Optimists building brand and digital for the most impactful companies of today and the founders defining tomorrow.
Berlin→London→LA→NY→Sydney
- Tweets 724
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- Followers 23,006
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We partnered with the WhatsApp team to evolve their brand idea of Forward. Together. ⏩👫 developing a design system that further deepens the connection between product and marketing. koto.studio/work/whatsapp
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Where music comes alive.
Together with @deezer, we developed a refreshed brand identity that embraces music as the beating heart of life and reflects Deezer’s bold, fresh, and quirky personality. Coinciding with the launch of an enhanced mobile app and web experience, this rebrand empowers millions of Deezer users to discover, explore, and connect with their favourite artists and songs.
Read more → koto.studio/work/deezer/
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We partnered with Netflix to define their approach to illustration, iconography, and typography. With roots in the cinematic universe, we referenced effects and techniques reminiscent of the film-making process—in a way that felt immediately Netflix. koto.studio/work/netflix
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Do good. Get good back – it’s that simple.
Kikin believe that access to information and early stage funding shouldn’t mean equity dilution for founders – they back better business, and a brighter future for people and planet. So we created a brand for them with humanity at its heart.
Full case study live on our site → koto.studio/work/kikin/
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50+ sub-brands. 15 markets. Billions of touchpoints. One Amazon, delivered by Koto.
Today we're proud to launch a more confident, consistent and considered Amazon brand deployed on boxes, vans, screens, uniforms, movies and race cars around the world.
Full case study in bio.
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De-Extinction believes that sustainable choices should be simple choices. We built a brand inspired by a time long, long ago — bringing back the dinosaurs to serve as a playful but rebellious reminder of the situation we're in.
Full case study live on our site →
koto.studio/work/de-extincti…
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Where work talk gets real. @Glassdoor is the largest job search and career insight platform. We shifted the brand away from being a destination purely for insights, into a community for real workplace conversations. Case study on our site now → koto.studio/work/glassdoor
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20 years. 23 games. Millions of concurrent players. @CallofDuty has influenced gaming and culture for generations. We developed a brand system that unified their massive inventory of titles, new iconic content, operators, and games alike.→ koto.studio/work/callofduty
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Branding the food system of tomorrow
Tropic makes tropical crops easier to cultivate, healthier and more sustainable. The previous brand leant heavily into the technological and scientific aspects of their work, but we've repositioned them as a business working at the forefront of food security. The new brand celebrates their commitment to tropical farmers, and their work feeding growing global populations.
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Feels like a good day to open some new studios. Say hello to Koto Berlin and Koto Los Angeles. → koto.studio
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Amp is the live radio app, born out of Amazon Music. Together with their team, we developed the strategy, tone of voice and visual identity championing individual voices. → koto.studio/work/amp/
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Meet @Meati, Mo, mushrooms and mycelium, meticulously meditated upon by @ucllc: rb.gy/8lau8g
More at: koto.studio/work/meati
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Walkie Talkie is the voice-based social app where people tune in to hang out. Together with the team, we built a strategy, tone of voice and visual identity that welcomes imperfection and encourages casual conversation. 📟💛
Case study:
koto.studio/work/walkietalki…
Many thanks to all we collaborated with:
@nan_xyz_
@stephenonguk
@lerpstudio_
@huson_wtf
@DZoebelein
Hector Collins
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Over the past few months we’ve been on a process like no other — rebranding Polkadot — a fully decentralised Web3 platform. We wanted to share an update on where we are and what’s happening next. (1/6)
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Live life on max with Fluz.
Part everyday payments app, part rewards scheme, part social network, Flux transforms ordinary spends into VIP experiences.
We created a brand strategy, visual and verbal identity, and product experience that celebrate how Fluz helps anyone maximize their money.
Check out the full case study → koto.studio/work/fluz/
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Bard is now Gemini ✨ In partnership with the @Google team, we co-authored a brand system that unifies Gemini and Gemini Advanced across a range of consumer touchpoints.
