We went back to the exact restaurant in Bengaluru where @mukularora (Co-Managing Partner, @ElevCap) and @viditaatrey (Co-Founder, @Meesho_Official) first met in June 2017, and where the Meesho-Elevation partnership truly began. Eight years. Countless board meetings, tough decisions, and impossible goals achieved. But never back to this exact spot. Until today. As Vidit recalls, Meesho then had two months of runway left. He'd been meeting investors for months with no success. That day, he had to make a choice: meet another investor who seemed more likely to convert, or meet Mukul who'd been in conversations for over a year. He chose Mukul. He cancelled the other meeting. "I don’t remember any other fund that went so deep in speaking to our resellers, speaking to our users, really building conviction in our business. So if I could get one person, I really wanted to be you,” reflected Vidit. The rest, as they say, is history. Congratulations Vidit, Sanjeev, and the entire Meesho team on the historic IPO. Here's to the journey, the friendship, and everything that comes next. Watch the full conversation here: tinyurl.com/ElevMeeshoStory

We’re delighted to announce that @mukularora has been promoted to Co-Managing Partner. He has been with Elevation for 11 yrs & has led/co-led investments in companies, such as FirstCry, Meesho, Spinny, Swiggy, Unacademy & Xpressbees. Congrats Mukul! Wish you all the very best.

We’re thrilled to announce Elevation's Fund VIII of $670M & reaffirm our commitment to visionary founders in India. Seed/Series A investing is our ikigai; the perfect intersection of our capabilities, passion & the needs of the founder ecosystem bit.ly/3E6e8AF

We took a trip down the memory lane and went back to where it all began - @urbancompany_UC's first 110 sq ft office in Bhikaji Cama Place in New Delhi. The bench that survived 11 years. The corner where @abhirajbhal used to sit. Space so small that when investors visited, the two interns had to step out. Walking through that room, Mridul Arora and Abhiraj reflected on Urban Company’s humble beginnings and the incredible journey from that tiny space to serving 7 million households and empowering 50,000+ service professionals. Even as Urban Company hits the public markets, even after building the category-defining company for home services globally, the Day Zero mindset remains. The same hunger. The same conviction. The same belief that they're just getting started. As Abhiraj Singh Bhal put it: "We have to always remember that this is where it all started. And in many ways, I think today is also Day Zero." Congratulations to @abhirajbhal, @varunkhaitan, @ra9z and the entire Urban Company family on the IPO. Here's to Day Zero, again and always!

SAIF Partners is now Elevation Capital. Same spirit, New name. Committed to founders who are creating a better tomorrow. From Day One. linkedin.com/feed/update/urn…

And every day in the last 12 years, we feel privileged to have backed an entrepreneur like you @vijayshekhar

Congratulations @vijayshekhar & @paytm on a historic & awe-inspiring IPO. This victory is yours & that of the millions of Indians you have brought into the mainstream economy. As proud & continuing partners on your journey, we're #throwingbackto when it all started…

The lifespan of a behemoth isn't measured in yrs. It is measured in decades. Paytm is just getting started. Today, we look back to where it all began & how @vijayshekhar’s vision & energy drove this rocketship through the yrs. Congrats again, team @paytm elevationcapital.com/summit/…

We are delighted to announce new designations at @Elevcap. Congratulations to @vaasbhaskar, @AkarshS27, @chiragchadha9, @_Kshitij13 & @PankajGhai🎉We wish them great success in their new roles at the firm. Above. Beyond. Together🚀

.@mukularora was part of the esteemed roundtable of leading PE/VC players in India who interacted with our Hon'ble PM & FM.The discussions centred on ways to boost the investment climate in the country, further strengthen the startup ecosystem & improve the ease of doing business

This is a special week for our portfolio companies. Congratulations to @Meesho_Official & @sharechatapp on $2B milestone, @swiggy_in on the $800M raise and @myspinny on the Series C round We are privileged to have been early partners here. Read these inspiring stories /1 👇

Congratulations to the entire Swiggy team on the IPO! When we first met @harshamjty in 2014, @Swiggy was just an idea. In an overcrowded food delivery space, here was a founder who had flipped the problem on its head and asked - "What if we owned the delivery experience entirely?" Today, as Swiggy marks the beginning of an exciting new chapter, we can't help but smile at how that "obvious in hindsight" idea transformed India's relationship with convenience. And with Instamart for grocery, Harsha once again demonstrated his ability to spot transformational shifts in consumer needs before they became obvious to others, pioneering quick commerce in India in the process. Behind these audacious moves was a quiet determination by someone who has an innate ability to tune out noise and focus on what really matters. Harsha built Swiggy with relentless customer obsession, true long-term thinking and humility. As Swiggy’s first institutional investors, we at Elevation Capital are immensely proud to have been part of this journey. @mukularora (Co-Managing Partner, @ElevCap) reflects on our partnership and the hallmarks that have defined Harsha and Swiggy from day one: tinyurl.com/SwiggyBlogIPO Onwards and upwards!

