๐ผVP-Marketing, Springworks (@springroleinc) ๐ง Brand Marketing โญ๏ธ Community ๐ค Newsletters ๐ง โค๏ธ Lifting ๐๐ฝโโ๏ธ Coffee โ๏ธ Padel ๐พ Cricket ๐
Bengaluru, India
- Tweets 17,609
- Following 357
- Followers 8,928
- Likes 18,452
i request you, nay, i beg you to take a road trip via the western ghats this monsoon ๐
the multiple shades of green will soothe your soul ๐๐
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college friend who has a history of doing over-the-top stuff is flying from Canada to India for the Cricket World Cup, has tickets for all the 48 matches (will be missing 6 of those group stage matches due to double-headers) and will be taking domestic flights (almost) every single day for the duration of the world cup shuttling between cities all the while living out of a backpack ๐ซก๐ซก
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Forced Work-from-Office CEO: โThe commute to office is a small price to pay for the in-person camaraderie, org culture-building & team bonding, and team brainstorming benefits.โ
The commute to office:
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Forced WFO CEO: "The commute to office is a small price to pay for the in-person camaraderie, org culture-building & team bonding, and team brainstorming benefits."
The commute to office:
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In a @peakbengaluru meet-up, the cups would be marked as? Give us your best list of topics ๐๐พ
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Candidates interviewing w/ B'luru startups:
"is this job role remote OR does it require me to design 4 hours of my life every day around Uber/Ola availability?"
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'Bengaluru Specialty Coffee crawl, 2024' for specialty coffee lovers (also, check PS at the end). In no particular order, my personal reccos:
1. Benki
2. Kana by Coffee Mechanics
3. Shades of Coffee
4. Nerlu
5. Kinya
6. Maverick & Farmer
7. Subko @ Bombay Shirt Company
8. Caffeine Baar
9. Roastery
Heck, given it's only 3 hours away, I'll take the liberty to include Mysuru as well:
10. White Teak
11. Naviluna
12. Minimal Coffee
PS: Now, someone do everyone a favour and add a 'Bengaluru Filter Coffee crawl, 2024' list in the replies please ๐๐ผ
PPS: yes, I posted the OG Benki pic
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I work at a 220-person org that's listed as 'Best org for Remote Workers 2022' by Quartz and rated 4.6 on Glassdoor. For every 3 likes on this tweet, I'll post one tip, policy, take, example of what Springworks does to be an employee-centric organisation ๐๐ฝ
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To the 2400 employees laid off by OYO,
Let's help you find jobs.
Share your details in the form here: bit.ly/exOYO
The details will be shared with recruiters/employers in a *Public Google Sheet* within 2 hours.
Indian Startup Twitter: pls RT for good karma ๐๐ป
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If you have less than 1,000 followers and work at a startup in any capacity, introduce yourself to India Startup/Tech Twitter in this thread ๐งต
Give us a ๐, tell us about yourself, and what you like to tweet about โคต๏ธ
Make friends ๐๐ผ
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Hey #Bangalore Twitter,
My mother is in the city for 2 months. She is using her free time to make these really tasty pickles. ๐
Pickle varieties are:
Mango
Mango+Jackfruit
Green Chili+Lemon ๐
Green chili
Yam ๐
Would you want to order these? DM!
RT for good karma ๐๐
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CheQ will eat CRED for b'fast, dinner and lunch once it gets out of private Beta.
just got 1384 (INR equivalent) cashback for a bill payment of 1,38,400 - instant conversion to INR 1000 Swiggy Money voucher ๐ค
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Writing cold emails that get you replies from busy people is an underrated skill. That's why we've included it as part of our selection process for Marketing interns. The task is to draft a cold email each for @warikoo and Divya G (BYJU's) to get 15 mins on their calendar. ๐
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Observation on point ๐
Great counter for the Indian crab mentality ๐
Cc: @kunalb11 you'll like this
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the best food I had in Goa this mo soon season:
- first, my fav and IMO currently, India's best coffee at G-Shot Coffee Roastery & Cafe โ๏ธ
- every si gle plate of food for dinner at Praca Prazeres was ๐ฏ
- the yum ๐ bengali thali at Mustard Cafe
- the Apple Crumble and, Gondhoraj Lemon Cheesecake at Moka Desserts
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Hey Twitter ๐๐ฝ
Excited + (slightly) nervous as I launch the Founding Cohort of my 5-week, live SaaS Brand Marketing course today ๐ค
- to help folks break into SaaS Brand Marketing
- to upskill generalist marketers into SaaS Brand Marketing specialists
A thread on the 5W1H๐๐ฝ
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What employees need from Indian tech startups - a culture of trust, psychological safety, diversity and inclusion to do their best work
What Indian startups offer - Toys (read: BMWs, Enfields, KTMs) ๐๐จ
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Apple is getting pushback from its employees on being asked to return to a $5 billion spaceship of an office where everything is "free".
