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Initial ASICS proposals by Herb Lubalin, 1977

Japan National Railway by Yusuke Kaji, Yoji Yamamoto & Kazumasa Nagai / Dentsu, 1987. Discover more Japanese logos at logo-archive.org #branding #logos #graphicdesign #logodesign

Seven Eleven concepts…and final design by Frank Gianninoto Associates Inc. Discover more logos at logo-archive.org #logos #design #branding #designhistory

Japan Energy Corporation by Saul Bass, Toshihiro Yamaguchi & Hiroyuki Kita, 1993. #logos #designx #logodesign #brandarchive #design #graphicdesign #saulbass #jomo

Early Mazda concepts by PAOS Design, 1971.

Pepsi by Jerome Gould, 1969. Still strong. Would work.

Fujifilm by Landor Associates, 1980. #logos #designtwitter #logodesign #brandarchive #design #graphicdesign #japan #japanesedesign

Daiei by PAOS, 1975, Japan, Retail. Discover more Japanese logos at logo-archive.org #logos #branding #logodesign #graphicdesign #logodesign #designtwitter

Another recent find. Need to find a copy. Kodak by Joe Salame, Joe Salame Design Group, 1983. Discover more logos from the 70s & 80s at logo-archive.org #logos #design #branding #designtwitter #graphicdesign

The logos of Japanese designer Rei Yoshimura Discover more Japanese logos at logo-archive.org #logos #branding #logodesign #designhistory #graphicdesign

Logo Concepts for Seven-eleven by Gianninoto Associates, 1968. Discover more logos at logo-archive.org #design #branding #designhistory #logodesign #graphicdesign #seveneleven #7eleven #logoarchive

ASICS logo design process by Herb Lubalin & Alan Peckolick Discover more logos at logo-archive.org #logos #designtwitter #branding #design #graphicdesign #designtwitter

Brand System for Tokyo 64. Logo: Yusaku kamekura. Pictograms: Katsumi Masaru & Yoshiro Yamashita. Discover more Japanese logos at logo-archive.org #logos #logodesign #graphicdesignhistory #branding #designtwitter

IBM House Style. 1972, Paul Rand

Franco Grignani, Italy Discover more Italian logos at logo-archive.org #logodesign #branding #design #graphicdesign

Brand system for FIAT by Armin Vogt & Jean Reiwald, 1968, Italy. Discover more Italian logos at logo-archive.org #logos #branding #logodesign #designhistory #graphicdesign #logodesign #italy #designtwitter

Elf (ERAP Group) by Jean-Roger Rioux, Signe & Fonction, aviation fuel and petrol and gas distribution. Discover more French logos at logo-archive.org #logos #branding #logodesign #graphicdesign #logodesign #designtwitter

Asahi Beer by Masashi Uehara, Kahei Seino, Yutaka Sasaki & Dentsu, Japan, 1986 Discover more Japanese logos at logo-archive.org #logos #designx #logodesign #brandarchive #graphicdesign #japan #japanesedesign #logoarchive

The logos of American designer S. Neil Fujita. Fujita was also responsible for the iconic book cover for Mario Puzo’s The Godfather. Discover more American logos at logo-archive.org #logo #branding #design #graphicdesign

Brand Elements: Shell by Raymond Loewy, C.E.I.1972, FR/GB. Discover more modernist logos at logo-archive.org #logos #branding #logodesign #graphicdesign #designinspiration #designtwitter

Tomato Bank by Shigeo Ikkatsuoka, Hiroko Tsukada, Hide Shioda Akira & Hironobu Yamada, Japan, 1989. #logos #designtwitter #logodesign #brandarchive #design #graphicdesign #japan #japanesedesign

FIAT by Armin Vogt, Jean Reiwald, 1968, Italy. Discover more Italian logos at logo-archive.org #logos #branding #logodesign #designhistory #graphicdesign #logodesign #italy #fiat

