I think YouTubers should act more dumb.
Why? Because it'll actually make producing YouTube videos easier, faster, and I think it'll make your content better too.
Here’s 5 tricks to achieve just that which are so simple, they’re borderline dumb.
Dumb trick #1
Everyone should write scripts for their videos. (It's just not possible to build in strong enough setups, payoffs, loops, stories, and metaphors without it, but that’s another story.)
The thing is, what tends to happen when you write is, you type away for a few hours and then read it back and think “yeah this works” and off you go to film.
My advice, STOP! Don’t film, walk away from your script and come back no sooner than 24 hours and read it again.
Giving your brain space away from your writing will mean you recharge and come back with fresh eyes.
This means you will start to spot the weakest areas in your scripts and you’ll do your watch time a world of good.
You’ll spot what can be deleted, what doesn’t make sense, and what you could have done better so much easier.
Dumb trick #2
This one's so simple it really does feel dumb. Let’s say you have an idea for a video and because you’re a good YouTuber, you live by the golden rule and make your thumbnail and title first.
The thing is, even when you do this, trying to come up with a thumbnail and title for an idea can still be a nightmare.
You can struggle to come up with the right words or the best way to create an appealing image and hours can go by while you get more and more frustrated.
Here’s what you do to solve this.
Nearly all of the best-performing videos I’ve ever produced have one thing in common.
The thumbnail and title came to me so easily, there was no friction at all... they just seemed so simple and obvious.
BUT the biggest flops I’ve ever had, well, I spent so long trying to work out how to package them up and they still failed.
So the answer is simple, if there’s a lot of friction, just move on to an idea that feels way easier to package.
Dumb trick #3
I used to really struggle (I still do if I’m honest) with trying to work out how to write a video script that explains complex things.
I find myself second-guessing everything.
“If I say X then a troll could argue Y.”
“I can’t say that because it’s only true for 55% of the viewers, so if I do I'll have to waste time caveating what I’ve said to avoid confusion.”
The answer is once again so simple it's dumb, but if you get to a sticking point where you feel overwhelmed, stop and just ask yourself, “What is the simplest way to describe this as I possibly can?”
It's amazing what happens when you stop looking at all the complexities in an idea and focus on the dumbest, most simple explanation.
How much easier videos are to make and how much better they are to watch too.
Dumb trick #4
This one's a bit more advanced and more for the storytellers out there who want to push their editing and content further, but it's a game-changer.
Many people when they edit will cut up the narrative, then add B-roll and text and graphics, then add music.
But they’re doing it in the wrong order.
What you should really do is cut up your narrative, and then add music that creates the right emotion to match the part of the story you are telling, THEN add your B-roll, text, and graphics.
Your music can do so much of the heavy lifting when it comes to creating an emotional response. And when you pick that first and then pace all your cuts to match the tone of the music, it’ll make the viewing experience so much more natural and engaging.
Pass this on to your editors too.
I often find that editors are bad at picking tracks, but by doing the music first, even if you pick a “bad” track, you can make it work by timing all of the edit to it in a way that makes the music work.
Ideally, you pick a great track, but music is subjective, dodgy pacing less so.
Dumb Trick #5
"This dude can’t even get a million views on every video he makes and he’s teaching people how to grow YouTube channels!"
Is a comment I remember really struggling to reply to.
At first, I tried to reason with them and explain that niches are different, a million views in my own is pretty rare.
Then I tried to argue back and thought about giving their own channel a damning review.
Then I went back to educating them to try and help them understand.
It wasn’t until I looked at the clock and 30 mins had vanished and I’d still got an empty comment reply box in front of me I realized this ultimate dumb time-saving YouTube trick.
Just don’t respond to negative comments, don’t even think about them. You right now might not get many comments but you will, and when you make a video that blows up you’ll get loads of them, most will be mean because that’s what happens when you hit a new audience.
So practise the art of moving on as fast as you can from anything you read, don’t allow yourself to feel anger, hate, or frustration, and don’t let your ego take over and force you to reply.
Instead, reply to the comments with the least friction, the genius questions you can answer fast, anything that upsets you or makes you feel anxious or angry needs to be recognized as the time to step away and move on.
I'm telling you now, if you write a reply setting the worlds to rights, they’ll probably see it and think “too long, ain't reading that” or they might not even see it at all!
Hope this helped, good luck with your tricks and stay dumb :)