CUBRO, is a premium, digital-first integrated furniture company in Madrid. Kitchens, wardrobes, and bathrooms designed as entire spaces, not products.
They’ve run the company with the philosophy of “high autonomy, AI as multiplier.”
Here are a few ways Notion has been the engine that powers it:
1. Thinking through commercial decisions
2. Drafting content in brand voice
3. Analyzing a problem with company context
4. Using Claude to automatically generate docs into their workspace
Notion turns a general-purpose AI into something that actually understands CUBRO from top down.
Acquired by Schmidt Groupe, the French industrial furniture group, just last year, the company aims to scale across Europe and prove its online kitchen-buying model.
As CUBRO grows, so does their Notion workspace. Co-founder Jorge Cienfuegos says, “When you see that everyone is naturally moving into such an intuitive and easy-to-use tool, it's very easy as a company to set Notion as an official context tool.”
Your AI is only as good as the context you feed into Notion.