Delighted to see our Partners @Mukularora, @khandujam & Mridul Arora in the @FortuneIndia #40Under40 list 2021. They exemplify our vision of collaborating with extraordinary founders from Day One. Congratulations to all three of them! Onwards and upwards! fortuneindia.com/40under40/m…

“The golden age of consumer tech startups is behind us” “India will forever be just a DAU/MAU farm of the world” “The Indian customer doesn’t want to pay for anything” These are just a few of the pessimistic takes that founders striving to build in India's consumer tech today are hearing incessantly. Constructive doubt fosters curiosity. But cynicism? That's the sand in the gears of progress. We at Elevation are convinced, now more than ever, that massive opportunities in the consumer tech space in India are waiting to be tapped, and audacious founders will build large, mission-driven, lasting companies in the coming years in this space. That's why today we are releasing a set of considered, data-backed theses on the incredible opportunities we see waiting for audacious founders to tap into in India's consumer tech space. View and download the complete "What If.. We Win?" series here: tinyurl.com/ConsumerOpportun… If you are building in this space, or are as excited about these and other opportunities in this space, our consumer practice would love to hear from you. Reach out to us at: consumer@elevationcapital.com @radusuma @mukularora @KhandujaM @akaggrwl @chiragchadha9 @manishadvani12 @AshrayIyengar @arrbitrary Vaibhav Chowdhury, Harsh Agarwal, Srishti Bhandari, Harshit Jain, Sakshi Mirge, Ayush Toshniwal, Karan Agarwal

Thanks for the kind words, @vijayshekhar. It's a big privilege to partner with amazing founders such as yourself! inc42.com/features/paytm-vij…

At Elevation, we firmly believe that every consumer tech company must have a fintech roadmap that can add meaningfully to both profitability and engagement of their core consumer business. A number of consumer tech companies in India today have access to a large consumer base and can participate in fintech revenue pools through the embedding of contextual products.  In this article, we have laid out our thinking on the contexts where some of these fintech products can work best and how they can be operationalized. We hope this piece will serve as an insightful guide for consumer tech founders who are contemplating fintech strategies and want to understand the form factors & practical implications of different products within lending, payments, insurance, and wealth domains. Read the full article here:  elevationcapital.com/summit/… Mridul Arora @vaasbhaskar @_vasudha Rahul Humayun @utkbajpai @vikramnanda169 Vardhan Shah @PrernaChhaparw1 @VardhanShah14 Raghav Gupta

A couple of months ago, we launched Stairway, a platform developed by us internally catering to Elevation portfolio founders. Stairway is designed to be a platform that brings together the best of Elevation’s resources and network pooled in one place, in service of our founder community. Whether it is Vendor recommendations, SaaS Credits, or a network of Experts to help our founders with operational expertise - Stairway is designed to be the first port of call for our founders looking for an edge. In a nutshell, Stairway will help our founders build more and search less. Even as we work at deepening the platform, we believe there is value we can also deliver to the broader builder community through this, beyond our portfolio. Do check out Stairway for >> Recommendations and Contact details for a number of high quality Service providers (if you are a service provider and wish to be listed, write to us at stairway@elevationcapital.com) >> Discover upcoming Elevation events >> Access high quality hiring guides for senior leadership roles (CFO/CTO/CHRO/General Counsel etc) >> Discover thought provoking content created by the Elevation team You can access Stairway here stairway.elevationcapital.co…

Many congratulations, @_vasudha! We wish you great success in your new role at Elevation Capital 🎉 Above. Beyond. Together 🚀

When you have goals like this, the world comes along to support !!! @vijayshekhar and @Paytm you motivate everyone to chase the unthinkable. Thank you 🙏

We’re thrilled to announce the unveiling of our inaugural India Pulse Report: 2022. This report, in partnership with @Tracxn, looks back on the year gone by and gives insights into what excites us about the years to come: elevationcapital.com/summit/…

Thank you @amitabhk87 sir 🙏 we are privileged to be first investors in all three of these companies @urbanclap @Rivigoindia @swiggy_in

An anthem to live by for all of us... @vijayshekhar and @Paytm more power to you all !!!

Happy birthday @swiggy_in. From an idea to India’s de facto hunger helpline.. what a journey! #SwiggyTurns4

Just a few weeks later, we did! It's been such an honor, @swiggy_in :)

Over 1 million downloads with an average rating of 4.8/5! Way to go @gauravmunjal, @RomanSaini and the entire @unacademy team. Onwards and upwards!

