We're taking a break from tweeting about lingerie today to have an important conversation about TikTok.
The app's algorithm was openly built with discrimination at its core. They've said it's gotten better, but here's what we're seeing here at Adore Me.
A THREAD:
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Even @lizzo said last March: “TikTok keeps taking down my videos with me in my bathing suits, but allows other videos with girls in bathing suits. I wonder why? TikTok... we need to talk.”
Well, we're ready to have that talk.
theguardian.com/music/2020/m…
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It's time to have an honest, open conversation about how the fastest-growing platform that has come to define fast-moving cultural trends (Ocean Spray, anyone?) chooses who to exclude and why. /FIN
–A fed-up Adore Me Team
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Adore Me has regularly seen the removal of our content on TikTok that features plus-size, Black, and/or differently abled models and women of color. This is unacceptable and discriminatory, and we will not stand for it.
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However, it’s been a very open secret that the algorithm itself was built with very explicit discrimination against the overweight, the "ugly," the differently abled, and even the poor. theintercept.com/2020/03/16/…
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As TikTok grows in its cultural impact—and revenue, including money it makes from creators, and brands like us—it's incredibly important to hold the platform accountable, and ask how exactly it both promotes and how it censors.
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Adore Me's mission has always pushed to make lingerie and fashion more inclusive. We work with models of all shapes, sizes, ethnicities, and backgrounds, and we refuse to change the models we work with to satisfy the hidden demands of the TikTok algorithm.
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TikTok has made superficial moves (creating a “Creator Diversity Collective" and donating to a number of charities) but the core algorithmic problem at the very root of the platform still remains problematic and opaque. newsroom.tiktok.com/en-us/pr…
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This was covered at length last year by numerous publications, yet a simple denial from TikTok (along with the fantastical idea that these attributes were factored in to prevent cyber-bullying) seemed to make the story go away.
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The more these removals occur, the more we wonder if we’ll ever be able to grow on the platform—or if it'll even matter, if TikTok continues to drive fat, Black, and/or differently abled creators off the platform with its blatantly discriminatory algorithm.
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This is even more crucial given the confirmed, public documentation around how the TikTok algorithm was built to discriminate.
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That said, years of working with Facebook, Instagram, Snapchat, Pinterest and the rest, have built in general expectations around what is acceptable. Even within our own marketing teams, we are incredibly conscious about how we present our products to a general population.
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First of all, as a lingerie company, we understand that our products and marketing can push the boundaries of what's allowed on social media platforms.
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How does the TikTok algorithm currently work? How has TikTok supposedly fixed the discriminatory attributes that were directly built into it?
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EVERYONE I SAID YES!!!! 💍💍💍💍😍😍😍😍😭😭😭😭 💕💕💕💕🎉🎉🎉🎉 someone asked me if I bought another matching bra & panty set
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Hey! We’re back with another thread. We want to start a conversation about something we think is pretty damn important, especially with Pride Month approaching.
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i don't need to BeReal i need to BeTaken seriously when i say i need a matching bra & panty set for every holiday of the year
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Autumn is the *real* season of love. 💜 Shop our moodiest & most romantic new October styles now 🍂➡️ adoreme.com/early-access
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manifestions for this summer include lounging on the beach in Positano, endless plates of pasta, natural wine, extra (fresh) grated cheese, and being OOO until further notice 🍷🍝🌊
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oh, what do i want for Valentine's Day? i want a corset & panty set, for my house to be deep-cleaned, and to finish the book i've been "reading" for 5 months
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But, please—whatever your personal views are, we implore you to not go after individuals. Unfollow us. Send an angry email saying you’re going to stop shopping with us. Tell a friend we suck. But please leave our creators alone.
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Me: *averages 9.5 hours of screen time a day*
Also me: I want to go off the grid and move to a cabin in the forest and just live off the land like an earthy, ethereal goddess, y'know?
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✨🎄 The X-MAS Sale is on! Unwrap lingerie that sparks confidence for every body. Comment a set that makes You feel confident for a chance to WIN $100 to shop Adore Me! adore.me/xmassale1220tw
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Okay, it’s time to get real and take a break from tweeting about lingerie (again.) We need to have a conversation about this… note we received in the mail last week. For context, we recently aired a commercial featuring an interracial couple.
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remember when we said we weren't gonna start celebrating christmas too early this year??? ya me neither
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just found out "birthday suit" means naked and not this cute little bodysuit we're wearing specially for our birthday.........
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"What's the point of wearing matching bra & panties if no one sees them but you?" 🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩
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Excited for Valentine's Day? Once a day between now & 2.14, we're giving away 1 free set! #GoldenSetPrize
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remember when at the ripe age of 11 years old we had to beg our moms to buy us "padded bras"??? now i'm buying a new one just for New Year's Eve i love growing up sometimes
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You were in Europe this summer. I was on my couch eating macarons and watching Love Island. We are not the same
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The entire Adore Me team has been deeply disturbed by these messages, and we want every Adore Me customer to know that we, as a brand, do not tolerate racism or the notion of white supremacy. Ever.
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Again, we’re sickened to have read some of these hateful messages, but it’s important to acknowledge what we’re still dealing with as a society. We hope to see less hate this year, not only in our mailbox and customer-service inbox, but everywhere.
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in girl world, halloween is the one night a year when a girl can dress like a total slut and no other girls can say anything about it #MeanGirlsDay
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Our slogan here at Adore Me is, “Whatever you want to do in our lingerie, we support you.”
So, it feels apt right now to say: Whatever you want to do with YOUR body, we support you. 🧵
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Everything You Need for the Perfect Staycation? Win it! adore.me/staycationsweepstw @benefitbeauty & @GlamSquad
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My friends: "I'm engaged!" "I'm pregnant!"
Me: I just signed up for a lingerie subscription service! 💖💞💘💅😌
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We want to have this conversation because it’s important to recognize that this kind of insidious racism still exists in 2022, and that something as seemingly innocuous as an interracial couple in a lingerie commercial is apparently enough to warrant this kind of response.
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*drinks one glass of water and buys myself some matching lingerie sets*
Wow, I'm SO good at self-care.
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