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In a world where all VCs look and sound the same, enter @PartechPartners – a VC firm with an Oscar-worthy approach to showcasing the stories of its founders. So when they wanted to refresh their brand identity, we thought it was only fitting to create a slick cinematic universe to match their heroically daring approach to doing things differently. Taking inspiration from french cinema, we created a look and feel that champions their commitment to people, innovation and storytelling.
Full case study live on our site
→ koto.studio/work/partech/
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Meridian is challenging preconceived notions of haircare. We built a system that champions body positivity and inclusivity, owning the idea of revamping your routine and your relationship with hair—everywhere → koto.studio/work/meridian/
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A bold new visual and verbal identity for Paws, celebrating healthier, happier pets. 🐶 → studiokoto.co/project/paws/
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Meet Need – the world's first cancer protection system.
A decentralised healthcare platform, Need offers a way for people to protect against the physical, emotional, and financial costs of cancer. We defined their brand strategy and created a visual and verbal identity that embodies protection, with the aim of helping people all over the world access the care they need.
Many thanks to @patswerk for all the illustrations and @xyz_displaay for the custom typography.
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Introducing Fitbit Ace LTE, @Google 's first connected kids' smartwatch! With 4G LTE and tons of games, it’s Bold, Playful, Weird, and Lovable.
Full case study —> koto.studio/work/fitbit-ace-…
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Once upon a time in Claynotopia, colorful clay-made dinosaurs roamed the lands. A couple hundred million years later, they needed an updated brand identity.
Enter our partnership with @Claynosaurz , who produce short-form media, create digital collectibles, and cultivate community. We made them an epic visual and verbal identity to bring the vibrant energy of every Claynosaur to life.
Find out more: claynosaurz.com/
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Time for something new.
New Studio. New People. New York. 🗽
Want to work with us?
Want to join us?
⤵️
nyc@koto.studio
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Say goodbye to bad DIY. To garden shame. To bodging the job. @Airtasker helps you get it done properly by connecting you to a crew of people with the skills you need. Powered by a community that can do it all, they needed a bold and confident identity that could flex too. Guided by the brand idea ‘Let’s do this!‘, we worked together to create a brand that’s full of can-do energy.
Full case study live on our site now.
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Boxy is the automated grocery store in a shipping container that’s popping up all over France. We collaborated with Boxy’s founding team on a brand strategy, tone of voice and visual identity that communicates the magical convenience of the Boxy experience.
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Replay is a genome writing company defining the future of gene therapy. As authors of DNA, their work is more akin to art than science. We created a new brand to reflect the high-level of creativity required to work towards their mission.
From a new strategy to an ever-regenerating logo, puzzle-inspired illustrations and an immersive web experience, the result is a textured brand that retains a sense of clinical authority. A big thanks to the Replay team, and a shout out to Uli Knörzer for the incredible portrait illustrations.
Read the full case study on our website now.
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Super excited to see Unbounded go live on Google Fonts. We designed the open source, on-chain funded typeface with @nan_xyz_ as part of the new @Polkadot brand.
New font! Unbounded (by @nan_xyz_ × @studiokoto × @Web3foundation × @Parity_tech for @Polkadot) is possibly the first open source, freely available and on-chain funded #variablefont in the world! 🪲 fonts.google.com/specimen/Un…
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Pairpoint’s SIM and Blockchain technology breathes new life into today’s ‘connected’ devices by enabling limitless connectivity, autonomously and securely, between them all.
The strategy, name and identity we developed together aims to build comprehension in this novel technology, whilst capturing its sophistication.
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To disrupt the futuristic crypto landscape @SockFinance created a safe and secure app to buy and trade crypto. Inspired by the playfulness in the name, we built a trust and community-driven brand with a friendly, sock-y face 🧦 Full case study → koto.studio/work/sock
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Stoked to share new work for @zip_usa, a digital payments company fearlessly taking on the rigidity of the ways-we-pay with a people-first focus.
