The Drum covers modern marketing, agency business, creativity & the future of media. We help marketers make better decisions.

UK, US and APAC
Twitter partners with @OneDirection in global bid to find the band's biggest fans goo.gl/0rhc3y
233
11,723
20,013
In celebration of World Environment Day @Hyundai have teamed up with K-pop music sensation @BTS_twt 👇 #ad @BCWGlobal fal.cn/39h2K
8
509
3,342
🎮 @Dove takes a stand against overly sexualized women in video games, with @EpicGames’s Unreal Engine education team & @womeningames, eliminating stereotypes and to build young players’ self-esteem & body confidence. thedrum.com/news/2023/05/11/… #realbeauty #seeall #womeningaming
5,188
270
1,931
11,724,074
We spoke to @McDonalds marketing boss to get an inside look at the fast-food chains ‘Famous Order’ collab with tech-savvy boyband BTS. #bts #btsarmy #방탄소년단 @bts_bighit

Find out more

thedrum.com
8
538
1,455
Lewis Hamilton, Rosé and and Kylian Mbappé feature in star-packed luggage ad. The short films for suitcase maker @RIMOWA have been scored by legendary German composer Hans Zimmer. Read here: thedrum.com/news/2023/09/07/… #travel #suitcase #advertising
31
410
1,105
36,320
''Do what you say, don’t say what you do'' Catch up with this #DTFest21 panel discussion on the power of purposeful communication. 👇 fal.cn/3ez6L
4
11
974
"There are no cuts or edits, it’s very raw and authentic," @CollinsKey on going live fal.cn/EPzl
5
88
671
Justin Bieber draws more #Brits tweets than the event’s next eight most popular stars goo.gl/URU5eU
12
688
632
Flora ends Mumsnet partnership over spread of anti-trans sentiment dlvr.it/RFzxfM
37
39
436
Actor and adman @VancityReynolds has put out an 'ad for his gin within an ad for his movie within an ad for Samsung' bit.ly/2D6wvXd
7
26
376
Twitter reveals exclusive @brits emojis featuring Justin Bieber and Coldplay goo.gl/ZhnlVE
4
461
334
Burger King UK’s response to Kanye West’s love of McDonald’s is now the most-liked branded tweet of all time! fal.cn/rola
4
139
334
Twitter brings @Twitter’s irreverent tone to Times Square’s billboards dlvr.it/QsM0pV
1
75
339
Join us for the next installment of the digital transformation - #TheDrumDigiSummit. From 9-13 Nov we have an amazing selection of panels with key players from the likes of @AlibabaGroup, @WhatsApp and @PepsiCo ➡️ fal.cn/3bkxp
8
11
328
Doritos drops the logo in new 'Anti-Ad'.
16
104
327
The Office’s Ricky Gervais unveils his vodka brand’s first ad campaign in Slough, England dlvr.it/T63YpY #Marketing #Advertising
10
36
312
161,698
25% of last week’s social TV reactions were about the U.S. Women’s Soccer World Cup win ow.ly/PBDUB
1
78
281
Roblox wants to shed its ‘metaverse’ label dlvr.it/SrVV2y
37
23
273
112,804
Ryan Reynolds @VancityReynolds filming new slogans for Aviation Gin will definitely give you a few laughs. fal.cn/33B1f
4
28
295
Amazon have just announced a queue-less and cashier-less store. Watch and share the video to find out more
11
354
283
This is what the young stars of social media think Twitter needs to do to attract new users goo.gl/aPP3HR
50
274
A cheeky ad from Axos Bank plays on the concept of banks robbing their customers. See more: fal.cn/i0m1 #CreativeWorks
6
92
273
Mint Mobile and its owner @VancityReynolds have launched a video campaign using the magic of PowerPoint, complete with cheesy stock imagery and, at one point, a puppy. bit.ly/2zdkmRw
2
28
269
Football players Travis and Jason Kelce take the stage at @stagwell Sports Beach in Cannes. The Drum's @KendraEBarnett is there to catch the action. #Cannes2024
18
263
13,122
Shutterstock's 'It’s Not Stock' campaign features a tongue-in-cheek #FyreFestival style advert made entirely from its stock library. fal.cn/rz3d
4
68
243
