The Harris Poll® is one of the longest running surveys in the U.S. Our mission is to provide insights to inspire leaders to create a better tomorrow.
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Most Americans (84%) plan to cut back on spending as a result of price spikes, according to our latest survey in partnership with @business. Read more here: bloom.bg/3rmz7tv
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Latest Harvard Harris Poll: Trump ends first year with lowest approval of any modern president ow.ly/lbDK30hT75N @thehill @Mark_Penn #politics #POTUS
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The vast majority of Americans who are already vaccinated or plan to be say they're likely to get a coronavirus booster shot, per our poll for @axios bit.ly/3zzytej
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Congratulations to @bestfriends for being named the 2019 Harris Poll Animal Welfare Non-Profit Brand of the Year. Read more here: ow.ly/hN7830oqX2P #brandequity #EQ2019 #NonProfit #AnimalWelfare
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Taco Bell is 'America's favorite Mexican restaurant' according to the 2018 @HarrisPoll EquiTrend Study via @YahooFinance @melodyhahm feat @akanpurwala ow.ly/sHZP30jTwC2
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Congratulations to @NPR for being named the 2019 Harris Poll News Service Brand of the Year. Read more here: ow.ly/hN7830oqX2P #brandequity #EQ2019 #NPR
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Our latest survey released with @MorningBrew found that 67% of remote workers say their lifestyle has gotten healthier since working from home. Read more: morningbrew.com/daily/storie…
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You can't keep a good duke down! @JohnDukeWayne is once again one of America’s top five favorite movie stars theharrispoll.com/health-and…
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What is your favorite @TMobile ad thus?
Ours is the banned @TomBrady and @RobGronkowski ad: bit.ly/2Ogwfhj
#SuperBowl #BrandBowl @gwenstefani @blakeshelton @anthonyanderson
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Anthony Anderson's Family
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Stefani + Shelton Date
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Brady + Gronk Banned Ad
254 votes • Final results
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According to our poll with @axios, some hesitant parents may be warming to the idea of getting a COVID-19 vaccine for children ages 5 and under - nearly half of parents who are unvaccinated themselves said they'd get the vaccine for their little kids: bit.ly/3u3Duvn
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We teamed up with @APA to see what has been causing stress for the American people during #COVID19. Our findings appeared in @nytimes discussing parental burnout and concerns about keeping children occupied throughout the summer. Read more here: nytimes.com/2020/06/23/paren…
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Some 60% of Americans who are invested in the stock market say they know about SPACs, but only Only 27% of people who had heard of the vehicles said they understood how they work very well according to our recent poll in Bloomberg @wealth bloom.bg/3l3b0Mc
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We partnered with the @APA to see effects of the pandemic on the American workforce. The survey found that nearly 3 in 5 employees (59%) have experienced negative impacts of work-related stress in the past month. Dig deeper: bit.ly/3vk2DB1
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Bernie Sanders Is the Most Popular Politician in America, According to the latest Harvard-Harris Poll ow.ly/obEn30eGg58 via @VICE
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Using Harris Brand Platform data, we ranked the top 5 personal care brands by percent growth in brand equity score from Q3 to Q4 2022 in our latest Industry Snapshot:
1) @EsteeLauder
2) Aveeno
3) @fentybeauty
4) @elfcosmetics
5) @BICGroup
Download it now: bit.ly/3TzoII2
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Our poll with @statnews found that, of those familiar with the authorized Pfizer Covid-19 pill, 91% of vaccinated Americans would take the pill compared to only 52% of those unvaccinated. Dig deeper: bit.ly/3FFwI2r
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Our new poll w @axios reveals #GenZ are more likely to embrace socialism. Come to our #SXSW2019 panel “Gen Z is poised to revolutionize politics” 1230 at the Hilton & hear from experts @RealESonneborn @nadyaokamoto @StefWKight to understand why. #Zruption axios.com/exclusive-poll-you…
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Majority of Americans – and 7 in 10 Cardholders – Happy with their Local Library theharrispoll.com/health-and…
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When it comes to distractions while driving, our research with @VolvoCarUSA reveals that 81% of #GenX & #millennials drivers use their phones while behind the wheel. ow.ly/1dOb50itW1s #distracteddriving #roadsafety #itcanwait