Does anyone remember this? Clarks by John McConnell, @Pentagram, 1977, Great Britain. Discover modernist logos at logo-archive.org #logos #branding #logodesign #designhistory #graphicdesign #logodesign #clarks #clarkesshoes #pentagram

Gorgeous. Prof Root Beer by Annegret Beier c1970. #womenindesign #logos #branding #designhistory #designtwitter #logodesign

I’ve written a short piece about Lubalin’s work with PAOS on the ASICS logo for Monday's newsletter. Sign-up to read it here: bit.ly/LA-Newsletter

British Rail (Logo) by Gerald Barney, (System) Design Research Unit, 1965. Discover more British logos at logo-archive.org #logos #branding #logodesign #designhistory #graphicdesign #designinspiration #designtwitter

Fuji Bank by Landor Associates, 1988 #logos #branding #logodesign #designhistory #graphicdesign #designinspiration #japan #japanesedesign #logoarchive

Spar (The Netherlands) by Raymond Loewy, C.E.I 1970. Discover more logos at logo-archive.org #logos #branding #logodesign #designhistory #graphicdesign

More than 100 logos were submitted to Japan National Railways for consideration in the first round of judging. In addition to various ‘JR’ and ‘NR’ monograms, there was also a proposal to represent the rails of six of the passenger companies in symbolic form like British Rail, an iconic initial "R" for ‘Railway’, and an idea that focused on a numerical device, numbering each line. On January 16th 1987, a final design was selected from two options. This was a simple design that combined the letters J and R to form a single continuous line in the same spirit as Canada National Railways. A ‘basic design that wasn’t gimmick’, something that Yamamoto stayed true to throughout his career, and was present in his winning design. On the design of the JR logo Yamamoto suggested that trains move in both directions, rather than in one direction. Therefore, he designed the letters so that it would not feel strange seeing these move to the right or left. To improve legibility and recognition at high speed–Japan had and continues to have one of the fastest rail services on the planet–the letters were made intentionally wider. The extended JP letterforms and their connection were also designed to give the viewer the impression of speed, even when static. It is said that the JR logo designed by Yamamoto popularised the use of ‘J’ over ’N’, and led the way for many others such as JT – Japan Tabacco and The J League.

Minolta by Saul Bass, Herb Yager & Associates, 1979 Discover more logos at logo-archive.org #logos #graphicdesign #branding #designhistory #graphicdesign #designtwitter

Takanishi Dairy, designed in-house, 1982, Japan. L Discover more Japanese logos at logo-archive.org #logos #designx #logodesign #brandarchive #graphicdesign #japan #japanesedesign

Mazda by PAOS, Japan, 1975. Discover more Japanese logos at logo-archive.org #logos #branding #logodesign #graphicdesign #designinspiration #designtwitter

Karl Gerstner's Shell Proposal, 1964. Discover more logos at logo-archive.org #logos #branding #logodesign #designhistory #graphicdesign #designinspiration #graphicdesigndaily #designtwitter

Brand System for The National Commercial Bank of Scotland (now RBS) by Mark Woodhams, 1968. Discover more logos at logo-archive.org #logodesign #graphicdesigner #branding #designinspiration #graphicdesigndaily #designtwitter

Brand System for Bridgestone by PAOS, 1981, Japan. Discover more Japanese logos at logo-archive.org #logos #branding #logodesign #graphicdesign #designinspiration #designtwitter

Shell by Raymond Loewy, C.E.I. France, 1972. Discover more logos at logo-archive.org #logos #branding #logodesign #graphicdesign #logodesign #designtwitter

Japan Tobacco Industry by Ray Yoshimura (Logo), Akira Ishikawa (Logo type), Dentsu, 1985. Discover more Japanese logos at logo-archive.org #logos #designx #logodesign #brandarchive #graphicdesign #japan #japanesedesign #logoarchive

