Trademark attorney • Founder of Gerben IP • 10,000+ trademarks registered for clients • Seen on @CNBC @CNN @NPR @ESPN @WSJ ✍️Blog: gerbenlaw.com/blog/
Washington, DC
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- Likes 2,437
Pinned Tweet
Travis Kelce has filed 5 new trademarks:
1. TRAVIS KELCE
2. KILLATRAV
3. ALRIGHT NAH
4. FLIGHT 87
5. KELCE'S KRUNCH
The filings claim that Taylor's boyfriend will use the trademarks to offer pins, posters, bobbleheads, clothing, and even a cereal.
#TravisKelce
#TaylorSwift
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Philadelphia Eagles CB Quinyon Mitchell has filed a trademark for:
QUINYONAMO BAY
The filing, made on January 8th, indicates that Mitchell plans to launch a clothing line using the trademark.
#FlyEaglesFly
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Taylor Swift has filed a new trademark for:
TAYLOR-CON
The filing, made on January 27th, claims that Swift plans to launch a TAYLOR-CON event that will offer:
1. A meet-up for fans
2. Educational programs and workshops around music and entertainment
#TaylorSwift
#Swifties
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Nike is heading to the metaverse.
On October 27th the company filed new trademark applications for NIKE, JUST DO IT and the swoosh logo.
The filings indicate an intent to make and sell NIKE-branded VIRTUAL shoes and clothing.
#Nike #Metaverse
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It took Megan Thee Stallion 2+ years of wrangling with the USPTO, but she is now the owner of a federal trademark registration for HOT GIRL SUMMER.
The registration was just issued to @theestallion on January 4th. 👇
#hotgirlsummer
#megantheestallion
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Nike has filed a trademark application for CRYPTOKICKS.
The filing indicates that Nike is intending to launch a cryptocurrency called CRYPTOKICKS.
Below is my analysis of the filing and its implications 👇
#nike
#cryptocurrency
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The Cleveland Cavaliers have filed a trademark for:
"CAVALANCHE"
The filing, made yesterday with the USPTO, came on the same day that the team clinched a playoff birth.
#Cavalanche
#Cavs
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Kanye West has filed 10 new trademark applications for "YE".
The filings, made with the USPTO on Oct 1, indicate that @kanyewest plans to offer YE-branded face masks, computers, sports bags, home goods and even a dating website.
#Ye
#kanye #KanyeWest
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The Ohio State University has filed a trademark application on the word "THE."
The filing, made on August 8th, indicates #OhioState is offering a brand of "THE" clothing.
Not sure how 'The U' will feel about this one.
My analysis 👇:
#BuckeyeNation
#MiamiHurricanes
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The USPTO has refused the TACO TUESDAY trademark application filed by Lebron James' company LBJ Trademarks, LLC.
The refusal, issued at 6:26 PM today, finds that TACO TUESDAY is a "commonplace message" and therefore fails to function as a trademark.
#TacoTuesday
My analysis👇
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A company owned by Lebron James, LBJ Trademarks LLC, has filed a trademark for TACO TUESDAY.
The filing indicates Lebron intends to continue offering his popular 'TACO TUESDAY' posts on social media and launch a podcast under the name.
My analysis 👇
#TacoTuesday
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The Ohio State University has successfully registered a trademark for "THE."
The registration was just issued on June 21st by the USPTO.
The application was filed back in August 2019. So why did it take 3 years to get approved?
A thread🧵
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Yes. Taco John's has owned a federal trademark registration on TACO TUESDAY for "restaurant services" since 1989.
The USPTO could refuse Lebron's application because of this pre-existing registration.
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The Philadelphia Phillies have filed a trademark for:
"BEDLAM AT THE BANK"
The phrase was used by Scott Franzke, the team's radio voice, to describe the scene at Citizens Bank Park after @bryceharper3's home run sent the Phillies to the World Series.