Many congratulations, @akaggrwl! We wish you great success in your new role at @Elevcap 🎉 Above. Beyond. Together🚀

“Ek ek kar badal rahi hai saari aabadi, bas ab le lo iss #AadatSeAazadi...” Amazing new campaign by @Paytm! 🙏

We are proud to share that @mukularora (Co-Managing Partner, @ElevCap) has been awarded the esteemed Midas Touch Award by The @EconomicTimes Startup Awards 2024. Mukul is a shining example of Elevation’s core values in action in their truest sense - being a partner to audacious founders from Day One and going All In with unwavering conviction. That his portfolio consists of multiple category-defining companies like @Swiggy, @firstcryindia, @Meesho_Official, @myspinny, @unacademy and @XpressBees_IN is a testament to this dedication to supporting founders through every stage of their journey. This recognition is a celebration of the true heroes of the Indian startup ecosystem: our founders. And we’re privileged to partner with them on their journeys. Mukul's decade-and-a-half-long journey at Elevation has been indelibly shaped by these audacious founders. Congratulations, Mukul! This is a proud moment for the entire Elevation family. Here’s to many more years of supporting even greater innovation, partnership, and success. Read more here: tinyurl.com/MukulMidasTouch (@ETtech)

We are privileged and delighted to lead the Series A in @fampayindia and partner with @iamkushtaneja & @_SambhavJain_ in their mission to re-imagine banking for Gen-Z CC: Mridul Arora, @vaasbhaskar, @_Kshitij13

Our journey with @vijayshekhar & @paytm has been a long and thrilling one. Read all about it here: elevationcapital.com/stories…

Delighted to see our founders in the @ET40underforty honours. Many congratulations! It’s our privilege to partner with you @viditaatrey @meeshoapp @duavarun @AckoInsurance @AnkushSach @sharechatapp @gauravmunjal @unacademy @runophilia @trySUGAR

Congratulations to the entire @ixigo team on a stellar IPO! As ixigo lists on the stock exchanges today, we couldn't be prouder of the incredible journey of the company and its founders, @alokebajpai and @rajnishkumar. Since we first partnered with them in 2011, ixigo has navigated turbulent markets many times over and weathered stiff competition, yet the founders never lost sight of the larger purpose they set out to achieve—transform how the real India travels. ixigo's story is a shining example of what can be achieved through resilience, customer-centricity, and adaptability. We are thrilled to have been a part of ixigo's journey as its largest institutional investor and one of its longest-standing partners. We reflect on ixigo’s journey to IPO here: tinyurl.com/ixigoBlogIPO Onwards and upwards! Here are some glimpses from the electric listing ceremony

Ep. 2 of The Summit Series is here! Listen in as @KhandujaM speaks to @AnkushSach about his incredible journey as @sharechatapp's founder & on building India’s first AI driven content ecosystem. Here is what Ankush says drives him everyday Full episode: elevationcapital.com/summit/…

We are very excited to unveil our new website: elevationcapital.com We have re-imagined our web presence to be most helpful to early stage founders (1/4)

As the earliest backer of @urbanclap we feel privileged to have been a part of this journey. Congratulations to the entire team !!! Welcome Tiger Global as @abhirajbhal and team build out the most loved home services brand … onwards and upwards ✌️

Congrats @swiggy_in - From seed investment to Startup of the Year. Proud to be your partners #ETStartupAwards. @gaurdeepak123 @mukularora

There's no one better than @viditaatrey to talk about how to build strong, enduring businesses in times like these. Here he is at #indiainternetday in Bengaluru doing just that!

Happy to have partnered with @BrineFinance!!

We are thrilled to launch Elevation Holdings, a unique late-stage vehicle dedicated to supporting technology founders who are seeking to go public in India in the near future. For nearly 25 years, we’ve partnered with companies led by some of India’s most ambitious founders - including FirstCry, Ixigo, MakeMyTrip, Meesho, Paytm, Swiggy and Urban Company. We’ve seen how generational companies are built, and we know the journey doesn’t end at IPO - in many ways, that’s just the beginning. With this experience, we believe we are uniquely positioned to support the journey to going public and, more importantly, what comes the day after. With Elevation Holdings, we will make concentrated, high-conviction investments and serve as true long-term partners well beyond the IPO. This new vehicle complements our early-stage focus, which remains the heart of what we do. Together, our two-pronged approach ensures we can support founders across their entire journey - from the very first cheque to building iconic public companies. elevationholdings.com/