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Thank you to @WorldBank's @chrismontgomery for joining us last week at the @holmesreport’s #Provoke18 to share how to connect with consumers by acting #local. ow.ly/s3kR30mpzP6
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“What Men Are Really Thinking at Work” Panel with @johngerzema CEO of the @HarrisPoll starting now at #AWNewYork at #TheGirlsLounge with @femalequotient
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68% of U.S. adults agree that holiday marketing ads and campaigns should not begin until at least Thanksgiving, according to our poll with @adage. More on how supply chain issues and stock shortages are affecting consumers' holiday shopping: bit.ly/3Emlxuy
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Three-quarters (72%) of Americans say they invest in companies whose values they admire. And nearly three-fifths (58%) say they will boycott brands that don’t stand for racial equality. Read more on the @axios-@HarrisPoll 100 here: theharrispoll.com/axios-harr…
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As conversations about the merits of DEI programs continue, @axios Communicators draws attention to a @HarrisPoll study for @BlkEconAlliance, which found that a majority of adults (81%) believe corporate America should reflect the diversity of the nation. bit.ly/41UmSFC
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After the rebrand from Twitter to X, it's taking some time for brands and consumers to catch on to the change. According to a recent poll with @adage, a majority (69%) of U.S. X users still refer to the platform as Twitter and to posts as “tweets.” More: bit.ly/3ZsgAvZ
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#AWNewYork: What is driving the side hustle movement besides the money? It's about the connection & seizing opportunity @weareTFQ
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Ecoanxiety Is Now a Thing — And It’s Ruining Your Sex Life. 78% of people said they want to date someone who cares about the environment and 74% say littering is deal-breaker - according to @Zoosk @HarrisPoll survey ow.ly/VfgG30jARoC
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Our new national survey on behalf of @NationalCouncil found that 43% of U.S. adults who say they needed substance use or mental health care in the past 12 months did not receive care & encountered numerous barriers to treatment. #AccesstoCare
More: bit.ly/3N46N85
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3 in 4 adults would encourage a child to a career as a chef #ChefAppreciationWeek bit.ly/HPollChefOcc
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Our new survey for @IBM found that 60 percent of global consumers are actually more concerned about #cybersecurity than a potential war. Learn more about the study here: ow.ly/xgfy30jwe69 #datasecurity #dataprivacy
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Happening now at #thegirlslounge #SXSW Male Champions for Change - How to promote #equality in the #workplace with CEO @johngerzema. @femalequotient @ShelleyZalis #thefemalequotient
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According to a @FastCompany + @HarrisPoll poll, one-third of Millennials (33%) say that a cap should exist in the United States on personal wealth, a surprisingly high number compared to other generations (Gen Z: 26%, Gen X: 17%, Boomers+: 7%, Silent: 2%). bit.ly/3yUIIvf
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Fewer than half of U.S. workers are aware of the saver’s credit, a tax credit available to low- to moderate-income taxpayers who contribute to tax-advantaged accounts. Read more from @TCRStudies + @TI_insights collaborative study featured in @tax: news.bloombergtax.com/tax-in…
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Majority of football fans in America are rooting for the Eagles in #SuperBowl52. Who are you rooting for? #EaglesvsPatriots
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Congratulations @StJude for being recognized as the Health Non-Profit Brand of the Year for the 5th year in a row in our Annual Equitrend Study! #EQ2018 #brandequity #nonprofits #health
We are honored to be recognized by @HarrisPoll as Health Non-Profit Brand of the Year for the 5th year in a row. bit.ly/2FfA7Fb
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New @HarrisPoll & @APA reveal the stigma around #mentalhealth issues is diminishing: 87% of U.S. adults agreed that having a mental health disorder is nothing to be ashamed of ow.ly/MNcV30oBiOy #publicresearch #culture
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#Millennials were the least likely age group to go into debt during the 2016 #holiday shopping season & most likely to stick to their budgets... via our study from @NerdWallet
Why You Should Shop Like a #Millennial This Holiday Season from @HarrisPoll & @NerdWallet ow.ly/W32J30gyb2l #finance #debt
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NEW -> We teamed up with @cnbcmakeit to poll "middle-aged millennials" on personal finance and homeownership. Among older millennials from ages 33-40, nearly 6 in 10 are homeowners. #middleagedmillennials cnb.cx/2QMXOzX
