced that your environment (your physical location on earth, the home/office you live in and the people surrounding you day to day) is the single most critically important and influential factor in life if you are trying to become successful and get better in any area of life - nothing is more paramount, and I am a great example of this - wrong environment, operating at 50% at best, right environment and much closer to 100% of potential in all areas, mentally, physically, emotionally etc I didn’t recognise the important of this ENOUGH in the last few years 💡

The legitimate level of disgust I feel towards myself for my lack of real achievement so far in life given my age is insane, hard to describe and growing with time - defo not healthy or productive but genuinely very very true and undeniable - my mind is unkind to me and a nasty place to live a lot of the time - but I also just should have done and be doing much better and much more given the circles I’ve grown up in most of my adult life - still have time to fix but deadline is fast approaching and I’m never getting those prime years time back now - often wish I could simply think and reflect far less 💭

Sometimes my gf be posting about how she ‘manifested’ her nice new dubai life when I’m literally sat at desk 12-15 hours a day locked in grinding, mentally suffering and dreaming most nights about a better Q4 CAC 😂😂

Truly believe social media has damaged relationships and romance for this entire generation beyond repair - too much choice, always more options, always something new or ‘better’ that can be reached with just a few taps - we’re all guilty and all contribute - sad, but true 🥵

Broke up with the GF 2 weeks ago, had to happen for the long term, but still fuckin hard can’t lie - the ‘G’ rhetoric on Twitter would say I shouldn’t give a shit, but I’m a deep, romantic fuck - maybe cringe but the ability to feel a lot makes me creative etc 🔮🫂

Wasted too much time moving far too slow in business and life and also not allowing myself to enjoy the process enough in the last few years (mid ‘21 - mid ‘24) - honestly a big, painful and powerful realisation for me Need to make up for lost time and ensure I fit 8-10 years of standard life pace into the next 2-3 - truly scared how fast life moves these days, feels constantly like running out of time and need to achieve, do and experience so much more in all areas Fuckup, learn, reflect, pivot and we go again 🔮

Even more statics for twitter to rip 🎨✍🏻

First retail move - nationwide launch into Holland&Barrett - still a tiny % of revenue but a cool milestone moving into wholesale/retail for first time ever - go and get a bag if you see it so they order more next time 🍄🚚💅🏻

I truly believe you can have it all if you’re willing to grind in every area of life - the 10/10 girl, the £100m brand, the crazy network, the genuine respect of your peers, the athletic functional physique - I don’t see point of having one and not the rest - full package is 🎯

Some new statics 🎨

Recently turned 27 and genuinely feel like I have achieved absolutely nothing in life so far and am currently doing fuck all - even though I know this is objectively + statistically untrue, I still wholeheartedly feel it 🎭 insanely high standards + ambition or mental illness? 🤭

Been travelling like this for years but it still never gets old - excited like a kid every single time 💅🏻🤭✈️

This some top-tier classic D2C creative if I do say so myself 🤩 spacegoods.com

There’s always an insecure founder talking shit trying to earn some followers, but context matters ☕️

New setup for the next 12 months 🔮

I must be stupid or something ‘cos 95% of people on here seem to be winning all the time, making millions and doing it all in 1 hour a day - I think scaling a biz is really really really really really fucking hard and then some, and I’m apparently not terrible at it - few ☕️💆🏼‍♂️🧢

Dialled 🥤

Being a solo founder is fucked, often wish had some other lunatic to share the ups & downs with - is very very lonely at times

Some more statics for twitter to rip 🎨

7.5 months and 30,000 units of Rainbow Dust sold so far - decent start, now need to 10x those numbers for 2023 🎨🍄🔮

My girlfriend just called me (on a strangers phone) in tears having been physically attacked and robbed by 3x men in balaclavas at 11am in broad daylight on a very busy street in a nice area of SW London - It’s happened to me before and it happens to many others every single day in this once great capital - starting to feel like a 3rd world country in certain places now - what the fuck is going on? People need to start standing up to this absolute shambles of a political and societal decline, it is very real and it is sadly happening right now - how do we fix this? @MayorofLondon @Keir_Starmer @Nigel_Farage @antmiddleton

