The Drum covers modern marketing, agency business, creativity & the future of media. We help marketers make better decisions.
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Twitter partners with @OneDirection in global bid to find the band's biggest fans goo.gl/0rhc3y
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In celebration of World Environment Day @Hyundai have teamed up with K-pop music sensation @BTS_twt 👇 #ad @BCWGlobal fal.cn/39h2K
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🎮 @Dove takes a stand against overly sexualized women in video games, with @EpicGames’s Unreal Engine education team & @womeningames, eliminating stereotypes and to build young players’ self-esteem & body confidence.
thedrum.com/news/2023/05/11/…
#realbeauty #seeall #womeningaming
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We spoke to @McDonalds marketing boss to get an inside look at the fast-food chains ‘Famous Order’ collab with tech-savvy boyband BTS.
#bts #btsarmy #방탄소년단 @bts_bighit
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Lewis Hamilton, Rosé and and Kylian Mbappé feature in star-packed luggage ad.
The short films for suitcase maker @RIMOWA have been scored by legendary German composer Hans Zimmer.
Read here: thedrum.com/news/2023/09/07/…
#travel #suitcase #advertising
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''Do what you say, don’t say what you do''
Catch up with this #DTFest21 panel discussion on the power of purposeful communication. 👇 fal.cn/3ez6L
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"There are no cuts or edits, it’s very raw and authentic," @CollinsKey on going live fal.cn/EPzl
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Justin Bieber draws more #Brits tweets than the event’s next eight most popular stars goo.gl/URU5eU
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Actor and adman @VancityReynolds has put out an 'ad for his gin within an ad for his movie within an ad for Samsung' bit.ly/2D6wvXd
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Twitter reveals exclusive @brits emojis featuring Justin Bieber and Coldplay goo.gl/ZhnlVE
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Burger King UK’s response to Kanye West’s love of McDonald’s is now the most-liked branded tweet of all time! fal.cn/rola
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Join us for the next installment of the digital transformation - #TheDrumDigiSummit.
From 9-13 Nov we have an amazing selection of panels with key players from the likes of @AlibabaGroup, @WhatsApp and @PepsiCo ➡️ fal.cn/3bkxp
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The Office’s Ricky Gervais unveils his vodka brand’s first ad campaign in Slough, England dlvr.it/T63YpY #Marketing #Advertising
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25% of last week’s social TV reactions were about the U.S. Women’s Soccer World Cup win ow.ly/PBDUB
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Ryan Reynolds @VancityReynolds filming new slogans for Aviation Gin will definitely give you a few laughs.
fal.cn/33B1f
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Amazon have just announced a queue-less and cashier-less store. Watch and share the video to find out more
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This is what the young stars of social media think Twitter needs to do to attract new users goo.gl/aPP3HR
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A cheeky ad from Axos Bank plays on the concept of banks robbing their customers.
See more: fal.cn/i0m1 #CreativeWorks
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Mint Mobile and its owner @VancityReynolds have launched a video campaign using the magic of PowerPoint, complete with cheesy stock imagery and, at one point, a puppy. bit.ly/2zdkmRw
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Don't fu*k the planet says @LiquidDeath Mountain Water with the help of porn star @CherieDeVille
You won't want to miss this 👀
#earthmonth #porn #liquiddeath #drinks thedrum.com/news/2022/04/13/…
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Football players Travis and Jason Kelce take the stage at @stagwell Sports Beach in Cannes. The Drum's @KendraEBarnett is there to catch the action.
#Cannes2024
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Shutterstock's 'It’s Not Stock' campaign features a tongue-in-cheek #FyreFestival style advert made entirely from its stock library.
fal.cn/rz3d
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Join us for the next installment of the digital transformation - #TheDrumDigiSummit.
From 9-13 Nov we have an amazing selection of panels with key players from the likes of @ChipotleTweets, @Shell and more ➡️ fal.cn/3bm6c
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How can advertisers prevent ad fraud? 🐀🚫
As part of The Drum Open Mic's Ask an Expert series, we asked @Vera_Views' Dan Hodgson for an answer in 30 seconds or less 🎤⏱️
#AdFraud | #Advertising
#MarketingInsights
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Burger King UK’s response to Kanye West’s love of McDonald’s is now the most-liked branded tweet of all time fal.cn/r9bb
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After getting into a social media 'war', @VancityReynolds and @RealHughJackman make amends in 'Truce'.
fal.cn/33esY
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Best Ads of the Week: Dua Lipa’s whimsical walk & Lil Wayne’s Beats bonanza dlvr.it/T95pCW #Marketing #Advertising
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Rupert Murdoch and @piersmorgan reunite for launch of TalkTV. Find out why media buyers are giving a cautious welcome to Murdoch’s GB News rival 👇 thedrum.com/news/2021/09/23/…
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Why @BBDOWorldwide and Simon Le Bon are unpicking the creative process to put music at its heart fal.cn/uweJ
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Burger King responds to McDonald's ChatGPT taunt 🍔
Two billboards have been placed right next to each other in Brazil.