We're delighted to announce the promotions of Vaas Bhaskar (@vaasbhaskar) and Chirag Chadha (@chiragchadha9) to Partners, and Ashray Iyengar (@AshrayIyengar) to Principal. With Vaas and Chirag joining Ravi Adusumalli, Mukul Arora (@mukularora), Mridul Arora, and Mayank Khanduja (@KhandujaM) in the partnership on the investment side, alongside Vaibhav Goel, Vivek Mathur, and Ramanuj Gopalan from our Founder Success team, our partnership is now nine-member-strong and more committed than ever to our mission to backing audacious founders and helping them scale. Congratulations Chirag, Vaas, and Ashray on the promotions! Your journey with @ElevCap embodies all the values we hold dear. Wishing you all the very best in your new roles. Read the announcement blog here: tinyurl.com/PartnerPromotion…

Congratulations @meeshoapp @viditaatrey … you guys are leaving a massive impact on so many lives. We are proud to partner with you on this mission... @mukularora

“𝘏𝘰𝘸 𝘮𝘢𝘯𝘺 𝘯𝘦𝘢𝘳-𝘥𝘦𝘢𝘵𝘩 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦𝘴 𝘩𝘢𝘷𝘦 𝘺𝘰𝘶 𝘩𝘢𝘥?” “𝘞𝘦 𝘴𝘵𝘰𝘱𝘱𝘦d 𝘤𝘰𝘶𝘯𝘵𝘪𝘯𝘨." Talk about resilience! @radusuma (Co-Managing Partner, @ElevCap) sat down with @ixigo co-founders @alokebajpai and @rajnishkumar to unpack their 17-year journey to a blockbuster IPO. The story of how Aloke and Rajnish built ixigo from a small apartment in Gurgaon in 2007 to India’s second-largest OTA by revenue is one of overcoming challenges, bouncing back, and transforming. This is encapsulated in the title of this special episode — “Resilience, Resurgence, Rebirth”. Each word represents a crucial chapter in ixigo's journey. The founders were at their candid best and spoke at length about: ➤ Founding ixigo when they were broke ➤ Landing on the highest-frequency use case for train travellers ➤ The decision-making process behind their biggest pivot - from metasearch to OTA ➤ That time when they mortgaged their homes to make payroll ➤ Surviving and thriving amidst hyper-funded competitors ➤ Closing two acquisitions in the thick of the pandemic Watch the complete no-holds-barred conversation here: tinyurl.com/ixigoelevationpo… We hope this conversation serves as an inspiration for all founders and aspiring builders out there, and as a reminder that while the entrepreneurial journey may be long and fraught with challenges, it is also immensely rewarding for those who persevere with grit and humility, and never lose sight of their vision.

Delighted to partner with @TiEDelhi & @TiEBangalore for a special Web3 track at this yr's #indiainternetday. We'll kick off with a session on what your first 100 days as a web3 founder should look like. Stay tuned as we reveal other masterclasses! Register bit.ly/3c4s3gX

Congratulations to the entire team @urbancompany_UC ... Super proud to see you go strength to strength 💪🏻 We are privileged to be your partners from Day One 🤝

📢 Calling all Web 3 builders in BLR! 1/We're delighted to co-host @iam_preethi along with @0xTPH this Sunday at an invite-only event to talk all things crypto. If you'd like to attend, please register here: elevation-capital.typeform.c…

@vijayshekhar 🙏 onwards and upwards would be understatement for the rocket ship that you have made @Paytm

Super proud to be early investors in @Meesho_Official & see the company grow from strength to strength @viditaatrey & @barnwalSanjeev's first principle thinking & eye for exceptional talent were evident from Day 1 and continue to be the secret sauce in their inspiring journey!

Super thrilled to be an early believer of the Meesho Mission… the journey of @meeshoapp @viditaatrey and team has been nothing short of spectacular. More power to you all as you change the way India buys and sells !!! Welcome @NaspersVentures to the rocketship \m/ @mukularora

In #SummitSeries, Ep. 4 @viditaatrey chats with @mukularora about @Meesho_Official's 0 to 1 journey to becoming India's largest social commerce company. Here's why Vidit believes that less capital is a blessing for startups! bit.ly/3yCefQG

We are excited to lead the Series C round in @trySUGAR. @kaushikmkj and @runophilia define planning, passion & persistence and we feel privileged to join their journey, along with @IndiaQuotient, RB Investments, and @A91Partners @gaurdeepak123 @chiragchadha9 @PriyRanjan96

Community building is the cornerstone of a phenomenal GTM in Web3. Join @motwanisuhas, @nikhiljoisr & @pareen as they walk you through the most effective ways of getting through to your TG at this year's #indiainternetday. Register: bit.ly/3AcqwNV - (Use code WEB3)

A point by point response from @shearsha CEO ... more power to you all @swiggy_in 👍

We are thrilled to back @piersightspace by co-leading their $6mn Seed round as @GauravSeth93 and Vinit Bansal embark on an audacious mission to revolutionise the existing earth observation stack. moneycontrol.com/news/busine…

We're delighted to announce new additions to Team Elevation. @anuraag2601 joins us as a VP & will look at early stage SaaS investments. Santosh Vaidyanathan joins us as CTO in Residence & will look after all things tech at the fund. Welcome Anuraag & Santosh!