Meanwhile, Indian cos assuming their employees will happily come back for some bean bags, ping-pong tables and free Samosa Fridays. ๐
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If you're young, just started your career, and are confused about what you're doing, here's my story from 7.5 years ago.
After quitting my first job at BYJUs in 2013, I decided to take a 1-yr break to figure out 'what next'. To survive in B'luru, I did a bunch of odd jobs ๐
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One of the major reasons, if you're wondering how Bangladesh went ahead ๐
Bangladeshโonce called the basket case of South Asiaโhas reached a GDP per capita of $2227. More than Pakistan ($1543) and even India ($1947). And income grew 9% last year despite the pandemic. bloomberg.com/opinion/articlโฆ
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this sub-culture of Shell petrol bunk as THE 'gedi' spot is truly @peakbengaluru stuff // also, it surprisingly is "street-side with chill vibes" probably not relaxing tho
creds: @devaiahPB
Bengaluru folks, what late night hangout places will you recommend?
Ideally, street-side, relaxing and chill vibes.
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Even after working w/ @kar2905 for 45+ months, I'm frequently taken aback by his approach to leadership. An insane focus on employee well-being is priority #1 in every.single.thing we do at Springworks (@springroleinc). Here's another example of an employee-first decision ๐๐ฝ
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Hugely underrated startup - @DrinkPrime
- zero upfront cost for a water purifier
- priced lower (monthly) than water cans
- helps get rid of the worry of running out of water, if you order-in water cans
- prompt app-based, frequent servicing and exceptional CX
Big fan ๐๐ผ๐ฏ
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Love how every time Zerodha financials come out, @Nithin0dha's 1st order of biz becomes setting expectations around the headline numbers. Zerodha is not a public co. He doesn't owe this to anyone, yet chooses to - testament to how grounded/balanced he + the team are ๐๐ฝ๐ฏ๐ซถ๐ผ๐
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Anyone who's telling you otherwise (ref: image) is probably just plain lying or trying to sell you something. Here's what you can expect at your first Marketing role at an early-stage startup ๐งต๐๐ฝ
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brace for anec-data, "our ancestors knew best", 'data doesn't apply to Indians' barrage of replies that'll defend all of these b'fast items as a gift to humanity ๐ซ ๐ซก
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money - yes
no influence though, just 4 dudes sitting in India + him - co-ordinating BMS over 10 devices total on a Zoom call ๐
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The 5-day workweek was established in 1908 in the US, over 114 years ago!! And y'day, we at Springworks (@springroleinc), decided to test out if it's still relevant in 2022, thanks to @kar2905's new initiative - we're experimenting a 4-day work week ๐คฉ
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Arguably, no one in India B2B is doing Brand Marketing better than @getplumhq
Arguably, no other India B2B Marketing team today is as talent dense as @getplumhq
There's a lesson there on how not to be Boring2Boring ๐๐ฝ
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I've never seen someone speak more passionately about a topic than Richard Feynman on why he doesn't like 'honors' (especially the last 15 seconds)โฃโฃ / his disdain for 'prestige' ๐๐ฝ๐๐ฝ
โฃโฃ
There is so much conviction in his words that you can read his soul through his eyes ๐๐
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Most brands take themselves too seriously. But every once in a while there comes along one that breaks "protocol"
๐ this 'Hiring' post by CRED that shows self-awareness and the willingness to take a joke...
