I'm just a person. @evolve_pr @terminalsio Abolish hate in all forms.
Victoria, BC, Canada
- Tweets 89,019
- Following 4,499
- Followers 9,988
- Likes 39,237
Hey media and creators... are you stoked about The Texas Chain Saw Massacre, and want to make sure we work with you on content/coverage opps?
Of course we're gonna be in touch (or already have been) with everyone we can, but maybe we're missing some folks! Hit me :)
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Final shot of the Cyberpunk awards walls. 17(?) years, and I've never seen such a positive response to a game or even a demo. The team did a fucking ridiculously good job at the show and in making the demo. Congrats @CDPROJEKTRED
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Where my horror creators at?
We have such a ridiculous lineup of horror games in the next few months. Big big announcements soon, lots of indie stuff on the way, Texas Chain Saw Massacre still cruising along...
Let's make sure we got you all hooked up.
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In light of @pcgamer's recent tub Geralt troubles, you should be able to put tub Geralt where you want. Here.
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Yesterday our best little friend, Mochi, died far too soon, at only two years old. "Sadness" doesn't even begin to express the emotions we all feel right now. I'm utterly crushed, empty. Nothing is the same now. The rest of the world feels inconsequential. It just hurts so much.
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Are you a content creator or media type in Austin/Texas, and more than a little excited about The Texas Chain Saw Massacre game?
Hit me up. We gots a thing going on this summer, maybe. ๐
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Hey! Can you help me get this job in front of more underrepresented groups?
We're getting some great applicants, but I would (unscientifically) guess that 95% of the applicants have been white cis males. I'd like to see more diversity here.
(we're likely hiring multiple people)
You've asked for it. For the first time in a loooong time, we have an entry-level opening on our PR team.
evolve-pr.com/jobs/
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We (PR folks) often get flak for only working with big outlets/channels (or it's suggested we're paying them outright). Today I've sent rather exclusive E3 invites to people at much smaller outlets because they've been nice to us, do good work, and deserve some love. Be nice.
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Reminder: we're not a publicly-traded company, and if you're an asshole, we can make sure you don't use our stuff.
Heads-up: Sexist, hateful, or racist comments, insults, etc. toward Terminals staff (or anyone on Terminals) aren't acceptable, and will severely limit your access to Terminals games in the future. Don't get approved for a game? Chill, and keep jerky comments to yourself.
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~18 years ago I met our friends at @CDPROJEKTRED at the BioWare offices, showing us The Witcher. Soon after we let them demo the game behind a curtain in our KotOR E3 booth. Then they were my first client when I started @evolve_pr. Now we're 6 days from Cyberpunk. What a ride.
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The only thing I hope for my daughter is that one day she has the confidence of a 400-follower streamer requesting 9 keys for a hot game.
๐
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YT/streamer pro tip: Don't request (and receive) a game and THEN come back to me with "I can post a video, but I'd need to get paid for it."
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So I set out to write a little guide to how devs/PR decide on who gets review keys and when. It ended up being more than 3000 words on the subject. Fun. Interested in your thoughts, whichever side you're on.
evolve-pr.com/2020/11/23/wheโฆ
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Sooooo we did a thing. Maybe a terrible idea, but say hi to Daisy! Mochi needed a little buddy.
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Friendly reminder (particularly if you're just starting out as a streamer/media/content creator, but even if you're massive): treat anyone like crap in the industry, and people will find out. Call one person a shitty name, and you're on all sorts of "do not work with" lists.
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Seeing reports that people are getting phishing emails about @CyberpunkGame review keys. When in doubt, don't click. CD PROJEKT RED, Evolve, and every agency/PR rep involved can help you clarify what's real and what isn't (for the most part, outreach about reviews has NOT begun).
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I love watching @alanzoka videos because I don't know what the hell he's saying, but it's entertaining! :)
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Just realized that March means @evolve_pr is celebrating 17 years of existence! Our little agency is almost legal to drink in various countries and Canadian provinces.
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Oh hey, now that I'm back from holidays, I guess it's a good time to announce that we just started working on social/community stuff with SEGA ATLUS on wicked franchises like Yakuza, Valkyrie Chronicles, and more! :))))) Goooo @evolve_pr!
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We're hiring an experienced social media and/or community manager/specialist in ๐จ๐ฆ!
