Insights you want. Inspiration you need. Keep up with the latest marketing trends, tools, and more from @Google and @YouTube.

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Inspiration and intent are now happening simultaneously ✨ ▶️ Live from the #GoogleBeach at #CannesLions2026, Stephanie Horton and @Edward_Enninful shared how advanced AI tools are building immersive, interactive spaces that connect fashion lovers with culture and commerce ↓
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Ever wonder how generative AI is building "creative cool" and supercharging consumer engagement? Take a sneak peek inside our AI demos from last week’s #GoogleBeach: 🎥 𝐓𝐡𝐞 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 𝐃𝐫𝐢𝐯𝐞-𝐈𝐧: Guests became the movie stars using Gemini Omni. 🕶️ 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐭 𝐄𝐲𝐞𝐰𝐞𝐚𝐫: Visitors tried out real-time translation, text summaries, and walking directions that are built right into stylish frames coming this fall. #CannesLions2026
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The role of the CMO is shifting from brand builder to enterprise growth architect. @TariqHHassan weighs in on how marketing leaders can leverage AI to break down organizational silos and co-own the business growth story with their CFOs. Read the full interview 👉 goo.gle/4oTMEoW
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Will AI take the soul out of the creative process? It’s a question dividing the industry, but @GoogleDeepMind’s @DemisHassabis addresses why that won’t happen and will instead unleash a new era of creative risk taking. Watch the highlights from the Palais👇 #CannesLions2026 #GoogleBeach
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What happens when you use AI as a creative sidekick? 🤝 We challenged top agencies to build an impossible ad with Google AI tools. See how brands like LoveShackFancy turned wild dreams into reality 👇
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#CannesLions2026 mood: hungry + productive 💪 From F1 to AI, CMOs agree that the magic isn't in the machine — it's in the process, the trust, and the person directing it. Explore @JoshuaSpanier’s closing lessons from Cannes: goo.gle/4amGibS
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The only thing hotter than Cannes right now? These trends 🔥 We’re hitting the final stretch of #CannesLions2026, and Google’s VP of Global Media, @JoshuaSpanier, is sharing 3️⃣ CMO signals: goo.gle/4aSG8ZT
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Step inside our Google Creative House at Cannes 🚪✨ Get the full tour of our house made by creatives for creatives and inspires top brand leaders to collaborate and play with next-gen Google AI tools 👇 #CannesLions2026 #GoogleBeach
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1 animatic challenge. 6 teams of creative leaders. 120 minutes to build a finished short film 🎬 We went behind the scenes at #CannesLions2026 with @GoogleDeepMind to see what happens when elite storytellers get their hands-on unreleased AI tools like Veo 2 and Gemini Omni 👇
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Creators are the new Cannes rockstars 🎸 From #CannesLions2026, here is what CMOs can learn from YouTube creators to drive real engagement: goo.gle/4oQ485U ➡️ Serve your audience first ➡️ Trust is a two-way street ➡️ Meet your audience's exact appetite More to come from @JoshuaSpanier at the #GoogleBeach! 🏖️
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“There’s one thing that you have over the AI: a soul. And there’s one thing that AI [has] over you: the infinite information. The combination of both is invincible.” — @Wyclef 🔥 Live from #CannesLions2026, we’re sharing how 20 creative luminaries turn AI into an instrument for storytelling: goo.gle/4vtNJXe Stay tuned for more daily insights from the Croisette 🌊
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Bonjour from the #GoogleBeach 🇫🇷 ✨ We’ll be on the ground all week bringing you front-row highlights, key takeaways, and a firsthand look at some of the latest AI innovations shaping the future of creativity. #CannesLions2026 🎬 This video was created with Google Omni
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It’s day 1 at #CannesLions2026! 🏖️ Ready to win on the sand? @JoshuaSpanier shares 4️⃣ proactive ways to move past lazy relationship chats, elevate your pitch, and land directly in the buyer's strike zone.👇 Read the full newsletter and stay tuned for daily insights from Josh all week long: goo.gle/4enmO9p
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After 15 trips to Cannes, Google’s @JoshuaSpanier is sharing the hard-won lessons he wishes someone had handed him on the first trip. 🇫🇷 If you want to survive (and thrive) during #CannesLions2026, here are some essential tips you need to know 👉 goo.gle/4aagzTT
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When internet culture gets weird, traditional instinct says control the narrative. @Unilever Global CMO Leandro Barreto did the opposite. Read this week’s newsletter for ways to navigate modern marketing that go much deeper than viral skincare hacks: goo.gle/4xHlLsA And stay tuned for @JoshuaSpanier’s daily updates from #CannesLions2026 next week!
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The future of branding isn’t just data, it’s art ✨ At #CannesLions2026, @GoogleDeepMind‘s @demishassabis will join @flacqua to share a visionary look at how AI will transform the future of creativity. Stay tuned for live insights from The Palais on Wednesday, 6/24 🇫🇷
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Is your video strategy as multi-dimensional as your audience? The traditional 30-second broadcast spot is no longer the only way to drive growth. In a shifting market, Heineken’s premium beer brand, Żywiec, proved that a multi-format ecosystem is the key to capturing modern attention. The results speak for themselves: ✅ 28% ad recall rate ✅ 3x higher purchase intent among viewers ✅ 5.8% increase in city household penetration Read more ➡️ goo.gle/4xx4eTG
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How do you prove high-speed Wi-Fi capability? ✈️ You challenge creators to produce AI films at 35,000 feet. @QatarAirways turned a live tech demo into a massive marketing win, setting a blueprint for the future of creative automation. 👇 Learn more about their creative feat → goo.gle/4e9GjCi #CannesLions2026
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📊 Marketers, are you measuring your campaigns for success?
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Your next steps
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Dive into our comprehensive guide to build a measurement approach your CFO will actually fund: goo.gle/4vF8iPZ
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