Est. 2008 by a Green Beret — we're 100% family owned and operated, and we build everything from the ground up. #Rucking will be bigger than running.
Jacksonville Beach, FL
- Tweets 10,354
- Following 558
- Followers 27,218
- Likes 9,221
Memorial Day is about honoring our servicemen and women who paid the ultimate sacrifice. Do a Challenge, organize a ruck, talk about an American hero who passed, visit a war memorial in your town and spend a couple minutes in silence — what’s important is that you do something.
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25 years ago today the Battle of Mogadishu was raging in a far off corner of the world. 18 too many US Servicemen lost their lives as US forces successfully completed the mission. We honor the Fallen of that day, one mile at a time. #RLTW
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Covered in oil, a diver continues to work among the wreckages after the attack at Pearl Harbor. May we never forget those who pushed their bodies to the limit to save as many as they could.
#PearlHarbor
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On Wednesday we will begin weekly Workout Wednesday videos. Workouts that don't require a gym membership, just a ruck with some weight (sandbags are fun too). So grab some friends and stay tuned for an effective and fun way to crush your 2018 goals. #RuckUp
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Today is Bitcoin Pizza Day & 8 years ago Laszlo spent 10,000 BTC on 2 pizzas. You might already know this, but you probably don't know Laszlo is one of GORUCK’s oldest employees. To celebrate we are now accepting Bitcoin as a payment method. Read more: ruck.ly/2GIaayy
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9/11 is a day that will always hold a special place in our hearts. Take some time today to honor the fallen. We will never forget.
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Russian Warship, Go F*ck Yourself
We at GORUCK stand with the leadership, people, and military of a free and independent Ukraine. To support their freedoms, we are raising funds to deliver support for an imminent humanitarian crisis.
Learn More Here: ruck.ly/3C69dyA
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We haven’t talked enough about how travel rucking, carrying your laptop and gear, is still rucking. Sales are down, that’s on us. So we’re adapting: more USA builds, leaner runs, and travel gear on sale this July. Travel rucking is rucking. Period.
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“Jason McCarthy, a Special Forces soldier, had no idea that he would be a businessman running a multi-million dollar operation." Check out this article from Forbes about GORUCK Founder & CEO Jason McCarthy here: ruck.ly/2nYMGP6
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June 6, 1944. D-Day.
Thousands of Allied troops stormed the beaches of Normandy, risking everything to turn the tide of WWII. Many never came home, but their courage shaped the world we live in.
We remember them. We honor them.
All Images Courtesy of The National WWII Museum.
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Special thanks to all who have served on Armed Forces Day! We salute you for your bravery and determination.
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On June 6, 1944: One of the most complicated military feats in history. 75 years later, it is even more important that we do not forget the ultimate price that was paid by those brave soldiers defending our freedom. | #GORUCK #dday #normandy #dday75thanniversary
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Today's #WorkoutWednesday is the "Small" #HeroWOD:
3 rounds for time:
Row 1000 meters (or ruck)
50 Burpees
50 box jumps (or step-ups)
Ruck 800 meters
Wear your ruck whenever possible. U.S. Army Staff Sergeant Marc Small, died on February 12, 2009 in Faramuz, Afghanistan.
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45+ Hours, 80+ Miles. The ultimate test of physical and mental endurance. Who will be tough enough to pass this year's Selection? #RuckUp
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"Courage is not having the strength to go on; it is going on when you don’t have the strength." – Theodore Roosevelt
#battlebuddies #rucking #GORUCK
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"My younger brother, who has Down Syndrome, completed his first GORUCK event - the Salt Lake Memorial Day Basic on Saturday. Afterwards, he said he was happy he finished but "my legs...they have so much pain!!" Thank you to this community for supporting my brother." @akmolarbear
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If you're a pro at rucking like Jason you can pack up to 75LBS of Ruck Plates, if you're new to rucking we recommend starting with 10-20 and you can build up from there. Follow these tips to pack your plates as comfortable as possible.