& run with it ๐
Kudos to the team @ CRED ๐
@kunalb11 give 'em a ๐ช
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PSA for Founders, Managers:
If someone in your Co/team is underpaid, (be honest, you know!) give 'em what they deserve right away ๐๐ฝ
Be assured they're looking elsewhere. Once they find what they deserve, you "personally asking" them to stay w/ salary match will mean nothing ๐ค
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The way the Indian Crypto platforms are going about this, the next major dip is going to bring out many shocking tales of folks losing their life savings. These ads need to tone it down massively.
Also, WTF is "quality check kiye hue crypto" ๐๐คฆ๐ฝโโ๏ธ
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LinkedIn and Twitter have made us all seekers of 'Insight Porn'. We are always looking for the smallest of the small anec-data to conjure up fantastical conclusions to feed this habit ๐คท๐พโโ๏ธ๐ฅฒ
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Saw someone's tweet that "we've more courses on Product Management than actual PMs". I'm sure it was in jest, still is myopic.
The reality is India startup talent pool is shockingly small, and as more startups now make the 10-100 journey, hiring has become a struggle.
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If you lost your job recently (due to the Covid crisis or otherwise), we've created a platform for you to reach 400+ recruiters. Fill details here --> springrecruit.com/Back-to-Woโฆ
Recruiters: need access to this data. Head over here --> springrecruit.com/Back-to-Woโฆ
RT for good karma ๐๐ป
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PSA: Don't pay too much attention to Startup founders dissing WFH. Especially, when it comes from founders who've seen their company grow by leaps and bounds in the past year.
They're just building a narrative around anti-WFH, 'coz they need their employees back in office. Soon.
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BOOM - Fujitsu is going remote! ๐จโ๐ป๐ ๐ฉโ๐ป
Fujitsu just announced 80,000 (60%) of its employees will permanently work remotely!
Fujitsu will also close down half of its offices in the next 3 years.
Coming from a Japanese co, this is a HUGE deal!
Here's why ๐
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Launched my 7th product on @ProductHunt today
Reasonably confident I've gotten a good grip on strategy, tactics after 2100+ upvotes across
If you are a founder/maker with questions on how to set up a great launch, I'm more than happy to chat+share playbook. ๐๐ป
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One of my regrets from my early-career days is not having a personal CRM. If you are one of those young people (like I was) who (by design or incidentally) gets to meet a lot of people, you can create magic by making relevant connections among them. Maintain a personal CRM ๐๐ฝ
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I posted this perspective about the work hours at @springroleinc on LinkedIn 5 days ago. And it went viral!
viewed 1.5 million+ times,
shared 900+ times,
with 1500+ comments discussing all possible pros & cons.
linkedin.com/feed/update/urnโฆ
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%age of people on earth who know how to code = 0.5% ๐ค
The majority donโt have the ability to create software or solve their own problems with code. #nocode democratizes software dev to empower a new wave of makers.
Here are the major no-code tools you should be aware of ๐งต๐
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In all matters of lending money, my father had given me a rule of thumb to follow:
"Lend only if you definitely must, and only so much you are willing to give away, and be fine with if never returned."
Golden advice that ensures peace of mind. :-)
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Kudos to the founders+team @Meesho_Official for changing their outlook to the benefit of all employees ๐๐ฝ
Remote != WFH
Remote = working wherever you work best - office, cafe, coworking, ๐ or ๐
People will optimise their work around life now, rather than the other way round
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There should be a special place in hell for the management team at companies that have a 3-month notice period.
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Campaign suggestion for Paytm, FreeCharge-we'll come, collect Rs 500 and Rs 1000 notes from your home & give 110% of value in mobile wallet.
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Got my first vaccine dose today ๐๐ป๐๐ป
Here's my detailed experience and tips on "How to get a vaccine" (Bengaluru edition) ๐งต
There's a process to getting a slot and it does involve some luck. Hope this thread helps ๐๐
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The only apps on my phone I've notifs ON for:
โข Slack (limited)
โข Gmail (limited to 2/4 accounts)
โข WhatsApp
โข Truecaller
โข Finshots (one-a-day, look forward to it)
โข Twitter (limited)
Who else is "stingy" with their app notifs? Which ones?
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What not to do when it comes to Employer Branding - the OG @adadithya nails it in this excerpt ๐๐ฝ
Hint: doling out BMWs ๐๐๐๐๐๐ to hide an inefficient and toxic workplace culture won't work
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India's top 100 Startups - #ecommerce Foodtech/Hyperlocal/Logistics dominate Top25.