๐ Work with ๐ฅ gaming clients
๐ 35-hour work week
๐
2nd Friday of each month off to enjoy life
๐ WFH now and forever
๐ช Help us define what a great agency can be
evolve-pr.com/jobs/
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Indie PR Tip: We are entering the busiest season of the year, full of AAA releases. If you want anyone to even consider reviewing your game on/around launch day, you should aim to provide review keys at least 2 --preferably 3 to 4--weeks in advance! No joke. Even then, good luck.
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We're ONE MONTH away from The Texas Chain Saw Massacre launch, and @evolve_pr is getting ready!
We'll open key requests on @terminalsio soon; media and creators, add the game to your watchlist so you know as soon as we do!
Wanna talk coverage? Hit me and @chrislessness
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Something cool I've realized is that we have some clients we've been working with for a LOOOOOONG time.
CD PROJEKT RED - first client ever, 17+ years!
11 bit - I don't even know, at least 12 years!
Frictional - 10+ years!
Bloober Team - 8+ years!
ROCKFISH (Everspace) - 7+ years!
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Dear everyone, no matter how awesome you are: an embargo is a time at which coverage is allowed to be posted, to give everyone a fair shot.
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Don't swear at our staff when you're turned down for a key request. It's a quick way to ensure your next one isn't successful, or the one after that, or the one after that.
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Our daughter got accepted to university. We went through some ROUGH teenage years, but she really turned it around. Pretty pretty pretty proud of her. She's not on Twitter. Pretty proud of that, too.
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Dear game developers, allow me to share just a few tips:
1) Do not wait until a month before launch to start thinking about PR/marketing.
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Why don't we do more E3 breakfasts? It's hard to meet up during the show, and after the show everybody just wants to drink.
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On the subject of games for which pursuing media/streamers/etc. are a valid strategy... we're helping @CDPROJEKTRED pull together the North American media/influencer invites for @CyberpunkGame! If you're going to be at E3, hit up @BrydenKeks and/or me. (more...)
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Parents and aspiring parents of the world, be sure to teach your kids that kindness will get them much farther than rudeness.
Or at least kindness won't get you bumped to the bottom of a priority list when it comes to getting keys for a game you're trying to request from PR :)
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We gots three new folks starting at @evolve_pr this week. Including our dev at Terminals, that brings us to... 21 people! Wtf yo!
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emยทbarยทgo
noun
In video game news/review/PR circles, indicates a day and time before which you may not post coverage/videos/news about the thing to which the embargo applies.
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I had this thought that it would kinda be smart if we (@evolve_pr) offered media training and crisis-management training to influencers. We see so many stories of someone prominent doing or saying something stupid, or just not knowing how to deal when trouble hits.
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A few quick tips to improve chances of getting game keys for streaming/review from PR/publishers/devs, particularly if your channel/site is smaller or just getting started:
1) Give us a reason to give you a key. Why should YOU get a key instead of the 400-1000 others requesting?
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I got nothing but incredible feedback about our @evolve_pr team from clients, media, and others in the industry this week at E3. They did such an amazing job all week--whether at the show or holding it down at home--and represented us with humility and grace. They're the best.
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You like video games and metal (the music, not the material). You're either media or a content creator. You reply here or like this or whatever to agree that this tweet describes you. (We have some cool stuff coming)
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I ๐ gots ๐ Layers of Fear 2 ๐ review ๐ keys ๐.
(FYI, not gonna send to streamers/YT types until closer to launch, sowwwwwy)
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Just taking a moment to say that our team @evolve_pr is gatdamn amazing. We've pushed through some massive launches, unleashed some incredible trailers... and they've all supported each other and been kind through it all. โค๏ธ them all.
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๐ขWe're hiring a social media & community specialist w/ 2+ yrs experience in games!๐ข
You know memes. You live & breathe games and online communities. You're professional. You want to be the best in your field.
Remote gig in ๐จ๐ฆ
evolve-pr.com/jobs/
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I'm super happy to finally get this out the door. If you're interested, allow me to invite you to the new evolve-pr.com.
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Just two days to launch! If you haven't yet placed a request for a review/streaming/creator key, get on it, friends :)))
znnznnnznnnnn (that's a pretty respectable chainsaw sound)
Keys: terminals.io/games/the-texasโฆ
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Grammar Tip for PR and Other Writers:
Em-dashes are greatโand versatile. They can replace a bunch of other punctuationโcolons, parentheses, commas, and moreโand can really help you separate points in your writing. See? Join the em-dash crew.
