SITUATION EXPLAINED: Have the human internet and the agent internet already split apart? We asked @subnetmarco, CTO of @kong "There is already a bifurcation. If we look at our properties right now, 80% of traffic is being driven by agents. It's not even being driven by humans anymore." "Not being able to properly cater to this new agentic traffic means that we're not catering to our users anymore, our customers anymore." "This is not something new. If you were not on the Yellow Pages, your business didn't exist. Then everybody moved to the internet. Then mobile apps. Facebook acquired Instagram because they felt like they were not catering to a whole new buyer moving to mobile." "Likewise, we're seeing that shift yet again, every time there is a shift in the distribution channel, that creates opportunity. It also creates disruption for the ones that cannot follow where the trend has gone." "What determines if one succeeds or fails is the ability to cater to this new buyer, and that is the agent itself."