More:
yourstory.com/2015/12/india-โฆ
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ALL-Remote!! We made it official last week ๐๐ป
I and my 150+ colleagues at Springworks (@springroleinc) will be working-from-anywhere forever.
We debated *Hybrid-remote* vs *ALL-remote*. Here's a ๐งตon why we decided to go ALL-remote ๐๐๐
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Oversimplified but useful proxy for evaluating Work Culture:
Can you take a 45-min lunch break w/o:
โข being interrupted by internal calls
โข colleagues pinging you w/ urgent requests
โข general anxiety about taking 45 mins for ๐๐๐?
"No" = your Co has a shitty Work Culture
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It's because that generation doesn't broadcast like we do. We're used to crafting our persona acc to the platform (Insta filter, LinkedIn influencer etc). That generation lives on Discord and Reddit and hangs out with their ilk, so no need for filters.
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On finding a hobby, pursuing it with a purpose, getting really good at it ๐
A nugget of G.O.L.D from Reddit I rediscovered today!
๐ ๐งต
"The scariest thing about getting older isn't ageing. It's watching all the possibilities life had when you were younger start to decay.
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Correction: it's not a "housing crisis". It's a reliable public transportation/commute crisis.
Bangalore != (Indiranagar+Koramangala+HSR)
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Made it to the top 3 @ProductHunt 'Community Member of the Year'. Glad the folks at Product Hunt gave me some validation for my PH obsession ๐
๐
On a serious note though, just happy to be an evangelist for one of the nicest corners of the internet ๐๐๐ผ๐๐ฝ
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As promised, sharing the Google Sheet with details of ex-OYO employees looking out for jobs.
Recruiters/Employers: let's help them.
Here's the sheet: docs.google.com/spreadsheetsโฆ
If you're not hiring, you can help them by RTing this or sharing the sheet with a hiring manager ๐
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This offer letter template is a thing of beauty ๐ app.getagora.com/o/Q89Visg
People Ops/HR teams, here's an easy way to level up your offer and stand out ๐๐ฝ
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๐๏ธ 28 more weekends this year
โฐ๏ธ 12 of these day hikes to finish
๐ All within/around 100kms from Bangalore
Easy to Moderate hikes - all doable with basic fitness ๐/some even without ๐
/mostly early morning ๐ hikes
Not included/already done:
Makalidurga โ
Bheemana kindi โ
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*Almost* every mega-funded Indian "EdTech" co is now aggressively sales-led, w/ a toxic workplace culture, out to squeeze every last penny from gullible parents.
How did we get here? Well, the 'Megacorn' ๐ฆ playbook was there to be replicated and we're ๐ฏ at 'Cut-copy-paste' ๐
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Woke up early morning today and chose pain ๐
If there ever was a testament to the impact of strength training (lifting weights) 4x a week on other facets of life, this is it ๐ช๐ฝ
The last time I did (non-stop) 10K in my life...was never ๐ซก
Pink @peakbengaluru definitely helps โบ๏ธ
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When the company whose "Remote Job Opening" you applied to tells you they're remote till December 2020, after which you'll need to move to Bangalore
Cc: @peakbengaluru
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Folks at @joinditto have set a fabulous case for 'Non-coercive Marketing' - marketing philosophy rooted in letting go of control, and trusting people (users like me) to be our own authority ๐๐ฝ๐๐ฝ
This is THE ONLY org till date that's come good on their 'No Spam' policy โฅ๏ธโ
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Hey Twitter, launched Pulse today on PH. If you've/your team's ever struggled to get internal team responses (multiple follow-ups to get folks to fill your Gform/Typeform, low response rate), Pulse will solve for it โ
Do try it + support the launch ๐๐ฝ
producthunt.com/posts/pulse-โฆ
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On the co-founder's post on LinkedIn, a woman rightly points out how dangling an offer of BMWs to hire engineering talent is biased towards one gender.