#Phillies
#RingTheBell
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Jalen Hurts has filed a new trademark for:
"I HAD A PURPOSE BEFORE ANYONE HAD AN OPINION"
The filing indicates that @JalenHurts plans to use the phrase for a brand of clothing.
#JalenHurts
#FlyEaglesFly
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Jalen Hurts has filed a trademark application for:
"HURTS SO GOOD"
The filing, made on June 13th, indicates that @JalenHurts intends to launch a "HURTS SO GOOD"-brand of clothing.
#FlyEaglesFly
#Philadelphia #PhiladephiaEagles
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The NFL has filed a trademark application for DULUTH ESKIMOS.
The trademark application suggests that a NFL team could play a game as the DULUTH ESKIMOS this coming year.
Here is my analysis of the filing 👇
#nfl
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For what it is worth... the USPTO is a self-funded agency... so it relies on the filing fees of applications to fund the agency, not taxpayer dollars.
In this case Lebron paid $1100 in government filing fees to make the filing.
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Damar Hamlin has filed two new trademark applications for:
1⃣ DID WE WIN
2⃣ THREE IS BACK
The filings, made on January 6th, claim that Hamlin intends to offer:
- Clothing
- Motivational speaking services
- Athletic training services
#DamarHamlin
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Kanye West has a new logo.
@kanyewest filed new trademark applications for a "two concentric circle" logo with the outer circle "represented by a fluted circular line..."
The filings indicate that the logo will be used for a brand of clothing and retail store.
#KanyeWest
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I have assisted clients in registering 7,000+ trademarks in the US and around the world.
The Washington Football Team has likely filed a trademark application for its new team name.
The question is where.
#WashingtonFootball #WFT #NFL #trademarks
[a thread]
[1/6]
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The 76ers filed a trademark for TRUST THE PROCESS on Sept 26.
The team has never attempted to protect the phrase, until now.
The filing indicates the @sixers will fully embrace the phrase by using it to advertise basketball clinics, fan clubs, video games and fantasy leagues.
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The Buffalo Bills have filed a trademark application for BILLS MAFIA.
The application, just filed on October 12th, claims that the team is the owner of the trademark and intends to sell BILLS MAFIA branded clothing.
#BillsMafia
#BuffaloBills
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Kawhi Leonard has filed two new trademark applications:
1. WHAT IT DO BABY
2. CITY VIEWS OVER INTERVIEWS
The applications, filed on October 23rd, indicate that Kawhi intends to use the trademarks as a clothing brand.
#kawhi
#ClipperNation
My breakdown 👇
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McDonald's is headed to the metaverse.
The company has filed 10 (TEN!) trademark applications indicating it plans to offer "a virtual restaurant featuring actual and virtual goods" and "operating a virtual restaurant featuring home delivery."
#Mcdonalds #Metaverse
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Kanye West has filed 17 new trademark applications around his YEEZUS name.
The filings indicate an intent to launch YEEZUS-branded amusement parks, NFT's, toys and more. 👇
#KanyeWest
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Kanye West has filed 26 new trademark applications for:
"YEWS"
The filings, made on October 2, indicate Kanye seeks to own the "YEWS" trademark for:
- Clothing
- Footwear
- Jewelry
- Cosmetics
- Restaurants
- Online gambling
- Amusement park attractions
- A TV series
- Banking services
- Medical services
- Legal services
... and more.
To see all the "YEWS" trademark filings: gerbenlaw.com/blog/kanye-wes…
#YE #kanye #KanyeWest
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Edmonton Oilers winger Jesse Puljujarvi has filed a trademark application for "BISON KING."
The filing was made after @Jpuljujarvi went viral for posting a picture of himself way too close to a real live bison.
#BisonKing
#Oilers #EdmontonOilers
#Edmonton
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The @buffalobills have embraced 'the process'. The organization filed a trademark for RESPECT THE PROCESS on May 23.