"It takes a village to raise a #fintech." @sashankr moderates the Partnering to Disrupt panel at #SAIFKickstarter Fintech with @mikhilinnani from Apollo Finvest, Arindam Das from DMI Finance, Madhusudanan R from YAP and Sathya Kalyanasundaram from @Experian

Curious abt the future of consumer marketplaces & the evolution of consumer behaviour? Join us for the next Elevation Kickstarter to meet with & hear from trailblazers in this space on the future of the consumer opportunity & how to build for it. Register: bit.ly/3M4xBYa

Pranjal joins our investment team as an AVP focusing on content, gaming, social & travel/mobility. Previously, he was in Google's M&A and investment team where he covered their inorganic efforts in India & SEA. Welcome, @agarwalpranjal1 & good luck!

We’re delighted to partner with @0xpolygon in their mission to drive mass adoption of Web3 applications. We are big fans of the team’s relentless focus @sandeepnailwal @_jdkanani & @mihailobjelic! cc: @vaasbhaskar @kshitijjay @utkbajpai

When we first met @sharechatapp for the seed round, we saw 3 ppl obsessed with a consumer everyone else ignored. @AnkushSach @frdahsan @bhanuism we are proud of how you swam against the tide and made #BuildForBharat into a Tsunami 🌊 Welcome @Twitter @ TBP on this ride @KhandujaM

Many congratulations, @mukularora, on the #ETStartupAwards2021 nomination for the "Midas Touch" category🎉✨You truly exemplify our core value of partnering with visionary founders from Day One. Onwards & upwards🚀

Congratulations, @myspinny, @niraj001s, @ramanshumahaur & Mohit Gupta! Wishing you continued success as you redefine the used car marketplace in India. Proud to be your partner since the early days. CC: @mukularora @AkarshS27 economictimes.indiatimes.com…

We're in uncharted waters & founders are faced with their toughest decisions yet. Some of us in the VC ecosystem have put tog learnings from our best founders. While in no way exhaustive, we hope it serves as a good starting pt for founders in a tough time bit.ly/bestpractices-covid

#Elevationmilestones - We started in 2002 as SAIF Partners and Sify was our first investment. It has been an exhilarating journey since then partnering with so many amazing founders 1/n

Managing sales commissions and incentives effectively is the bedrock of an effective GTM strategy. Read all about how @everstageinc is helping organisations turn this into their superpower: elevationcapital.com/summit/… cc: @AkarshS27 @mukularora @PoorviVijay @siva_rajamani @vivek__s

17 new partnerships. 14 follow-on investments. 3 IPOs. 1 promise: Built for the Audacious. Signing off for 2024! 🚀 Explore our Year in Review: tinyurl.com/elevation2024rec…

In Ep.12 of the Summit Series @Kshitijjay speaks to @Shaaran5 about identifying opportunities in crypto. Here's a sneak peak into how making trading across chains easier is at the heart of what makes Brine different from other decentralised exchanges: bit.ly/3Qs7b1y

DeFi can be complicated. It needn't be. Read all about how @Pillowfund is building a global platform enabling single click investments into digital asset classes elevationcapital.com/summit/… cc: @mis_kart, @crosschainyoda, @onchainkaapi, @vaasbhaskar, @kshitijjay @utkbajpai

Congratulations to all the winners of the #ETStartupAwards2021🎉Proud to be early partners of @iamkushtaneja, @SambhavJain & @fampayindia, @alokebajpai, @rajnishkumar & @ixigo, @abhirajbhal, @varunkhaitan, @ra9z & @urbancompany_UC🚀 Above. Beyond. Together.

In a one of a kind session, last evening, we had the pleasure of hosting an exclusive fireside chat between @RaviAdusumalli and @vijayshekhar . With leading fintech founders and operators in attendance, it was an evening of enriching insights from VSS’s journey of building Paytm into an enduring institution.