Use alt+0151 to insert one today!
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๐จJOB ALERT
Social Media/Community Coordinator job at @evolve_pr! Work from your lovely home in ๐จ๐ฆ, making memes and shitposts about games all day, creating fun community programs, and generally just having a good time with the best damn team ever? evolve-pr.com/jobs/
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Yay @evolve_pr team!
Fun to fly across the continent to actually spend time with people we work with every day ๐ค๐
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So, umm, now that I'm back from holidays, kinda excited to say that were handling PR thingies for SEGA/Atlus these days, in addition to the social stuff we were already doing! Weeeee!
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Hey Canadian friends looking to get into the gaming industry (or those looking for new entry-to-mid-level jobs in data analysis or "industry intelligence"), get your CVs/resumes ready. @evolve_pr going to be hiring a couple of new folks for our Insights team. Job post soon.
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Ah, not an announcement goes by where I don't have new folks popping up going, "oh hey, I guess I just heard you guys work with CD PROJEKT RED?" Yo, folks, it's been 16 years ๐ฅฒ
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Respect the hustle, folks, but be reasonable with your requests, please. If you have a small channel and just requested 9 keys despite it saying in our request notes that we're not approving more than one, you're only slowing things down for yourself :)
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Just cancelled my trip to pax. Pretty burned out on events/traveling right now, and while I'd love to see a bunch of folks, I'd also love to spend a weekend at home with my dogs :/
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We're hiring for PR. I think a lot of people go, "I've never done PR" and are scared to apply. But I'd rather hire ppl who love games...
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Hey press and creators, reminder: key requests are open for The Texas Chain Saw Massacre! Game launches on August 18.
Request here: terminals.io/games/the-texasโฆ
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ICYMI we're hiring a full-time, remote social media and/or community specialist in Canada to join our team.
Sweet gig if you love games and building communities! You'll never be bored, working with clients like Gearbox, Team17, and plenty of indies!
evolve-pr.com/jobs/
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Thank you so much to everyone who came out to today's @TXChainSawGame party. We've done a lot of events, and unanimously everyone seems to have thought this was one of the best crowds ever. Just good people and good vibes. Thank you all!
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Oh hey, if you see me at the show and I'm quiet or I avoid eye contact or we end up not saying hi even though we maybe made eye contact... It's not you, it's me! Three cheers for social anxiety!
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Oh shit, I guess we're, like, three weeks from the Texas launch. Should probably open key requests tomorrow.
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Terminals 2.0 is approaching! We're getting pretty close, with internal admin testing going on now. There won't be a crazy number of new features just yet, but it's going to set us up for much more rapid development. This shit's gonna be the best. @terminalsio
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Fun behind-the-scenes E3 fact: I caught shit from our team for shoving too many people into the @CyberpunkGame demo. I DO THESE THINGS FOR YOU.
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You an accomplished gaming critic/journalist that does mock reviews? We're just looking to update/expand upon our network of mock reviewers, so if you'd like to be considered, fill in the form: docs.google.com/forms/d/e/1Fโฆ
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It's kinda remarkable to me how my social media habits have changed over the years. Like 90% of the time, I get ten words into a reply or a tweet before I just go, "ah fuck it, I don't even care enough to finish this sentence" and delete it (should have done so with this one)
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I just wanna take a moment to dispel two harmful and dangerously pervasive ideas:
"I function great on 4 hours of sleep a night." - No, you don't.
"I'm great at multitasking." - No, you're not.
There's a lot of science that suggests both viewpoints are false. Give it up!
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Looking for some references: trying to find a great (GREAT) artist who specializes in shirt/merch design, just one or two-colour prints, maybe a good metal/horror/hardcore/psychedelic style.
Know anyone? Point 'em my way!
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Goals for 2018, for anyone. Be nice to yourself. Stop talking shit about yourself, even if it's a "joke." Get off this hive of petty, negative discourse once more often than not. Exercise. Be nice to people. Learn.
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Are you:
- A great communicator
- Highly creative
- Wildly ambitious
- Well connected in the gaming industry
- An avid gamer
- A bit wacky
- Not an asshole, and inclusive of all others
๐จ๐ฆ pref, others possible
Apply for a job in PR/marketing @evolve_pr
evolve-pr.com/jobs/
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If anyone would like to help me recreate the E3 experience, just go ahead and send me a Twitter DM or email asking for a last-minute appointment for a game demo!