The @sixers never filed a trademark for THE PROCESS.
But Joel Embiid did... It is very possible the @JoelEmbiid application could block the Bills filing.
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Tua Tagovailoa has filed a trademark application for his own name.
The filing indicates that the Miami Dolphins QB plans to launch a TUA TAGOVAILOA-brand of:
1. Clothing
2. Footballs
3. Under-eye grease
..and more 👇
#MiamiDolphins #NFL
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A newly formed LLC called BLEEDING BIRD LLC lists Howie Roseman's manager as its contact.
On Saturday, the LLC then filed a trademark for:
"I BLEED FOR THIS CITY"
The filing claims that Howie and his team plan to develop a clothing line around the phrase.
#EaglesParade
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Trademark squatting has begun in Russia.
On March 12th, a trademark application was filed for the McDonald's logo with the words "Uncle Vanya."
The Russian State Duma had earlier suggested that Russia would replace all McDonald's with "Uncle Vanya's."
h/t @Oh_89
#McDonalds
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Auburn University has filed a trademark application for DRAINING THREES AND ROLLING TREES.
The filing was made with the USPTO on March 31st.
Here is my analysis of the filing and an explanation of what it means to "roll trees" 👇
#Auburn
#FinalFour
#rollingtrees
#Auburnmbb
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On June 20, after being drafted #1, Zion Williamson told New Orleans: "Let's Dance."
On June 21, he filed 4 trademark applications for LET'S DANCE.
Ironically, also on June 21, the @PelicansNBA filed 2 trademark applications for LET'S DANCE.
My analysis 👇
#LetsDance
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The Jacksonville Jaguars have filed a trademark for:
"IT WAS ALWAYS THE JAGS"
The filing protects the phrase for:
✅Towels
✅Clothing
Safety @deweywingard yelled the phrase into a camera after a win over the Tennessee Titans in December.
#Jags
#DUUUVAL
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Lars Nootbaar has the perfect name for an energy bar.
And he knows it.
The @Cardinals outfielder has filed multiple trademark applications claiming that he will sell NOOTBAAR-branded energy bars.
Lars also filed a trademark for NOOOOOOT.
#raisethebaar
#nootbomb
#STLFLY
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Usain Bolt has filed a trademark application for his victory pose.
The filing, made on August 17th, indicates that @usainbolt plans to use the logo in connection with:
1. Sunglasses
2. Jewelry
3. Bags
4. Clothing
5. Sporting goods
6. Restaurants and sports bars
#UsainBolt
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Russell Wilson has filed a trademark for "LET RUSS COOK."
The filing indicates that Wilson intends to sell a line of cooking utensils and tools using the trademark (as well as clothing).
#letrusscook
#Seahawks
#GoHawks
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The USPTO has denied the trademark application for the NFL's Washington Commanders.
On May 18th, the USPTO issued the denial citing two reasons.
1⃣ An existing trademark for "Commanders' Classic."
2⃣ Pending applications filed by a DC-area man.
A thread 🧵
#HTTC
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LIV Golf's attempt to register its trademarks has been blocked.
The owner of the famous Miami-based nightclub, LIV, has filed a court action to oppose LIV Golf's trademark applications.
A thread 🧵
#LIVGolf #OnlyatLIV
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The Las Vegas Raiders have filed a trademark application for:
WIN CITY
The filing indicates that the @Raiders plan to use "WIN CITY" as a slogan for the team (and to sell merchandise).
#Raiders #RaiderNation
#LasVegas
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Adidas has filed a new trademark for a 'PM' logo (see below).
The logo appears to be for @PatrickMahomes.
The trademark filing was just made on March 29th and claims Adidas has an "intent to use" the logo soon.
#ChiefsKingdom
#Mahomes
#adidas
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Jimmy Butler has filed 3 new trademarks for the coffee business that he launched from his hotel room in the NBA bubble.
The filings, all made on September 4th, cost Butler $4,125 in USPTO fees.