Actually hate my job as founder most of the time recently - whenever there’s progress there’s a major major problem or fuckup which derails things, the second I delegate something a new major job comes up that no one else can or is willing to do which swallows any spare time - agencies charge through the roof and don’t give a fuck about delivering to standard or on time, the matrix is constantly targeting me as a ‘market leader’ (in the small UK market) while all the copycats get away with murder - constant intense pressure to hit targets especially when hiring more and more people and more bills to pay - some customers spam me personally with complaints which clouds the 99% positive feedback, all while I have to somehow be an expert at 25x job roles I’ve never done before as the business endures all the growing pains - as well as getting personal angry follow up emails/DMs from the 567+ people I haven’t responded to cos have physically no time It’s not all bad and is better than having a job (probably) but currently feels very rough and not enjoying ‘the process’ like I’m meant to at all - yes I’m used to problems and stress and always have been but recently, alongside living in Airbnbs, working from a laptop on a sofa and having no home base, pressure and workload feels fucking insane and unsustainable all while paying myself fuck all and reinvesting everything in growth and team - very tempted to flee to remote Japanese mountain and just chad scale a general store solo, or start an agency which seems like a much better life 🥰 Documenting the lows as well as the highs that many people assume is the majority - very very rough patch currently tbh 🧱

First week back to dropshippers land 🌴

Can’t believe we went 3 years without custom shipment boxes, arguably damaged our retention/customer experience 😭 but finally upgraded for all orders with multiple sizes now 🤭📦

New store, feel like a beginner drop-shipper once again 😭

I go from thinking I’m the literal next Elon Musk level ‘billionaire genius entrepreneur’ to thinking I’m a worthless piece of shit who can’t do anything, has wasted years of life and doesn’t deserve to be alive - all in the same day, week or month - comes in waves 🌊🎢🧠

Moon chews dropping very soon 🌝🌚🍄

New product launch today - Glow Dust 💅🏻🥤🌟

Funny how 99% of content in the ecom space online centres around marketing, ad spend and revenue - yet very few ever talk about product dev, customer service, supply chain, cash flow - the ‘boring’ stuff that will truly make or break your biz - as I learnt the hard way ☕️

Airbnb few weeks until the permanent winter move 🤔🌃

Fuck I love building brands - is all I’ve ever known since I was about 17 - must have had 10+ Shopify websites over the years, most did zero revenue, 1 did 5 figs, 1 did 6 figs, MC did multi 7 figs - Neon hit 8 figs then broke - SG has to hit 9 figs and get it right this time🥵🚀

10k mugs for subscribers leaving China today - I was previously making these in the UK for £7.50/unit cos I'm absolutely retarded - now paying £1.80/unit 😅

This is a weird one to admit as I’ve never ever been an ‘anxious person’, it’s just something I’ve never had any issues with However last Friday I collapsed at home convinced was having a legit heart attack, never felt so horrid and scared in life - went to hospital had all the checks - blood pressure, ECG, blood test, X-ray etc - they say nothing is wrong with me and it must have been a ‘severe panic attack’ and anxiety etc, and to come back if it got worse - but not sure I believe them and convinced I have something more serious 🥲 Anyway since then for the past 8 days I’ve felt horrendous consistently, tight chest, shooting pains and pressure where my heart is, racing heartbeat, constantly on edge and paranoid - end up thinking about it too much and googling symptoms which makes it all worse and downward spiral If I’m suddenly having really bad ‘anxiety’ and these are just legit symptoms, then how tf can I fix it? As I don’t want to live like this is genuinely horrible - I’ve cut out caffeine & nicotine which doesn’t seem to have helped - and need to make sure this doesn’t become a consistent or recurring thing… If anyone has experienced this temporarily before, do these symptoms sound like ‘anxiety’? Where did it come from and for how long? And if so, how do I fix it and snap out of the pattern/downward mental spiral it’s currently put me on? Any legit advice or insight would be good as everything on Google just tells me I’m either gonna die or it’s just normal symptoms of anxiety and should pass, and never know what’s true or false 🤔 Edit: I am unvaxxed (obvs) and have a 60+ VO2 max year round, so physically fit etc

Some more statics for Twitter to rip 🎨

Throwback to that time I thought I could get away with faking a Kylie Jenner post as an ad - shit performed so well for about 22 hours - chad scaling at its very best 🤣

Almost everyone on here is a bigger scaler than me, but zooming out and reflecting, here’s some highlights of 2024 (the list of mistakes and major fuckups would be far far longer)🎢🧱

3 years ago my last business went into administration when I was 25, it was an extremely painful experience 🎢 2 years ago I had the first idea to bounce back and build my next venture in the functional beverage space 💡 1 year ago we were just 10 months in and I was working from my kitchen with a tiny team of 3 🚧 Today, we announced Spacegoods has partnered with Five Seasons Ventures alongside a few other investors who share our vision to build a category-defining functional beverage brand - so this is a nice milestone on the journey! ⛰️ However, it is still very much day one and I look forward to continuing the hard work as we grow our team, revenue and product range into the rest of 2024 and beyond - I'm a huge believer in the space and will always be the brand's biggest fan & customer 🍄 In the words of our launch film and internal ethos - 'nothing exists until you create it' - onwards! 🎯 techcrunch.com/2024/02/14/sp…

