Forrester helps business and technology leaders use customer obsession to accelerate growth. With us, you can be bold at work.
Cambridge, MA
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B2B buyers reward the companies they trust. So how can B2B companies build trust equity?
VP and Principal Analyst @ianrbruce provides insight ahead of his session at #ForrB2BSummit. forr.com/3wg8V9z
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Today we opened the call for nominations for our 2024 Customer Obsession Awards!
Expand this thread for more info and how global organizations and CX leaders can apply. ⤵️
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In an interview with @Computerworld, @jgownder discusses the impacts of @GoogleWorkspace expanding access to #genAI features. forr.com/49Fwmr8
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In 2024, digital leaders will be tempted by generative AI, but small changes like augmented reality will deliver big payoffs. Read the blog to see why. forr.com/3SPEccm
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VP, Principal Analyst @jeff_pollard2 gives his thoughts on the recent Change Healthcare cyberattack in this @axios article. forr.com/3OXv5DT
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VP, Research Director Matthew Guarini recently spoke at the @Forbes CIO Next Summit on how tech leaders can navigate new opportunities for their organizations in this era of sudden acceleration.
➡️ Read his summary of the experience here: forr.com/41cbkNM
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There are two categories for North America:
🟢 Customer-Obsessed Enterprise
🟢 Customer-Obsessed Leadership
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CIO Mike Kasparian advises that the key to evaluating emerging technology is tying it to your organization's core business strategy. Check out this @TechRepublic article for more. forr.com/48sEoTm
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What's high-performance IT? 🚀
Discover the 3️⃣ key principles and 4️⃣ styles that align IT with business goals, for optimal growth and efficiency. forr.com/3SG281w
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We’re excited to share that @GaryClarkJr will perform live at #ForrB2BSummit North America in May! Learn more about our exciting B2B event and register to join us in Austin: forr.com/49lL3Qn
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🌟 How much value do your customers gain from your customer advocacy program? VPs @lauraramos and @AmySilverBills explain how B2B marketers can ensure it’s a win-win. forr.com/3T8HAPx
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Changes in the healthcare industry and the customers they serve prompted @Philips to rethink their marketing. See how we helped them focus their efforts more effectively and prove marketing ROI. forr.com/48dICyU
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Is an overabundance of tech contributing to clinician burnout in healthcare?
Senior Analyst Shannon Germain Farraher digs into this complicated topic in this week’s What It Means episode. forr.com/491WZq9
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Principal Forecast Analyst Michael O'Grady reveals the factors that will help the European tech market thrive this year in this @BiznessReporter article. forr.com/49bMpx2
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🚗 🚗 Still wondering when self-driving cars will improve your daily commute? Learn about the latest use cases and outlook for autonomous vehicles. forr.com/46ImcnF
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We're predicting a transformative year for the insurance industry. Read more about our 2024 predictions for insurers from Principal Analyst Ellen Carney in this @BiznessReporter article ⬇️ forr.com/3RczLG2
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Digital skills and expertise are now table stakes for marketers. What does this mean for the future of the digital agency? VP, Principal Analyst @jaypattisall explains on this new episode of What It Means. forr.com/42WYp36
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Our agenda for this year's #ForrCX North America event is live! forr.com/49j8yJx
Join us to explore how to thrive in a new era of human + AI:
➡️ Understand what human + AI means for your customers, employees, and orgs
➡️ Unlock and act on customer insights
...and more!
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VP and Principal Analyst J. P. Gownder (@jgownder) discusses our 2024 predictions in @CIOdive, including how EX will become an easy target for companies to cut costs or corners. forr.com/3tjdiPO
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Cross-functional alignment is crucial for customer experience. Learn how we helped facilitate alignment and customer obsession at TD Bank. Jennifer Lang, VP of Customer Experience and Consumer Insights explains. forr.com/48665RV
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Principal Analyst Enza Iannopollo (@eiannopollo) navigates the risks and opportunities of AI ethics and compliance in the final keynote at last week's #ForrSecurity event.
Read about it in this @InformationWeek article ⤵️ forr.com/47khzRK
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Will genAI give B2B buyers what they want in 2024? Analysts Laura Ramos and David Parry share predictions for B2B marketing, sales, and product teams in our latest podcast episode. forr.com/482AaCs
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🌐 Embrace the B2B evolution at #ForrB2BSummit, May 5–8!
Explore 100+ sessions diving into the dynamic world of B2B, from disruptive trends to harnessing generative AI.