#bigfacecoffee
#jimmybutler
#NBAPlayoffs
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Kanye West's company, Yeezy LLC, has filed a new trademark for:
2020Vision
Surprisingly, the filing is not related to his presidential ambitions.
The filing claims that Yeezy LLC plans to make and sell "reinforced dome shelters" under the brand.
#yeezy
#KanyeWest
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If the application is approved by the USPTO, James could prevent others from offering online shows and podcasts under the name 'TACO TUESDAY.' The application that was filed still has to undergo a government review which will take about 4 months (in most cases).
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The Cleveland Guardians roller derby team has filed its own trademark application for "Cleveland Guardians."
The filing was made on July 27, just 4 days after the @Indians announcement.
This sets up an epic trademark battle.
#OurCLE #Cleveland
#clevelandguardians
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Iowa wrestling star Spencer Lee has filed a trademark application for his slogan:
EXCUSES ARE FOR WUSSES
@LeeSpencerlee36 coined the slogan after winning the NCAA championship with a torn ACL.
#UniversityofIowa #GoHawks
#Iowa #Hawkeye #NIL
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Yesterday, the @Athletics filed trademarks for:
1⃣ LAS VEGAS A'S
2⃣ LAS VEGAS ATHLETICS
3⃣ VEGAS ATHLETICS
The interesting part?
The team first filed these trademarks in the tiny island country of Mauritius last November.
Why?
A thread 🧵
#Athletics #LasVegas
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Jerry West will not sue HBO.
If he does, HBO will be able to depose him (and others) under oath about whether or not the stories in "Winning Time" are true.
I doubt anyone wants to answer questions under oath about what happened in the 80's.
espn.com/nba/story/_/id/3381…
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Phil Mickelson has filed a trademark for 'HIT BOMBS' indicating an intent to launch a 'HIT BOMBS' clothing line.
The filing (made on June 23rd) comes the same week that @PhilMickelson ends up leading an event entering the weekend for the first time since turning 50.
#hitbombs
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Rihanna has filed a new trademark application for:
"RIRI"
The filing indicates that the superstar plans to sell RIRI-branded:
- Sunglasses
- Swimwear
- Shoes
- Coats
- Neckwear
- Belts
#rihanna
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Chicago Cubs pitcher Hayden Wesneski has filed a trademark application for:
"WEZNASTY"
The filing, made on April 20th, indicates an intent to launch a "WEZNASTY"-brand of clothing.
#NextStartsHere
#Chicago #Cubs
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So at this time, in a tiny country's trademark office, there likely sits a trademark application for the Washington Football Team's new name. 🗃 👀
[6/6]
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College football kicker Harrison Mevis has filed two trademark applications for:
1. THICCER KICKER
2. MONEY MEVIS
The filings seek to protect @kickerhmevis6's nicknames for a brand of clothing.
#NIL #NCAA #CollegeFootball
#MIZ🏈
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Detroit Pistons star Isaiah Stewart has fully embraced the "BEEF STEW" nickname.
Stewart recently filed a trademark application claiming that he intends to launch a "BEEF STEW" brand of clothing.
#isaiahstewart
#Pistons #MotorCity
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Luka Doncic and his Mom are in a legal battle for control of his trademarks.
In September, Luka filed to cancel a trademark his Mom owns for "LUKA DONCIC 7."
Last week, his Mom fired back, seeking to dismiss the legal proceeding on technical grounds.
[1/7]
#lukadoncic
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The @NYIslanders have filed trademarks for "THE BANK" and "FROM THE BARN TO THE BANK."
The filings were made the same day that the team announced a 20-year naming rights deal with UBS (July 22).
It is unclear if "THE BANK" will be the name of the new arena or just a nickname.
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Giannis Antetokounmpo filed a trademark application for GREEK FR34K on December 19.