Basically forgot how to tweet over the last few months, here’s some pics to prove I don’t just sit at my desk 24/7 (I nearly do, but not quite) 🔮

Some more statics 🍄

The boy got a new whip - it’s cool having successful mates 😮‍💨🔥

If I organised a sick ‘networking’ dinner and send afterwards in London, or potentially also more exotic like Marbella, Bali, Barcelona etc - bunch of founders and pod viewers blend - mix of experience and beginners, and sold tickets at cost - who would come? Got an idea 🏊‍♂️

The first of many entirely new functional blends launching this year 🥤🧪

Some recent statics 🎨🧪

I respect, admire & empathise with the kid who has no clue what he’s doing and launches a shitty T-shirt store and gets laughed at, way more than the PWC grad scheme dude who spends 5 years talking about his ‘£50m startup’ - it takes real balls to start - action > talk 🤟🏻

This might be the best UGC ad I’ve ever seen 🫣🍄🥵 spacegoods.com

v1 coming soon (mock-up website for now) ✍🏻🍄 spacegoods.co

Even more statics for twitter to rip 🍄🦸🏼‍♂️

Founders that don’t work AT ALL on weekends just don’t love the game enough IMO, and therefore are probably ngmi (to some extent), exceptions here and there ofc, but generally speaking - thoughts?

First ever OOH ads 📺🥰

My biggest regret in hindsight is launching the brand in the UK rather than the US from day one - UK has worked well but I defo feel we’re approaching the ceiling at least with largely just one product (much more coming soon 👀) DTC - the US winners in our category are (apparently) 10-15x bigger and from the outside it doesn’t look like they’ve done anything particularly special Many people told me that what we’ve done - X per month in UK is ‘way harder than 4-5x that in the US market - which is insane if true but also exciting - any advice for launching a UK brand in the US for the first time? We have a strong balance sheet and a good team now, so that’s not a concern - but my assumption is simply CAC will be way way higher? But retention and general spending power could also be too? Any thoughts/ideas welcome 🇬🇧🧪🇺🇸

While most people scroll TikTok each night for fun, I legitimately enjoy researching ecom M&A, finding brands on companies house and analysing their balance sheet, confirmation statement and any other relevant info I can find - anyone else? 🤭✍🏻🔮

We fuckin’ smashed it fellas - executed to perfection LFG ♟🎯🩸

Actually reckon it’s a pretty good time to be a physical products brand founder over the next few years - You can leverage all the insane progress in Ai for operational efficiencies and growth, but unlike almost every agency or saas, fundamentally your core product can’t actually be replaced by Ai itself, and tangible goods are never going away 🥰

I am completely and genuinely ‘burnt out’ for the first time in my life I reckon, basically not had a single real period of time off in legit 7+ years at this point - default has always been either working (in some way shape or form even if abroad or in ‘holiday’), working out or sleeping - literally not really done much else, you know you’re a dialled in founder when your default setting coming home at 9pm from anywhere is to go straight to sit at your home office desk never the sofa 😂 it’s not even productive or needed anymore it’s just a toxic trait of mine, but my brain and body feel fucked and like they’re out of gas - don’t even get good ideas anymore I legit feel like my IQ has decreased lol - Is this ‘burnout’ a real thing? Cos it feels very very real to me and I’m not a pussy by any means - what’s the reality of a fix? 🧱

4 years later through all the ups and downs, still the original neon sign and powerful words to live by 🔮

Trying some of these dramatic ‘founder story’ ads 🔮

The market has far too many greens, not enough pinks🙂‍↔️💅🏻

Nearly done updating all our website images - long road ahead to refresh everything website/brand to be less ‘DR tacky’ and more ‘premium wellness’ 🥰😩

Hard to admit but it’s true - I have so much regret about certain decisions in my life that I wish I could go back 4-5 years and do many things very very differently - I think about this obsessively almost everyday to some extent While I know I can’t undo history and it’s embarrassing to even admit, it still does consume and ruin a lot of my present reality - does anyone else deal with this? What is the best way to properly move forward, make peace with past events and stop suffering in the present as a result? It is genuinely really really bad for me Convinced that no one (in these circles) has made as many bad decisions in their 20s as I have truly, and just praying one day it all makes sense looking back - I’ve made a habit of over sharing online now so, it is what it is, few honest enough🔮