More on this year's event here: forr.com/48ZSBba
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Will genAI replace your job or reshape your job? VP and Principal Analyst @jgownder and Principal Analyst Michael O'Grady discuss the impact of genAI on US jobs in our latest podcast episode. forr.com/41gzR4e
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Marketers didn’t think that it would happen — here’s what to do now to ensure that customer data is ethically sourced and used. forr.com/3w5PtMm
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From genAI and IT sustainability to AWAs and developer portals, hear our analysts’ takes on the most pressing #TechTrends of 2024. forr.com/3SBcvUm
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How do you set yourself up for journey mapping success? Learn how to align your journey mapping efforts with your overall CX strategy with these 7️⃣ steps. forr.com/3t7jqLb
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We're accepting nominations for our 2024 global Technology Awards in two categories!
🏆 Technology Strategy Impact
🏆 Enterprise Architecture
All winners will be announced at our #ForrTech events later this year. Get all the details here: forr.com/3uly1D5
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Following @nasscom's Technology and Leadership Forum, Senior Analyst Rowan Curran shares why India is well positioned to be a world leader in AI via @EconomicTimes forr.com/3UOZmIN
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💻 "AI starts with people, not technology.”
Check out this article from @SmartBrief to see what our Principal Analysts Katie Linford and Jessie Johnson (@jjhnsn) have to say about key trends in AI for B2B marketing. forr.com/3HAxKiU
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Which are the more critical skills and competencies needed in B2B marketing today? Technical or human? 💻 👥
Hear Principal Analyst Naomi Marr and VP, Principal Analyst Katy Tynan discuss essential skills, ahead of their presentation at #ForrB2BSummit. forr.com/3IqUCBx
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Senior Analyst Rowan Curran talked with @CNBC about how ChatGPT transformed @OpenAI from a little-known startup to a leader in AI. Check out the video here 👇 forr.com/4dhbVTJ
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Senior Analyst Vijay Raghavan discusses our Predictions for wealth management with @ThinkAdvisor, including how forward-thinking firms will work to develop explainable #AI that works internally before bringing it to consumers. forr.com/47TFDv8
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Don’t get caught unprepared to adapt to the generational differences altering B2B buyer preferences. Read on to explore more 2024 B2B predictions insights. forr.com/46lijVr
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All winners will be honored at our three 2024 CX Forums.
For more details on the awards criteria, deadlines, and where to make your submission check out our latest news release: forr.com/3N63Shk
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Brian Hopkins, VP of Emerging Tech Portfolio, joined this @sdtimes podcast to talk about the top 10 emerging technologies we unveiled in June. Listen to the episode here. 👇 forr.com/46EJ2y8
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The biggest questions of 2024: Where will AI go next? 🤔
Find out as nine of our analysts review our 2024 predictions for AI in this week’s What It Means episode. forr.com/47Q6s2W
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Today marks one year since #ChatGPT's launch. To recognize the occasion, we're revisiting — and reflecting on — some of the bold calls we made about #GenerativeAI this past year. What do you think?
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Medical deserts are spreading, making healthcare less accessible. What’s driving this spread, and how can it be reversed? Principal Analysts Arielle Trzcinski and @JudyWeader explain here. forr.com/3M3aHzo
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Unlock the potential of genAI in B2B marketing! 🌠
From overcoming uncertainties to focusing on foundational capabilities, learn how to drive meaningful progress with genAI adoption. forr.com/42BvHVe
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This year, multiple US investment firms will add bond screening capabilities to their mobile apps. 🏦 📱
Hear more 2024 predictions on the financial services industry in our new episode of The CX Cast. forr.com/3ukvJnF
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🤝 Trust is paramount in B2B marketing. Read this @Forbes article to hear why VP, Principal Analyst Ian Bruce believes trust is so critical in B2B organizations. forr.com/3uaq0kl
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Where should business and tech leaders spend for greatest impact in 2025? Find out on this week’s What It Means episode as we dive into our Budget Planning Guides recommendations. forr.com/3yzDoAP
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Revenue enablement leaders have much to gain from genAI adoption, but many hesitate to take the leap.
VP, Principal Analyst Peter Ostrow provides guidance on this week’s #ForresterPodcast. forr.com/41KH0Kq
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🏆 🏆 🏆 We are excited to announce our 2024 Technology Award recipients for North America!
@FirstStudentInc and @BestBuy are the winners of the Technology Strategy Impact Award, and @scotiabank has won the Enterprise Architecture Award.
