The settlement protocol for music IP. Any platform, any license, any rights holder — connected through one open standard.
- Tweets 2,183
- Following 115
- Followers 2,296
- Likes 3,535
Some of you remember DEMU. We raised $ from Catalyst, shipped the DEMU Jukebox (a token-gated music player), and announced we were shutting down a few months ago.
I've been quiet since. Here's why I'm back, and what I learned from getting it wrong the first time. 🧵
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🔥It's time for Artists to step into the future 🔥
The DEMU Jukebox is OFFICIALLY LIVE!
Buy Music Tokens from hip-hop legends like @iamcormega x @Nas to your local legends now!💪
🔗jukebox.demu.pro/
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🔥 It's time we release some HEAT on the chain🔥
'Glorious' by @iamcormega & @Nas will drop on the DEMU Jukebox 📻
Join us at our Launch Party as @ViperRecords brings music from the 2 legends to the blockchain 😎
nitter.app/i/spaces/1ypJddZWRWjJW
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Unfortunately we didn’t get funded for either of our proposals in Catalyst.
And we’ve decided as a team…
WE’RE GOING TO GO HARDER TO ONBOARD THE MUSIC INDUSTRY 😎
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I sincerely want to thank everyone who voted on our #ProjectCatalyst proposal to bring D-Music to #Cardano. We did it! We failed twice before, but kept iterating, learning, & improving. I promise to continue with that spirit to deliver the best Music Platform on crypto. #DEMU
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🎉Exciting News!🎉
We're launching the 1st dApp on the DEMU Protocol: The Jukebox!
The Jukebox will revive albums sales by bringing a new music format: Digital Album Tokens
AND we're launching with some of the MOST FAMOUS MUSICIANS in the WORLD!
Here's all you need to know🧵
ALT Jukebox Music Player
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🎻🎵DEMU Classics Sale!🎵🎻
• 10,000 Unique Albums
• 19 Album Covers & 8 PFPs
• Includes 4 hours of Music
• 1st Music Token of it's kind
Only on the DEMU Jukebox for 100 ADA:
🔗jukebox.demu.pro/
Here's what you need to know about them🧵
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GM Web3! ☀️
We've been building for more than 8 months. 🏗️
Now, you learn what DEMU protocol is straight from our founder @session_cruz!
It's time the music industry meets blockchain.
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🪙 Pay a Token!
🎵 Play a Song!
The Jukebox will accept 10 DIFFERENT TOKENS like @hoskytoken to stream songs from the Eternal Classics: The Masters’ Collection.
In the future, Artists decide which tokens they'll accept.
So you can stream their music and pay them directly!
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1/ Introducing the Living Album– an updateable music album!🎉
Artists are no longer bound by the drop & done approach.
With a Living Album, you can:
1. Engage with your fans longer🤝
2. Evolve your music in real-time🎵
3. Fundraise without selling away your IP💪
Learn more🧵
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We're bringing some of the MOST FAMOUS MUSICIANS in the world to Web3!
Take a guess on who it could be!
First person guess all 4 correctly may get a special prize 👀👇
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It's time to reveal the MUSICAL LEGENDS coming to Web3.
On May 17th, we're introducing a new MUSIC FORMAT for a limited edition collection titled:
Eternal Classics: The Masters’ Collection
Featuring Bach, Beethoven, Chopin, Mozart & other classical music legends.
A thread 🧵
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I’m bringing that @bigjoethedon energy. I’m #Cardano for life. But that don’t mean I gotta be nice or fake. Especially to haters. You want it. You’re gonna get it.
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Gm gm!
Both @DegenCreator & @session_cruz building at @RareEvo 💪
This weekend, we:
• Demo’d the Jukebox for 150+ Builders in Web3🎵
• Locked in some partnerships 👀
• Watched @hoskytoken & @book_io make everyone drink out doggy bowls
The future of Cardano is bright 😎
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Please read our Project Catalyst proposals in F10 and give your feedback.
The 1st proposal - DEMU Jukebox
cardano.ideascale.com/c/idea…
The 2nd proposal - DEMU Protocol
cardano.ideascale.com/c/idea…
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Problem:
"Building a community on a music platform today is like building a home on rented land."
Our founder @session_cruz explains to @CardanoThor & @VivalaCoinBTC about what we're building to address this.
Watch it here👇
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Oops, we accidentally gave @hoskytoken Utility
You can stream any song on the DEMU Jukebox using $HOSKY.
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In this Twitter Spaces, our founder @session_cruz discussed:
• The problems in music industry
• How DEMU aims to solve it
• Our Project Catalyst proposals
• Benefits to Cardano
We’re building important music infrastructure.