The filing indicates that Giannis plans to use the GREEK FR34K trademark to sell cosmetics, dietary supplements, snacks, coffee and sports drinks.
#GreekFreak
#NBAAllStar
#Bucks
#Giannis
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Ohio State University's trademark application for the word "THE" has been refused by the USPTO.
The USPTO found that:
1. @OhioState is not using the word "THE" as a trademark.
2. Marc Jacobs filed an application for "THE" before Ohio State made its filing.
#The analysis 👇
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Our firm was ranked as a top law firm for trademark prosecution and strategy by World Trademark Review.
I started the firm 11 years ago (at 27 years old) with not a single client. We now rank with some of the largest firms in the country.
#hustling
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On December 30th, Kobe Bryant's company (Kobe, Inc.) filed a trademark application for MAMBACITA.
It was presumably for his daughter Gianna.
#KobeBryant
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Dontaie Allen, the first Kentucky Wildcat to sign a deal under new NIL rules, filed 2 trademarks on July 1st:
1. A11EN
2. DONTAIE ALLEN
The filings indicate an intent to launch an A11EN-branded sneaker, clothing line, and basketball camp.
#Wildcats
#TGT #BuiltDifferent
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Jennifer Lopez has filed a trademark for:
"THIS IS ME ... NOW"
The phrase is the name of Lopez's much anticipated new album.
The trademark filing indicates that @JLo is ALSO planning to use the phrase for:
1. Cosmetics
2. Clothing
3. NFTs
4. A tour
#ThisIsMeNow #JLo
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Joel Embiid has filed 8 new trademark applications for TRUST THE PROCESS.
The filings claim that Embiid plans to sell everything from non-alcoholic beverages to toys using the phrase.
The 76ers just filed a TRUST THE PROCESS trademark 2 months ago.
Is this Embiid v. 76ers?
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The UFC has filed 4 new trademark applications for UFSEA.
The filings indicate an intent to use the UFSEA trademark in connection with mixed martial arts events and a clothing brand.
These filings come on the heels of the UFC's filings back in April for 'FIGHT ISLAND.'
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Anytime a business gets a surge in popularity, everyone revisits the trademark filings.
I'm not too surprised to see a new round of filings given all the publicity he has received over the last month.
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Jimmy Butler has filed a new trademark for:
"HIMMY BUCKETS"
The filing, made on May 24th, indicates that @JimmyButler plans to launch a "HIMMY BUCKETS"-brand of:
1. Coffee
2. Beer
3. Soda
4. Bottled Water
5. Clothing
6. Coffee cups
#JimmyButler
#JimmyBuckets
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The NCAA has filed a trademark for MASK MADNESS.
The filing, made on December 23, indicates the NCAA will:
1. Sell "MASK MADNESS" branded face masks.
2. Start a "MASK MADNESS" public awareness campaign to promote the benefits of wearing a mask.
#NCAA
#MarchMadness
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G-League basketball is coming to San Diego.
The @LAClippers have filed SIX new trademark applications for "SAN DIEGO CLIPPERS" and associated logos.
The applications indicate that the trademarks will be used for a basketball team name.
#SanDiego #NBA
#ClipperNation
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The @Indians first filed trademark applications for the "Cleveland Guardians" on April 8th in the Republic of Mauritius.
Why?
The filings in Mauritius allow the team to claim April 8th as its priority date in the US.
More details 👇
#OurCLE #ClevelandGuardians
#Cleveland
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Geno Smith has filed a trademark for:
"THEY WROTE ME OFF I AINT WRITE BACK THOUGH."
The filing was made two days after Geno Smith beat the Broncos to open the season.
Smith dropped the line in a post-game interview that went viral.
#GenoSmith #GoHawks
#Seattle
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The USPTO has refused Donald Trump's trademark application for "TRUTH SOCIAL."
The basis of the refusal is the existence of multiple pre-existing "TRUTH" trademarks.
Trump will have 6 months to file a response and argue against the refusal.