We created a brand system that’s as flexible as Zip’s payment platform, reflecting their commitment to empowering financial freedom.
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An AI companion for everyone.
We were lucky enough to work with the Microsoft team to refresh the Copilot brand. The aim was to create a more intuitive design system that reflects the calmer, more helpful and supportive era of technology that Copilot is ushering in.
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Big reveal! We’ve given @Microsoft Security a brand identity that embodies its comprehensive and proactive protection with a visual system inspired by scanning technology.
Full case study → koto.studio/work/microsoft-s…
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Are you an Amazon customer, or a Prime member?
We helped define the role of Prime in the Amazon ecosystem — and built a brand identity as bold, confident, and expansive as the experience itself.
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Our friends at @gumtree asked us to rebrand them, naturally we said yes. — full case study on our site.
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Planning is the party.
As the #1 app for both iOS and Android, @TheKnot is the ultimate wedding vendor marketplace. Our work focused on building a comprehensive brand for the expressive hosts of today, finding “Magic in the Mayhem,” and celebrating the entire spectrum of love.
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One of the world’s biggest VC investors, @IndexVentures. And with the launch of Index Press, a steadfast signal in the noise for anyone building a business.
We built an editorial-inspired brand to house this collective wisdom→koto.studio/work/index-press…
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Faculty has led some of the most transformative Applied AI projects of the last decade. From crisis response to clean energy, they turn cutting-edge AI into real-world solutions. We crafted a brand that reflects their pioneering legacy, bold vision and frontline impact worldwide.
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Fitting in is easy. That’s why most brands do it. But in a crowded category, fitting in makes you forgettable. The best brands don’t tweak the rules—they reframe the game.
Read more → offbrandkoto.substack.com/p/…
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Infinite drug discoveries. Faster than ever before.
@aqemia is leading a new era of pharmaceutical development. Fusing artificial intelligence with quantum inspired physics, it transcends the margins of possibility. We built a brand around the idea ‘The New Frontier’, an idea that makes biotech feel as epic and exciting as space discovery.
The new brand balances formulaic moments with precision. A logo with no beginning or end reflects infinite drug discoveries made possible by Aqemia’s algorithm, and molecules stray from category norms, inspired by the intricacies of the body and the solar system.
#3D by the talented @Spaczech
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Sydney, Koto 🤝 Koto, Sydney. Want to work with us?
Want to join us? ➡️sydney@koto.studio
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They’re for health and leisure. For workouts and for pleasure. It’s not a chocolate bar. But it’s not not a chocolate bar. Misfits—Your health covered. In chocolate → koto.studio/work/misfits
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Check out our latest work for @fat_llama_ltd who are taking a radical approach to ownership → studiokoto.co/fat-llama
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We've been working with @Airbnb on their biggest launch since the rebrand. Welcome to the world of trips.
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The full story of how we helped to grow the Pairpoint brand now lives on our website.
See the full case study → koto.studio/work/pairpoint/
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How can travel be more sustainable? This is the journey that Skyscanner is on. We've created a brand to mark the beginning of that mission koto.studio/project/skyscann…
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Everyone knows @Ecosia as the search engine that plants trees. We helped them with a rebrand as they branch out into new areas.🌳
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We have a new website → koto.studio
A stronger representation of our team of 60, our work and our partners. We plan to add a lot more projects in the coming weeks.
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Every brand needs that thing. That belief that sets them apart. That drives them forward every day. That’s where brand ideas come in 💡
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An uninterrupted stream of brands, delivered straight from our studio. Say hello to the Koto work repository. → studiokoto.tumblr.com/
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Polkadot is the decentralized network pioneering the innovation towards Web 3. Together with the Polkadot community, we redefined their brand. In a Koto (and global) first, our proposal was put on the blockchain, and our custom Google font was the first to be blockchain-funded. ⚪️⚫️🟣🟢🔵
→ koto.studio/work/polkadot
Many thanks to all we collaborated with:
@nan_xyz_
@lerpstudio_
@PatrikHuebner
@stephenonguk
@Kevinusss
@amanddde
@nixstrom
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An in-depth look at how we brought the speed of a click into every element of Bolt’s new brand. Full case study now live on our site.
koto.studio/work/bolt/
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Unbounded is a joint collaboration between @studiokoto, @nan_xyz_, @ParityTech, and @Web3foundation for @Polkadot. Possibly the first open source, freely available and on-chain funded font in the world.
