A good idea that will no doubt face a lot of resistance in Whitehall
In too many departments digital is still seen as an afterthought and as a result quality of strategy & output varies massively
Centralising campaign digital a step in the right direction but lots more to do
EXC: A new digital unit is being launched by No 10 – the New Media Unit – as Morgan McSweeney moves to take central control of govt communications
Based in the Cabinet Office, No10 hopes it can sidestep the “Westminster bubble” with a focus on platforms like Instagram and TikTok