I build design teams, write about UX, & nerd out on accessibility + ethics. Author of The UX Design Field Book. Helping 50k+ designers do better work, together.

Denver, CO
Most people scan content and make assumptions based on past experiences with similar patterns. A bicycle company struggling with damaged shipments leveraged our propensity to scan by putting a TV image on its box. Damage rates fell 80%. #ux #design #industrialdesign
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What does this button do? A. Launch the octopus. B. Activate the showerhead. C. Turn on the grow light. This is why icons need labels. #ux #design
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Most people scan content and make assumptions based on past experiences with similar pieces. A bicycle comlany having difficulty with damaged shipments leveraged our propensity to scan by putting a TV image on its box. Damage rates fell 80%. #ux #design #industrialdesign
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I have never once seen a conversation that started this way and ended well. #UX #UI #design
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A designer is about to learn a critical lesson in affordance. Just because you can doesn't mean you should, but if it looks like you can, someone out there will. #ux #design
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Lorem ipsum has been trying to warn us all along. #ux #design
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How it should work. #Ux #design
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A single mistake should never lead to devastating consequence. #ux #design
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This is why we can’t have nice research. #UX #design
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I, too, use a mouse with my iPhone.
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You’re welcome, fellow pixel perfectionists. #UI #design
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The four horsemen of terrible #UX #design.
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Your original #design vs. your second iteration. #UX #UI
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Let’s be honest - #UX and #Agile do not play well together.
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What your users see when you use unlabeled icons. #ux #design
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Your devs want to be included in the #UX #design process.
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Give your users a warning before they take action with potentially catastrophic consequences. #ux #design #userxp
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You know who you are. #tech #dev #ux
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The life of a #UX #design generalist working as a team of one: “Cool trick, bro. Now play them all at once.”
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Hidden features can cause unexpected usability problems. #ux #design #uxdesign
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I’m so much cooler in my portfolio. #UX #design
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Tremendously proud to announce that I've accepted an offer to become a #UX/#UI Manager for @WesternUnion! Thanks to all who counseled, talked, and helped during my job search. I'm lucky to be a part of an amazing #design community, and I can't wait to give back in new ways.
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That site with a banging #UI #design and terrible #UX.
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Your design decisions, no matter how beautiful, should never cause problems for or harm to the user. Ignorance is not a defense. #ux #design
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If you are new to #UX or struggling with #ImposterSyndrome, I want you to know that me & all of my colleagues with years of experience Google the most basic things *daily.* Remember: everybody is learning, refining, and growing.
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If you deal with anxiety or depression (like I do every day), I hope you’ll take these reminders to heart. #ux #design
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How it should work. #UX #design
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Your skills matter more than the tools you use. #UX #design
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#UX #design secrets they don't hear in school/bootcamp: 1. Your experience matters more than your education. 2. You'll almost never use your ideal process on any given project. 3. *Everyone* deals with Imposter Syndrome. 4. The best pros still Google a lot of REALLY basic stuff.
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Reusing the same pattern for different use cases can have disastrous consequences. #ux #design
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When you're creating new features using an old #design system. #UX #UI
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A simple error should never result in catastrophic consequences. #UX #design #uxdesign
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Lorem ipsum has been trying to warn us all along. #UX #design
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PM: Can you help with this project? It's due in three days and there's no time for research. #UX Designer:
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Designing for #accessibility doesn't mean that aesthetics need to be sacrificed. A well-designed site is one that integrates accessibility #design so seamlessly that it feels organic. Accessibility is not a limiting factor in design. It's enabling. #ux #uxdesign #ui #uidesign
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Test. Iterate. Test. Iterate. Test. Iterate. Success. #UX #design
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The Cyber Truck’s original design vs its production model looks like what happens when your developer doesn’t translate the CSS from your design system and just guesses at the values. #UX #UI #design
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The struggle is real. Even though we're always the advocates for the users, the pressure to create simple-to-implement designs for our #dev friends is a big part of being a UX designer. It's why frontend and backend skills are critical for #UX #design pro.
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"I, too, like to live dangerously." - Some keyboard designer. #ux #design
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When you place aesthetics over usability. #UX #design
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I’ve yet to see a #UX #design pro implement a persona in a way that added value or insight into the design process. More often, overly-detailed personas that unduly bias the design process are created by UXers and abandoned, never to be used or looked at again.
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Eight skills every #UX #design professional must have to some degree: 1. Research 2. Visual Design 3. Interaction Design 4. Information Architecture 5. Usability Testing 6. UX Writing 7. Accessibility Design 8. Ethical Design We need to stop focusing on just #1 and #2.
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Because we need protection from our robot overlords and the colorblind. #a11y #ux #design
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The tools you give your users don't matter if they can't use them. #ux #design #uxtalk
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If you could recommend one book *not* written by Don Norman, Alan Cooper, or Steve Krug to those new to #UX or #design, what would you recommend? Why? #uxTalk
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I first learned UX design on a 7-year old laptop, living out of my car, studying at McDonald's. Most of my career my personal machines have been second-hand, refurbished, or hand-me-downs. You don't need new tech to be a #design pro. This is the first new @Apple I've ever owned.
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When you can’t decide on the best interaction #design. #ux
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Your engineers were so preoccupied with whether or not they could, they didn’t stop to think if they should. #UX #design
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Uh… well… this is awkward. #UX #design #research
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Designing for #accessibility doesn't mean that aesthetics need to be sacrificed. A well-designed site is one that integrates accessibility #design so seamlessly that it feels organic. Accessibility is not a limiting factor in design. It's enabling. #ux
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Giving your users too many choices is a slippery slope to disaster. #UX #design
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Label your damn icons. #UX #design
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When you’re updating to a new #design but you’re forced do it incrementally. #UX #UI
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What your users see when you don't label unfamiliar icons. #ux #design
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Some designs are clearly shitty. #ux #ui #design
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When you're creating new features using an old #design system. #UX #UI
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Subtlety is overrated. #UX #design
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If you're a new to #UX or struggling with #ImposterSyndrome, I want you to know that me and all of my colleagues with years of experience Google even the most basic things daily. Inquisitiveness, learning, and self-kindness are imperative tools of long-term success & happiness.
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Don’t ask your product team which design has better UX. Don’t ask other designers. Don’t ask business stakeholders. Ask your users.
Hey Product & UI/UX Designers, Which of these UI options has a better UX and do you prefer? Kindly reply with your reason(s).
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Looking for readers to test read my latest #UX #design project. "The UX Design Field Book" is a 30-page overview of UX design, research, interaction design, IA, usability testing, and accessibility for all tech professionals. Leave a response and I'll send you the link!
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What does this button do? A. Launch the octopus. B. Activate the showerhead. C. Activate the Grow Light This is why unfamiliar icons need labels. #ux #design #LaunchTheOctopus
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Give your users a warning and an out before they take actions with potentially catastrophic consequences. #ux #design
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When your PMs try to use up all your white space with extra features. #ux #design
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Let’s see who you REALLY are! #UX #design
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First day @WesternUnion today! I'm excited to be starting my journey as a #UI/#UX Manager (an accurate title as I'll be managing both UI and UX team members.) I'm nervous, excited, and looking forward to the challenge. He we go!
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Looking for a #UX, #UI, or #design job? Have a project you're working on that you'd like to share? Need a portfolio review? Leave a comment to this tweet and I'll R/T to my 40k+ followers. We're all in this together.
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Something that is useful is not always something that is necessary. #ux #design
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Shoutout to my MS Paint crew. #ux #ui #design
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Designer: "We'd need a redesign to include the new feature." PO: "We don't have the time or budget for a redesign. Just get it in there." Designer: 😐 The product:
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Feels good turning a corner. #UX #UI #design
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Company: We care about #ux and #accessibility. Their site:
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I love this feeling. #UX #design
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Only a few icons are universally recognizable. Label unfamiliar icons. #UX #Design
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Accurate.
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When your #design system is used in ways you didn't expect. #UX #UI
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Don't focus on becoming a #UXUI professional. Focus on #UX OR #UI. They are two different jobs, with two different skill sets. You do yourself a disservice by trying to become an ace at both. There's a reason these all-arounders are called unicorns: they don't exist.
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The “We’re new to #UX #design but only hired one person to do it” starter pack.
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Yes, I need a job. No, I will not a take-home design challenge to get one. The only ways these biased, completely irrelevant aspects of "interviewing" go away is if we refuse to do them and call out those who require them. Looking at you, @GetSpectrum. #UX #UI #design
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When you finally get a job offer after months of searching.

