WHERE EXPERTISE UNLOCKS IMAGINATION. Play. Mix. Dare. Reinvent yourself with makeup.
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We are thrilled to introduce our new ambassador: the talented singer, leader of South Korean girl group Le Sserafim, Chae-won Kim.
Daring and creative, Chae-won embodies the values of MAKE UP FOR EVER.
#MAKEUPFOREVER
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Focus on our brand ambassador Kim Chaewon's almost unreal complexion using our undetectable duo: #HDSKIN Foundation and #HDSKIN Concealer.
#KimChaewon #FocusOnMe #MAKEUPFOREVER
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Our ambassador Chaewon, the talented singer and leader of South Korean group Le Sserafim, reveals her individuality by creating four different looks with of our new Artist Face Powders.
#ArtistryIsCalling #MAKEUPFOREVER
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Our brand ambassador Kim Chaewon embodies the mood of our 2023 Holiday Collection: artistry, creativity, inspiration and celebration.
#MAKEUPFOREVERHOLIDAYS #MAKEUPFOREVER
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REVEAL YOUR ARTISTRY
Our brand ambassador Chaewons's fresh look was created using our new Artist Face Blush in the shade Iridescent Opal Pink.
#ArtistryIsCalling #MAKEUPFOREVER
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We are pleased to announce the opening of our new store in Shibuya Scramble Square in Tokyo.
#MAKEUPFOREVER
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MAKE UP FOR EVER spokesperson for China, Cheng Yi, the talented actor shows how undetectable the new #HDSKIN Powder Foundation is to the camera.
#ChengYi #FocusOnMe #HDSKIN #MAKEUPFOREVER
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To celebrate the launch of #SWEETSEXYSAVAGE, we're so EXCITED to share that we're @kehlani's official 2017 artistic partner! #MAKEUPFOREVER
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The ultimate 4-in-1 face palette to add highlight, contour, shimmer, & color #ProSculpting On @Sephora .com 3/1
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The gang's all here! Ultra HD Concealer is now available online @sephora #UltraHDGeneration bit.ly/UHDConcealer
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Created with 80% water, Water Blend gives a natural, dewy glow! At #makeupforever boutiques now & 7/22 @Sephora .com
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Artistry is a powerful tool for self-expression. That’s why we made the NEW #artistcolorpencil to be used anywhere – lips, eyes, brows & face – for the freedom to express yourself through makeup with just one product. Shop all 39 shades at #MAKEUPFOREVER. bit.ly/2FKaWdY
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We are proud to announce talented actor and creative mind Cheng Yi as our Global Brand Spokesperson. Discover him in our new MIST & FIX campaign, showing the power of our micro-fine mist that sets makeup for 24 hours.
#ChengYi #SprayOnPowerOn
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Secret's out-limited edition movie inspired color collection avail 12/26 #MAKEUPFOREVER in partnership w Fifty Shades
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Meet #ChengYi, our Global Brand Spokesperson in our new #HDSKIN Powder Foundation campaign, showcasing a smooth, natural-looking skin with a seamless finish.
#FocusOnMe #MAKEUPFOREVER
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Famous performing artist XIN Liu is the muse of our new PAINT YOUR WISHES #ChineseNewYear campaign.
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Discover our Global Brand Spokesperson, the talented actor #ChengYi , in our new Mist&Fix campaign, demonstrating perfectly radiant and hydrated skin.
#SprayOnPowerOn #MAKEUPFOREVER
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MAKE UP FOR EVER Global Ambassador XIN Liu introduces our new Chinese New Year collection!
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Get ready to discover the power of light! Meet our new #ProSculpting franchise! Launching 3/1 on @Sephora .com
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RT if you agree - BOLD lips never go out of style! Artist Rouge lipsticks will be@Sephora .com this Friday, 7/22!
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It's finally here! Our new Aqua XL Eye Pencil collection is now available in-store @Sephora ! #AquaXLColorFestival
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Today's the day! Stop by @MenloParkMall (11am-6pm) to find your perfect Ultra HD match! @Sephora #shareyourshade
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Water Blend is a #mua must-have for giving skin a lightweight, stay-put, flawless finish! #WaterBlendPerformance
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Did you know? Coated pigments make Face & Body water-resistant. #foundation buzz.mw/bgp1l_f
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Everything we need to bounce back from a serious night out #colorcorrecting #trendingatsephora @Sephora
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Have #PinkFever? Our new limited-edition Lip Fever collection is available in-store at @Sephora 3/11!