#DonaldTrump #TruthSocial
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New York Giants quarterback Tommy DeVito has filed new trademarks for:
1. TOMMY CUTLETS
2. PASSING PAISANO
The filings claim that DeVito plans to sell branded:
➡️Decals
➡️Clothing
➡️Pasta
➡️Pizza
➡️Tomato sauces
➡️Energy Drinks
...and more 👇
#tommycutlets #NYGiants
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New York Knicks star RJ Barrett has filed two new trademark applications:
1. "RJB" logo
2. MADE DIFFERENT
(details below 👇)
The filings indicate that @RjBarrett6 intends to launch a clothing line using the "RJB" logo and "MADE DIFFERENT" slogan.
#NewYorkForever
#Knicks
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The Sacramento Kings have filed a new trademark application for:
"BEAMTEAM"
The team has started shooting a beam of light off the top of the Golden 1 Center after a win.
#BeamTeam
#SacramentoProud #NBATwitter
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Now that most NFL fans are thinking about next season...
Interesting news out of Washington DC:
The @Commanders just received a rare win.
The USPTO granted the first two trademark registrations on the COMMANDERS name.
#Commanders #NFL
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Philadelphia Eagles center Cam Jurgens has filed a trademark for:
JURGY
The filing, made Tuesday with the USPTO, protects Cam's line of beef jerky and associated merchandise.
Cam started the business in college as an NIL venture.
#GoBirds
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The Washington Commanders have filed a new trademark application to fix a whoopsie on the team's new crest.
The @Commanders initially used 1983, 1998 and 1992 as the team's Super Bowl-winning seasons.
The new crest now correctly uses 1982, 1997 and 1991.
#Commanders #NFL
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Kayne West's company (Yeezy LLC) has filed a new trademark for:
WEST DAY EVER
The filing was made on the same day (June 26th) that @KimKardashian announced Yeezy and @Gap formed a partnership.
#WESTDAYEVER
#Gap
#YeezyGap
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On July 9 (between games 2 and 3 of the NBA Finals), Devin Booker filed 5 trademarks for his "DBOOK" nickname.
The filings claim that @DevinBook will offer DBOOK-branded:
1. Podcasts
2. Clothing
3. Camps
4. Leather bags
5. Charitable efforts
#NBAFinals #RallyTheValley
#Suns
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After some fan backlash, the @NYIslanders have filed trademarks for REVISED nicknames for the team's new arena:
1. THE STABLE
2. FROM THE BARN TO THE STABLE
These filings appear to replace an earlier attempt to nickname the arena "THE BANK."
Full story 👇
#GameOn
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Kobe Bryant, LLC (a company owned by Kobe's family) has filed 4 new trademarks:
1. LIL' MAMBAS
2. LADY MAMBAS
3. MAMBA LEAGUE
4. MAMBA
The filings, made on Oct 16th, claim an intent to use the trademarks for a clothing brand, sports leagues and sports facilities.
#KobeBryant
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Julian Humphrey, who signed with Georgia yesterday, has filed a trademark for "JULIO ISLAND."
Looks like Revis Island is going to have some company.
@_Julian12k indicates he will sell a line of clothing using the trademark.
#GoDawgs
#CommittedToTheG
#NIL
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Adidas has taken court action to block a trademark filed by Black Lives Matter for its "Three-Stripe" logo.
Per the court filings made on March 27th, Adidas claims the Black Lives Matter stripes are too similar to its own.
A thread 🧵
#adidas #BlackLivesMatter
#BLM
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Meta Platforms Inc. (i.e. Facebook) has filed 5 new trademark applications for:
"META PAY"
The filings indicate that @Meta plans to launch a payment platform called "META PAY" for users to exchange old-fashioned regular money and cryptocurrencies.
#Meta $FB
#Metaverse
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This is a valid point. The USPTO could refuse the application because TACO TUESDAY "fails to function" as a trademark.
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