#rucking #functionalfitness #rucksack
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The news coming out about Afghanistan has strongly affected us here at GORUCK. We know much of our community can relate. Cadre Aaron Hand, reflects back on the last 20 years, and the relationship between us and the Afghan people ruck.ly/3sAQFl9
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Did you miss yesterday's Tribe 'n Training "Ruck March" with @nichelecihlar? Grab a ruck and something to step on. Workout below. Get it.
For time:
4 ROUNDS:
30 Ruck Front Squats
30 Ruck Lateral Lunges (15R/15L)
30 Ruck Step Ups (15R/15L)
400m Ruck Shuffle
Rx: Ruck 30/20 lbs
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We've partnered with @JasonKhalipa to bring you at home workouts for the next 30 days! All of the workouts can be done with only a rucksack. We recommend adding a ruck plate to up the difficulty. Check out the first WOD and tag us, @JasonKhalipa & @_ncfit_ & use #RuckWODatHome!
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Fitness that goes beyond the miles.
Rucking builds more than strength—it builds connection. Different backgrounds, same mission: show up, carry weight, and get better together. That’s social fitness.
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The Benefits of Rucking | The Art of Manliness artofmanliness.com/2017/10/2…
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"Since our roots, @GORUCK has been about Building Better Americans. We don’t care if you’re young, old, black, white, male, female, veteran, civilian, pink, purple, polka-dotted or striped. Now is the time to stand up for what is right." - Jason McCarthy (Founder, GORUCK)
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Rucking is a pivotal part of SaraMae’s fitness base. Whether it’s a full workout, walking her dog Tex, or surprising a coffee date friend with an extra Ruck — she gets the miles in.
#rucking #functionalfitness #dogwalk #exercise #GORUCK
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Introducing GR1 x Carryology - GRXC2 Samurai: Over two years of design and development. The 2nd installment GRXC project has arrived. A legendary Hall of Fame icon inspired by the fierce samurai warriors of Japan’s past: ruck.ly/3xPIEfM
@carryology
#GORUCK #Carryology
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10,000 Steps per day, on average, for the entire year of 2020. That’s our New Year’s Resolution, and the more of those steps with a ruck on, the better. It’s simple, but not easy. Starting Jan. 1 join us and pledge to take 10,000 steps per day in 2020. | #GORUCK #10000steps
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The GORUCK Star Course - 50 Miler debuts in Washington DC, our nation’s capital, May 18-19. 20 lbs on your back, teams of 2-5. 20 hour cut-off to earn the patch, then enjoy the after-party on a rooftop in the capital of freedom. Sign up here: ruck.ly/2o72Aq0 #RuckUp
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The best part of GORUCK is the people and this is how we’re starting off 2019. By rucking 50 miles in 15 days, beginning today. This is a virtual rucking challenge and the patch you earn is FREE, as long as you ruck the miles. Pledge your miles now: ruck.ly/2SpK2iJ
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Music to our ears. Fall asleep to the calming unedited sounds of Bragg Heavy.
The Tribe is out there. When are you showing up to earn it?
#GORUCK #Tribe #showingup
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The Bragg Heavy is happening now. This event is no joke, and we're thrilled at the men and women pushing body, mind, and spirit out here. This is the type of community that gets forged.
#embracethesuck #ftbragg #rucking #goruck
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Longevity expert and longtime friend of GORUCK, Dr. Peter Attia, was featured on last night’s 60 Minutes. He took Norah O’Donnell on a ruck to demonstrate one of the most powerful yet simple forms of exercise.
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"Chipper Time" with GORUCK guest trainer @321gaux. Barn burner status: push hard and don't let up 💪
For time:
10 sandbag power cleans
15 sandbag push press
20 sandbag deadlifts
100ft sandbag carry
20 sandbag deadlifts
15 sandbag push press
10 sandbag power cleans
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Dr. Peter Attia had our Founder and CEO, Jason McCarthy, on his podcast to talk about about all things rucking - gear, FAQs, the benefits, footwear for rucking, and more. Listen now: ruck.ly/3Tmefkz
#GORUCK #TheDrivePodcast
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Today we celebrate the oldest branch of our US military, it is the 249th birthday of the United States Army. Still going strong, we honor you, and the flag that represents this country, today and everyday.