Listen to the Q&A here
piped.video/h0AmIqBqWbs
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Support us with your votes in Catalyst! 😎
Our 1st proposal - DEMU Jukebox
Build tools for artist to connect with their fans directly.
cardano.ideascale.com/c/idea…
Our 2nd proposal - DEMU Protocol
Build on- and off-chain APIs that developers can integrate to build music licensing solutions.
cardano.ideascale.com/c/idea…
We’ve already launch our MVP and are knocking out milestones for the 1st proposal.
Our goal is the enable Artists to manage their music business from one place.
The music industry is complex & skewed towards the U.S.
With our solutions, we open Artists in developing countries to a global audience.
Support us as we continue to onboard the music industry.
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Today is an exciting day as we bring innovation in Music on Cardano.
Get ready for the Living Album
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Join us as we bring Music pros to talk Web3 + Music!
• @MrMecc : Prez of @ViperRecords. @BustaRhymes A&R, Co-Host of "My Expert Opinion" Podcast
• @TonyDofat: 2x Grammy-Nominated. Ex-Bad Boy Records
And our co-hosts @thinkgrowcrypto & @UnpopularEL
nitter.app/i/spaces/1vOxwMZmNwgGB…
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We just hit 2100 followers 💪
Just talked to the team… we’re going to keep onboarding the music industry 😈
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1/ We're building the DEMU Protocol on Cardano.
DEMU will simplify music licensing with automatic royalty payment back to all rights holders i.e. the royalty settlement layer for the music industry.
cardano.ideascale.com/c/idea…
Here's a breakdown of our Catalyst Proposal 🧵
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We’ve launched the:
• 1st UPGRADABLE Music Album in May 23’
• 1st UPDATEABLE Music Album this week
• 1st Mobile Compatible Music player on Cardano
•1st Music Token where you have to own it to listen to the music
What else will we do? 👀 Stay tuned 🎧
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📣 Major Announcement 📣
DEMU has successfully lured some of THE MOST FAMOUS MUSICIANS IN THE WORLD to Cardano.
AND they'll accept $SNEK to stream music from their first album available on THE JUKEBOX!
Here's a short clip! 🐍
Can you guesssss the ssssong? 🎵👇@snekcoinada
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The final PFP collab is none other then the Dog, the Myth, the Legend:
@hoskytoken
There will be 1 of 4 unique HOSKY PFPs only available on 200 album covers!
Want to see the other 3 HOSKY?
Tell us what instrument Hosky plays (wrong answers only) 👇
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DEMU is multi-chain.
To any music business building on:
• Bitcoin
• Ethereum
• Cardano
• Tezos
• Polygon
• Algorand
• and MORE.
DEMU is a protocol helping creators do business with you
Simplify the process of licensing music+paying royalties to all rights holders!
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Join us for our next installment of Onboarding The Music Industry, with Hip Hop producer @BeatsByDomingo.
He’s produced for Eminem, Big Pun, KRS-1, Rakim, Fat Joe & many more.
We’ll talk about how he can run his music business on Web3!
Plz retweet!
nitter.app/i/spaces/1rmGPkXDoyXKN
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🎵ROADMAP 1.0🎵
We’ve only just begun. We’re doubling down on being an Artist-first platform 🎸
Here’s a sneak peek of what’s to come 👇
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There will only be 1000 limited edtion singles of 'Glorious' by @iamcormega x @Nas at 250 ADA.
Every Holder will:
• receive the album The Realness II in 2 weeks
• join a raffle for prizes (12" Vinyl & Cormega signed skateboard deck)
• exclusive access in @ViperRecords
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Today will mark historic milestone with the first Digital lbum Token on DEMU Protocol: DEMU Classics Vol. 1 🎉
But why are we releasing public domain works first?
4 reasons 🧵
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We’re going to make Cardano the go-to blockchain for the music industry.
• We’ll onboard Artists from every chain
• We’ll onboard Artists from Web2
• We’ll onboard Artists…
Artists deserve to do Music for a Living.
So we’ll make it happen.
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Artists, stop sending fans to streaming platforms & diluting your brand. Focus on building your own. The platform's algorithm will always direct your audience to similar content, so you lose. Focus on providing your own fan experiences. #DEMUPro can help. Follow us & stay tuned!
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Should we share what sets our Music Tokens apart from the current standard of Music NFTs? 👀
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It's time to get real UGLY!
Our next NFT PFP collab is with none other than @UglybrosNFT 🎉
There will ONLY be 50 digital albums with this unique PFP 🪈
Class, elegance, and UGLY 🎶
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Next week, we launch DEMU Jukebox: Music Player with ARTISTS 📻
We’re improving how fans experience music with Web3 tech 🎧
• Token-Gated 💽
• Mobile-Friendly 📲
• Music Ownership 💪
Check out the short demo (skip to 22 seconds to see the Jukebox in action)👇
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Read our 1st Catalyst proposal in F10 #Cardano
The focus is on the 1st application built on the DEMU Protocol: The Jukebox Music Player.