Learn more about their stories before we honor them at #ForrTech next month. forr.com/3SWxNLX
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VP, Principal Analyst Jay Pattisall discusses whether 2024 will mark the end of the digital agency in a new interview with @WSJ. forr.com/3RMdBek
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Want to hear how to stay resilient in today's fluid technology and threat landscape? At #ForrTech EMEA from Oct 7-9, we will discuss resilience from the lens of tech innovation and the lessons we can learn from threat actors. Read more and register here: forr.com/3WKfWdh
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In this @BiznessReporter article, Senior Analyst Michelle Beeson talks about the rapidly evolving consumer retail landscape. Read more to find out how to up your customer experience for retail. forr.com/3NddqqJ
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Tech and paradigm shifts like agile, DevOps and AI have been reshaping software development. At #ForrTech EMEA, Diego Lo Giudice will discuss how realistic the usage of AI can be for software development.
Read more and register here: forr.com/3MiDLDf
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Contact center leaders exploring genAI should start by asking how it can help their agents. Get more insights and advice for improvements via genAI on this week’s What It Means episode. forr.com/3YTM0Ng
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Thriving AI projects depend on trust, alignment, and adaptivity.
At our #ForrTech EMEA event in October, Principal Analysts Dan Bieler & Bernhard Schaffrik will outline the key steps to deploying the triad of trust, alignment, and adaptivity for driving successful AI initiatives.
You can read more and register here: forr.com/3YOYlSS
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In an interview with @Forbes, Principal Analyst @JudyWeader shares our 2024 #CX prediction that half of large global firms will make the leap and experiment with customer-facing #genAI in response to executive demands.
forr.com/3TIsa56
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Nothing can stop the AI wave — except maybe a chip shortage. Learn more in this week’s episode of What It Means. forr.com/4blPwUL
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What is customer obsession? And why does it matter?
Watch this video for an introduction to our Customer-Obsessed Growth Engine, and then discover how you can take your business's customer obsession to the next level. forr.com/3TywlQD
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We predict that a healthy pragmatism will take hold in the manufacturing sector this year. Read more on our smart manufacturing predictions from @BiznessReporter. forr.com/4c6VCbW
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💰 Feeling bullish about your 2025 budget? Get the inside scoop on our 2025 budget planning benchmarks to see where this year’s budgets are being reimagined. forr.com/3Yrtz2e
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Time is running out to register for our #ForrTech North America event! Explore cutting-edge tech, data, and AI strategies.
See 👀 what’s in it for you! ➡️ forr.com/3WDx7vR
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#CES2024 starts tomorrow. What should everyone expect from this year's @CES event? 🤔
“Perhaps the question to ask is what AI will not touch this year,” says VP, Principal Analyst Dipanjan Chatterjee. forr.com/3NVFNud
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⚕️ From smart tech in hospitals 🏥 to nontraditional benefits, get insights on the evolving healthcare landscape in today's new episode of The CX Cast. forr.com/492rZWB
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📢 Exciting news! Our 2025 Budget Planning Guides are out. See where 💰 budgets are shifting for
✔️ alignment
✔️ trust
✔️ governance
✔️ AI
✔️ and tech stacks. forr.com/3YxWamD
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#Digitaltransformation efforts have moved beyond the #CIO and IT team—and have landed on the #CEO’s desk. Make 2018 the year that enterprisewide transformation becomes a reality. forr.com/2D1s5me #ForrPredictions
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Samsung is on a mission to bring AI to everyone. Check out what VP, Principal Analyst @Thomas_Husson has to say about it in this recent @AP article. forr.com/48ZdPWp
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Following news on the NBA's media rights deal with Amazon, Comcast, and Disney, VP, Research Director @McProulx weighs in for this @nytimes article. forr.com/46mOPs5
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Here at Forrester, we partner with CX leaders for success. Rob Martinelli, Senior Director of Customer Experience at @QuestDX, explains why he’s gotten more value out of Forrester Decisions compared to traditional consulting engagements. forr.com/4aVLxOj
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Is AI adding to or alleviating employee burnout? 😩🙂
VP and Principal Analyst @jgownder and Senior Analyst Jonathan Roberts tackle this timely question in this weeks What It Means. forr.com/4cXWuzm
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Search marketers, get ready for the future of search 🔍 in a #GenAI world.