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Earlier this month, we launched the inaugural @adage + @HarrisPoll Gen Z Tracker that measures this key generation's sentiment toward prominent brands. Discover what @Gap is doing to attract positive attention from this consumer base: bit.ly/3qMon7t
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Lyft outshines ride-sharing rival, Uber, by highlighting "ethical values" #MarchForOurLives
theharrispoll.com/lyft-hopes…
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The Art of the Side Hustle: Female #Entrepreneurs Weigh In on Their Strategy by @johngerzema ow.ly/7P9U30fU17U @weareTFQ
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We have formed an exclusive partnership with @FastCompany to conduct ongoing surveys to deepen Fast Company’s coverage of tech, work life, design, innovation, and the big ideas that are changing the world. Read more on the partnership here: theharrispoll.com/fast-compa…
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New Harris Poll: 84% of Americans are hopeful gender equality will be achieved in their lifetime #StateofWomen bit.ly/HPollGenderEquality
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7 in 10 adults believe that most people in power try to take advantage of people like them #Alienation bit.ly/HPollAlienation16
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Attending #SXSW? Don't miss @HarrisPoll CEO @johngerzema & @femalequotient CEO @ShelleyZalis's panel 'HR in the Post #MeToo World' panel, Mon 11am - we'll be releasing new data on #HR #futureofwork #genderequality ow.ly/7tEN30nZ0gI
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Tune in tomorrow at 10am EDT to watch Harris Poll CEO, @johngerzema speak at #MIGlobal unveiling global results from "The Listening Project," in partnership w @MilkenInstitute to understand the most urgent challenges people are facing globally bit.ly/3lzUdzf
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Join us at #3BLForum at 1:35PM on 10/24 as we and @FinnPartners unveil a new index to help companies better understand public perceptions of their impact on society and its implication for #brandreputation 3blforum.com/program
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The critical #ASCOCancerSurvey just released, reveals most Americans are unaware of key cancer risk factors: ow.ly/ydnR30g9nwf @ASCO
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Nearly 40% of Americans incorrectly believe that alternative medicine can cure cancer, according to our recent study with @ASCO - by @maggiemfox #cancer #cancertreatment
ow.ly/GxPn50jzzNw
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Our poll with @nkf shows that only 13% of U.S. adults know that, in 2016, 20% of deceased donor kidneys were discarded. On @wusa9 NKF board member Dr. Matthew Cooper explained the crisis and its impact. #kidneydeath #kidneytransplant #kidneydisease
ow.ly/SN4550jZIzx
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32% of consumers surveyed in our poll with @Roku said they plan to purchase big-ticket items of over $500 this holiday season and two in three holiday shoppers plan to purchase consumer electronics this year. More in @adage: bit.ly/3AdVq6q
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Big congrats to @HarrisPoll CEO @johngerzema & @BerlinCameron President, @jenbdasilva for being honored with the @cocacola Chuck Fruit Visionary Leader Award for serving on the @NKF Board to support the cure for #kidneydisease kidney.org/SpringtimeNY18
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In mid-March, almost two-thirds of Americans (63%) were bullish on getting back to work within a month, but it’s 42% today. And One in five Americans (20%) said they’d fly on a plane in March and that’s up only one percentage point six months later. bit.ly/HarrisTrackerC-19
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.@Delta’s Ed Bastian is back on the track for another marathon in NYC to raise awareness and funds for @RallyFoundation’s childhood cancer research. Let’s cheer him on by donating here: fundraise.rallyfoundation.or…
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Vote and retweet if you want to see our “Generation Z is Poised to Revolutionize Politics” panel at #sxsw2019, featuring speakers @StefWKight, @RealESonneborn, @nadyaokamoto and @johngerzema
Cast your vote today:
panelpicker.sxsw.com/vote/87…
@sxsw #sxswpanelpicker #GenZ #zruption
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Happy #NationalComingOutDay! 2/3 Americans favor federal nondiscrimination protections for LGBT people @OutandEqual hpoll.co/60138BDRf
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Our latest joint research with @GirlUp, of which our Director @TawnySaez is a board advisor, found that Gen Z women feel the pandemic is having an outsized impact on their lives. 74% said they are concerned over the "well-being of my generation" cheddar.com/media/girl-up-su…
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85% of Americans know that healthy children can die from the flu, yet myths prevent 50% of parents of kids under 18 from vaccinating their children, according to our poll for @CareDox and @famfightflu #fluseason #cdc
ow.ly/en3R50jRnny