Cash App & Spotify combined.
Enabling artists to be their own Streaming Platform. Music Store & Bank. All In One.
cardano.ideascale.com/c/idea…
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Got some 🔥 music?
Become a Pioneer Artist on DEMU 💪
Be an early part of our mission to help Artists do music for a living. 🫡
Fill out the form & let's goooo👇
forms.gle/s1BmLH653vkmqwac8
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Imagine if musicians could receive royalty payments directly from their listeners then... oh wait.
We're building the protocol layer for this.
Stay tuned 👀
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We officially launched Jukebox August 29th.
Here’s some DEMU Stats:
• Total Albums sold: 174
• $ Artists earned: $1856
• Ownership of music: priceless
This is with $0 marketing budget & in the deepest part of the bear market.
We’re just getting started.
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The day is almost here where we unveil our prototype Jukebox Music Player on DEMU.
Jukebox will enable any artist to offer their music - whether streaming or album purchase - direct to consumer.
We’ll give albums to random ppl who retweet this msg.
nitter.app/i/spaces/1YqGoAjPbVkxv
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Gm gm☀️
Don’t forget to set your reminder 👇
nitter.app/i/spaces/1ypJddZWRWjJW
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The median salary in the U.S. is ~$54k.
Only 16,500 artists generated more than $50k out of the 11 million Artists on Spotify.
That's only 0.15% of Artists.
How can artists making a living doing music? What are you suggestions?👇
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We just hit 2300 followers 🎉
Just talked to the team… we’re going to keep helping Artists do Music for a Living 🫡
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Our grand vision at @DEMUPro is to build the royalty settlement layer for the music industry.
It’s not gonna be easy.
That's why we'll share what we’re developing in public & hope to get input from YOU ALL.
WE’RE GOING TO BUILD THIS THING TOGETHER!
#buildinpublic
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REMINDER to everyone @RareEvo who we gave QR codes to for FREE Music Tokens.
Don't forget to scan them. They expire soon. Only a limited number exist.
When it hits your wallet, listen to it on the Jukebox!
To those who didn't attend, engage with this & we'll choose 2 winners
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Update: We will share the form tomorrow morning 👀
Who's ready to be a pioneer in the music industry?
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Ever see replies to a mainstream crypto influencer mentioning Cardano?
Insane how pre-programmed resident crypto people are to dislike it. We all know who is behind it
The takes are objectively fully out of whack with reality too & we’ll rectify them with MUSIC 😏
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Go back & listen 👂
@ViperRecords on Cardano 🔥
@MrMecc trailblazin’ da music game 🔥
@iHoldMusic bringin’ the beats🔥
🔥 Freestyles for over an hour 🔥
And this is just the beginning.
More artists. More music. More freestyles to come.
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Gm gm ☀️
Don’t forget to vote in Catalyst! Your vote counts on the biggest DAO in the world 💪
Share some proposals you voted on 👇
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We just hit 2000 followers 🔥
To celebrate, we’re going to keep onboarding the music industry 😏
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We are the DEMU Protocol!
Protocol?! What does it mean? What does it do?
In this thread, we'll explain how we help music apps!
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We have a few more DEMU + Viper Records Mixtapes (Only 250 & unavailable for purchase)👀
Let's give some away:
• Like
• Repost
• Follow us
• Tag an Artist who wants do music for a living
(Winners chosen in 24 hours)
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We just hit 1900 followers 🎊
To celebrate, we’re going to keep onboarding the music industry 🤯
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There are 11M artists using Spotify today.
Only 0.57% make $10k+ from Spotify.
In the U.S., streaming accounts for 84% of music revenue.
Streaming won’t be how Artists do music for a living.
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We’re def about to do that btw.
Check us out as we enable artists to do music for a living.
One of our first tracks we drop with our product launch is a Cormega x Nas track 👀
🔥 It's time we release some HEAT on the chain🔥
'Glorious' by @iamcormega & @Nas will drop on the DEMU Jukebox 📻
Join us at our Launch Party as @ViperRecords brings music from the 2 legends to the blockchain 😎
nitter.app/i/spaces/1ypJddZWRWjJW
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The DEMU Protocol unifies:
• Cardano Smart Contracts
• Decentralized storage via DEMUsp
• CIP-68 NFT-based Digital Album Tokens
This enables us to offer an integrated, effective solution for the whole music industry.
Platforms will integrate and or build on top of DEMU.