Delighted to partner with Cashflo ... massive tailwind of supply chains getting more organised & consolidated, eventual un-bundling of credit. Excited to see the team achieve its vision of creating a multi-product, highly liquid and value-accretive credit platform ✌️

This is how visionary leaders build category-defining companies — through transparency, trust & grit. Well done, @abhirajbhal, @varunkhaitan, @ra9z & @urbancompany_UC. More power to you🚀

Welcome to the family, @bansalvartika🎉Delighted to partner with you & Ping, the social marketplace connecting urban consumers with skilled, quality makers! Above. Beyond. Together🚀 CC: @mukularora @AkarshS27 economictimes.indiatimes.com…

We’re thrilled to announce our partnership with @pillowfund & look fwd to working with them on their category creating journey of making DeFi accessible, easy & hassle free for consumers globally. Good luck @crosschainyoda, @onchainkaapi & @mis_kart! Cc: @vaasbhaskar, @kshitijjay

#panelreveal: What’s the most daunting task while building a social platform? Getting the first users. @poojadubey97, @ThEbmr & @janilokal kick off the first panel at Elevation Kickstarter to speak about how to crack your first 10K users. Register here: bit.ly/3wzGEaa

Not many know this, but we went from our first meeting with Supam Maheshwari and Amitava Saha to signing the term sheet within 48 hours back when we came on board as @firstcryindia's seed investors in 2011. There has been no turning back since then. Congratulations to Supam, Amitava, and the entire FirstCry team on a stellar IPO! As FirstCry lists on the stock exchanges, we're filled with admiration for the team's dedication and hard work in building one of India's most loved retail platforms. Along the way, they went about redefining what's possible in vertical omnichannel retail and revolutionizing how parents shop for their little ones. But FirstCry’s journey was far from linear - it was filled with several ups and downs. In this post, our team takes a trip down memory lane and recalls many anecdotes from our partnership that are emblematic of FirstCry's ambition, execution, and commitment to frugality. We reflect on the many battles FirstCry fought over the years and how they went up against larger competitors and came out on top. Read here: tinyurl.com/FirstCryBlogIPO Here's to FirstCry's continued growth and success as they embark on this new chapter and dream even bigger!

The wait is over for pt 2 of the #Summitseries podcast with @abhirajbhal ! He talks about the culture of data-driven decision making at the @urbancompany_uc, their COVID response, UC’s journey towards an IPO & more. elevationcapital.com/summit/…

Many congratulations, Rahul Bammi! We wish you great success in your new role at Elevation Capital 🎉 Above. Beyond. Together. 🚀

We're thrilled to announce the promotions of Manish Advani and Poorvi Vijay to Principals, and Vaibhav Chowdhury and Ishwar Prasad to Vice Presidents! These promotions reflect not only their individual achievements but also reinforce our commitment to recognizing exceptional talent as we continue to build the most effective platform for audacious builders. Manish's journey with Elevation Capital has been remarkable since joining as a Senior Associate in 2019. Rising through the ranks, he has established himself as a key player in our Consumer Tech and Frontier Tech investments. Manish has been instrumental in strengthening and widening our Frontier Tech coverage, with investments in groundbreaking companies like PierSight, Solar Square and VEGROW. His consumer tech, education and commerce portfolio includes Seekho, Schmooze, ShopDeck, Alle, Snabbit, Mesa School of Business and CityMall. Since joining Elevation in 2021, Poorvi has made an indelible impact on the fund. She has established a strong SaaS practice at Elevation with an enviable portfolio of companies and built out a team steeped in expertise. She has also played a central role in guiding our AI investments, especially in the Enterprise and Middleware spaces, leading investments in a number of deeply interesting companies in this space, while building our cross-border capabilities. Her portfolio includes companies like Composio, UnifyApps, Maxim, Everstage, Zoca, Plotline, and Murf. Vaibhav joined Elevation in 2023, focusing on growth and venture investments in consumer brands, logistics and mobility. In a short time, he has made significant contributions to our portfolio, including investments in Wakefit and Comet. Ishwar joined us in 2023 to focus on growth investments in Financial Services. In this short time, he has made a significant impact, leading investments such as Vridhi Home Finance while building and leading a dedicated team in this sector. Each of these individuals embodies our core values and strengthens our ability to support founders from day one through their entire journey. Manish, Poorvi, Vaibhav, and Ishwar bring diverse perspectives, deep domain expertise, and unwavering commitment to founder success. Their promotions reflect not only their individual achievements but also our belief in their ability to drive Elevation's mission forward. Congratulations on your well-deserved promotions. We're excited to see the impact you'll continue to make in your new roles. Onwards and upwards!