Multiple men, rather than acknowledging the problem, come to the offer's rescue aided by semantics, technicality and sexism. ๐คท๐ป
What employees need from Indian tech startups - a culture of trust, psychological safety, diversity and inclusion to do their best work
What Indian startups offer - Toys (read: BMWs, Enfields, KTMs) ๐๐จ
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Today (April 11, 2022), I complete four years with Springworks (@springroleinc)
My time here has been a revelation professionally - both in terms of career and culture ๐๐ฝ
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Working from homeโ
Working from Vagamon ๐โ
@springroleinc workcation policy ftw ๐๐๐ฝ
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Apology to Hardik Pandya from all ICT fans ๐๐ผ๐๐ผ๐๐ผ๐๐ผ๐๐ผ๐๐ผ๐๐ผ๐๐ผ๐๐ผ๐๐ผ
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To the employees of #Ola, #sharechat who were laid off today,
We've created a platform for you to reach 400+ recruiters. Fill details here --> springrecruit.com/Back-to-Woโฆ
Recruiters: need access to this data. Head over here --> springrecruit.com/Back-to-Woโฆ
RT for good karma ๐๐ป
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Unpopular opinion: For a B2B company, there's almost zero RoI from doing *Organic Social* via your cos' social media accounts ๐คทโโ๏ธ
Instead, focus on having the founder/CXO/people at the company already good at social and leverage their personal accounts to 'Build in Public' ๐
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Just ordered from Zepto (10-min grocery delivery startup)
Order placed to delivery agent reaching apartment main gate = 5 mins
Order placed to delivery agent reaching my flat door = 13 mins
๐คฏ๐คฏ
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LinkedIn experts: Personalize your LinkedIn invites and cold DMs. Find a commonality and lead with it.
*Le LinkedIn invite message*
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The ultimate '#startup' reading list: 50+ #books that #entrepreneurs should read yourstory.com/2015/08/ultimaโฆ nitter.app/YourStoryCo/status/635โฆ #books
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"90% of podcasts donโt get past episode 3. Thatโs 1.8 million who quit.
Of the 200K left, 90% will quit after 20 episodes. Thatโs another 180,000 gone.
To be in the top 1% of podcasts in the world you only need to publish 21 episodes."
- Modern Wisdom podcast (video in thread)
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If you have less than 1,000 followers and work in marketing, introduce yourself to Marketing Twitter in this thread ๐งต
Give us a ๐, tell us about yourself, and what you like to tweet about โคต๏ธ
Make friends ๐๐ผ
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PSA: It's 2022 (in 22 days). You don't have to rely on your employer/workplace for social fulfillment. You have the freedom to make your own decisions about who you choose to bond with. There's a community for every possible niche. Go, find your tribe and hang out w/ them ๐๐๐ฝ
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'Great Resignation'
'Quiet Quitting'
'Quiet Hiring'
'Rage Applying'
It's like every quarter there's a made-up word about a work concept (that's been in existence since decades) so media cos can make it seem like they're dissecting the latest and greatest trends for us ๐คท๐ฝโโ๏ธ
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At Springworks (@springroleinc):
โข fully distributed, Work From Anywhere (WFA)
โข WFA setup reimbursement - up to INR 71000/year
โข we pay for workcation - INR 15000/year
โข 4-day work-week experiment
โข 14-day notice period
โข all non-compete removed from contracts
+ more ๐๐ฝ
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These writing tips from Amazon are just perfect for a world of work that should (ideally) be more async and text-for-communication heavy. ๐
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Sitting at Goa airport rn, uncle next to me asks for help. Apparently his wife set up 'Call Auto Recording' ON right before his Goa trip, he has no idea how to switch it off. Not even subtle, straight up asks me to delete all Goa call recordings. "None of it should be heard" ๐๐
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Precisely why I am bullish on practitioner-led Cohort-based courses ๐ช๐ฝ
3 years from now (if not already) we'll talk about the impact that folks @Growthx_club, @StoaHQ, @neogcamp, @scaler_official, @airtribe_live +more will have in expanding this talent pool.
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Speaking to my 14-yr-old nephew, born/brought up in Bangalore, right now:
- No Insta/Snap/Whatsapp
- he+friends don't broadcast like we do
- all friends exclusively chat, share, interact on Discord ('coz parents don't understand+ above pt)
- only "social media" he uses is Reddit
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And while on the topic of notice periods, I'll reiterate this:
There should be a special place in hell for the management team at companies that have a 3-month notice period.
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