Book 1:1s and get direct advice from the founders of Zillow, Reddit, Kayak, and 3k+ more on Intro. An @a16z company

Mid-year check-in: what are you doubling down on for H2?
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Exciting news! @katelin_cruse is on Intro. Katelin is a Founding Partner at @alexisohanian’s VC firm, @sevensevensix investing in early-stage tech shaping the future of work, life, and sustainability. Previously, she was an Investing Partner at @initialized and led People & Culture at @Reddit and Klout. Book her time to get advice on: ✔️ Building people-first companies ✔️ Investing ✔️ People & Culture ✔️ Breaking into VC ✔️ Career Coaching ✔️ Complex HR Challenges ✔️ Board Dynamics ✔️ Leveraging networks & communities
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“Your business as a brand has to fight 10x harder for attention than a founder talking about the exact same stuff.” — @alexisohanian
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Most founders walk into their first investor meeting underprepared in the same way. They've rehearsed the story they want to tell, but not the questions they might receive. @marcussegal (Investor at @a16z @speedrun) on the small habit that separates the founders who get to "yes" from the ones who never quite recover from the first hard meeting.
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In case no one's told you recently, you got this. Keep your head up and keep going!
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What are you building? Tell us in one sentence.
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Consistency always wins.
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The flashiest number in any business is almost never the one that actually matters. Followers vs paying customers. Headcount vs output per person. Revenue vs profit. Save this for the next time you catch yourself optimizing for the wrong scoreboard.
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You are the average of the five people you spend the most time with. Agree or disagree?
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Lean teams can move like big teams when they know where to place their bets. @stevenborrelli breaks down how staying lean early gave @cutsclothing more room to invest in acquisition, move faster, and outspend competitors without losing discipline. Save this if you're trying to scale without letting overhead eat your upside.
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✔️ Do great work ✔️ Build relationships ✔️ Establish trust
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In CPG, getting on shelves is a win, but flying off the shelves is the bigger accomplishment. Many founders focus too much on widening distribution when they should be focused on getting products into shopping carts. Here are 5 steps to win in retail ⬇️
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TLDR: Retail success comes when brands obsess over the details. – Maximize velocity before adding new doors – Expand only when your business is ready – Use sampling to drive trial – Invest in strong retailer relationships – Build systems specifically for retail Retail growth comes from proving velocity, supporting each account, and building the systems that keep product moving.
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Want help growing your CPG business? Book a 1:1 with founders and operators who've built and scaled global CPG brands. Link in bio.
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