(Bonus points if it's a demo opp I emailed you about two weeks ago! I kid, I love you peeps.)
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Our teams have been destroying it.
To think we've come from just me doing PR junk to now 35 ppl working w/ CD PROJEKT RED, PlayStation, Gearbox, Bloober, Nexon, Team17, 11 bit, THQ, Daedalic, Rockfish, The Astronauts, Gun, Fellow Traveller, AMC, and more AT THE SAME TIME... pff.
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It's kinda hard to make out in the original image NASA released, but I took the liberty of enhancing the background light, to more clearly see the area that surrounds the black hole
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Just because you hire a PR or marketing agency doesn't mean that your game is going to get a ton of attention or that you'll sell a bajillion copies.
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Last public call for this...
Are you in Austin, TX in mid-June? We'll have a one-day event there, and we'll invite cool peeps across video games, film, entertainment, and horror-specific industries.
If you're not there... any fav Austin-area peeps who should be on our lsit?
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It's about time for our company to... evolve. ๐
I'm working on a job description for an experienced project/team manager who can help Candace and me regain some sanity.
Someone to help with day-to-day staff and project management, leadership, training, coordination. In ๐จ๐ฆ
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We've recently had to ban more @terminalsio accounts for selling keys. Vigilance!
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Sooo I'm crazy excited to announce that @evolve_pr is now working on:
Zen Studios with CastleStorm II!
Iceberg Interactive with The Sojourn!
Pillow Castle Games with The Museum of Simulation Technology!
... and another couple that still need contract signatures :)
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If you're waiting on Cyberpunk keys via Terminals/Evolve, you should have word today one way or the other. We do NOT have anywhere near enough keys to fulfill all the demand, but will do our best.
Sorry that we weren't able to be clearer earlier, but here we are!
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How does everyone feel about including alcohol in press kits or at events? I've long been curious about whether we should be normalizing drinking in our work.
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Playing around with new direction for the @evolve_pr logo, given that we're starting on a new site. Thought I'd give y'all a peek, because I'm terrible at keeping secrets:
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BOB JOSTING? BLOB ROASTING? GOB SMOSTING?
NO! JOB POSTING!
PR/MARKETING COORDINATOR IN ๐จ๐ฆ
๐ Work from your butt at home
๐ข Make games get known good
๐ Be part of team that is fun and not sucks
๐Other undisclosed good things
APPLAY NOW evolve-pr.com/jobs/
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I am a German citizen, born long after the war ended. I am still frequently shamed for Germany's actions. If you're supporting the current regime in America, you may think you're doing the right thing, but your descendants will be ashamed.
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A society where everything is about making more money, buying more shit, constant business growth, ceaseless exploitation of whatever resources are available, being the most popular, prettiest, thinnest, best... it's just not sustainable or appropriate. We all know that, right?
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CD PROJEKT RED, CI Games, E-Line Media, Epic, Firefly Studios, Funcom, Rebellion, Sega, Stitch Media, THQ Nordic. These are clients we're booking appointments for at E3. If you're going, fill in the survey on @terminalsio (once logged in), or contact us at e3@evolve-pr.com!
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About three years ago, to better serve game devs/publishers in response to changing industry conditions, we created video and social/community divisions. It's been a long road, but it's exciting to say that those teams are now fully booked for the next few months!
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Oh hey. So we're still looking for a PR manager in Canada! Know games? Excited about leadership and project management? Come work with us! (Clients over here include CD PROJEKT RED, Sega/Atlus, Rebellion, 11 bit, Funcom, Frictional, and so many more)
You know what would be cool? If we got some more applicants for our project manager/PR manager gig!
Manage the best team
Help define new standards in PR
Work on stupidly awesome projects
Work from home
DUHHH APPLY NAO
evolve-pr.com/jobs/
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Hey! @evolve_pr is hiring! And we're actually open to non-Canadian applicants ๐ฒ (read thread for info)
We're looking for an experienced, gaming-focused social media & community specialist, meaning you've launched games and run their social/community!
evolve-pr.com/jobs/
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Creators in North America and UK, we're coming up to the launch of Cyberpunk 2077: Phantom Liberty, the massive expansion featuring Idris Elba... who wants to check it out? :)
We're certainly expecting far more demand than we can accommodate, but get your request in NOW. Link ๐
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