#FlagDay #ArmyBirthday
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Everyone has two deaths, when they die and the last time someone says their name.
In partnership with Memories of Honor, we’re carrying the legacy of fallen service members beyond Memorial Day.
Check out the full mini-doc here: piped.video/BCNyTE5I-uI
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Want to work out with your friends around the neighborhood? Check out the Tribe 'n Training program — here's one of our daily workouts:
"STAY WITH IT"
2 ROUNDS:
-1 mile Ruck
-5 ROUNDS:
-10 Ruck Squats
-10 Ruck Lunges (total)
Rx: Ruck 30/20lbs - Scaled: decrease ruck weight
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Rucking builds strength and endurance at the same time. Rucking with people builds friendships and smiles. #RuckUp
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From this point forward, all GORUCK Challenges will have a Service component to them. Learn more here news.goruck.com/event-news/g…
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"It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood." | #selection021
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9/11 is a day that changed our lives forever. We honored and remembered those we lost on 9/11 and in the ensuing 17 years by rucking the streets of NYC, meeting First Responders, and visiting Ground Zero this past weekend. #NeverForget
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SELECTION 022 SOLE FINISHER: CHAD MALONE AAR. “There are very few moments in your life that will change the very fiber of your soul. Getting married, finding religion, having children…completing GORUCK Selection." Chad’s Selection AAR: ruck.ly/3Ed5ZsF
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No matter where your gear takes you this weekend. Have fun, stay warm, and don't forget to smile. #ruckup
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Winter is coming, but rucking never stops. Either bundle up or go faster.
#rucking #GORUCK #winteriscoming
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GORUCK is honored to kick off our second annual virtual fundraiser with Pets For Patriots. Get miles under a ruck with your companion and support a cause that helps veterans and shelter pets. Pledge miles & pre-order your patch now -> ruck.ly/2FYRY5j #RuckYourDog2018
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Today, 76 years since D-Day, we honor America’s Greatest Generation who who liberated France and Europe. We look back on our time spent on the sacred grounds of Normandy last year. Never forget the ultimate price that was paid by those brave soldiers. | #AlwaysRemember #DDay
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Today is #MemorialDay, but the truth is that every day is Memorial Day when you lose someone you love. Please take a moment to be grateful for life in America because of the Americans who have died for all of us. Remember to honor them today. ❤️, Monster and #GORUCK HQ.
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"How Not to Start a Backpack Company," the debut book from Jason McCarthy, founder of GORUCK. Pre-order yours today and receive a signed copy and commemorative Java Summer 2010 patch: ruck.ly/2CW5zxb. | #GORUCK
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You can ruck alone. But it hits different with friends.
The miles feel shorter. The smiles last longer.
Tag your ruck crew or someone you want to start rucking with.
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Stop the excuses and start rucking. If you want to lose weight, don't complicate things. Rucking is adaptable to anyone and is scalable to your needs. The most important part is getting started. Throw on a ruck and put some miles in.
#GORUCK #rucking #weightloss #fitness
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Some days feel like you wound up face-down in the sand, beat up, and exhausted down to your bones. The more you train your body to take a beating, the more your mind and heart will be able to take a beating when life gets extra impossibly difficult. Get back up and ruck on!🤘
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“As I was heading out for my afternoon ruck, my son said “Wait for me, Daddy” and went and grabbed his pack. We put a water bottle in it so he would have some weight and he loves vitamin water (motivator). @bradspringer Happy Father's Day to all those dads who ruck out there.
