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The memory shortage shaking Apple and Microsoft is 'existential crisis' for smaller players cnbc.com/2026/06/27/memory-c…

The memory shortage shaking Apple and Microsoft is 'existential crisis' for smaller players

While Apple and Microsoft raise prices on key devices to help cover the soaring costs of memory, smaller consumer electronics companies are in dire straits.

cnbc.com

Jun 27, 2026 · 12:19 PM UTC

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