National Zoo, Washington, Brand System by Lance Wyman, Wyman & Cannan, 1975. Discover more logos at logo-archive.org #design #branding #designhistory #logodesign #graphicdesign #designtwitter

Portopia '81 by Fumio Koyoda, 1978, Japan Expo. Mascot by Kanemaru Yoshiko and logotype by Okuno Hideo. Discover more Japanese logos at logo-archive.org #branding #typography #logodesign #design #designtwitter

Japan National Railway by Yusuke Kaji, Yoji Yamamoto & Kazumasa Nagai / Dentsu, 1987. Discover more Japanese logos at logo-archive.org #branding #logos #graphicdesign #logodesign #designtwitter

Paul Rand, USA Discover more American logos at logo-archive.org #logos #branding #designhistory

Mazda by PAOS, Japan, 1975. Discover more logos at logo-archive.org #branding #logodesign #designtwitter #graphicdesign #logos

'H' logos from from Yasaburo Kuwayama's Trademarks & Symbols of the World Volume 2. Discover hundreds more alphabetical logos at logo-archive.org #logos #designtwitter #branding #logodesign #graphicdesign

AGIP by Bob Noorda, Unimark International, 1971, Italy. Discover more logos at logo-archive.org #logos #branding #logodesign #graphicdesign #designinspiration #designtwitter

Brand System for The National Commercial Bank of Scotland (now RBS) by Mark Woodhams, 1968. Discover more logos at logo-archive.org #logodesign #graphicdesigner #branding #designinspiration #graphicdesigndaily

A new PBS logo was developed in 1984 to overcome what was described as a ‘serious problem with the prior identity’: its focus on just the initials which was designed by Herb Lubalin back in 1971. The logo later devised by Chermayeff & Geismar, which would replace Lubalin’s, depicted a stylised profile of a human face that repeated three times using positive and negative space. This was said to ‘playfully’ put the ‘public’ in public television and in so doing, did away with the ‘BS’ as no one knew the meaning of it. Despite the change, a clear continuity remained, with only subtle ‘cosmetic’ changes being applied to the face and its direction. The suggestion was that the new logo could work for PBS, and at the same time be something that affiliated stations could comfortably adapt for use in establishing their own identities.

Brand Elements: Mobil by Tom Geismar, Chermayeff & Geismar, 1964, USA. Discover more American logos at logo-archive.org #logos #branding #logodesign #graphicdesign #designinspiration #designtwitter

Saul Bass, USA, 1920-1996 Discover more American logos at logo-archive.org #logos #branding #logodesign #designhistory #graphicdesign #designinspiration #graphicdesigndaily

A Seven Eleven unused concepts and final design by Frank Gianninoto Associates Inc. Discover more logos at logo-archive.org #logos #design #branding #designhistory

The logos of Turkish designer Ahmet Çağıldak Discover more Turkish logos at logo-archive.org #design #branding #designhistory #logodesign #graphicdesign

Aloisio Magalhães, Brazil Discover more Brazilian logos at logo-archive.org #logos #design #designhistory #branding #graphicdesign

The logos of Japanese designer Rei Yoshimura Discover more Japanese logos at logo-archive.org #logos #branding #logodesign #designhistory #graphicdesign #logodesign

Kazumasa Nagai, Japan Discover more Japanese logos at logo-archive.org #logos #branding #designhistory #graphicdesign

Brand Elements: Bata (CAN) by Design Research Unit (GB), 1969, shoe manufacturing and retail. Discover more American logos at logo-archive.org #logos #branding #logodesign #graphicdesign #designinspiration #designtwitter

Another lovely Japanese bank brand. The Toho Bank by Susumu Harada, Satoshi Watanabe, Praxis, 1991. #logos #designtwitter #logodesign #brandarchive #design #graphicdesign #japan #japanesedesign

Tokyo 1964 by Katsumi Masaru, Yoshiro Yamashita & Yusaku Kamekura #logos #branding #olympics #logo #olympicdesign #design