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40 shades of flawlessness! RT if you love that #makeupforever Ultra HD Foundation has a match for all skin tones!
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RT if you love an ultrablendable blush with a natural look and finish, like #MAKEUPFOREVER HD Blush!
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Rock Spring’s hottest trend-- #bluemakeup! We have every shade to suit any blue mood! #trendingatsephora @sephora
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Makeup station all set for the Be Flawless. Be Confident. Be You. Event @AmericanaBrand today! 12-9 PM 😄
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RT If you've joined the #UltraHDGeneration! If not, visit @sephora .com for a free sample of Ultra HD Foundation.
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Discover our Global Brand Spokesperson Cheng Yi in our new #HDSKIN Powder Foundation campaign, demonstrating the perfectly undetectable complexion.
#ChengYi #FocusOnMe #MAKEUPFOREVER
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With contouring, it's all about the power of light! The #ProSculpting franchise will launch on @Sephora .com on 3/1
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Long-lasting & waterproof, Water Blend is the perfect foundation for summertime flawlessness! #WaterBlendperformance
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Long-lasting and waterproof, Water Blend is the perfect foundation for summertime flawlessness! Now @Sephora
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Meet the newest member of the #UltraHDGeneration--Ultra HD Concealer. Available @sephora.com on 12/29 #makeupforever
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Discover the talented actor and MAKE UP FOR EVER Global Spokesperson #ChengYi in the new HD Skin Perfecting Loose Powder campaign.
#MAKEUPFOREVER
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#MAKEUPFOREVER Pro Sculpting Face Palette naturally transforms your face with the power of light! #ProSculpting
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Join us in celebrating the glow of our Global Brand Spokesperson, the talented actor and creative visionary, #ChengYi, as he takes center stage in our new #HDSKIN Hydra Glow Foundation campaign.
#FocusOnMe #MAKEUPFOREVER
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Atlanta! Get shade matched with our Ultra HD squad this Friday & Saturday! #ShareYourShade @Sephora @ShopAtPerimeter
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RT if you love to use Step 1 Primers for #colorcorrecting! #trendingatsephora @sephora bit.ly/Step1Primer
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For #NationalLipstickDay we're givingaway our Artist Rouge collection! For more: see our Instagram @makeupforeverus
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Just a FEW of our favorite things! RT if one of these is your #MAKEUPFOREVER fave! #makeupjunkie #makeup
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Calling all Pro artists! 📣 Introducing our NEW Ultra HD Blush Palette: 12 shades of weightless, long-lasting cream blush that fits perfectly in your kit. Available now at @sephora .
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Meet the new Ultra HD Concealer, now available in store @Sephora #UltraHDGeneration bit.ly/UHDConcealer
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The Camouflage Palette is a one-stop-shop for #colorcorrecting @Sephora bit.ly/Camou_Palette #trendingatsephora
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Meet our Global Brand Spokesperson and talented actor #ChengYi @_17cy_ in our HD Skin Perfecting Powders campaign, showcasing a perfectly blurred matte finish.
#MAKEUPFOREVER
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We have our crystals & lashes ready for #MetGala! RT if you're excited to see all the looks tonight #MAKEUPFOREVER
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We're dripping w/ excitement! Ultra HD Concealer arrives in-store @Sephora tomorrow! bit.ly/UHDConcealer
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All about matte? The new Artist Palette Volume 4 – Shadows has 9 stunning matte Artist Shadow shades! #makeupforever
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Elevate your artistry. Vibrant pigments. Perfected textures. SHOP NOW at #MAKEUPFOREVER: bit.ly/2wYb0FW
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BOLD colors. BOLD lips. Bold makeup. In BOLD we trust! #myartistrouge #getyourboldon Collection arrives 8/5 @Sephora
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NEW #artistcolorpencil ✏ Whatever you want. Wherever you want. Shop all 39 vibrant matte shades of this powerfully pigmented, do-it-all pencil for Lips, Eyes, Face & Brows EXCLUSIVELY at MAKEUPFOREVER.com. bit.ly/2FKaWdY
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Pro-Finish Multi-Use Powder Foundation does it all! It's perfect as a foundation or setting powder! #makeupforever
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RT if you're a fan of #MAKEUPFOREVER Mat Velvet+, a shine controlling, oil-free, water-resistant, complete coverage liquid #foundation!