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We've been working with the @ObbyUK team to bring their mission to life. With passionate teachers and inspiring environments they are on a journey to rethink learning — studiokoto.co/project/obby/ 🙌🏼
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It’s no secret that we are at a tipping point if humanity continues to fall short of taking meaningful action to address pressing existential issues like climate change and biodiversity loss.
And whilst AI is not a sole solution, it is helping to accelerate action and remove barriers to progress.
To coincide with Earth Month 2024, @Microsoft asked us to create a campaign that would highlight the pivotal role AI can play in addressing key sustainability issues. Its tone is hopeful and pragmatic, highlighting the tangible changes that AI is helping to implement. In the Amazon, for example, AI is being used to analyse satellite images to detect early signs of illegal logging. In water scarce areas, AI is detecting and locating leaks in drinking water supplies.
AI can’t solve all our problems. But it can help us take more meaningful action, faster.
Big shout out to Alexis Jamet for the illustrations and everyone in the Microsoft Brand Studio and Strategy teams on our continued collaboration.
Full Case Study live now → koto.studio/work/microsoft-r…
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Friends @askusforideas have a new podcast series out called Private View(s). Hear us, @made_thought, @Base_Design, @wearecollins and @RoAndCoStudio talking about what it takes to run a creative studio and how we do it - podcasts.apple.com/gb/podcas…
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It’s our 2nd birthday today. Thanks to every client, friend, collaborator, partner and family member for all your support. Koto 🎂
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New work from us. We spent the second half of 2019 working with the awesome @pleo team to rebrand a product we all love at Koto. 🇩🇰
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Read about our forthcoming rebrand of network protocol @Polkadot and how key decisions will happen "on-chain" to maximise the input of the community. A new experience for the Koto team that we're all really hyped about. decrypt.co/53325/leading-des…
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Trading crypto can be overwhelming. So we partnered with @coinbase and the Crypto Friendly Giant to create a campaign explaining just how easy getting started can be. Download. Trade. Get rewarded. Couldn’t be simpler. Full case study there 👉 koto.studio/work/coinbase
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Dermatica is leading a step change in skincare. We came up with the brand idea ‘Find your formula’ to emphasise Dermatica’s expertise, highlight the power of personalisation and create a brand that feels both authoritative and approachable.
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Gustini, the German food retailer, source directly from Italy to bring everyone a taste of the Mediterranean.
They had an appetite for change. So we built a brand that captures that summer feeling, bringing joy and everyday delight to people’s lives→koto.studio/work/gustini/
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Building a new identity for death. A detailed look at our collaboration with @Farewill →
studiokoto.co/farewill
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With naming, it’s easy to get caught up in subjective opinions and trademark hell. That’s why we believe every good name should start with a story. It makes the name feel meaningful; transforming it from letters on a page into something that can really capture the imagination. ⤵️
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Discord makes it easy for everyone to have fun and hang out online. It’s where the world talks. We worked with the @discord team to develop a brand strategy and design refresh reflective of their blurple beginnings.
Full case study → koto.studio/project/discord
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New brand for our friends @freetrade. A challenger stockbroker direct on your phone. freetrade.io
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We’re thrilled to share our reimagining of the @Workday brand. Together we crafted a vibrant identity inspired by the rhythm of the workday. Here’s to a brighter workday for all! Full case study here → koto.studio/work/workday/
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👋 Introducing our brand new Koto LA Designers Christina Kwang, @Alexjfoster and @schombombadil, along with Michelle Ha as Client Director. Welcome to the team 🤝
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Games for people, not platforms. A collaboration with our friends @elodie_games focused on the roles you play, not the games you’re playing. Brought to life through a cast of characters representing classic play-styles and approaches to gameplay. → koto.studio/work/elodie
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Koto worked with The Washington Post to craft Subtract the Noise, a campaign in Times Square that celebrates Well+Being, their new personal health section, as a literal white space amongst an overstimulating swell of reader-submitted questions, thoughts and concerns.