Rosmarie Tissi, Switzerland. Discover more Swiss logos at logo-archive.org #logos #branding #designhistory

Sait Maden, Turkey Discover more Turkish logos at logo-archive.org #logos #graphicdesign #branding

Just found this. A page from the Adidas brand manual showing the construction of the logo. #logos #graphicdesign #branding #designhistory #graphicdesign #designtwitter

Brand System for Daiko by Ikko Tanaka, 1982, Japan. Discover more Japanese logos at logo-archive.org #logos #branding #logodesign #graphicdesign #designinspiration #designtwitter

'H' logos from from Yasaburo Kuwayama's Trademarks & Symbols of the World Volume 2. Discover hundreds more alphabetical logos at logo-archive.org #logos #designtwitter #branding #logodesign #designtwitter 🙂

Brand Elements: National, Matsushita Electric Industrial Co., Ltd, 1973. Designers TBC. Discover more Japanese logos at logo-archive.org #logos #branding #designtwitter #logodesign #designtwitter

Swissair Brand System by Karl Gerstner, 1978. Discover more Swiss logos at logo-archive.org #logodesign #designtwitter #graphicdesign #branding #swissair

The logos of Austrian designer Othmar Motter Discover more logos at logo-archive.org #logos #branding #designhistory

The logos of Japanese designer Ikko Tanaka Discover more Japanese logos at logo-archive.org #logos #branding #designhistory #designtwitter #logodesign

Our colour archive is growing nicely. Discover modernist logos in colour → logo-archive.org #logos #branding #logodesign #designtwitter #modernist

The Sony update from 1973. This was a mod of Clarendon, which had been revised a few of times since 1953 with Yasuo Kuroki establishing the basic character. Discover more logos at logo-archive.org #logos #branding #logodesign #designhistory #graphicdesign #designtwitter

3M Brand System by Stephen Dunne, Siegel & Gale, 1978. Discover more logos at logo-archive.org #logodesign #graphicdesigner #branding #designinspiration #graphicdesigndaily #designtwitter

Benno Wissing, The Netherlands. Discover more Dutch logos at logo-archive.org #logos #design #designhistory

Brand System for Spar by Raymond Loewy, C.E.I. 1970. Discover more logos at logo-archive.org #logos #branding #logodesign #designhistory #graphicdesign #designtwitter

The logos of Japanese designer Kazumasa Nagai. Discover more Japanese logos at logo-archive.org #logos #branding #designhistory #graphicdesign #designtwitter

KLM by Henrion Design Associates, 1961, Netherlands. Discover Dutch more logos at logo-archive.org #logos #branding #logodesign #graphicdesign #designinspiration #designtwitter

What did airline logos look like in the 1970s and 80s. Here's a lots of examples from World of Logotypes Volume 3. There's a few in there, still in use, can you spot them? #design #branding #designhistory #logodesign #graphicdesign

The logos of Dutch designer Benno Wissing Discover more Dutch logos at logo-archive.org #logos #design #designhistory #branding #graphicdesign

National Aeronautics and Space Administration Brand System by Bruce Blackburn, Danne & Blackburn, 1975, USA Discover more logos at logo-archive.org #branding #designhistory #designtwitter #logodesign

Pedro Ramirez Vázquez, Lance Wyman and Peter Murdoch’s 1966 visual identity for Mexico ‘68. Phenomenal. #logos #branding #olympics #logo #paris2024 #design #olympicdesign

The logos of Spanish designer Enric Huguet Discover more Spanish logos at logo-archive.org #design #branding #designhistory #logodesign #graphicdesign

Warner Communications by Saul Bass & Associates, USA, 1972. Discover more American logos at logo-arcive.org #logos #branding #graphicdesign #type #logoarchive

Coop France by Raymond Loewy, C.E.I., 1966. Discover more logos at logo-archive.org #logos #logodesign #graphicdesignhistory #branding