Announcing the 2nd panel for the special Web3 track at this year's #IndiaInternetDay in B'lore. Join @crosschainyoda & @PositiveGamma as they talk about product thinking in Web3; how to build a culture of user obsession & data backed iterations. Register: bit.ly/3AcqwNV

🎉 Announcing ‘Mapping a Billion: Understanding The Indian Fintech User’, our second report in The Bottomline series In the first part of Bottomline, we had projected India’s fintech ecosystem to create $400Bn in value by FY30 and identified ten key themes that will unlock value over the coming decade. We are thrilled to unveil ‘Mapping a Billion’, which deep dives into four of those themes. You can view and download the report here: tinyurl.com/mappingabillionL… India is a large country with 1Bn+ addressable fintech users - these are heterogeneous users with nuanced needs and contexts. We map the unique context, identify underserved areas and outline opportunities for fintechs to create value across different segments through this report. 📈 Some highlights from the report <> As India’s financial services market deepens, vertical fintech specialists are emerging - moving from a product-led to a segment-led focus. >10 deep verticals exist in India, with a potential addressable revenue pool of >$1bn each <> India’s most affluent (~1% of the population) drive disproportionate spends – 50-60% of all retail investable assets, 50-60% of online spends. This segment presents annual revenue unlock opportunity of $80-100bn by 2030 <> Of the overall lendable base of >300mn customers in India, formal credit has only been extended to ~120mn customers to date, presenting a significant opportunity to target the next ~200mn. <> It is estimated that increased protection and wealth penetration in the ‘missing middle’ can potentially unlock additional annual revenue of $30-40bn by 2030 As with all reports in The Bottomline series, this report captures our deep thesis on the fintech sector, insights from a comprehensive survey of 70+ industry experts and in-depth conversations with ~30 industry leaders, and leverages our knowledge partner @McKinsey's analytical fact base of the Indian financial ecosystem. @radusuma Mridul Arora @vaasbhaskar @kshitijjay @_vasudha @AshrayIyengar Ishwar Prasad Rahul Humayun @VardhanShah14 @vikramnanda169 @raghavg93 @PrernaChhaparw1

We are elated to announce our newest team member, @AshrayIyengar. He will be working on growth investments across the Consumer and Fintech sectors. We look forward to having him partner with our founders and support the team. If you are building in this space and would like to connect with Ashray, please reach out to him at ashray@elevationcapital.com

The word on the street is that there are no whitespaces left in consumer marketplaces. Food, travel, e-commerce — name any category and you will find giants. This couldn’t be further from the truth. Marketplaces capture more than 80% of India’s online consumer spends—estimated to reach $300 billion by 2030—and shape our consumption across various categories. We believe that many complex categories that conventional online marketplaces have not adequately served are ripe for disruption by builders. We discuss how pioneers like @myspinny, @urbancompany_UC and Country Delight have created such marketplaces. We also highlight some interesting emerging marketplace themes that we are excited about in this part of our ‘What If... We Win?’ series on consumer tech opportunities in India. Head to this link to read further: consumeropportunity.elevatio… We would love to hear from you if you are building in this space. Reach out to our Consumer practice at consumer@elevationcapital.com. @mukularora @akaggrwl @manishadvani12 @Swiggy @makemytrip @Meesho_Official @ixigo @rapidobikeapp @SHEIN_Official @shoptemu @Opendoor @Wayfair @niraj001s @abhirajbhal @varunkhaitan @ra9z @chakrigade @harshamjty @rahuljaimini @nandanreddy @DeepKalraMMT @viditaatrey @barnwalSanjeev @alokebajpai @rajnishkumar @sankaaravind @AmitKumarA @Sgarg2408 @akhil10s @nverdhan @KiklaAngad @regards_rishi

🛎️Series alert: When a household’s income increases, its share of spending on essentials sees a sharp decline. Consequently, & more importantly, discretionary spends go up. Who benefits from this shifting pattern & why’s it important? Indians spend about $110 billion online every year across many large categories, a figure that’s expected to double in the next three years. And marketplaces will capture the major share of the revenue pool. India is at a fascinating juncture where discretionary spending is picking up pace. The country’s GDP per capita is expected to more than double to $5200 by 2031. Categories like health, luxury dining and cars have started to pull new spend pools and over the past decade, companies like Amazon, Swiggy & MakeMyTrip have become synonymous with their respective domains. In a new three-part series, Elevation’s Consumer Tech team deconstructs how platforms capture exponential value. The first part takes a look at the current state of marketplaces, which have redefined standards in industries and reshaped the buyer experience. We distill the business model’s transformative ability and introduce our marketplace framework. In our upcoming articles of the Marketplaces Series, we will cover our framework in detail with case studies from companies that have been built fundamentally through these lenses. @akaggrwl @manishadvani12 @arrbitrary Link to the full article: elevationcapital.com/summit/…