ALT Im Still Worthy Thor GIF

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What does this button do? A. Launch the octopus. B. Activate the showerhead. C. Summon Cthulu. This is why icons need labels. #ux #design #LaunchTheOctopus
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This is why #design reviews before deployment matter. #UX #UI
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Understanding #accessibility needs and designing to achieve them leads to superb #UX we can all benefit from. #design
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Give your users a warning before they take action with potentially catastrophic consequences. #ux #design
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Meet Phoebe Collins, born today at 5:22 PM MT. Everyone is happy, healthy, and doing great! #HappyBirthday
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What your user sees when you use unlabeled #icons. #ux
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What too many people in tech mean when they say they want an MVP. #ux #design
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Stop trying to make the #UX #Developer happen. It's not going to happen. #UserExperience pros should know enough about code to understand constraints. #Dev teams should know enough #UXdesign to validate approaches. If you need two roles filled, hire two people.
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When the only research you do is a Competitive Analysis. #ux #design
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You cannot #design effectively without knowing your users. #ux
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Understand your users. Listen to their feedback. Observe their behavior. Solve the problem. #UX #design in a nutshell.
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It's a complete mystery. #UX #design
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They are not the same. #UX #UI #design
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Most people scan content and make assumptions based on past experiences with similar patterns. A bicycle company (@VanMoof) struggling with damaged shipments leveraged our propensity to scan by putting a TV image on its box. Damage rates fell 80%. #ux #design #industrialdesign
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Are you looking for a #UX, #UI, or #design job? Leave a comment with a link to your website or portfolio and I'll share it with my audience. #jobsearch #opentowork
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Me: The #UX #design is perfect. There’s no way a user could fail the workflow. The user:
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Trying to get a complete list of anything that might be considered a #ux #design or #research technique. What am I missing? What should I take off the board?
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A beautiful font is not always a useable font. #UX #UI #design
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The earlier you involve your #dev teams - all of them - the better. #UX #design
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The life of a #UX #design generalist working as a team of one: “Cool trick, bro. Now play them all at once.”
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