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In honor of National Police Week, we’d like to show our appreciation to active and retired law enforcement officers with FREE Light event registrations and an invitation to join a community of some of the best people you can meet anywhere. Learn more here: ruck.ly/2rKsORO
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Our thoughts and prayers are with everyone in the wake of Dorian. Some of you may know that HQ is in an evacuation zone so we are choosing to keep our employees out of harm's way. Thank you for your patience if we are slow to respond. Stay safe, everyone. #StayAwayDorian #GORUCK
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Workouts are supposed to be hard, but there's no need to overcomplicate things. #RuckUp #WorkoutWednesday
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On this 77th anniversary of D-Day, join us in commemorating the sacrifices of the over 400,000 soldiers who paid for our freedom with their lives. All you need is a ruck, some weight, and some old fashioned no quit attitude. Prescribed weight is 20#/30#. #gorucktribe #dday
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This weekend we will remember and honor the fallen soldiers by communing with our sweat and shared pain with the hero WOD #Murph. It doesn't matter how you get the work done, what matters is that you remember that you are a part of this world and we are all in this together.
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Rucking is always different, sometimes it's ruck plates and water, other times it's hand warmers and whiskey. #TravelTuesday
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Rucking is scalable. That means beginners and advanced can ruck together at the same pace, same route, same time.
The difference? Weight on your back.
New to rucking? Start light.
Experienced? Add more plates.
Beast mode? Stack it heavy.
Same speed. Same miles. Different loads.
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Our co-founder, Emily McCarthy, is tackling the Bataan Memorial Death March this Saturday. She’ll be there with Memories of Honor and some badass GORUCK women as they honor those who fell during the Bataan Death March in 1942.
#wwii #bataandeathmarch #memoriesofhonor #powmia
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The April #RuckingChallenge is here: Lucky Number 7. Because who doesn’t love the number 7? Complete 7 Ruck PT workouts during the month of April and the patch you’ll earn is FREE. Learn more & pledge pledge to earn your patch: ruck.ly/2UiRqkh
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Freedom isn’t free. It’s earned.
By blood. By sweat. By sacrifice.
We build gear that honors that—and we show up, year after year.
This 4th of July, raise a ruck, raise a flag, and remember why we celebrate.
Happy Independence Day from the GORUCK family.
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Rucking is always different, sometimes it's ruck plates and water, other times it's hand warmers and whiskey. #TravelTuesday
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Today only get an American GR1 for just $149 and Monster will throw in a free Challenge and RWB shades.
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Today we remember the attack on Pearl Harbor on the 76th Anniversary. We honor the heroes of that day and will never forget those who paid the ultimate sacrifice. #PearlHarbor76
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There are no shortcuts.
Not in parenting. Not in training. Not in life.
This Father’s Day, we salute the dads who show up, carry the weight, throw the pitches, mow the lawn, and still tell the worst jokes.
You’ve earned it.
Happy Father’s Day from all of us at GORUCK.
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"The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy."
– Martin Luther King, Jr.
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On February 1st we're kicking off our next monthly #RuckingChallenge: a mile-a-day. That's it, one mile each day in February. Increase weight each week. Learn more here: ruck.ly/2B6TIYE | #GORUCK #RUCKUP
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Being able to sleep anywhere is a skill, a skill that Monster has mastered from a very early age. #tbt
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The house gets quieter. The ruck gets heavier.
As the kids head back to school, it's your turn to reset.
Rebuild your routine. Reclaim your mornings.
Ruck hard, carry confidence, and show them what strength looks like.
#GORUCK #BackToSchool #FallReset
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Today's #workoutwednesday is:
5 rounds:
5 squats
7 curls
9 overhead press
Finish with a quick 5K ruck for time.
Goal weight is 40lbs. Get after it and post your time in the comments below! | #GORUCK #RuckUp
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Monster has emerged from his ruck burrow and seen his shadow; we predict at least six more weeks of rucking #groundhogday #goruck
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Hit the link to read, “The Man in the Challenge Pants at Selection 019” by Jason. Here: ruck.ly/2fS5fAx
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Black Friday has officially begun and we're offering up to 45% off the world's toughest gear. That includes select footwear, apparel, rucksacks, and more. Don't miss out: ruck.ly/3eOIcnD
#GORUCK #BlackFriday
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