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There are many reasons we rebranded Music NFTs to Music tokens.
One of the main reasons we don’t use the term MUSIC NFTs to music industry folks is because they associate the word NFT to a scam.
So let’s brainstorm as a community, what are better terms we can use? 👇
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We just hit 2200 followers 😎
Just spoke to our team… we’re gonna keep onboarding the music industry 🫡
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We’re reviving album sales.
We’ll recreate that experience digitally.
Let’s get @FINALLEVEL attention by tagging him here 👇
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The past decade, music has been made to ride the algorithm bus of attention.
Because of this, music listening is passive.
The next decade, music will focus on cultivating fans.
Artist will be able to create meaningful relationships with fans & upgrade the music experience.
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Onlyfans for Musicians👂
When artists hear this from us, they PAY ATTENTION.
A platform where they can:
• sell their content
• direct to consumer
• & receive $$$ directly
Sound familiar?
Check out our interview with @CassiusCuvee
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💡TEAM SPOTLIGHT💡
Armita (@AJalooli) is our CFO who previously worked at @InputOutputHK as a quantitative analyst.
When she's not playing Classical guitar or doing Yoga, she's owning the stage as a Paegant Queen!
Hence the fitting stage name: Queen Quanta 👑
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Gm ☀️🎻
Someone minted this beauty from the Jukebox 🔥
What did you mint from our Jukebox? 👀👇
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Fans don't pay for music.
They pay for:
• convenience
• experiences
• interactions
• community
• exclusivity
• ownership
• nostalgia
• access
Streaming is convenient.
But DEMU Music Tokens allow fans to pay for everything else.
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Here's an announcement about an announcement tomorrow.
Introducing a new way music can be experienced & artists can build their brand long term 👀
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Because Spotify & Apple Music are data fortresses, most Artists are clueless about their real listeners.
In the status quo, fans are faceless stats.
It's difficult for Artists to connect or reward their supporters.
We're making strides to enable direct Artist-Fan engagement.
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In the current model, music consumption is passive.
Streaming services have created poor incentives to be an active music fan.
Our Music Token is an Artist-first solution so they can build unique experiences around it.
We’ll introduce new ways to incentivize fandom.
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This week, we’ll share our Jukebox roadmap👀
Instead of showing a roadmap then making you wait, we decided to execute some milestones first 😉
Just know, the Jukebox will stay an Artist-first platform.
You ready?
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Why become a Pioneer Artist?
1. Influence the direction of the DEMU Jukebox 🎧
2. Get help building a marketing campaign around our tech 📈
3. Be part of a network of Pioneer Artists🫡
It’s time for YOU to Do Music For a Living 🎵
forms.gle/s1BmLH653vkmqwac8
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We're excited to share our collaboration with @futurefestxr! 🎉🎉
They're leading the way in creating large scale digital experiences on Web2 & Web3 💥
This classy FutureBot will ONLY be available on 113 of the Eternals Classics digital albums. 🎻
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Gm Music lovers!
Flex the music tokens you got from the Jukebox (one lucky comment will get a surprise) 👇
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Hey #Cardano We created a series to explain our Music Incubator that is our F9 #ProjectCatalyst proposal. We'll post them as a thread. Plz share, like, comment & VOTE for us! Search "Project Catalyst... for musicians" in your voter tool app. A thread👇1/11 cardano.ideascale.com/c/idea…
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Snoop Doggy Dogg stating facts. This is why blockchain + music sales are important. You can't even find the $$$ amount his label earned.
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Congrats @janilom81 & @RedicNFTs 🎊
You won FREE MUSIC TOKENS!
DM us & we’ll send them your way 🫡
REMINDER to everyone @RareEvo who we gave QR codes to for FREE Music Tokens.
Don't forget to scan them. They expire soon. Only a limited number exist.
When it hits your wallet, listen to it on the Jukebox!
To those who didn't attend, engage with this & we'll choose 2 winners
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Streaming services pay artists fractions of a penny per stream.
3,333 streams = $10
Artists can't survive off this.
But album sale generates 3,000x, a BIG difference.
The Jukebox allows artists & labels to sell music directly to their fans ass digital albums.
Gamechanger!
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Elevated. Elegant. Classy.
We're excited to share our collaboration with @AngelBabyHitSqd 👼
This elegant Angel will ONLY be available on 7 of the Eternals Classics digital albums 🎹
Because there are only 7, they're the most rare ones in this album collection!
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In the music business, unique IDs link creators to music & track them.
IDs are important due to overlaps in names, songs or album titles.
They're also how to be recognized by Billboard, Grammys, etc
Here are 5 IDs necessary to link you to your music (& how to obtain them) 🧵👇
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