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On #NationalLipstickDay, BOLD comes in 45 shades and is at @Sephora .com! #MyArtistRouge #GetYourBoldOn
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Classic red comes in: Artist Rouge, Artist Plexi-Gloss, Aqua Lip, & Aqua Rouge! RT if you love one of these #lip options! #makeupforever
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Artist Rouge offers 45 show-stopping shades! RT if you've found your Artist Rouge shade! #MyArtistRouge
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Now in 14 shades, the innovative dark circle corrector and concealer collection will have everyone looking more flawless than ever before!
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Need a flawless formula? We have a foundation for any type of coverage & finish! Head to @sephora or a #MAKEUPFOREVER boutique to find yours
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Did you know that our new #makeupforever Water Blend Foundation is #waterproof? #WaterBlendPerformance #beauty #motd
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Holographic inspired lips c/o @dominiqueldr + NEW Artist Acrylip 501. What kind of artist are you? #iamanartist
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Artist Rouge #lipsticks are now in-store at your local @sephora ! With 45 shades, what's your pick? #MyArtistRouge
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BE FLAWLESS. BE CONFIDENT. BE YOU. Celebrate your Ultra HD shade this weekend! @Sephora bit.ly/FB_BeFlawlessLA
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#MAKEUPFOREVER #lipsticks come in an extensive color and texture range to provide unlimited creativity!
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Tonight's lip options! What shade are you rocking tonight? #makeupforever #MyArtistRouge #lipsticks #lips #liplook
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BE FLAWLESS. BE CONFIDENT. BE YOU. Celebrate your shade! #ShareYourShade @Sephora bit.ly/BeFlawless_
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RT if you agree: red lips + flawless skin = date night perfection! #UltraHDGeneration #myartistrouge #makeupforever
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Available in 5 shades, our #MAKEUPFOREVER Aqua Brow will keep anyone's #browgamestrong @sephora #makeupforeverbrows
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Win a trip to #FiftyShades screening/lmtd edition sets from #MAKEUPFOREVER NoPurNec18+Rules contest-r48qrb.kontestapp.co…
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Amp up your lashes with the new volumizing Excessive Lash Mascara! Launching on @Sephora .com 6/16! #punkyourlashes
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With Aqua XL Eye Pencils, it's an endless summer of color possibilities! #makeup #makeupforever #aquaxlcolorfestival
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Meet our new Pro Light Fusion Highlighter, available in: Golden Pink for light-to-medium skintones & Gold for medium-to-dark skintones!
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Artist Rouge is now @sephora .com. With 31 crème & 14 velvety matte shades - what's your pick? #MyArtistRouge
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Aqua XL Eye Pencil stays on til you take it off - perfect for hot summer days! #AquaXLColorFestival
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Give your complexion the foundation it deserves. #ultrahd by #MAKEUPFOREVER! @sephora! seph.me/2vbFkwG
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Apply just a few quick dabs of Ultra HD Concealer and voila -- instant under eye perfection! Now in 14 shades @Sephora #makeupforever
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RT if lipstick is one of your Friday night essentials! #TGIF #myartistrouge #getyourboldon #makeupforever
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Attn: #eyeliner lovers-our limited-edition, Artistic Aqua XL Eye Pencil Collection includes the complete 20, full-size Aqua XL Eye Pencils
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These gorgeous shades of Artist Shadows are giving us our much needed #MondayMotivation bit.ly/artistshadow
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Get your dewy glow on! #Makeupforever Water Blend Foundation is now at @Sephora .com #waterblendperformance
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121 intense shades. 5 highly blendable finishes. 12-hour wear. NEW #artistcolorshadow -- #comingsoon to @Sephora stores (1.5)! SHOP EARLY: seph.me/2kK59N7
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RT if you love the ultra-creamy glide of our new #MAKEUPFOREVER Aqua XL Eye Pencil! #AquaXLColorFestival
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Meet the latest limited-edition Lip Fever Collection: Explosive Orange Lip! Now on @sephora bit.ly/lipfever_orange
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The Ultra HD Squad will be @MenloParkMall on 4/15-4/16! Stop by between 11am-6pm @Sephora bit.ly/BeFlawless_
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