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78% of Chicago city residents agree that it’s more important now than ever before for businesses to speak out on social issues, according to our recent survey. Read more in CEO Will Johnson's op-ed in @CrainsChicago: bit.ly/3YxsvGM
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#In2SummitNA @aartishah #metoo Movement & the Marketing Industry: @nicolebestard “You can’t enforce cultural change without policy change, and we need more companies taking a stand on the underlying issues”
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A 2013 Harris Poll of 2,250 American adults found that 23% of all Americans have forsaken religion altogether. Via @sciam @michaelshermer #Atheism
theharrispoll.com/the-number…
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New research from @HarrisPoll & @femalequotient: 53% of employees say HR is broken today.... #SXSW @johngerzema @ShelleyZalis #hr
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Net neutrality repeal begins today and majority of Americans (92%) say the Internet should be accessible to everyone #NetNeutrality
theharrispoll.com/net-neutra…
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And Americans aren’t giving a pass to local business owners, 63% believe business owners that provide wedding services should be REQUIRED to serve same-sex couples #LGBTQ - CEO @johngerzema @OutandEqual #OESummit
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.@amazon making @HarrisPoll Reputation Quotient history, records highest #reputation rating in study's history hpoll.co/60198Thgb
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Congratulations to @AAAnews for earning Brand of the Year status for its multi-line insurance offerings in this year’s Harris Poll EquiTrend Study. ow.ly/aFSb50iarHu
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Millennials and Gen Z #employees aren't simply scrolling through #socialmedia on their phones, @Zapier @HarrisPoll survey reveals 71% of #GenZ and 69% of #Millennial employees admit they are checking their work communication tools outside of work
zapier.com/blog/digital-nati…
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#In2SummitNA: How can brands build an emotional advantage in #storytelling?
1. Stop tweeting #CSR & start tweeting your #values
2. Treat customers like investors, be a vision factory
- @LibbyG
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Congrats @CarGurus! You're Online #Auto Shopping Brand of the Year! Welcome to our list of top brands! hpoll.co/60128d2cq #brandhealth
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A recent survey on behalf of @VerkadaHQ found that 71% of shoppers said that anti-theft measures — like locked cabinets/shelves, gated exits & checkout lanes, and more — made them less likely to purchase items in-person.
Read more in @FastCompany: bit.ly/49UAuEB
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Excited to have The Harris Poll CEO, @johngerzema speaking at the @holmesreport #In2Summit Panel next week w @mullenloweus @MHJohnston @amgreetings @redseatventures events.holmesreport.com/in2-…
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Amazon maintains top brand reputation, Apple and Google reps dip in the 2018 @HarrisPoll Reputation Quotient Rankings via @USATODAY #RQ2018 usatoday.com/story/tech/news…
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.@johngerzema: How does #HR impact company #reputation ? The @axios Harris Poll 100 reveals how perception of work culture is a driving force in reputation - #sxsw
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Don't miss @johngerzema CEO of @HarrisPoll at #AWNEWYORK 3:15PM today talking "What Men are Really Thinking at Work" at @femalequotient #girlslounge with @ABC @Quantcast @Microsoft @InterpublicIPG @CCOutdoorNA at the Sugar Factory. newyork.advertisingweek.com/…
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He shoots, he scores! Americans still see Michael Jordan as the greatest sports star of all time theharrispoll.com/sports/Gre…
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A new @adage + @HarrisPoll survey found that one in five adults have purchased a product or service based on an influencer's recommendation, 24% reporting they have bought an item through a creator’s curated lists of products. More: bit.ly/3Tw4Sfg
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Only 32% of working Americans say their employers have taken new steps to prevent and address sexual harassment in the workplace, according to @APA study by @HarrisPoll #MeToo
theharrispoll.com/in-metoo-e…
In Era of #MeToo, Majority of Employees Say Their Employers Fail to Take New Steps Addressing Sexual Harassment on.apa.org/2KqZoyS
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Our new report, which surveyed adults who identify as LGBTQIA+, revealed that the queer community is closely watching not just what brands are saying, but what they’re doing to support the cause. More exclusively in @FastCompany: bit.ly/3CSXO6u
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We partnered with @We_are_hue on their new #StateofInequity report that shows a lack of progress on building equitable environments for employees of color. We're proud to partner with Hue to help change this for the better.