How a brave and bizarre social strategy put @bcfctweets on the map fal.cn/qHAb
6
87
243
Katy Perry’s startup mocktail brand De Soi nabs $4m in seed funding dlvr.it/SVfjCL
4
41
229
Join us for the next installment of the digital transformation - #TheDrumDigiSummit. From 9-13 Nov we have an amazing selection of panels with key players from the likes of @ChipotleTweets, @Shell and more ➡️ fal.cn/3bm6c
6
9
243
How can advertisers prevent ad fraud? 🐀🚫 As part of The Drum Open Mic's Ask an Expert series, we asked @Vera_Views' Dan Hodgson for an answer in 30 seconds or less 🎤⏱️ #AdFraud | #Advertising #MarketingInsights
20
92
232
59,682
FTX dubs MLB All-Star Shohei Ohtani ‘The Great Cryptohtani’ dlvr.it/SN86Gw
28
246
Burger King UK’s response to Kanye West’s love of McDonald’s is now the most-liked branded tweet of all time fal.cn/r9bb
2
83
234
After getting into a social media 'war', @VancityReynolds and @RealHughJackman make amends in 'Truce'. fal.cn/33esY
6
21
229
Have you seen @Shutterstock's new #FyreFestival-esque advert? fal.cn/rcaR
5
41
223
.@DirecTV: @RobLowe ads aren't going anywhere ow.ly/LoXly
32
53
196
This was amazing. LA copywriter creates 100 days of feminist big brand ads fal.cn/q-ga
2
89
205
Ad of the Day: England team reimagined without immigration dlvr.it/T9Pd1B #Marketing #Advertising
3
7
31
5,299
Best Ads of the Week: Dua Lipa’s whimsical walk & Lil Wayne’s Beats bonanza dlvr.it/T95pCW #Marketing #Advertising
7
16
2,285
Rupert Murdoch and @piersmorgan reunite for launch of TalkTV. Find out why media buyers are giving a cautious welcome to Murdoch’s GB News rival 👇 thedrum.com/news/2021/09/23/…
26
14
183
👩‍🎓McDonald’s flips its arches upside for #IWD2018 fal.cn/46es👩‍🎓
2
64
181
Why @BBDOWorldwide and Simon Le Bon are unpicking the creative process to put music at its heart fal.cn/uweJ
1
35
168
Burger King responds to McDonald's ChatGPT taunt 🍔 Two billboards have been placed right next to each other in Brazil. Find out more about our Ad of the Day from DAVID São Paulo 👇 lnkd.in/eUiXww24 #artificialintelligence #creativity #advertising
23
30
163
43,273
Doing shit work is easy when nobody gives a fuck fal.cn/tHio
22
93
177
Looks like The Drum's (all female) London editorial team doesn't have any problem with regular Doritos...
11
25
159
.@Lacoste to replace its crocodile with endangered species in conservation campaign fal.cn/4r1Y
4
60
163
. @SnickersUK sends free bars to @JeremyClarkson because 'You’re not you when you’re hungry' ow.ly/KiHf9
13
190
147
Social media managers: share one tip you think everyone should know 👇
73
32
161
John Lewis #BustertheBoxer artist @vaults will donate all royalties to charity as part of #StopFundingHate campaign fal.cn/QVxv
1
75
126
Virgin Atlantic brings @TitussBurgess and a host of drag queens onboard for transatlantic ‘pride flight’ fal.cn/SQOK
4
22
129
The Drum is honouring 25 women who have made an outstanding contribution to the industry in the last 25 years. The first five honourees are @Dr_Black, @KathrynParsons, @Marthalanefox, @sarahfwood and @tiffanystjamesfal.cn/33JV9
6
54
142
. @JeremyClarkson consoled with free @SnickersUK bars in PR stunt ow.ly/Khxhs
11
207
128
If anyone needs these numbers: Irish embassy in Paris+33144176700 British embassy in Paris +3314451310 #PorteOuverte
2
315
132
.@ManCity get smart with data to create personalised fan engagement platform fal.cn/tp0i
25
131
Raheem Sterling fronts new Nike ad after speaking out on racism dlvr.it/Qtjvyd
54
133
Nike takes on French Open after it suggests banning Serena Williams' catsuit dlvr.it/Qh6RJ8
42
132
Coke innovation platform takes flight with Ava Max & space-inspired Coca-Cola Starlight dlvr.it/SK97D0
7
33
129
A Welsh translator doesn’t mince her words in the new @VancityReynolds and @RMcElhenney Wrexham trailer.