Find out more about our Ad of the Day from DAVID São Paulo 👇
lnkd.in/eUiXww24
#artificialintelligence #creativity #advertising
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Looks like The Drum's (all female) London editorial team doesn't have any problem with regular Doritos...
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.@Lacoste to replace its crocodile with endangered species in conservation campaign fal.cn/4r1Y
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. @SnickersUK sends free bars to @JeremyClarkson because 'You’re not you when you’re hungry' ow.ly/KiHf9
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John Lewis #BustertheBoxer artist @vaults will donate all royalties to charity as part of #StopFundingHate campaign fal.cn/QVxv
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Virgin Atlantic brings @TitussBurgess and a host of drag queens onboard for transatlantic ‘pride flight’
fal.cn/SQOK
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The Drum is honouring 25 women who have made an outstanding contribution to the industry in the last 25 years. The first five honourees are @Dr_Black, @KathrynParsons, @Marthalanefox, @sarahfwood and @tiffanystjames. fal.cn/33JV9
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If anyone needs these numbers:
Irish embassy in Paris+33144176700
British embassy in Paris +3314451310
#PorteOuverte
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Coke innovation platform takes flight with Ava Max & space-inspired Coca-Cola Starlight dlvr.it/SK97D0
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A Welsh translator doesn’t mince her words in the new @VancityReynolds and @RMcElhenney Wrexham trailer.
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British Airways writes a ticket home for 'Football' in advance of World Cup quarter final dlvr.it/QZk8LF
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The Drum sat down with actor @VancityReynolds to discuss his ad agency, and how the advertising personality we never knew we needed ended up here. fal.cn/36fqh
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We have some creeps on our cover too. The Future of Food issue out next week. Make sure you don’t miss it. thedrum.com/ink
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The Drum's pick of the top ads, apps, innovations and viral campaigns of 2014 @IKEA @Honda and more all appear ow.ly/GJHFm
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Anti-animal cruelty charity Humane Society International created a stop motion animation, voiced by Hollywood stars including Taika Waititi, Zac Efron, Ricky Gervais, Olivia Munn, Tricia Helfer and Pom Klementieff 🐰💄@HSIGlobal @rickygervais @TaikaWaititi bit.ly/3g6v1RD
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Ads We Like: Ikea shares 'easy-to-follow' instructions on how to build furniture forts dlvr.it/RWdyzV
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How brands piggybacked #PigGate on Twitter ft. @PaddyPower, @ComedyCentralUK, @SKYNZ & more ow.ly/St7Z4
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Find out more about #AmazonGo and the new “just walk out technology". Yes, that's what they've called the tech
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Travel Supermarket puffs up 100 pool inflatables for Manchester billboard dlvr.it/T41ckK #Marketing #Advertising
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Oreo recreates Game of Thrones title sequence with the delicious cookies (2750 to be exact!)
fal.cn/A40B #GOT
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The best @VancityReynolds ads of all time 🔥 thedrum.com/news/2021/06/24/…
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Is it a bird? Is it a plane? Nope, it's President Donald Trump wearing a diaper flying across London... #TrumpUKVisit
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ICYMI: Poster campaign highlights link between football matches and incidences of domestic violence fal.cn/yMuX #WorldCup2018
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The interview you don't want to miss. @carolecadwalla meets @rankinphoto for 'The Rankin Guest Edit' issue of The Drum magazine. fal.cn/340Ic
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Nobody, especially @VancityReynolds, wants the world’s wedding singers to have to move back in with their parents 💔 thedrum.com/news/2021/06/15/…
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If you didn't enjoy the new look @BBC_TopGear remember @thegrandtour is coming soon #topgear goo.gl/TijwtF
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ICYMI: @ddlovato & other celebs go dark on Instagram to raise awareness around addiction goo.gl/T8x7Tg
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1920 An American woman can vote.
1952 An Asian American woman can vote.
1965 A Black American woman can vote.
2021 A Black, Asian American woman can win.
Hope is Power.
@guardian
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After getting into a social media 'war', @VancityReynolds and @RealHughJackman make amends in 'Truce'. fal.cn/33fiA
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What makes an iconic sports image? The story behind that @usainbolt smiling photo fal.cn/EAR3
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'My worst date will always be the one where I paid for the cinema ticket and snacks and my date reached out for the change from the cashier and put in his pocket.' @Twitter takes over London ➡️ bit.ly/2vkJ8gM
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.@ACLU takes over Times Square with multilingual campaign defending the First Amendment fal.cn/uhy8
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BREAKING: WPP rebrands to reflect Read reinvention fal.cn/rtVE
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Chris (Simpsons artist) and other creatives pay their respects to the late, great, quaint Microsoft Paint fal.cn/trhG
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Trump for President: @funnyordie spoofs the Billionaire's blunders with board game ow.ly/Q1xKo
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Zayn Malik has appeared on this week’s @YouTube Re:View with his take on Elvis ‘The King’ Presley’s song ‘Can’t Helping Falling in Love’ - swoon fal.cn/yDFQ #spon
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