Brand guidelines by the Pepsi-cola Design Group in 1997 as they launched a new ‘3d’ version of the Pepsi logo. This was the first time they had endeavoured to also use the symbol and logo as separate assets (as well as together). Reading through additional directions (printed in A4 paper) and inserted later, the application of the 3d logo in print just made it liable to printing issues. No wonder they returned to solid colours. #pepsi #logos #design #branding

Details from Apple's 1993 Brand Guidelines. Neat. LogoArchive Newsletter: logoarchive.substack.com

Brand Elements: The Caterpillar Tractor Co. by Lester Beall, 1967. Discover more American logos at logo-archive.org #logos #branding #logodesign #graphicdesign #designinspiration #designtwitter #caterpiller

Brand Assets: TDK by Yusaku Kamekura., 1968, Japan. #logos #design #branding #japan #logoarchive

Paul Brand, Norway Discover more logos at logo-archive.org #logos #graphicdesign #branding #designhistory #graphicdesign

The other Apple. Apple Land by Toshiro Ishiyama, 1992. Discover more Japanese logos at logo-archive.org #logos #designx #logodesign #brandarchive #design #graphicdesign #japan #japanesedesign #apple

Clarks by John McConnell, Pentagram, 1977, Great Britain. #logos #branding #logodesign #designhistory #graphicdesign #logodesign #clarks #pentagram

Philip Gips, USA Discover more American logos at logo-archive.org #logos #branding #designhistory #designtwitter #logodesign

Delightful work by German designer Annegret Biere who headed the Paris office of Herb Lubalin with Robert Delpire. #logos #branding #designhistory #designtwitter #logodesign

A lovely overview of logotypes from the 1960s–80s. Any favourites? Really like Raymond Loewy's 1969 logotype for New Man. #logos #design #branding #designhistory #designtwitter

Logo and pictograms for National Zoo, Washington, USA by Lance Wyman, Wyman & Cannan, 1975. #design #branding #designhistory #logodesign #graphicdesign #logos

AeroMéxico by Raúl Pérez-Duarte Viesca, 1981. Also added a poster pre-dating the dating the '81 brand, because it's stunning. Discover more logos at logo-archive.org #logodesign #graphicdesign #branding #designhistory #graphicdesign

IBM logo variations, guides and poster by Paul Rand. Animation stills by Ine Wijtvliet. Discover more logos at logo-archive.org #logos #branding #logodesign #designhistory #graphicdesign #designtwitter

Brand Elements: Kenwood designed by PAOS, 1982, Japan. Discover more Japanese logos at logo-archive.org #logos #branding #designhistory #designtwitter #logodesign

Sweet. Martin Swim School by Harry Murphy & Sheldon Lewis, Harry Murphy + Friends. New → logo-archive.org #logos #branding #logodesign #designhistory #graphicdesign #designinspiration #graphicdesigndaily

Brand Elements: Fujitsu, 2001 update. Discover more Japanese logos at logo-archive.org #logos #branding #logodesign #graphicdesign #designinspiration #designtwitter

Brand Assets: Sekisui Chemical Co., Ltd. by PAOS, 1975, Japan. #logos #design #branding #japan #logoarchive

The logos of Japanese designer Shin Matsunaga Discover more logos at logo-archive.org #logos #branding #designhistory #designtwitter #logodesign

the logos of Korean designer Myoung-Kwang Kwon Discover more logos at logo-archive.org #logos #branding #logodesign #designhistory #graphicdesign #logodesign #korea #koreandesign

A fascinating look at the ASICS logo design process by Herb Lubalin & Alan Peckolick, working with PAOS IN 1977. Discover more logos at logo-archive.org #logos #designtwitter #branding #design #graphicdesign

Airline logos of the 1970s and 80s from World of Logotypes Volume 3. Discover more logos at logo-archive.org #design #branding #designhistory #logodesign #graphicdesign #logos #designtwitter