Find out more

thedrum.com
1
11
117
7 Up goes vintage to appeal to the millennials fal.cn/4k1L
6
39
129
KFC says 'FCK' in responsive print ad after restaurants kick the bucket fal.cn/442O
44
125
More minimalism for McDonald's 🍟
1
18
119
British Airways writes a ticket home for 'Football' in advance of World Cup quarter final dlvr.it/QZk8LF
54
121
.@Peta take over London tube station as part of Veganuary push fal.cn/Q5x1
2
45
110
The Drum sat down with actor @VancityReynolds to discuss his ad agency, and how the advertising personality we never knew we needed ended up here. fal.cn/36fqh
2
14
120
We have some creeps on our cover too. The Future of Food issue out next week. Make sure you don’t miss it. thedrum.com/ink
15
18
108
The Drum's pick of the top ads, apps, innovations and viral campaigns of 2014 @IKEA @Honda and more all appear ow.ly/GJHFm
1
7
118
Anti-animal cruelty charity Humane Society International created a stop motion animation, voiced by Hollywood stars including Taika Waititi, Zac Efron, Ricky Gervais, Olivia Munn, Tricia Helfer and Pom Klementieff 🐰💄@HSIGlobal @rickygervais @TaikaWaititi bit.ly/3g6v1RD
3
36
111
Ads We Like: Ikea shares 'easy-to-follow' instructions on how to build furniture forts dlvr.it/RWdyzV
42
116
Coca Cola bans embarrassing personalised 'Obesity' bottle ow.ly/RNQgv
4
116
100
How brands piggybacked #PigGate on Twitter ft. @PaddyPower, @ComedyCentralUK, @SKYNZ & more ow.ly/St7Z4
2
124
95
Find out more about #AmazonGo and the new “just walk out technology". Yes, that's what they've called the tech
3
146
113
Travel Supermarket puffs up 100 pool inflatables for Manchester billboard dlvr.it/T41ckK #Marketing #Advertising
1
1
4
4,195
Oreo recreates Game of Thrones title sequence with the delicious cookies (2750 to be exact!) fal.cn/A40B #GOT
3
51
103
BREAKING: Viral publisher #Unilad files for administration with debts over £6m fal.cn/VkYK
5
72
95
How Sony’s marketing nearly destroyed the Ghostbusters goo.gl/2UKCRh
1
84
92
Is it a bird? Is it a plane? Nope, it's President Donald Trump wearing a diaper flying across London... #TrumpUKVisit
3
34
94
ICYMI: Poster campaign highlights link between football matches and incidences of domestic violence fal.cn/yMuX #WorldCup2018
2
52
97
The interview you don't want to miss. @carolecadwalla meets @rankinphoto for 'The Rankin Guest Edit' issue of The Drum magazine. fal.cn/340Ic
1
36
82
Banksy’s ‘self destructing painting’ the ‘PR stunt of the year’ dlvr.it/QmX4nN
3
41
98
How brands piggybacked #PigGate on Twitter ow.ly/Sualb
4
82
96
Nobody, especially @VancityReynolds, wants the world’s wedding singers to have to move back in with their parents 💔 thedrum.com/news/2021/06/15/…
4
6
94
If you didn't enjoy the new look @BBC_TopGear remember @thegrandtour is coming soon #topgear goo.gl/TijwtF
7
44
96
ICYMI: @ddlovato & other celebs go dark on Instagram to raise awareness around addiction goo.gl/T8x7Tg
28
90
1920 An American woman can vote. 1952 An Asian American woman can vote. 1965 A Black American woman can vote. 2021 A Black, Asian American woman can win. Hope is Power. @guardian
30
102
After getting into a social media 'war', @VancityReynolds and @RealHughJackman make amends in 'Truce'. fal.cn/33fiA
17
95
.@ManCity #SameGoals campaign urges girls to play football fal.cn/45vE
8
96
U OK…hen? @IcelandFoods ambushes KFC with chicken shortage ads 🍗fal.cn/44Pc
2
34
91
What makes an iconic sports image? The story behind that @usainbolt smiling photo fal.cn/EAR3
2
54
93
Ad of the Day: O2 brings back ‘Walk’ ad with Dua Lipa dlvr.it/T93BTV #Marketing #Advertising
8
13
2,223
'My worst date will always be the one where I paid for the cinema ticket and snacks and my date reached out for the change from the cashier and put in his pocket.' @Twitter takes over London ➡️ bit.ly/2vkJ8gM
1
16
90
.@ACLU takes over Times Square with multilingual campaign defending the First Amendment fal.cn/uhy8
1
40
76
Replying to @Wendys
Give us your best shot... Roast me!🔥
1
1
84
Chris (Simpsons artist) and other creatives pay their respects to the late, great, quaint Microsoft Paint fal.cn/trhG
18
86
Trump for President: @funnyordie spoofs the Billionaire's blunders with board game ow.ly/Q1xKo
9
37
81
Zayn Malik has appeared on this week’s @YouTube Re:View with his take on Elvis ‘The King’ Presley’s song ‘Can’t Helping Falling in Love’ - swoon fal.cn/yDFQ #spon
54
88
.@Samsung safety truck shows drivers oncoming traffic
1
122
92