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A new tier of homes from Airbnb. Our work for Plus built in collaboration with @Airbnbdesign live now: studiokoto.co/project/airbnb… 🆕🏠
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Say hi to the new Shpock. We've created a brand for the secondhand marketplace bringing a little more joy to the world of buying and selling. ✨
instagram.com/p/CE34iX6Bzlv/
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Introducing our work for @nurxapp, a brand that gives everyone the freedom to live well by making sexual health treatments affordable and accessible. → koto.studio/nurx
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Big week for Koto. We’ve moved to a new studio in SE1. Tim Williams joins the team as Creative Director. Lovely.
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We’ve just launched three new projects including our global rebrand of Fanta in collaboration with @cocacoladesign. studiokoto.co/project/fanta
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Today’s coffee. Tomorrow’s leaders. Brewbike is empowering students to build real-world skills. We reimagined a brand that puts the power of entrepreneurship into students’ hands with the energy and optimism of higher education. Web by @theloveandmoney – brewbike.com
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LONDON IS HIRING
↓
Creative Director
Design Director
Middleweight Designer
Junior Designer
Digital Designer
Motion Designer
Senior Verbal Strategist
Junior Verbal Strategist
Junior Copywriter
All roles are full-time, in-person, with WFH one day a week.
London@studiokoto.co
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A new brand and a new name for Kilburn's Tricycle Theatre. Reopening in September 2018 as a bold performance space celebrating the world's unheard voices and untold stories. @KilnTheatre. Case study soon.
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Same game-changing tech. Brand new identity. Enterprise grade QR codes are here — built by Uniqode, woven together by Koto. See the full case study live: koto.studio/work/uniqode
🧵(1/4)
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Another Apple event. Another iPhone XR9iiiC, and lot more wasted phones. Say bye to tech obsolescence, and hello to Back Market.
Case study live now.
koto.studio/backmarket
#Screwnew
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There are moments, and then there are milestones. For @Microsoft’s 50th, we helped create a campaign that celebrates 5 decades of innovation, from Clippy to Copilot. #ChangeNeedsMakers 👉 koto.studio/work/microsoft50…
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At the end of 2017 the @ComputerArts team visited us to interview us about what it takes to make Koto a success. From keeping clients happy to creating successful strategy — piped.video/playlist?list=PL…
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Work for our friends @ecosia on @itsnicethat ⤵️
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Congratulations to friends and clients @blossomcap who launched this week with a new brand and website by us — blossomcap.com
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We hold these design business tips by @graphicjourney in high regard at Koto. Front of mind for the future path.
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We’ve launched a brand new website to celebrate our relationship with @Airbnb →
studiokoto.co/
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We’ve spent the last six months working in collaboration with the team at @PayPal on all things brand.
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Speaking volumes. Helping our friends @NewVoiceMedia build their new brand. 📢 studiokoto.co/newvoicemedia
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Drinks tabs, last min gig tickets, splitting a couple of slices. Check out our latest work for @venmo – a refreshed brand that reflects the spirit and energy they share with their users, and celebrates the stories behind payments.
koto.studio/venmo
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New work: Your Lyft is arriving. We partnered with Lyft to refine their brand: more grown-up, more cohesive, still unmistakably them.
A redrawn logo, deeper palette, custom typeface, and human-first photography, built to support every way Lyft connects people and places.
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For the last year we’ve been working with the team at Onfido to usher in a new era of online identity 🆕➡️ koto.studio/project/onfido/
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The first of our work together is a celebration of diversity, community, and inclusivity → studiokoto.co/project/paypal…
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