Listen to our latest What It Means episode, featuring Senior Analyst @LaiNikhil. forr.com/4aVJoSD
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Our 2019 predictions are here. Uncover the 14 major dynamics that will impact your firm in the coming year: forr.com/2DuYcuW
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The EU has approved the world's first comprehensive framework for constraining the risks of AI. Principal Analyst Enza Iannopollo says, "The adoption of the AI Act marks the beginning of a new AI era and its importance cannot be overstated." forr.com/48UlzZd
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Our 2018 predictions are here. Uncover the major dynamics facing your business. Download the guide: forr.com/2hLE0sl
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Want to revolutionize B2B marketing, sales, and product outcomes with genAI? See what’s new — and waiting for you — at #ForrB2BSummit North America, coming to Austin May 5–8. forr.com/3wxOwg6
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Hybrid work is now the norm for many office jobs, but management styles haven’t quite caught up. 🏢
On this week’s podcast episode, Senior Analyst Angelina Gennis explains what it means to manage well in a hybrid-work world. forr.com/3x1W5M9
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More on #CES2024 and the buzziest tech gadgets and trends there, featuring Dipanjan Chatterjee. forr.com/4b6qg4L
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Yesterday, the House voted to approve a measure that would ban TikTok from operating in the United States or force a sale. @McProulx weighs in on what the proposed ban could mean for the industry. forr.com/4aevh9Q
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Smartphones are in the hands of 40% of global consumers — a number that will grow to 64% in 2021. forr.com/2kuU7hC #MWC17
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How is the cross-channel retail experience evolving? And what trends from last year will continue? 🛍️ 🛒
Listen to our latest episode of The CX Cast for insight into 2024’s biggest changes in the retail experience and what's to come. forr.com/47yVTAK
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Patrick Xhonneux, @SASsoftware Senior VP, Global Marketing, partnered with Forrester to demonstrate how marketing can drive sales. Watch the video to see how Forrester’s guidance session and team training led to clear goal alignment. 👇 forr.com/3AxZWSY
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VP, Principal Analyst Andras Cser covers genAI and fraud management in this byline article for @FTAdviser. forr.com/49WF4lu
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What’s the state of customer experience in government, and will it improve this year? In this new CX Cast episode, Principal Analyst Riccardo Pasto discusses where he sees Government CX heading in 2024. forr.com/4b3B5nR
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VP, Principal Analyst David Truog joins @PowerLunch with @CNBC to discuss the chatbot boom and its impact on U.S. consumers. Watch the full video here 👇 forr.com/4bHbq3z
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CrowdStrike's software update caused global disruptions last Friday. Principal Analyst @hackerxbella shared her insights on the crisis in this @APNews article. forr.com/4cNLqEY
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Why have consumer perceptions of CX reached new lows, and what should companies do about it? Listen to our latest What It Means episode to hear what's behind the CX decline. forr.com/3AbjkFu
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The pandemic caused a surge of internet clothing sales, but a return to stores has its challenges for UK ecommerce leaders.
We offer data from our recent European Online Retail Forecast in this @FT article on the topic. forr.com/48Rnk9R
(Subscription required to view)
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We're excited to share our full agenda for this year's #ForrB2BSummit North America! It has details on:
✔️ speakers
✔️ breakout sessions
✔️ keynotes
...and lots more!
Check it out here and start planning your personalized agenda: forr.com/3vFmKxW
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What an awesome 2023 #ForrSecurity event this was! Thank you to everyone that joined us last week and participated in the many conversations about security and risk's opportunities and challenges!
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There is a correlation between #CX and revenue growth – and here's the data to back it up: forr.com/29bbpuB
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Free report: Big Data's Big Meaning For Marketing. Download it now: forr.com/1JJm8p4. #bigdata #marketing
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The agenda for B2B Summit EMEA is now live! At this year's event, hear why it's time for a revenue transformation and how human and #AI capabilities can reinvent the B2B buying experience.
Read more about #ForrB2BSummit and register to attend here: forr.com/46mWOVR
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The agenda for Technology & Innovation Summit NA 2024 is now live! Our theme this year sets the stage for helping leaders understand the foundations they need to build for success today and into a future dominated by AI.
Learn more about #ForrTech 2024: forr.com/3Wi1IiB
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How should brands advertise in the election year? 🗳️
@Forbes highlights some of our new research by analysts Audrey Chee-Read and Mo Allibhai on the topic. Read it here ⤵️ forr.com/3ICwTyq
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80% of online adults in the US and Europe own mobile devices. The #mobilemindshift is real. #MWC14
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How can Izola, our new #GenerativeAI tool, help you? Find out: forr.com/3sElfyU
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The majority of security technology decision-makers anticipate further budget increases in 2025. Learn 3️⃣ key areas for CISOs to focus on in the year ahead in this preview of our 2025 Budget Planning Guide for security leaders. forr.com/3WXZzsx
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The legacy #IT operating model is slow and risky. Customers demand one speed today: fast. forr.com/29gL1fd
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