Changing lives of Indians through the power of @sharechatapp ... @frdahsan @AnkushSach @bhanuism and to the whole team - a heartfelt 🙏 from all of us here @SAIFPartners @KhandujaM

Congratulations to the teams at @Housing @makaan and @proptiger Pleased to see them become part of REA Group, one of the most valuable digital real estate companies in the world @dagarwala businessworld.in/article/Aus…

A big congratulations to @neha_ns & @AbhishekTracxn on a stellar IPO. It has been a pleasure to be a part of @tracxn’s journey since 2015 & we’re super proud of how they’ve built an indispensable data platform

Are you thinking about starting up? Are you an early-stage fintech founder? Come join us at the SAIF Kickstarter Fintech on Wed, 26 Feb in the Leela Palace, Bengaluru. Register here -bit.ly/2uyJwbD #SAIFKickstarter #fintech

Many congratulations to @architgupta and all the other rockstars at @cleartax_in !!! We all have a “Headful of Dreams” for you ✌️onwards and upwards!!!

Ep. 3 of the #summitseries is live! Here’s a sneak peek feat. @abhirajbhal. Part 1 of this episode coincides with the latest funding milestone of @urbancompany_UC & looks back at the founding team’s start-up journey, UC's global vision & more elevationcapital.com/summit/…

Kudos, @ClearfromCT, @architgupta, @xrivatsan & @_anks on this excellent milestone! Proud to be your partner since the early days in building India’s largest Fintech platform with SaaS and Financial offerings across enterprise, SMB and consumer🚀(1/2)

Welcome to the family @alokg .. Excited to have you on-board

We are delighted to lead the Series C round in @MilkCountry and be partners to @chakrigade and Nitin Kaushal’s in this journey of creating India's most loved pure & fresh daily essentials brand @gaurdeepak123 @chiragchadha9 @matrixindiavc @IIFLAMC @OriosVP

🎉 Announcing 'The Bottomline: Elevation Fintech Report 2023' — A Definitive Blueprint for a $400Bn Fintech Revolution by 2030 in India! 🚀 - Knowledge partner: @McKinsey bottomline.elevationcapital.…

Congratulations to team @Meesho_Official on this significant milestone! This accomplishment is testament to the ability of the team to not just chart an incredible vision, but also execute impeccably with consistency. As investors, we are incredibly proud to have been a part of this journey and look forward to many more milestones. Onwards and Upwards! @viditaatrey @barnwalSanjeev

"We're still in the infancy of what #fintech products can be in India. The next 4-5 years should see a lot of innovation at the intersection of fintech and #commerce." Madhusudanan from YAP at #SAIFKickstarter Fintech

Delighted to welcome Viswanathan V. as Elevation’s Head of Marketing. He joins us from Disney+ Hotstar and will be instrumental in helping our early stage founders solve some of the toughest marketing challenges facing them.

Congrats team @sharechatapp @frdahsan @AnkushSach @bhanuism onwards and upwards !! yourstory.com/2018/01/sharec… @YourStoryCo

We couldn't be more delighted to partner with @prashantsachan on his mission to reimagine & digitize the experience of spirituality & devotion through @AppsForBharat. Above. Beyond. Together🚀 yourstory.com/2021/09/fundin… CC: @KhandujaM @akaggrwl @rajatshringi

We are super excited to partner with @getmaximai as @vaibhavi0601 and @akshay_deo announce the fundraise and general availability launch of their enterprise-grade evaluation and observability platform, setting new standards for AI application development. With the recent explosion of large language models, the race to deploy AI applications has intensified. The need for robust, real-time evaluation and quality assurance has never been greater. Our confidence in Vaibhavi and Akshay, who bring over a decade of experience building AI and developer-focused tools at Google and Postman, stems from their profound understanding of the AI landscape and their commitment to empowering developers. Maxim AI's platform is transforming the way businesses evaluate AI systems, optimize development workflows, and ensure safety and reliability from prototype to production. By streamlining these processes, they promise to enhance productivity and ROI for innovative enterprises worldwide. Positioned at the critical juncture of AI adoption, Maxim AI is set to drive the next wave of AI integration across industries. Wishing Vaibhavi, Akshay and the entire Maxim AI team continued success and many more milestones! Onwards and upwards! @mukularora @AkarshS27 @PoorviVijay @Aadith__Ramesh Shambhav Tewari venturebeat.com/ai/meet-maxi…

1/ Congratulations to our @fortuneindia 40u40 founders! We are delighted at this very well-deserved honour and are proud to partner with you - Above. Beyond. Together.

All In with founders we back. Always. @vijayshekhar