Come on bruv 😭 starting to get personal 💆🏼‍♂️

Autism scale 🥤

Had a one hour call with founder of multi billion $ startup in America - without fail all the most legitimately successful guys are always the nicest, most relatable & genuinely humble - lesson there - being a decent bloke matters! 💆🏼‍♂️

Nothing worse than the daddy's money trust fund type founder who pushes their false narrative of rags to riches having never actually felt or taken a single real risk in their entire life lol ☕

Fuck I find relationship with parents so so so difficult - always have but hurts to all be getting older and still find it so hard - we just view the world so differently and there’s so much friction, try everything and it always defaults back to some kind of negativity - sad 😔

Brazil trip has officially cured me of any feelings towards my ex I must admit 😅 I was down bad being overly romantic on some recent pods, won’t be mentioned again - got my mojo back and remembered who I am and what I can do after 9 days away ☀️🇧🇷

Thinking about starting a new weekly series on the YouTube where it’s just me sat at my desk talking about the process of building the brand - semi solo podcast/at my desk vlog style - probs 15 mins vids, would add it as an addition to the poddy and post mid week - thoughts? 🎙

Can’t fuckin’ wait to launch this brand - is truly an extension of my mind & personality creatively - all branding/design work done 100% by me and probably largely always will be 🎨🍄 spacegoods.com

Got rugged by the Airbnb, this is the office for the next few weeks - no natural light, no windows, no space 🥰 Man must be able to lock in & achieve an autistic level of scale no matter the environment, even in a cupboard style corner of room 🙇🏼

Another retail launch @BootsUK bosh 🍄🏬

Following on from my first thread about my background and the last 6 years - here’s the thread about the past ~ 15 months or so where things went quickly from very good to very very bad and I learnt a huge amount! I’ll try to keep it as concise as possible -

Travelling with a Biohacking obsessed gf - she has digestive enzymes and collagen, I chug red wine 😂

Flight home reflections 📝🔮🪐

First proper retail display window, no idea what we’re doing but winging it as always 🎨🧪

Recently, never spent more time alone - life feels like it gets very lonely at this stage - unsure if just me or just entrepreneurship or just mid-late twenties universally - best mates move countries, groups fizzle out as interests change, the excitement of freedom in first few years of biz dwindles, time with family becomes less - some people settle down with girls and houses while others (like myself) don’t really feel at home anywhere just yet - maybe it’s an overly romantic perspective of inevitable change, maybe by default we long for past times in ways, instead of embracing the new - people, places, opportunities, times etc - things are meant to change and never be the same? Maybe just too many options? It would be easier to have no choice, or at least believe that you don’t? A transitionary period perhaps - some would say the only thing we’re left with as we get older is the mission and the dream - the endless pursuit, of something only we can see - or is this just entirely missing the point? Just some thoughts today, documenting forever 💡

New gaff 🏡

Anyone else ever go balls deep down a rabbit hole on google maps/earth just searching the world and being fascinated by how many different places there are and how much there is left to see 🧐 Incredibly niche activity but very interesting

More retail displays - tiny scale but quite cool nonetheless 😶‍🌫️🍄

Your brand is probably too complicated and ‘cool’ cos you’re trying to satisfy your founder ego rather than what the market actually cares about at scale 🤷🏼‍♂️

Coming soon 💅🏻🔮💤

My ex GF has seriously fucked up my head - I thought I was fine, but 8 weeks on it has just brewed and brewed in my mind - I know I think and feel way way too much about every aspect of life (apologies G Twitter) but there seems no avail - any advice? 🫂

A few updates now we've just passed the 6 month mark - 🍄 20,000+ units of Rainbow Dust sold 📈 £100k MRR from subscribers 📚 EBITDA profitable in month 7 Will likely do funding round early next year - if interested you can register your details here - tinyurl.com/ubup6tm6

Lots of new stuff (finally) coming soon, first one early April 👸🏼

I admit, I was wrong about Dubai - I think I get it now - very very appealing during UK winter and for other obvious reasons - every place has its pros and cons - London in the depths of winter is not the one - think London, Dubai, Marbella + Bali is an elite year round combo 🌍

Pretty convinced the core key team you need in any fast growing brand is basically just - - product person (should be founder IMO) - growth person (cracked 24/7 wizard with media buying/dropshipping background) - creative person - ops person You can start there (and right at start founder/s should cover all 4) and each person builds out their own small team beneath each pillar (which would cover other essentials like finance, cx, web etc ofc) and scale up from there - But I’ve seen and tried many team structures and pretty convinced this is the optimum core of what you need - and quality > quantity every single time - a truly great person is more valuable than 3-5x average people IMO 🎯