View the report: bit.ly/3scRgLk
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Our recent research with @pgim uncovered that 62% of #millennials plan to retire only when they have enough money, but 31% are not saving for #retirement at all. ow.ly/er8J50i4Ud7
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Harris Poll Equitrend 2017: See how #Millennials dictate the health of America's top brands hpoll.co/60128d2dk #brandhealth #marketing
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Recently, we partnered with @Amarincorp on a survey focused on cardiovascular disease to better understand this dynamic & explore other factors that may be causing an impact. Listen to the podcast to hear the survey results and more: bit.ly/3EqxWNW
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We are excited to start this insightful discussion on small business lending in honor of small business week! #smallbizmoney
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77% of US adults who are familiar with Facebook agree that the company is more interested in protecting its bottom line than it is protecting its users, according to our poll on behalf of @adage. Read more --> bit.ly/3AMGUTf
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In a national survey of this spring’s college graduates, 9 out of 10 said they’re glad they went to college.
More in @FortuneMagazine on the value of higher education, co-written by @UofILSystem President Tim Killeen & @HarrisPoll CEO Will Johnson: bit.ly/3Npn0Yi
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Harris Poll EquiTrend announces 2016 Brands of the Year! Did your fav brands reach the top rankings? bit.ly/EQ16rank #brandequity
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Our new survey with @OutandEqual shows that 68% of Americans are likely to shop at or support businesses that take a public stance in support of LGBTQ equality. #opentoall #lgbtqequality bit.ly/2P9r52k
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LIVE w @BrianLehrer: Setting the stage with The @HarrisPoll Alienation Index, @MBDAntonio explains #alienation is driven by individual sense of control & wellbeing in relation to the rest of society, often dictated by those in power. @TheGreeneSpace @WNYC
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On @CNBC’s Power Lunch, @HarrisPoll CEO @johngerzema explains why a recent #ReputationQuotient leadership ranking shows that Americans feel more positive about CEO leadership #CSuite
theharrispoll.com/cnbc-recen…
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Gen Z and Millennial employees are defying the job-hopper myth: A recent @Zapier @HarrisPoll survey found that #GenZ employees plan to stay at their current employer for 6 years, while #Millennials plan to stay for 10 years #jobhopper #loyalworker
zapier.com/blog/digital-nati…
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A Third of Americans Avoid Certain Places Because They Fear Mass Shootings - according to our latest survey with @APA #stressAPA time.com/5653218/mass-shooti…
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Our recent survey with @Sportico found that among those who watch live sports, more than three-quarters (77%) of Boomers most commonly watch a TV broadcast, as compared to (57%) of Gen X and just (35%) of Millennials and Gen Z bit.ly/3olvGPp
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@IBM was ranked as one of the @HarrisPoll #Essential100 companies in America during the #COVID19 pandemic
theharrispoll.com/harris-pol…
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Kids’ influence looms large over their parents’ home-buying decisions - @HarrisPoll & @SunTrust survey in @washingtonpost @MichelleSLerner #homeownership washingtonpost.com/news/wher…
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Our latest poll with @MorningBrew is in, and US adults are mixed on AR/VR in the workplace bit.ly/3hZt7l6
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.@Mark_Penn's new book Microtrends Squared says "Second-Fiddle Husbands" is a micro-trend with big impact. @HarrisPoll & @weareTFQ research shows visibility of female leaders is critical to empowering other women to lead #femaleempowerment #thegirlslounge - #CannesLions
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We need your vote! Help us get to #sxsw2019 by voting for our panel submission “Generation Z is Poised to Revolutionize Politics.” Create an account and cast your vote here:
panelpicker.sxsw.com/vote/87…
@sxsw #sxswpanelpicker #GenZ
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New @HarrisPoll Finds Significant #NaturalDisaster Preparedness Gap Among Americans - @PCIAA Offers Steps to Help ow.ly/e0tC30ftikX
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We teamed up with the @macfound to survey Chicago residents to better understand their perceptions of pandemic-related resource allocation and local response. Check out the op-ed from our CEO Will Johnson in @CrainsChicago. bit.ly/3CCg5Cz
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.@mara_lecocq telling us how her Side Hustle the Secret Code is empowering young girls @weareTFQ #AWNewYork
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