Gf makes me stuff like this 2x a day and she offers I don’t even ask - organic eggs, chicken, avocado and bone broth (okay plus a cheeky Diet Coke but I’m addicted) - she is an angel 😇

I am legitimately terrified of getting older, to the point where I have semi-regular nightmares about it honestly - probably largely cos I don’t feel like I’ve achieved anywhere near as much as I should have/thought I would have by this stage in life - is there a name for this? Anyone else or am I just extremely troubled? 😅

I am without doubt the deepest in the trenches I have ever been in my entire life - a fuck load of personal and business problems to solve all at once - Just keep moving 🧱

I am fortunate enough to know a guy in his early 30s who is a unicorn startup founder and serial entrepreneur (also my first ever investor) who has inadvertently become a kind of ‘mentor’ to me over the past few years - You don’t realise the value of one connection until you spend a few hours in their presence and your entire worldview almost changes and you think way way bigger - sounds gay but it’s true - never underestimate the value and importance of the people you spend time with - it can make or break the size of your vision and your ability to execute against it 🔮

If someone ever ever tells you to ‘be more realistic’ in life, you should look them dead in the eyes and tell them to get fucked - You should be logical, prepared and demonically committed yes, but never ever realistic - in fact you should get exponentially less realistic with your goals over time as your skill, knowledge and experience all exponentially compound in life - Never ever settle fellas and remember, nothing at all and then all at once 🔮

This don messaged me asking to come on the pod - I checkout his brand, every image and design is literally ripped from shit I designed and shot myself years ago for my jewellery brand Midnight City - absolute shocker, what is the world coming to 🤣😩🚩

Find the UK rental referencing system utterly wild and nonsensical - as a business owner who pays myself a healthy salary as well as ownership of the business, I struggle to rent a place (even when I offer to pay the rent upfront) because I am somehow considered ‘high risk’ - Yet my multiple employees who earn less money and have no equity in the business have no issues doing the same and even paying rent month to month - I have always had issues with this but recently it seems to have got even worse when trying to find a new base to put my stuff - ‘computer says no’ with no consideration of common sense and nuance, because entrepreneurs are ‘high risk’ regardless - so strange ☕️

Nearly there - just waiting on final stock landing 🎨🍄🚀 spacegoods.com

Just spent 2 hours training a deep fake of myself to speak to customers in emails and ads 😅 most boring shit ever but hopefully the results will be chaos 🥵🎥

Dream Dust up next 🍄🕹️💤 spacegoods.com

Just got sent a 7.5k invoice from a law firm to cover the cost of literally a handful of emails asking questions about something they previously worked on (which was invoiced for already) - this can't be the norm surely? I know lawyers are old school but this seems insane?! 😅

It’s always the guys that have legit been in the game for about 12-18 months that are by far the most cocky, talk the most shit and seem to think they are some elite industry veteran, countless examples on here - Tell me you have next to no experience in life/business without telling me 🥱 With almost zero exceptions, the most genuinely successful self-made people are the most humble, because the reality of what it takes to get there means you’ve been through so many ups and downs over time and realise you are actually nowhere near the true ‘top’, that you just lose that childish arrogance - don’t be fooled by these 1 year out of their 9-5 types ⚖️

An honest tweet cos I see so many UK ‘challenger brands’ wetting themselves on LinkedIn and all the ‘omg you made it 😝’ comments when they win a niche retail listing - We went live in Wholefoods this week, everyone says how ‘amazing’ it is - the first purchase order was £725 😂 far less than an hour of revenue on website - Yes arguably good for ‘brand’ and long term could scale (not in WF as they have 3 stores in UK) - but point is take everything with a very large pinch of salt - even our much bigger other retail listings are small as fuck compared to just chad scaling website revenue 🐌 Focus and context, LinkedIn and some of the trust fund founders on there will have you believe brands doing £93k annual revenue have ‘made it’ ☕️

“I’ve never met an intelligent person who wasn’t troubled - it comes with the burden of thought. The more you think, the deeper you go. Lots of beauty to unlock, but also a lot of pain” ✍🏻🎨🔮

Do certain agency bros not realise that their collective client revenue is in fact not their own brands numbers haha? Secondly, if meta or google ads were the only thing that mattered in scaling any brand at all, then why are they not running their own £1m per day revenue brand from their bedroom then? Lol